600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach

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You’re listening to the My Wife Quit Her Job podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. Now in this episode, I share a secret project that Tony’s been working on that you might all be interested in, and this episode will outline all the details. But before we begin, I want to let you know that tickets for Seller Summit 2026 are now on sale over at sellersummit.com. And if you sell physical products online, this is the event that you should all be at.

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Unlike most e-commerce conferences that are filled with high-level fluff and inspirational stories, Seller Summit is all about tactical, step-by-step strategies you can actually use in your business right away. Every speaker I invite is deep in the trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses. No corporate execs, no consultants, just real sellers. Also, I hate big events, so I intentionally keep it small and intimate.

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We cap attendance at around 200 people so you can actually have real conversations and connect with everyone in the room. We’ve sold out every single year for the past nine years and I expect this year to be no different. It’s happening April 21st to 23rd in Fort Lauderdale, Florida. And if you’re doing over 250K or $1 million in revenue, we also offer a private mastermind for higher level sellers. Right now, tickets are the cheapest they’re ever gonna be. So if you wanna go, go to SellersSummit.com and grab your ticket.

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Once again, that’s SellersSummit.com.

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Welcome to the My Wife, Quit Her Job podcast. Today, we’re to be talking about a project that Tony has been working on that is set to launch later this year. Yes, I’m very excited about it. You actually don’t know a whole lot about it. I don’t. That’s why we’re having this episode. I can ask good questions because I don’t know that much about I’ve been keeping everybody in the dark. No, it’s not really keeping everybody in the dark. We’ve been spending the last several months just trying to

01:59
in our message and who our message is for. I think there’s- Do you want to the audience what it is first? Yes, yes, I will. Some of you guys know Liz Saunders, a good friend of ours, founder of Fluencer Fruit. Her and I have been friends for a long, long time. We’ve attended a lot of events together. In fact, she helped us run Seller Summit for the first, I don’t know, five or six years. No, a long- or six? Yeah, because remember when she started with Jungle Scout, we made her stay on at Seller Summit.

02:29
We said you can only work at Jungle Scout. We made Greg say that she could still work at Cellar Summit. Anyway, her and I have done a lot of events over the years and really felt like there was a need for a female-only based group for support, accountability, things like that. That’s what we’re working on basically in a very, very small nutshell. Essentially a mastermind for women, right? Mastermind for women, but bigger than a mastermind, it’s really more of a community.

02:59
with masterminds as a component of it. Okay. Yeah. So, and after- ask a philosophical question that might get me into trouble? Yes, of course. What is it about men that will screw up such a community? Just curious. Oh, that’s tough. It might get me into trouble. What are you talking about? Listen, we love men. There’s nothing wrong with them. We’re not men haters over here. We just felt like

03:28
especially in the entrepreneur space, the e-commerce space, there are a lot of spaces that you go in as a female where you’re not, you don’t feel quite as welcome. know, Seller Summit is an exception to that. We’ve worked really hard over the past 10 years to make it an event where everybody feels welcome.

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and we make sure our demographics are reflective of that, right? We’re probably even a little more for 50 women, putting women on the stage. A lot of times though, when you go to these events and you’re in these communities, it’s very male dominated. so, and there are unfortunately still men out there who think they know more than us. So we just wanted to create a space where women felt like they could share ideas, be held accountable, set goals and

04:14
You know, usually, and this is where I’m gonna get in trouble. So I think, you you have a distinct advantage, right, in your business because you have Jen. And, you know, when you have to go to a conference, Jen books your flight. Sometimes Jen books I’m sure that doesn’t work like that in all households. So most of the men that I have talked to have a very similar setup, right? And not that you are not, and I will say, like, to give you a lot of credit,

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You are very involved with your kids. You’re picking them up from school when they were younger. You were taking them to tutoring. You’re not someone who just is like, Jen handles everything and you sit in your office all day. You’re very, very involved parent and family member. But for a lot of times as women, we’re trying to do all the business stuff as well as manage the house, handle all these extra responsibilities. And it just looks very different sometimes. Not all the time, but I would say as a general rule.

