The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers

On a base level, selling on Amazon is very straightforward. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast.

When my wife and I first learned how to sell on Amazon FBA several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews. Amazon is seriously that powerful.

But with any business with low barriers to entry, there’s always going to be a ton of competition. Right now, with all of the various Amazon courses and tutorials out there pushing private label selling, Amazon is already getting flooded with a bunch of me too sellers.

Not only that, but Chinese sellers have practically taken over the platform. In fact as of this writing, Chinese sellers outnumber US sellers on

Don’t get me wrong, the market is still far from saturated but I foresee Amazon turning into another EBay in a few years or so. In fact, there are many tell tale signs already which I’ll describe in this post.

To me, Amazon is like a drug, a drug that promises you quick sales in a short period of time while making you addicted and dependent on their marketplace.

When I interviewed various ecommerce business owners, there were 2 main schools of thought.

  • Go all in and ride the Amazon wave for as long as it lasts.
  • Proceed with caution, think long term, and divert some resources to your own branded site.

Sales and revenue might be great right now, but things can turn on a dime and you have to make sure you have a fall back plan just in case…because Amazon doesn’t really care about you.

The best advice I can give is that you place at least 20% of your resources on your own branded platform instead of going all in on Amazon. Or else here’s what could happen…

Note: The following are real stories that either I or my close colleagues have experienced first hand from selling on Amazon. While Amazon is great way to make money right now, you have to be careful and not put all of your eggs in Amazon’s basket. Here are some Amazon alternatives.

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The Dangers Of Selling On Amazon – A Video Overview

Amazon May Ban You For Factors Beyond Your Control


If you do a little Google searching, you can easily find stories of Amazon entrepreneurs losing their businesses practically overnight. But as with anything on the Internet, I like to take everything I read with a grain of salt.

After all, the seller could have sold counterfeit goods or violated Amazon’s terms of service and got banned for legitimate reasons.

For this article, I decided to do some of my own research and reached out to a few banned Amazon sellers for their side of the story.

Long story short, after talking to several sellers, one common theme emerged. The threat of getting banned is quite real, can happen unexpectedly, and often times can be out of one’s control.

In fact, the #1 number threat of getting your Amazon seller’s account revoked is by getting a string of negative feedback on product quality policy violations.

I also learned that there are “negative feedback” services out there that will leave an array of bad seller feedback for a nominal fee.

But anecdotes aside, I reached out to a few 6 and 7 figure sellers who had been banned on Amazon and here’s what they had to say.

The first seller was making over $1.5 million in sales over the last few years and was suspended for product quality policy violations.

Out of over 8000 products that were shipped that year, six customers complained to Amazon that their product arrived used or damaged. In addition, a small percentage of customers also listed the item as “defective” or “didn’t match the listing” as their return reason.

First off, all of the products cited were brand new and the listings all accurately matched the products being sold. (I took the seller’s word for it)

But here’s where it gets interesting. According to Amazon’s policies on return shipping.

When you return an item using the Online Returns Center, and the reason for return is not a result of an Amazon error, the cost of return shipping will be deducted from your refund unless your item qualifies for a free return.

Amazon’s policies always favor the buyer in almost all cases. And savvy customers are well aware that customers can bypass return shipping fees by stating their product arrived damaged or that it did not match the listing.

So let’s say Joe Schmoe wants to make a return and doesn’t want to pay for return shipping. Why not just mark it as defective or inaccurate? There’s no penalty for the buyer and the seller has everything to lose.

Side Note: One time, a buyer purchased a bunch of our napkins, used them for a party and soiled them, and then returned them for a full refund stating that the item was not as expected. We had to eat the cost.

This particular seller had metrics that never fell below targets (98%+ positive feedback, 99%+ on time delivery, 99%+ tracking information, .11% defect rate, 0.00% cancellation rate, and fast customer response times). He’s had less than five A-Z claims ever and the majority of which were immediately refunded.

While no one will ever know the true reason why he was banned, the upshot was that he was stuck with $180,000+ in liabilities and $350,000+ in retail merchandise in stock that he could not move.

Amazon froze over $100,000 in his account for months and he had to lay off 1/3 of his staff.

Moral of the story: Never depend on Amazon, eBay, NewEgg, Rakuten, or any other marketplace as your primary stream of revenue because your business can literally disappear overnight. These companies can close accounts for any reason, including but not limited to complaints of any kind, policy violations that may not be valid or eliminating you as a competitor to make higher profits.

Focus on multi-channel selling with your own store/site at the forefront to ensure you can never be “deleted”.

Amazon Can Force You To Sell Your Goods At Whatever Price They Want


Even if you sell your own branded products on Amazon doesn’t mean that you get to set your own prices.

Every day, Amazon deploys an army of computer bots who crawl and scrape other websites for product and pricing info.

If Amazon’s determines that your products are priced too high, they may take away your buy box which will basically kill your sales.

If you read the fine print on Amazon’s terms of service, it explicitly states that if you sell on Amazon, your prices can not be higher than any other platform.

Update: Due to anti-trust scrutiny, Amazon has lifted this restriction. But there are rumors that your product visibility may be silently reduced if they discover you are selling on Amazon at a higher price than competing marketplaces.

In addition, if you’ve previously priced your goods at low prices during a lightning deal or a sale, Amazon may not let you raise your prices back up to where they were prior to the sale depending on their algorithm.

One seller who I interviewed on my podcast had to lower his prices near break even on products that he’d heavily discounted in the past in order to retain the buy box.

But at these low prices, his products now make little or no profit and it has destroyed his margins.

Amazon Can Force You To Sell Your Goods On Vendor Central


There are 2 ways to sell on Amazon. One, you can sell as a 3rd party vendor where you control your products, inventory and listing.

3rd party selling is by far the most desirable way to sell on Amazon today because you have full authority over your listing and your marketing.

The other way to sell on Amazon is as a 1st party seller on Vendor Central. As an Amazon vendor, you sell your goods directly to Amazon at a wholesale price that they set and you have zero control over anything.

Colleagues of mine who have converted products over to Vendor Central in the past have all had terrible experiences where Amazon totally destroyed their product listings and their sales.

Well guess what?

There have been reports of Amazon forcing popular vendors to convert from being 3rd party sellers to 1st party sellers. Why? It’s because Amazon can make more money this way.

You can read more about this atrocity by clicking here

Amazon Employees May Sell Your Data

Amazon Employees

Earlier in the year, Amazon employees in China and India were caught selling confidential information regarding 3rd party sellers on Amazon.

And this information was used to give independent merchants an advantage over others on the site.

Dirty sellers are also buying Amazon Vendor Central accounts on the black market to gain access to other people’s product listings.

Here’s a picture of a black market Amazon rate sheet

Rate Sheet

Because Vendor Central accounts allow wholesalers to edit other people’s product listings, these accounts have been misused to change product pages and sabotage other sellers.

If you want to read more about this, check out this article in the Wall Street Journal

Bottom line, Amazon is growing so quickly that it’s the wild wild west out there. There is mass corruption everywhere and it’s tough for Amazon to control.

Other Amazon Sellers Will Copy You

copy machine

I actually have my own personal horror story to share here which occurred during my first year selling on Amazon. One day, I was checking up on my listings when I noticed that products from our online store were being listed on Amazon without my permission.

When I took a closer look, I discovered that a seller under the name “bee” had stolen all of our product photos and all of our product descriptions and were selling our items on Amazon!!!

They literally ripped everything off! They stole our photos, our verbiage and even our product numbers. It was wholesale piracy on a large scale with over 400 SKUs.

When we sent an email to Amazon, they sent us an automated response asking us for documentation on each and every product to show proof that we owned the photos and descriptions.

To put together a thorough response would have taken a ton of work and time and we were unable to get a human to take care of this for us. Fortunately, we politely reached out to the vendor and they took everything down without a fight.

But what if they refused? We could have been mired in a battle for months and forced to navigate through a series of automated responses for over 400 products.

While it’s easy for a customer to file a complaint on a seller, it’s much harder for a seller to file a complaint against another seller. Be aware!

Other Amazon Sellers Will Hijack Your Listings With Copycat Goods


While getting all of your products copied and stolen doesn’t happen very often, there is rampant piggy backing of Amazon listings happening all the time.

Even if you sell a private labeled product under your own brand and ASIN (Amazon product number) on Amazon, there is nothing stopping another seller from piggy backing on your listing and undercutting you on price with a counterfeit item.

For example, let’s say I sell linen napkins that are clearly labelled with my own brand and label. An unscrupulous seller could sell poorer quality linen napkins under my same Amazon product number and undercut me on price even though it’s not the same item.

In the worst case scenario, a customer might buy this counterfeit product, be unsatisfied with the quality and leave bad feedback on my product even though it’s counterfeit!

The best way to fight this is to actually purchase the product yourself as a customer and then file an AtoZ complaint against the fraudulent seller.

Unfortunately, this process is a major pain in the butt and Amazon has been known to take its time before taking action.

A Real Life Horror Story Selling On Amazon

Kevin Williams

My friend Kevin Williams was making close to 8 figures selling on Amazon with his cleaning brushes when Chinese sellers decided to copy his entire product line.

And when I say copy, they made an EXACT duplicate of his cleaning brush with inferior materials, took his EXACT packaging (with his face on it even) and sold it under his listing at half the price.

Because the Chinese seller’s price was significantly lower than his, they got the buy box and stole all of his sales.

Even worse, because the Chinese knockoff was a piece of junk, angry buyers started leaving 1 star reviews which basically destroyed his entire business.

For the next year and half, Kevin would invest over a million dollars and constant headache trying to fight off these sellers because Amazon does not allow you to easily shut down the copycats.

If you want to hear his story first hand, I had the pleasure of having Kevin on my podcast which you can listen to below.

Underhanded Tactics Evil Amazon Sellers Are Using To Cheat And Get Ahead


In just the past few years, Amazon has become such a cutthroat marketplace that unscrupulous sellers have been purposely trying to sabotage their competitors. As a result, most sellers are hush hush about their products and never talk about their winners in public.

In fact Amazon is so competitive today that if you have a product that is even mildly successful, you will eventually get piggybacked by multiple sellers if you haven’t been already.

Here’s a sampling of some of the insidious activities that are happening on the platform right now.

The tactics mentioned below are evil and highly unethical. And the fact that people are using these strategies really makes me angry.

But you should be aware of what’s happening out there in case it happens to you.

What Dirty Amazon Sellers Are Doing To Sabotage Your Business – A Video Overview

Evil Strategy #1: Amazon Sellers Can Tie Up All Of Your Inventory


It’s quite possible that I was a victim of this first strategy during the holiday season last year. In November, a customer purchased a large quantity of product which put us out of stock of this one particular SKU.

While my wife and I were thrilled at receiving such a large order, we knew that we would not be able to replenish the stock in time to meet the rest of the holiday demand.

No big deal, we thought to ourselves. It was only 1 product. But guess what happened? A seller who was piggybacking our product got the buy box because we were out of stock.

And then about 4 weeks later, a substantial portion of that large order was returned.

So not only did we miss out on a lot of holiday sales for that particular product because we were out of stock, but we didn’t make much money either because the large order was returned!

Looking back, we can’t really prove whether the buyer was in cahoots with the piggybacker to purposely put us out of stock, but I learned from my friend that there are groups out there who do this on purpose!!!

Here’s the strategy that the evil Amazon sellers are employing.

First off, they buy all of your inventory to steal the buy box. Then they sell your exact same goods on the same Amazon listing and on EBay.

Finally at the end of the season, they return the excess inventory!

I wish that there was a good way to combat this but there’s nothing you can really do except to be wary of any large order that you receive and to contest any large return complaints.

Update: Chinese sellers are now using automated software that will keep buying your stock and then cancel in bulk. This software basically causes you to go out of stock quickly which basically destroys your listing.

Evil Strategy #2: Amazon Sellers Can Change Your Product Photos

If you are an Amazon seller who has not registered your brand (which now requires a trademark), you need to be very careful about other sellers changing out the photos on your listing.

Here’s what sucks. When someone changes the photo on your listing, you don’t even get a notification! So the only way to know that this has happened is to constantly watch your listings like a hawk.

If your picture gets switched out from under you, there are many bad things that could happen. For example in the worst case, an evil seller could change your photo to a completely different product or bundle.

So when a customer buys from you and notices that the product doesn’t match the photo, they could complain and ding your account.

The best way to combat this is to register your brand. A lot of new sellers skip this step in the beginning because it requires a website and a trademark but if your product ends up taking off, you need to take care of this ASAP.

Related: If you are interested in learning how to register your brand, check out my post on How To Register Your Brand On Amazon’s Brand Registry

For us, we’ve had cases where our primary photo was swapped despite being brand registered. So today, we consistently monitor our account health for anomalies.

For example, if we see a lot of returns marked as “does not match description” or “not as advertised”, we take a closer look to make sure that there’s no foul play involved.

Evil Strategy #3: Amazon Sellers Can Leave False Negative Feedback On Your Products

Amazon A to Z
Did you know that there are people out there who will leave negative feedback on a product for a fee? While Amazon has tried to crack down on this practice, there are still groups out there doing this.

Basically, a competitor will have someone buy your product and then leave you negative feedback claiming that your product is counterfeit or fake.

Amazon’s bots will then take notice of these “trigger keywords” and immediately ding your account.

Here’s the thing. Most real buyers don’t use language like “bootleg” or “counterfeit”. In our experience, genuine buyers who want their money back for a return just express their anger or disappointment at the product for a specific reason.

If you find that someone is using words like “counterfeit, bootleg, or fake”, then chances are the feedback is malicious.

The best way to combat this practice is to pay attention and address the negative feedback immediately. Be super courteous and show that you are willing to do ANYTHING to make the problem right.

Amazon will keep a record of all of the conversations and take note of your responsiveness and great customer service should you ever get suspended.

In other cases, Amazon may force you to show documentation that your products are indeed “genuine”. Sometimes this involves suspending your product until the proof is provided. Either way, it sucks because you are guilty until proven innocent.

Hopefully, Amazon is hard at work creating algorithms to detect fake negative feedback because getting targeted by malicious claims really sucks.

Evil Strategy #4: Amazon Sellers Can Leave False Positive Feedback On Your Products


Similar to the negative feedback strategy above, there are groups of malicious sellers who are leaving mass amounts of positive reviews on listings as well.

Now you would think that getting a bunch of positive reviews on your listings would be a good thing.

But because Amazon has been cracking down on sellers who buy 5 star reviews, Amazon now has algorithms in place to detect unusual spikes in positive review activity.

Well guess what?

If your listing all of sudden gets 100 5-star reviews, Amazon will detect this anomaly and instantly suspend your account.

As a result, not only do you need to monitor your negative feedback but you also have to be on the lookout for 5 star reviews as well!

The downside is that if you get banned for positive review manipulation, it’s really hard to prove your innocence. After all, why would someone else purchase 5-star reviews for listings they don’t own?

Evil Strategy #5: Amazon Sellers Can Orchestrate Multiple Returns And Simultaneous Negative Feedback

Amazon performance
As an Amazon seller, you are required to maintain certain metrics on your account to stay in good standing in the eyes of Amazon.

If you have too many returns or too many bad feedbacks on your products in a short period of time, you risk getting your product or account suspended.

For example, here are some of Amazon’s guidelines for a high quality account.

  • Order defect rate of less than 1%
  • Negative feedback less than 6%
  • Customer response time less than 24 hours
  • A return rate of less than 3%

What evil Amazon sellers will sometimes do is have people make multiple purchases of your products and then coordinate their returns and negative feedback all at once.

Multiple returns and multiple negative feedbacks in a short time frame can be disastrous to your account standing.

Unfortunately, there’s not much that you can do about this practice other than to respond to each complaint as soon as possible. And hopefully, your products already have enough positive feedback to counteract the bad.

In the event that you suspect foul play, report it to Amazon. The good thing is that you have 90 days to contest bad feedback and if it is removed during that time then nothing bad happens to your account.