05:09
Interesting. don’t have anyone my flights. I don’t have anyone booking my flights from my hotels. You met some of my friends here in the Bay Area. It’s actually flipped here. In at least my Asian community, it’s flipped for the most part. Flipped how? Meaning like one of my buddies controls everything. like if the wife like so much as spends a penny on the wrong credit card, like he gets an alert on his phone and he’s like, and he books everything, all the vacations, everything. Yeah.

05:39
I mean, it’s not to say that that’s not, you know, not always the case, but for the most part, and most of the people that I meet and I’ve interacted with, that is definitely the case. I see. OK, anyway, let’s get into the guts since we got that quick. That was my main curiosity there. Yes, we don’t don’t hate men. Because I would never start a mastermind for myself or a community and just say, hey, this is only dudes. Sorry. Yeah, that’s all. But you’re in a mastermind that’s only dudes.

06:07
That’s not true, actually. That’s not true. Yes, you are. You’re a FinCon mastermind. Well, okay, that one. Yes. I have two others where I’m not. Correct. I don’t think there’s anything wrong with that either. I think that’s fine. I think you have to be in a mastermind or an accountability group with the people you click with. Whether that’s all one gender or another or another type of demographic, I think you just have to be with people that-

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you feel safe to share like really personal parts of your life and business because you’re not gonna make any progress in an accountability group if you can’t be honest. Okay, so what are you guys doing to to launch this or what’s different about it? What’s the approach that you’re taking? Yeah, so this is why I get excited about it because I feel like in the process of doing this,

06:59
We’re also learning and experimenting with things that I can share on the podcast that we’ll share in the course. And I think the biggest thing that I’m excited about when it comes to building this is that Liz and I basically came up with this last year, but didn’t know what to do with it, right? We thought of, actually, at very beginning of year, we thought of it, we were together in Vegas, and we’ve kind of just…

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bounced ideas back and forth for six months with each other. And a couple weeks ago when we were together at your house, we had like all Friday afternoon and we were like, hey, we need to like nail down what we’re doing, right? We need to figure out how we’re gonna market it. We need to figure out how we’re gonna reach people. And we already have a very small mastermind that we’re working with that we basically built for ourselves, right? Because we’re like, if we’re gonna do this, we need accountability too.

07:51
So we put together a very small mastermind that’s basically our beta testers. And as we were chatting, I said, you know what, we should just dump all of our ideas into ChatGPT and see what it says. And this is where I think AI sometimes gets a bad reputation, especially like I see it a lot in the education, right? Because I still have a kid in school where kids are using AI to write papers and do all this stuff. But one thing I think it’s really good at is taking…

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a lot of information and organizing it for you. And so, you know, one of the things that we both did the next day is dumped all of our ideas. She used Claude, I use ChatGPT, I don’t think it matters, whatever you prefer. And basically, we’re like, hey, this is who we are, this is what we wanna do. These are some of our ideas, like help, basically. And I was, I don’t wanna say shocked by how great ChatGPT was at

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organizing the information, but I spent a six hour flight texting Liz the entire flight stuff that I was getting back from ChatGPT because I thought it was so fantastic as far as taking our ideas and putting them into an actual business strategy, which I don’t know if people are actually doing that on ChatGPT, I don’t know. So here was my initial prompt.

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It said, I’m starting a new business. It’s called Type A and the purpose is to help female founders reach their goals and live a happier, more fulfilling life. We created a lead magnet to help them achieve their goals, but want to make video content long form and short form to build an audience. We are struggling to figure out what we should be making the videos about. Can you help? I will upload the workbook to make it easier on you. And then I uploaded our workbook.

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So we have a 90 day goal setting workbook that we’ve created as a lead magnet. So, you know, I uploaded that. lost me at 90 days. Good Lord. What do mean I lost you at 90 days? Every day has a goal for 90 days. It’s it’s basically how to achieve a goal in 90 days. Oh, OK. Got it. Yeah. I thought you’d have to have 90 goals. Yes. 90 goals. Listen, this is why this is why it’s only females, because we know guys will trail off at day 22.