Evil Strategy #6: Amazon Sellers Can Steal The Buy Box And Ship Poor Quality Items To Sabotage Your Listing


Over the holidays, one of the students in my Create A Profitable Online Store Course had a product that absolutely killed it. She managed to rank her product in the top 3 of Amazon search for a competitive keyword and she was making 5 figures per month off of a single product.

At the time, her product had a 4.5 star rating and things were great. But one day, she noticed that her sales had dropped to just a trickle and when she checked her listing, she noticed that someone else was selling her product for significantly cheaper and she no longer had the buy box.

Here’s the thing.

She designed these products herself so it was highly unlikely that this seller was selling the exact same thing. As a result, she did a test buy and when she received the item, she was shocked to see a poorly made imitation with a cheap copy of her packaging.

Even though she contacted Amazon, she got the run around and they did nothing about it. Meanwhile, negative reviews started trickling in and her search rankings started dropping.

Eventually, this seller went away but the damage was already done. She was left with a crippled listing that still hasn’t fully recovered.

Unfortunately, this student learned the hard way not to depend on Amazon for 100% of your sales. Today, she’s focusing a lot more time on her own website and diversifying across other channels.

Evil Strategy #7: Amazon Sellers Can Outright Accuse You Of Selling Counterfeit Goods


Over the years, the number of knockoff products from China has been exponentially increasing. And with large brands like Birkenstock pulling out of the platform due to piracy, Amazon has been extremely sensitive to counterfeit claims.

Unfortunately, unscrupulous sellers have started using this to their advantage.

Because Amazon is quick to the ban hammer and sellers are considered guilty until proven innocent, evil sellers are getting legit private label products suspended by accusing them of selling fake products.

Everyone that I spoke to who has had this happen to them eventually got their products back online. But the appeals process was grueling and tedious and some sellers had their products suspended for weeks.

What’s particularly frustrating about this tactic is that Amazon simply doesn’t care. Your puny listing doesn’t matter to them as there’s always another product to take its place.

Evil Strategy #8: Amazon Sellers Can Trademark Your Amazon Account Name

Malicious Trademark

Most serious sellers on Amazon trademark their brand name so they can enroll in Amazon’s brand registry. But many sellers don’t bother to trademark their Amazon seller account name.

For example, your Amazon account might be called XYZ Corp. And under XYZ Corp, you might sell 2 brands, “Brand A” and “Brand B”. Most people trademark “Brand A” and “Brand B” but don’t bother trademarking XYZ Corp

Right now, malicious sellers are trademarking other people’s Amazon account names and then completely taking over their accounts.

In a recent article on The Verge, a poor seller named Harris fell victim to this scheme. The hijacker planned his attack for over a year, took his trademark to Amazon and registered it.

Once the trademark was obtained, the evil seller instantly held the power to kick Harris off his own listings and control his account.

Evil Strategy #9: Amazon Sellers Can Abuse Your Inactive Listings

Dirty Amazon sellers routinely use Google to comb inactive or “out of stock” listings because they are easy prey for hijacking. In fact, all you have to do is type “ currently unavailable” to locate these products.

Because inactive listings are not usually monitored, hijackers can often piggy back and abuse these listings without knowledge of the seller.

For example, one of my colleagues had one of his product listings converted over to a sex toy without his knowledge.

Bottom line, you should close off all inactive product listings on your account that you don’t intend to continue selling.


As with all things in life, if something sounds too good to be true, then there will always be unseen disadvantages. Don’t get me wrong. There is still a ton of opportunity to be found from selling on Amazon.

But I caution you to not put all of your eggs in one basket.

With Amazon, you do not own the platform. You do not own your own brand. You can be banned at any time. And there are unscrupulous sellers and customers everywhere.

I’ve been selling on Amazon for several years now and I continue to be amazed at the lengths that some sellers will take to stay competitive. All of the tactics mentioned in this post are reprehensible yet Amazon isn’t doing much about it.

In my opinion, the best way to stay sane is to

  • Spend at least a portion of your time and resources on your own branded platform to ensure the long term longevity of your business.
  • Keep clear of ultra competitive products where evil Amazon sellers are at their worst.
  • Build an audience of shoppers and establish your own brand immediately.

If you are interested in learning how to start your own online store and establishing a long term branded business, click here to take my FREE 6 day mini course on ecommerce.

Frequently Asked Questions About Selling On Amazon


Is It Profitable To Sell On Amazon?

It can be profitable to sell on Amazon as long as you can maintain a gross margin of 50% or higher. In general, Amazon will take between 25-30% of your revenues for fees.

Is Selling On Amazon A Good Business?

If you have your own private label products, selling on Amazon can be a great business model. However, if you are just selling other people's products, your prices will generally erode over time.

Can You Get Rich Selling On Amazon?

It is very possible to generate 6,7 and even 8 figures selling on Amazon. However, because of rampant counterfeiting, you have to start a brand and build your own audience of fans for your business to stand the test of time.

How Much Money Do You Need To Start An Amazon FBA Business

For a private label seller, I recommend starting with at least $1-2K to cover the cost of inventory and tools.

Is It Easy To Sell On Amazon?

The days of easy money on Amazon are over. These days, it's best to validate your products on Amazon and then start your own website and brand as soon as you can. You have to build your own audience to survive.

Do You Have To Be A Business To Sell On Amazon?

You need to have a sellers permit to sell on Amazon so you can pay sales tax to your government entity. However, you do not need to be a corporation or LLC.

Do You Need A Trademark To Sell On Amazon?

You do not need a trademark to sell on Amazon. However, it's to your advantage to have a trademark and register your brand on Amazon to protect yourself from hijackers.

Ready To Get Serious About Starting An Online Business?

If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's free and you'll receive weekly ecommerce tips and strategies!

Note: This post above may contain affiliate links, which means that I may receive a commission if you make a purchase when clicking a link. Please consult our privacy policy for more information.

Related Posts In Fighting Dirty Amazon Sellers

About Steve Chou

Steve Chou is a highly recognized influencer in the ecommerce space and has taught thousands of students how to effectively sell physical products online over at

His blog,, has been featured in Forbes, Inc, The New York Times,  Entrepreneur and MSNBC.  

He's also a contributing author for BigCommerce, Klaviyo, ManyChat, Printful, Privy, CXL, Ecommerce Fuel, GlockApps, Privy, Social Media Examiner, Web Designer Depot, Sumo and other leading business publications.

In addition, he runs a popular ecommerce podcast, My Wife Quit Her Job, which is a top 25 marketing show on all of Apple Podcasts

To stay up to date with all of the latest ecommerce trends, Steve runs a 7 figure ecommerce store,, with his wife and puts on an annual ecommerce conference called The Sellers Summit.  

Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electrical engineering, he spent a good portion of his graduate education studying entrepreneurship and the mechanics of running small businesses. 

135 thoughts on “The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers”

  1. Ramona says:

    I don’t have an experience in Amazon selling, but I have been successfully freelancing on Elance for years. I still have my own portfolio and promote MY BUSINESS before everything else. If anything happens on Elance, I’ll still have my business.

    PS: to be even more precise, Elance is actually now UpWork (merged with oDesk under a new name). My profile already had to suffer (I need to re-test for my skills, re-create my portfolio etc.).

    It’s already a set back, but my main business is not there, fortunately

    1. Steve C says:

      Sounds like you are prepared Ramona:)

    2. Christie says:

      That’s awesome. Wise choice not to sell on Amazon. I published some books on and made the mistake of agreeing to sell them on Amazon. I asked Amazon to stop selling my books. I had no problem getting them taken out of print on the U.S. or U.K. site.

      I requested that Amazon India remove my books as they still have them listed. They refuse to get back to me and their customer service number is fake and leads to Freedom Pop. There HAS to be a way to stop them from selling my books against my will.

    3. bert says:

      How Romana! I wonder how’s Upwork since the merger? I’m thinking of signing up again. Any best practices to do or any pitfalls to avoid?

  2. Carole @ says:

    I’m currently embroiled in a fight with Amazon over their delisting of an item of mine because it contains apricot oil, which they claim is dangerous. Doesn’t seem to matter to them that there are 6,000 other products listed that contain apricot oil. It’s been 2 months and they’re still “working on it” :/

    1. Steve C says:

      Hey Carole,
      I’ve heard lots of stories similar to yours. I have one colleague who’s been waiting for 6 months on one of their products. Good thing he’s got a bunch and it’s not that big of a deal.

  3. Andrew says:

    Such a great post. Amazon is getting flooded with a lot of unscrupulous sellers from all over the world looking to make a quick buck. It can be a tremendous pain trying to deal with all of that. And the bigger you get on Amazon, the more issues you run into. Amazon staff is quite responsive in resolving issues in our experience, but we did experience our own horror story once when a hot selling item was inexplicably delisted due to customer complaints. Turns out Amazon was taking returned items and putting them back into regular inventory without properly checking for damage. So customers were receiving used and damaged products when they were expecting something brand new. Amazon of course is aware of stuff like this but they’re much more likely to protect buyers.

    1. Keith says:

      Andrew, the same exact thing happened to me. My two best-selling listings were removed several weeks ago for “Used Sold As New” complaint(s). I only sell new products and they come directly from the factory, so the issue must have been with Amazon’s warehouse. I’ve been waiting almost 4 weeks for a response from Seller Performance. It’s very frustrating. Were you able to get your item relisted, and if so, how long did it take?

      1. Steve C says:

        Hey Keith,

        It really depends. Sometimes it can be just 2-4 weeks, sometimes it can take months.

    2. Steve C says:

      Hey Andrew,

      So the Amazon staff is “responsive” but not helpful. I always get a response…an automated-like response:)

      1. TRIEU M DO says:

        Yeah. They don’t have authority to do anything. Their job is like a psychologist

    3. Priscilla says:

      I think that may be what is happening to me. I just got delisted due to customer compaint that I am selling used product as new. It’s my private label and I did not receive any bad reviews but i did get several returns back to back and several claimed damaged.

  4. Tracy says:

    If you sell on Amazon, you should periodically check eBay for your products. Several of our Amazon listings were copied and listed on eBay by foreign sellers. There is a process you can go through to have them removed but you have to have the identical images and/or text on your own company website to prove the listing information was stolen. This is particularly concerning to us when our products are only sold in the US for various reasons and these other sellers are offering to ship our product overseas. I’ve had four of our products removed from eBay and have found a few sellers in the Amazon forum who think it is perfectly fine to jump on your listing, inflate the prices of your branded items, and use you as a dropshipper. Not cool.

    1. Robin says:

      As a buyer, I have had this happen to me twice. I purchased two items on eBay and they came to me in Amazon Prime boxes with an Amazon invoice inside that said it was a gift invoice. I was not happy about that at all. If I had wanted to purchase those items from Amazon, I would have purchased them myself.

      1. Steve C says:

        Yes, dropshipping through Amazon happens all the time. But I think that practice will slowly decline as the prices start to equalize.

      2. Lisa says:

        Robin, The reason for that is because some sellers sell on both Amazon and eBay. The seller sends all of their inventory to Amazon’s fulfillment centers (using FBA-fulfillment by Amazon) and lists them on Amazon and eBay. If an item sells on eBay, the seller directs Amazon to ship the item to the eBay buyer. That creates two sales channels for the seller and Amazon ships quick with a tracking number. It is a win-win for both buyer and seller.

      3. Tarun Makker says:

        I once purchased something from ebay and the item received was in flipkart packing with ebay invoice .

    2. Sarah says:

      Ive had something similar happen to me although its probably not as shady as your instance. But i purchased a particular paper that i like on Amazon only to have it shipped by Costco.

      Im sure this is perfectly fine with Costco but the idiot seller lost me as a repeat customer because I now buy it directly from Costco at a fraction of the price.

      1. Alina says:

        The seller wasn’t idiot, probably it was Costco itself, many big brands sell on Amazon as well. You can check it. And the prices are really inflated compared to those in stores.

    3. Steve C says:

      Yes! That has happened to us too. It’s like playing whack a mole!

    4. Lisa says:

      I read about this same thing happening to another seller and what he did was so awesome. He did 2 things. First he raised the price of his product really high and then ordered it from that eBay seller. He placed 10 separate orders back to back. When the eBay seller went to buy and ship the product, he found out that he actually would be losing money. He didn’t want to have a string of cancelled orders because his metrics on eBay would be bad and they would ban him. He begged the guy to cancel his orders and promised to never do that again. The other thing the seller did was switched his Amazon listing to zero units available and again, he went to that eBay seller and made multiple orders back to back. When the eBay seller went to order from the Amazon seller, there was no inventory. So ta-da! You don’t even need to bother Amazon or eBay. Just take care of it yourself just like this seller did.

      1. Tara says:

        That seller sorted his problem cleverly but
        how he got his problem in the first place was bad business

      2. Jeremy says:

        That’s awesome! Thanks so much for sharing how he handled this. I’ve been on the buying end of a situation like this. (Only, the product they sent me was completely different than what I ordered. It was a much cheaper item, not even related to the item I ordered. Go figure.) Anyway, these are great strategies! Thanks for the info! 🙂

      3. Rob Klein says:

        That’s priceless! I can’t stop laughing!!

    5. Priscilla says:

      I have the same time exact situation. While I was shocked to see it at first, I thought why now have someone sell for me at make a commission. I could think of any drawbacks. They would have to buy from me to drop ship to their buyer. It makes me uncomfortable but I’m couldn’t really see any drawbacks.

  5. Cindy Bendel says:

    Ugh, Amazon. I know the pain of having your marketing images taken and used in the Amazon Marketplace. Unfortunately it’s all too common, when I took my best selling products and did a search I found 53 listings using my images. There are numerous stores with thousands of counterfeit products so I’m not even sure how to find all my work in that marketplace. Amazon’s infringement reporting process is a pain and it took several rounds before they removed the listings. And guess what happened? The thieves listed them again in a new store. It’s an endless battle, I wish Amazon would do something.

    1. Steve C says:

      I agree. I’m not 100% sure if there’s an easy way for them to enforce it. Image stealing is still quite rampant on EBay today.

      1. Alex says:

        Yeah because it’s essentially promoted by Ebay’s auto listing feature.

  6. JP says:

    Steve – and others,

    Does anyone have any insights into getting un-banned from Amazon? Just last night I talked w/ a friend who has a 7-figure Amazon biz, and for 3 weeks has been banned due to the issues mentioned in this article. (His products were legit – but had a few customers who used the complaints mentioned above)

    He is patiently awaiting a response – and doesn’t want to push hard and get a permanent ban. Are bans lifted? How long? Any insights would be truly helpful. Thanks

    1. Keith says:

      JP — sometimes suspensions are lifted. Currently, the “Seller Performance Team” — which handles this — is extremely backlogged, however. My account was not banned, but two of my listings were removed. I’ve been waiting 4 weeks for a response from Seller Performance. I’ve been hearing it can take up to 5 weeks or more to get a response.

    2. Steve C says:

      The only thing that I can say is that it helps to know someone who works at Amazon who might be able to divert some attention to your account. Other than that, you are placed in the same queue as everyone else.

    3. Sven says:

      I was getting hit with accusations of selling counterfeit items. Amazon won’t help you. They seem to think it’s better to lose your business. I even said I’d close every account I had on Amazon, it didn’t phase them. I was never banned either, they just wouldn’t help me with my concerns. Oh well. This is what happens when you’re a billion dollar company, you can’t afford to care about these little things.

  7. Cart Prep says:

    You actually missed the biggest one. If you have a successful product Amazon WILL back door you directly to the manufacturer, cutting you out. I always warn my customers, don’t ship directly from your ODM to Amazon, sit in between because with that simple packing slip, Amazon can destroy your business with your own market research.

    1. Sarah says:

      Im not sure I entirely understand. Does that mean they will start selling successful products you sell and eliminate you as competition?

      1. Rob Klein says:

        Yes. Amazon will ask for receipts. Once they have your documents Amazon knows who the distributor is. They will buy under fake company names so it can’t be traced to Amazon!

    2. Steve C says:

      Yes! COmpletely agree with you on that one. I have a colleague who got an offer from Amazon to sell his products wholesale to Amazon. He politely declined and found that Amazon started working with someone else which greatly degraded his sales. They have all the sales data.