10:07
I wouldn’t even make it to day 22. So, and this is what I love about chat, right? Is that it immediately goes, your brand gives you the brand, right? And then it says your audience, ambitious female founders. That’s exactly who our audience is, right? So it nails it. The goal says exactly what I told him. And then the tone was empowering, strategic and authentic. And I was like, yeah, that’s definitely the tone we want. So from the get, it was like.

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this is how you should get started. And then it gave me five pillars, which I was the most excited about, right? Because I was like, we knew we wanted to create video content. We know we wanna create TikToks and YouTube. But we were like, okay, it’s pretty broad. It’s like our demographic is female founders. That’s a pretty big demographic, right? So how do you create that content in a way that is engaging and also reaches the right people?

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So it basically gave us five pillars, think five, yeah. So mindset and personal growth, pillar one, makes total sense, Goal setting and productivity aligns with our lead magnet. Business strategy, right, specifically for female founders. Fulfillment, like life, which I think is really important. And then the fifth pillar, which I thought was a cool idea, was basically our own personal stories and behind the scenes. So basically how we’re built, like I think it’s cool to

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which we hadn’t thought of this, is to show how we’re building this to the audience as we’re building it, right? So sort of that, you know, kind of Scott Volcker, watch me work sort of thing. Yeah, look over my shoulder type of thing. Yeah. I got a question for you. I just want an example. So what is a strategy that is specific for a female entrepreneur as opposed to a male entrepreneur? I just want one example. I’m just curious.

11:58
Okay, hold on. me, let me. How to deal with your husband when he’s. Okay. You’re so, you’re so difficult. No, I’m just curious. Yeah. Yeah. Okay. So let me hold on. Oh, you got to bring out, she’s bringing out the workbook. I’m bringing out the workbook. Okay. So I think one. Okay. There’s, there’s so much I’m trying to like. Just one. Just one. Yeah. So basically one of the things I think

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females struggle with a lot is that they don’t belong in the room. I think, and I think everybody struggles with like imposter syndrome, right? But I think females, because there’s also this, it’s not just your work, right? It’s how you look, what you weigh, how you dress. Like men don’t seem to deal with those issues or at least not in the same way.

12:54
Right, so I think addressing, and that’s where I think the lifestyle and the business come together, right? Because it’s like, I do think it’s very important to have that balance in your lifestyle to not be at your computer 72 hours a week. So I think that’s one thing that is a little bit different between males and females. You and I joke all the time. You hop on a podcast in your V-neck t-shirt every single week. I do that, I look like a slob, right? You do it and it’s like, well, that’s just Steve.

13:23
So there’s just, so you know, another thing is like, I think in general, females feel like they are responsible for everything, right? You’re responsible for everything in your business. If you have kids, you’re responsible for your kids, how they do in school. Like, I think there’s a lot of weight put on females in that, I mean, all the studies show that like, even when in a relationship, if a male and female both work, the primary household responsibilities fall on the female.

13:51
Right, so the division of labor is like 80, 20, even if the work is 50, 50 outside the home. So I think there’s a lot of things like that where it’s like, OK, how do you actually find and I don’t want I don’t like the work life balance thing, but how do you find kind of the harmony in your life where you can? Because I do think you can be very successful and still have a family or have a very fulfilling life, you know, with your dogs, your pets, whatever. But I think as a female, it is just tougher.

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Okay. And the pressure’s different. Okay. So, so ChachiPT helped you come up with this plan and the pillars. Yes. And this is all for the positioning. Yeah. Is this, did you ask ChachiPT how to help you with just running it and what is it to be all about? Yes. So, so that, so once we kind of got the like, we were so excited because we’re like, oh, this is great. This is exactly what we’d been talking about, but we hadn’t organized it well.