    3. Christine says:

      I have experienced this first hand. I have changed my strategy multiple times to find items they don’t sell. I am seriously considering pulling the plug on my biz there for stuff like this and many other issues.

      1. Sven says:

        I did Christine. There’s no reason to waste time and money if they’re just going to slowly ruin you.

    4. Lisa says:

      It is this practice that drove me from selling on Amazon. They would eventually start selling my most successful products and kill my already close margins.

      That — and declaring my very best product a safety hazard (glue-like stuff) and prohibiting me from selling it through Fulfillment. Then they went on to sell it themselves….

      1. Linda H says:

        As a buyer, I purchased an item which Amazon notified me was “possibly counterfeit” and refunded my purchase price and told me to destroy the product. I contacted the producer to find the product not counterfeit and then found the exact same listing now being sold directly by Amazon at a much higher price. The seller was totally banned.
        Unethical behavior by Amazon!

  8. Robin says:

    I have increasingly become fed up with Amazon as a buyer.

    I have had to return more items this year than all the years in the past, I was truly shipped the wrong items or damaged or expired goods. I have ordered several items and had my orders cancelled because the seller didn’t really have the items. I have seen items listed at ridiculous prices like $1,199 for a $9.99 item.

    I don’t trust the review system because they lump all similar products into the same review list. Widget A from Seller A might be great, but Widget A from Seller B might arrive poorly packed with shipping damage.

    I get annoyed by the Add-On Only item program. I can’t purchase a $4.99 item with adding another $30 to my cart.

    I was completely turned off by Deals for Prime Members only. I feel like you increasingly have to join the club to get good deals, and I refuse to do that.

    My trust in Amazon has been eroding steadily over the last couple of years.
    Ordering on Amazon is no longer fun, and it takes longer and longer to order to check who is really selling the item and checking the seller’s reputation in addition to the confusing mix of product reviews. I don’t feel like they are doing quality control over who sells what.

    For me, Amazon is becoming more and more like eBay, not trustworthy and not fun.

    1. Debbie says:

      Robin, I get what your saying. I’m afraid about 30 of my friends just all got scammed. We went on a shopping frenzy like we always do, this was on the 4th it is now the 6th and /I did receive one item and have lots of tracking. The tracking right now is useless as it just means he created a label, but two of the 8 or 10 sellers is already gone. I feel horrible because my elderly neighbor bought a bunch of stuff and yes she is covered by the policy but, she is going give me a hard time because she gave me her credit card to order her all this stuff and I’m probably going to have to file to get her money back. I always hear don’t trust new sellers but know T can get my money back, but I just hate thinking that all new sellers are scammers but depending on how all this goes, that might just be my new way of thinking.

      1. Jerry Diamond says:

        Looks like Amazon is now flooded with fake sellers trying to steal your money. Same problem on eBay. So when you purchase, make sure the seller has been on Amazon for a while and has a positive feed-back history.

  9. dateme T says:

    Very well written Steve. Thanks for the insights. I started selling on Amazon today and this article comes in very handy in ensuring I keep an eye on customer satisfaction.

  10. Simon @ CafeCredit says:

    Even without all the horror stories, you should be diverting some of your time/money/effort into building your own web store, brand, or whatever. Who wants to be completely reliant on a third party for all of their success? That’s just asking for trouble!

  11. Xavier says:

    Thanks so much for writing this article! Much of what is being said about Amazon is 100% accurate. I work for an American-owned but China based importing company that specifically helps online sellers, and I’m afraid sellers do share some of the blame. Many online sellers are failing to do their product sourcing properly because they’re using outdated guides that worked a few years back but still appear everywhere on the internet. First, they seek out the cheapest manufacturer possibe on Alibaba because they’re testing their business. This leads to them being connected with middlemen and scammers. The deluge of sellers asking for the lowest possible MOQ means the best suppliers just ignore them and move on. And all too often, sellers fail to do a quality control inspection on their goods prior to shipping them to FBA because they just care about sales. As a result, Amazon has started to get very stringent with product quality issues. It really is the sellers responsibility to ensure their goods come from a reputable supplier. No, Alibaba star ratings are not a good indicator because they can be purchased when a supplier joins the site. Sellers should also be testing their goods with a quality control inspection prior to sending to FBA, especially if they’re customized for private label. These are inexpensive (about $200 to have someone go to the factory and check your goods). Defects are common in manufacturing, and smart sellers make sure their order includes recompensatoin for defective units prior to them being shipped to Amazon. Walmart would never put items on the shelf without a qc check and online sellers should follow theri lead. You’re exactly correct that this problem has come from too many folks jumping on the bandwagon without fulling understaing how to import safely. And we agree, the Amazon wave will only last so long. Amazon sees sellers as middle-men driving up the price to line their own pockets, so they are now training Chinese manufactureres to list their products on Amazon themselves. It is those same suppliers who are now undercutting the sellers on Amazon, and frankly, wouldn’t you if you were them? Steve is entirely right that the best strategy is multi-channel selling and that’s why we’re huge fans of this blog!

    1. Peggy Collins says:

      Thanks, Xavier, your comments were very informative and helpful!

    2. jackal says:

      As someone wanting to start selling on Amazon, I wanted to ask if you think it’s too late to be successful on Amazon long term? I.e. build a good business for a long term cash cow or eventually sell?

      is it even worth it to buy an Amazon business? some of them even offer financing for well qualified buyers. I’d be happy to hear some comments. thx in advance

    1. Jeff Bozos says:

      Thanks for posting this. My Amazon review of a woodstove blower fan was also taken down for mysterious reason, apparently I had “violated their policy guidelines” despite stating the simple facts, ie, “product not as described”, “product did not match pictures in the adervertisement”, “product did not fit the application”, etc. Nothing negative, just points that revealed it was the wrong product. Amazon took the review down, telling me that you really cannot trust Amazon reviews at all. They permit positive reviews, but censor the negative reviews, which leave consumers at a loss on just how good or bad a product actually is.

      1. Jennifer says:

        I just had this happen also. They gave me a “warning”. I actually didn’t even know which of my reviews they were referring to at first, but of course it was one of the 1-star, negative reviews.
        Amazon says that they are fighting all of the con artists and counterfeiters, but in reality, they are not. I also reported counterfeit items by a seller, and they are still sitting up for sale on Amazon’s site.

  12. Lucy Beveridge says:

    omg have been running me ragged for months now refusing to close my buyer and seller accounts and pay me what they owe me from my last sale . managers have been routinely ignoring my attempts to escalate the problem and I even had to change my credit card number to stop Amazon from taking money from my account literally ANY time that they felt like it- even asking my card provider to block them wasn’t enough because they just continued to steal money using a different code. The stress they have caused has made me so exhausted and I’ll that I’m barely able to function and they STILL have not done as I asked.

    1. carol timpano says:


  13. guido says:

    I don’t see the point on making your own online store. Who’s going to buy from your store if they can just go to amazon?
    Not to mention the chances of anyone actually finding your store in the first place…

    1. Shirley Starke says:

      There are very good reasons to have your own online store, and yes, people CAN find it on Google; at least they can find mine. People will buy from you if your postage is reasonable, since Amazon’s postage is very high. And with your own store, you are not forking over 100% of the purchase price to Amazon (I get only that high postage to cover printing, postage, and a few cents of profit,)

      If you also sell on Amazon, your Amazon listings will appear on Google ahead of your own store, and it does indeed cannibalize your own sales.

      Finally: while Amazon calls itself “customer-centric,” it treats its own customers – the people who pay Amazon to sell there – not even like hired help, but like slaves who need the lash applied severely and often. The real hired help wield the whip and function as overseers to the slaves, and they would make Simon Legree look kind. Amazon’s whole relationship with its sellers is based on punishment. “Standard shipping” has to be sent the same or next day, and you have to report it within the same time period; they DO NOT accept flimsy excuses like three-day blizzards that close the state highway system and shut down the mail. You do it ANYWAY, or YOU WILL BE PUNISHED.

      I put my own listings on “vacation” until the end of a spell of impossible weather, but after a particularly nasty reply from one of their reps (three weeks late – they don’t keep to such a strict schedule themselves), decided to stay “on vacation” until spring – or maybe forever.

      1. Kirti says:

        I agree with you Shirley, that all sellers should have their own online store, with unique products that cannot be easily copied and not be totally dependent on amazon/market place

      2. Kirti says:

        I agree with you Shirley, that all sellers should have their own online store, with unique products that cannot be easily copied and not be totally dependent on amazon/market place.

    2. Edwin says:

      Tell that to Shopify, Woocommerce and other ecommerce platforms. Their customer base is keep growing.

      If its easier to build and grow a business everyone would be rich by now. That doesn’t mean its impossible, where there is will there is way.

    3. Linda H says:

      I see many good points to having your own online store. When I find a listing on Amazon and I know or am shown that the seller has a store of their own, I will get off amazon and go directly to their store because I know I can trust them. I don’t trust Amazon so much anymore because of the many issues mentioned here. I also don’t see the point to paying Amazon for their profit when I can pay that directly to the store owner for the same product and help them stay in business.

  14. Andrew Nobbs says:

    I would not use Amazon again to sell, their whole system is set to keep the customers happy by instant refunds leaving you with the selling costs, postage and possibly the non return of products.

  15. amy says:


    GO AHEAD file complaints with State Agencies where Amazon Payments is licensed as a money transmitter.

    Alabama Securities Commission
    Alaska Division of Banking & Securities
    Arizona State Banking Department
    Arkansas Securities Commission
    California Department of Business Oversight
    Colorado Division of Banking
    Connecticut Department of Banking
    Delaware Office of State Banking Commissioner
    District of Columbia Department of Insurance, Securities and Banking
    Florida Office of Financial Regulation
    Georgia Department of Banking and Finance
    Hawaii Division of Financial Institutions
    Idaho Department of Finance
    Illinois Department of Financial Institutions, Division of Financial Institutions
    Indiana Department of Financial Institutions
    Iowa Division of Banking
    Kansas Office of State Bank Commissioner, Division of Banks
    Kentucky Office of Financial Institutions
    Louisiana Office of Financial Institutions
    Maine Department of Professional and Financial Regulation
    Maryland Commissioner of Financial Regulation
    Massachusetts Division of Banks
    Michigan Office of Financial and Insurance Serviced
    Minnesota Department of Commerce Division of Financial Examinations
    Mississippi Department of Banking and Consumer Finance
    Missouri Division of Finance
    Nebraska Department of Banking and Finance
    Nevada Department of Business and Industry
    New Hampshire Banking Department
    New Jersey Department of Banking and Insurance
    New York Department of Financial Services
    North Carolina Commissioner of Banks
    North Dakota Department of Financial Institutions
    Ohio Division of Financial Institutions
    Oklahoma Oklahoma State Banking Department
    Oregon Division of Finance & Corporate Securities
    Pennsylvania Pennsylvania Department of Banking
    Puerto Rico Bureau of Financial Institutions
    South Dakota Division of Banking
    Tennessee Department of Financial Institutions
    Texas Department of Banking
    Utah Department of Financial Institutions
    Vermont Banking Division
    Virginia Bureau of Financial Institutions
    Washington Department of Financial Institutions
    West Virginia Division of Banking
    Wyoming Division of Banking

    Encourage other sellers to do the same,and Amazons licence will be at risk of being suspended or even BETTER revoked!
    As money business service provider Amazon violates not only the any state’s money transmitter laws but also its own agreement.
    WE NEED TO FIGHT BACK against Amazons abusive business practices.

    Amazon believes they have the right to hold onto sellers funds for up to 90 days and beyond and release them as they see fit. How is that legal?


    1. Hinac Law says:

      Did you read Amazon Business Agreement/Contract before you signed it? It is legal after you “SIGNED” it! Sellers are so “Pressed and Greedy” for “Profits” that most of them “SELLS THEIR BUSINESSES & SOULS TO AMAZON & EBAY!”

    2. Lisa Seigler says:

      i messaged amazon after reading your post. Thank you. Amazon had revoked my seller privileges and kept all remaining money. It was all from items that had been shipped and received by customers. So I was left holding the bill and no merchandise. The message I sent to amazon was that I had contacted the attorney general and office of financial regulations. Within a couple of hours, I received a message that they had released my funds to my bank account.

      1. Rhonda says:

        Go Lisa that was awesome!!!

    3. Jack D Arney says:

      I would like to add Amy’s response. Amazon is a publicly traded company. That opens to door to Federal investigation and oversight. If there are so many issues, why not tell everyone to report these to the FTC and the SEC. And send letters to congress. This week Facebook’s Mark Zuckerberg is back in DC answering to congress, so why shouldn’t Jeff Bezos?

  16. Walter Doberman says:

    Amazon suspended my account for 2 fraudulent disputes from buyers that were claiming they never received the item when tracking showed it did. Provided all evidence, but Amazon denied it and sided with the buyer. I get dinged in ratings, lose out my money, the item and my account.

    I cannot appeal because it is a permanent suspension! Amazon makes up nearly 40% of the sales I make aside from eBay and I cannot sell anymore. Been trying desperately to get back on with no success.

    I came across the idea of Stealth from the Auction Essistance website, but I was wondering. Is it a safe solution? Is it even legal?

  17. Mauricio Vera Malpartida says:

    Thanks a lot for your blog. It illustrates me very much

  18. Debbie says:

    I am a seller on Amazon- small time just selling my collection of used books. Some of the fees were hidden (per listing fee). After the items got paid I learned I actually lost money because the Amazon fee is $3.92 per book which is more than the price they suggested for each book. I was expecting $1 item fee + 15% fee.
    I also sold another more pricey item. It sucks that if the buyer lies and says it is broken that I have to pay the $20 shipping and end up -$40 shipping for the transaction (plus $15 Amazon fees). I am never selling on Amazon again. It might work well for people that sell thousands of items and have a Pro Seller account, but small sellers can get burned. I am going back to shopping from other retailers not Amazon.

  19. Omar Housini says:

    Hello Everyone,

    Thank you to the person who posted this article.

    I am really scared now to even start my business on Amazon. I’ve done my research on Amazon and I do agree with the fact that you must use amazon to get some popularity and then, make your own website that you can sell. I believe in my product, but now I am scared! What if my account gets deleted by amazon or what if I get sued for something….?
    I have a cosmetic product for the eyes. It’s all herbal and natural(just two active ingredients), but I am kinda scared with regards to Amazon. Should I get a patent to protect my companies name/idea????

    Anyone, please, I know this article maybe is a bit old, but anyone whose done cosmetic business, I need any advice.

    Thank you for your time,

    Omar .H

    1. M. Johnston says:

      Protect yourself! Anything worth doing is worth doing well! If this is your creation definitely get a patent. Get insurance…things happen. Get a domain name for your own site. Do more research on developing and protecting your product and the variety of platforms out there. I believe Amazon is getting too big for itself and will implode. Either way, you need multiple streams of income in case one gets shut down. Always think, worse case scenario and then learn how to protect yourself against it. Good luck !

  20. Eva Elizabeth Purdy says:

    Is that $100k in sales revenue or $100k in gross (or net) profit?

  21. HollyG says:

    Reading all of these confirms that the Internet is a haven for unscrupulous people who are able to hide without detection. I still prefer brick and mortar. At least you know they’ll be there in the morning and you can speak to a real person.

  22. Ndayishimiye says:

    even though selling on Amazon can seem somehow risky, it’s the less risky business model you can ever have.

    1. M. Johnston says:

      Sounds good on paper, but the reality is that Amazon can do a great deal of damage to your business just by how they handle your merchandise, rule against you in clearly fraudulent transactions, steal your ideas and business contacts and shut you whenever they feel like it. There’s more but you get the idea.

  23. Kim WIL says:

    I just heard from an online business broker that amazon just put in the TOU that to transfer an amazon store (sell it) it now will go into a holding tank for 6 months while amazon checks it to see if it will approve the sale/transfer. During that time you cannot SELL anything! They have effectively rendered us unable to sell our store! Do you have any thoughts or comments about this? I’d love to hear them. All the more reason to do your own thing and not rely on Amazon.

  24. JoeHx says:

    definitely a scary story and position to be in…. currently i sell t-shirts through amazon and have been mildly successful, but i have been recently branching out and fulfilling through multiple channels.

    1. James Cloud says:

      @joehx I have some question do you have an email?

  25. Ss S says:

    Amazon is a froad website
    Don’t register you there…they will suck your money from your credit card for no reasons. And you won’t get it back at any cost
    It is a dangerous web platform
    Please be aware of these FROADS

    1. brownin329 says:


  26. Anonymous says:

    I have worked for over 60 hours per week for the past 3 years, publishing 600 books on KDP, Createspace, and ACX. I didn’t do anything shady, and I was making between 10,000 to 15,000 per month. Suddenly, I got a notification that one of my books was blocked because of copyright/trademarked issues. I had no clue that a particular diet was trademarked, but here is the thing: Usually, they just block that one book. Makes sense, right? It’s happened in the past, and it happened to other publishers too. But this time, they just decided, just like that, to block my entire account, withhold all the royalties (a.k.a. “steal” the money they owe me, since customers paid full price for those books), and put a stop to my entire income stream. They are the most evil, corrupt company in the world, and I am shocked that customers still trust them. Well, at least they lost one family of customers. Never buying from them again. They need to rot in prison. Stealing is against the law!

  27. ML says:

    I have been selling in Amazon for 4 years. What this author told are absolutely true based on my own experience. According to many aspects I have seen and experienced, I definitely agree with Steve that Amazon is going to become another EBay in future.
    Besides that, the other facts that make me planing to leave Amazon are, that the management of Amazon is getting mess, which is a sign that shows a business will fail in the future, although it looks now like a giant. Too many shipment have been lost and disappeared, and they tried to avoid to pay you reimbursement and delay to give you solution. Our interest is not protected. We have spend too much time to deal with such troubles that caused by their mess management and no- minded + low- paid low qualities workers while the profit is getting lower and lower under Amazon’ game rule, which has been not worthy to keep such a business.

  28. ML says:

    Just search the news about the problem of Amazon’s employees, you will find that those workers are low- paid and in worse work condition, which was the reason why they were on strikes on multiple countries and locations during recent months. Therefore, I understand why they were being negative and had so much slooby jobs and trouble occur on their duty when it came to the situation that I had to deal with them. Since 2017, this problem in Amazon is growing serious. I don’t think this giant will still has a bright future. Low- paid worker cause low quality work, for such type of business, mess management and mess work will result a very bad consequence.

    1. Anon Ymous says:

      Walmart has the same type workers and management and haven’t been affected in the least…

  29. Xenomarket says:

    I’ve have been selling on Amazon since October. I sold a lot through Amazon, but their fees are killing me. And learned the hard way not to lowball my products. I either lose money or break even. Some items I do make some money. Many of my products are under $20 and I most definitely lose money on those. Profitable ones have to be over $25 to make money. But my Shopify site where I blog to create content still never made even one sale since October when I launched it. So I am dependent on Amazon because my Shopify costs me money on its monthly fees but no sales.

    1. Anon Ymous says:

      Shopify is a ghost town…it will be dead by the end of the year…

  30. Mike Young says:

    I caught the evil agency on uk marketplace and had emailed the evidence to Jeff Bezos. Let see if they will take action.

  31. sadat sadat says:

    I have an affiliate site. And the cell is not going to be the same as before.
    Would you give me some suggestions for this?

  32. C. Here says:

    I just read your entrepreneurship story. Truly inspiring!

  33. Ali Haider says:

    Hello Steve,

    I hope you are doing great. I am following your blog and online store for some months now. And whenever I get a chance I also listen to your podcasts.
    You are doing great quality work. You are motivation for me.
    I wanted to get some advice from you. I wanted to ask what would you prefer between the two listed below:

    -> Start my business on Amazon and then start my own online store around that Amazon products.

    -> Start my own online store and then start Amazon business around that store.

    Any help would be greatly appreciated Steve.


    1. Glynis Louise says:

      I’m wondering that too? I’m just about to apply for an amazon account after paying a lot of money for an online course to teach you how to be a perfect amazon seller (playing completely by the rules & cutting no corners) & lots of time spent learning to look for high demand & low competition products. I did realise that it’s best to have multiple revenue streams instead of just focusing one sole amazon account. By the way, is it me or have I not seen the date of this blog, I couldn’t find it and wondered how old it was? I’m posting this Sept 2020 🙂

  34. Troy @ Bull Markets says:

    I also heard that Amazon is starting to sell their own products. If they see that a product is selling well and is profitable, they’re going to just sell that on their own and cut out the middle man. This makes sense I guess. Small sellers are going to be edged out by the bigger players of the next few years.

  35. majmoued says:

    Special Article and Unique.Thank you for sharing with us. selling on Amazon site is like any electronic store that contains many sellers. Every seller has a specific policy in dealing with customers. There are those who wish to obtain the trust of the buyer to ensure the repeat of the purchases from the same trader. There are those who only promote his Products seeking to profit in the first place regardless Of the quality of a Products.

  36. Mark says:

    I already stopped selling on amazon when they started requiring “2 step verification” which means, you not only have to give them your mobile cell phone number, but it has to be VERIFIED as a valid cell phone number. You will then be BOMBARDED with calls from all the telemarketers amazon has sold your information to for profit. Not nice amazon!
    I have TracFone prepaid service. I have to pay every single time I use my phone. I can’t have all the telemarketers amazon has sold me out to calling, calling, calling me. IT COSTS ME MONEY. I had to change my phone number!
    Goodbye amazon. Now I only sell on eBay and Etsy.

  37. tom says:

    What kind of person hired CBS anchor man Otis Livingston to work on the national television if he hates important people NBC Stephen B. Burke calling him white garbage, looser in business, kid and even homo. Stephen B. Burke must becareful of crazy Otis Livingston.

  38. Pablo MBA says:

    Dear Amazon vendors,

    Would you like to know more about what matters when selling online? That would be possible if you take part in this 3 minutes questionnaire. It is totally anonymous and very quick.
    If you wonder who I am, my name is Pablo and I am an MBA researcher at The Hague University in The Netherlands. At the moment, I am writing a thesis on online consumer behavior on Amazon and I need a good number of vendors to answer this questionnaire to get a good picture on the topic. Your participation will be highly appreciated and, when this dissertation is concluded, I will gladly share the results with all of you.

    It is Only 3 minutes!!!

    Pablo MBA

    1. Anon Ymous says:

      Nobody from Netherlands is named Pablo…try again scammer!

      1. Nancy says:

        Anon Ymous, how do you know no one in the Netherlands is named Pablo??

  39. John B says:

    I been selling on Amazon for about 5 years and follow all Amazon policy.
    One day they decided that to revoke selling privileges because they said someone complaint that we sold a no authentic item. We never received the message from any customer. We never sold a fake item.
    Nevertheless, Amazon does not care about anybody. And they will steal your item and idea and manufacturer themselves.
    Do not sell on Amazon

  40. Richard Stoner says:

    Sellers BEWARE. People are using AMAZON to ripe you off. All the BUYER has to do is order your product then claim it does not work. They don’t even have to return to back to the seller. Amazon gives them their money back. You loose. AMAZON Seller Central claims process is fraudulent too – they’re run by a third party called Centrix – once the BUYER has your product and Seller Central refunds the BUYER – Centrix does nothing to get it returned.
    We know – this just happen to us.
    AgriHouse Brands Ltd
    Denver Colorado

    1. Richard Stoner says:

      Correction: Centrix should read Concentrix

  41. Dan says:

    Great article. We were invited to the amazon vendor programme. At first flattering, but had seen nagatuve reports from amazon sellers before. However, after 2 months we are still not live and my doubts about both the programme and amazons strategy is increasing day by day. As manufacturers with our own brand (trade mark registered) and excellent reputation my concerns increase even more. So far the co operation with amazon has been a bad experience. You have to question amazons intent. They do not care about your brand or your business. They want your brand for the traffic it can bring to amazon. Do not forget they offer cheap copies or rip offs from china in big volumes.

  42. lisa james says:


  43. kyle b says:

    sold on amazon for almost a year. once your in it, you learn your biggest issue is amazon customer support. If you have ever had to google “seller performance department” then you know exactly what I’m talking about. I had $9K held up in inventory, just twiddling my thumbs, waiting for the gods of all departments, seller performance take 6 MONTHS to respond, and stilllll no resolution. Said duck it, i took my products out and wholesaled them to someone else. Amazon DOESN’T care about you. plain and simple.

    1. Amazon Seller says:

      absolutely true

  44. Chirag Amin says:

    Yes, many times you might have seen that you have been charged some penalty, majority of seller will neglect such thing, as the amount will be smaller and no one cares if they will be charged on huge gain. so If you are from them then you’ll need to go to a partner who will help you top check all your seller account stuff. there are so many consultancy which provide such services to seller at amazon. TheAppealGuru is one such treatable partner I have gone through and had help me a lot for my account reinstate and sale growth.

  45. Chris says:

    After reading most of these blog posts and comments, all I can say is stop using amazon, and spread the word on how foul this company is.
    Why help them make billions of dollars and pretty much monopolize the online retail market?

    I’m thankful they’re not that big in Australia yet. Boycott amazon.
    Even if you can get a decent amount of income from them, I feel like its not worth the heartache and stress, from the unknown of what they could do to your products, sales, livelihood and business.

    I’ll research another way without relying on Ebay and amazon.
    I’m thankful for these stories and blogs posts.

    All the best to you all. 🙂

    1. Glynis Louise says:

      PS. you forgot your sainity!

  46. tgm says:

    There’s a lot of guesswork in this article masquerading as verified facts. For instance, where have you found evidence of people attempting mass positive review attacks?

    1. Mel says:

      Maybe the complain of mass review attacks are not properly substantiated but other more serious complains are genuine by the sellers themselves and I myself have personally know a few sellers who were wiped out by Amazon.
      Once these sellers have a great products, Amazon will terminate their accounts on flimsy excuse and soon enough we get to see Amazon is selling these best seller items themselves. If this is not unethical biz behavior then I don’t know what is.

    2. Sadie says:

      I agree with you 100 percent as someone that is trying to establish her business, I need proof that these allegations are real. Curious enough this person is selling how to setup business on amazon???? Wait what??

  47. jackal says:

    As someone wanting to start selling on Amazon, I wanted to ask if you think it’s too late to be successful on Amazon long term? I.e. build a good business for a long term cash cow or eventually sell? is it even worth it to buy an Amazon business? some of them even offer lender/bank financing for well qualified buyers. I’d be happy to hear some comments. thx in advance

  48. gtechwebindia says:

    Great Article, keep sharing

  49. Amazon Seller Services says:

    Great Blog! Very useful and informative Blog. I have got to know so many new things.
    Thank you for sharing it. Keep doing this in future.

    Thanks and Regards
    Kamaljit Singh

  50. Rashmi Mishra says:

    Thanks for sharing such a beautiful information with us. I hope you will share more info about it. Please keep sharing.


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  52. supplier2344 says:

    Nice info.Thanks

  53. Kiyara James says:

    Hi, thank you so much for such a great and informative article.
    Looking for help to enhance your Amazon store & other eCommerce portals Evantagestore offers complete Amazon Webstore solution & Amazon seller services to improve your Amazon account health & boost sales on Amazon & other e-commerce portals.

  54. Bryan says:

    Selling on amazon is truly not your business, it’s amazon’s business at the end of the day and they do whatever they want with you at anytime. One little counterfeit claim and your out, even if the customer is lying. All these fake gurus/flippers/private labelers and wholesalers aka youtube marketers don’t tell you this and don’t even sell on amazon anymore (or they do but know what can happen to them so they turn to youtube) and make money off affiliates courses.

    1. Glynis Louise says:

      I’ve just been sucked into that sort of You Tube advert back in early April 2020, when covid was at its height & I spent £3,200 on it, now I’m wondering what it was for & didn’t really have that sort of money to waste. Oh plus the bloody waste of time studying the course.

      PS. Amazing blog post, very informative, it’s probably gonna stop me spending more money on going down an Amazon Hole & getting stuck at a dead end!!! 🙁

  55. David Johnston says:


    I don’t understand. If you are so critical of Amazon why is your ‘bonus’ course about setting up a product on Amazon?

    1. Sadie says:


  56. Atul pandey says:

    Thanx for sharing this.

  57. Gamal says:

    It is true that Amazon can suspend your account for any trivial reason.
    my account was shut down twice for almost nothing. The Customer support deal with a lot of Ego. Your money and inventory in their hands and they do not care about your loss.
    This Amazon is turning into a monster.
    Boycott Amazon seller central

  58. Kristopher Smith says:

    My account was shutdown too but Sophie Howard help me to get things aligned. Thanks Sophie!! You can check out her site

  59. Tori says:

    Amazon initiates returns on refunding items, because they never received it. FBA is at fault for not delivering items and making sellers pay for it. Warehouse fees are costly. Customers cheating to scam sellers. FBA returns got out of hand. Always maintain control and keep products out of FBA hands.

  60. Mike DiMarco says:

    Amazon does not have your best interest in mind. In fact, Amazon is a backstabbing wicked entity employing the most evil tactics to eliminate competition, steal your ideas, run with your money, and play psycho games.

    This is my response to conniving Amazon seller performance after 12 years for selling on Amazon. I hope everyone else has other avenues of selling and does not rely on the backstabbing bully Amazon.

    Dear Amazon seller performance,

    Your privileges to make money off of me is TERMINATED. I no longer will give you untrustworthy people my business, and will take my money and business to a more trustworthy entity.

    You have changed your false allegations and requests three times already, and this shows a lack of honesty, lack of transparency, and most importantly, untrustworthy behavior.

    YOU ARE FIRED AMAZON. I am not interested in giving my money to you any more.

    1. B Skelton says:

      Sucks to be you. But, GREAT that you are moving on from something you don’t care for. Seriously, bravo…maybe time to start your own platform. Yep, they take a lot. Build that site of your own and be GREAT!
      Best Wishes from USA

  61. bob ding says:


  62. Mike Anderson says:

    I read all the horror stories which you shared in this article. Also I really scared from the listed dangers of selling on Amazon. But because Amazon is world’s largest eCommerce platform so we should take the risk of these dangers. Orphocommerce offers affordable Amazon seller account management and suspension appeal services.

  63. Md Fardous says:

    I am selling an amazon old buyer account with purchase history. interested buyer contact me
    my skype: fardousbd11

  64. kartzhub says:

    good article

  65. Kika says:

    As a recurrent buyer in amazon I must say this last year my experience changed from excellent to very poor: the amount of third party sellers with products that are mainly junk, poor quality and not what they advertise will eventually kill amazon if they don’t do something about it.

  66. GoddessK says:

    Wow just woooow! I take my hat off to you bc this was by far the best informative info I ever seen detail for detail to fully understand how this ecommerce giant really works behind the scenes. I had no idea on the horrors being a vendor! I’m sooooooo glad I ran across your article researching the pros/cons of selling on there. You really did an outstanding job!!! Thank you so much! I figured it was bad but not this bad WOW speechless! I agree on everything you mentioned. It is true that the Chinese markets are taking over using counterfeit & others items as well as pictures. Especially with the hair industry & fashion they do it excessively.

  67. Tia says:

    Returns are getting worst. Avoid sending things to FBA. FBA customers had customers returning things faster. Late my carrier by FBA doesn’t even reimbursed sellers. Amazon is forcing sellers (FBM) to give returns. Customers returning for bogus reasons. Buyers returning used books close to 30s. Used books are not rentals. If buyers to buy rentals, then buy in rental section leave used alone. Scam buyers making is worst for sellers to sell things elsewhere. Amazon treat sellers poorly. I am glad to downgrade my professional selling account and remove FBA.

    I look at payment to calculate income. Income is close with expenses (FBA) taken chunk of revenue by over 55%. Amazon FBa and the platform itself is too greedy on fees.

    Amazon is making sellers information public on site, when selling things in September 2020.

  68. Rana Hamza says:

    I am unable to download the podcast to share with my colleagues. Can you mail me or something, please?
    262: How Amazon Counterfeits Nearly Destroyed A 7 Figure Business With Kevin Williams

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