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So we were like, okay, nailed it. We went through iterations obviously and got stuff. And then we were like, okay, let’s talk about some strategies as far as video content, how much should we be creating, what’s the cadence? So it basically helped us come up with one long form, which is pretty standard, right? Three to five short form, a weekly newsletter, and then a monthly webinar, right? Which is a pretty standard.

15:20
Like I don’t think ChatGBT knocked that out of the park. I think it was just like, okay, but hey, here’s some more stuff to add to the arsenal, right? So then I said, can you give me a 30 day video content calendar, right? So then it worked on a content calendar. So as opposed to me sitting there and trying to fill everything in, it’s already got all my information. It’s already got all my ideas. So then moving to that. But then I was like, okay, this is all great, but how do we make money from this, right?

15:49
Like as much as Liz and I want to build this community and feel very passionate about it, we don’t have, we’re not independently wealthy to where we can just do this out of the goodness of our heart, right? And this is where I think, honestly I feel like for our profitable audience, this would be such a valuable thing for people in the course to do because what I think we see a lot is that people have an idea for like a webinar or a course or mini, you know, something like that, but it’s like, okay, well what does that actually look like?

16:17
How do you actually make money? What’s the projections on that, right? So I was like, hey, what if we created a paid community? So I put this into chat. was like, paid community for females, we hold once a week, like, you know, accountability, basically, in a place where people can interact with each other. And I was like, what’s the price point here? You know, cause I’m like, do you want it? You don’t want to price it too low, cause then it doesn’t seem valuable. You don’t want to price it too high, cause then people won’t pay for it.

16:44
especially if you’re not proven. So then it went through and gave me basically different price points and how you would position it at the different price points. So the $9 price point, the $27 price point, and I think the $47 price Well, that’s really inexpensive actually. Well, yes, obviously. And here’s the other thing. It’s like when you’re starting out, like you start at inexpensive and then you raise the price. So I also went to chat and I said,

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hey, if I start it at nine bucks, but I don’t wanna keep it at nine bucks, how do I position that? Which I also thought was interesting. So first of all, chat came up with why is it worth $9, which of course it’s obviously worth $9. But it’s like because for less than a fancy coffee and a croissant, you’ll get real-time answers to your biggest questions, learn goal-driven strategies, be surrounded by women just like you. So it gives you all these sales tactics.

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to do that and then I was like, okay. And then it gives you really funny tag lines, like less than a $10 bottle of wine 100 times more productive. So it kind of just continues to give you all those little marketing tips which I was like, great. And so I went back and forth and was like, but I don’t wanna do this, because it’s saying like, oh you’re gonna do this in the community. I’m like, well no we’re not. So you tweak all that stuff and then it was like, hey do you want us to write your sales page in your welcome email sequence? And I was like,

18:11
Well, yes, I do. it’s like, well, then it’s like, where are you going to have your sales page live? Because we’ll write it in code, right? We’ll we’ll like mock it up. So what that’s another thing that I think people are like, probably not fully taking advantage of. It’s like you basically like I’m going back and forth. But this is like two to three hours of me just going back and forth with chat GPT. And I was like, OK, I think we’ve kind of nailed the sales page copy. I think we’ve nailed what we’re offering.

18:38
we’ve nailed some of the sales copy. Yeah, can you put this so I can put it in a ConvertKit email or a kit email? Right, so then it, you know, and I think it gave me the options of ConvertKit, Squarespace, Kajabi or Notion landing page. So then, you know, now I’ve got. Which platform are you guys using? Just curious. We’re gonna use Circle. Circle, okay. How did you choose Circle? And what did you, what were you considering? So we were considering Slack.

19:08
Discord and Circle.

19:12
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19:41
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

19:52
So I actually, I have questions in this. So you probably forgot about Slack, because Slack is ridiculously expensive, right? Well, that’s what happened when we looked into it, because I think you have to pay per user. that immediately went out the window because of that factor. I know you are interested in Discord. Yeah, I’m actually ready to pull the trigger on it, actually. But go on. Yeah, why didn’t you like Discord? Liz hates it and tried to set up.

20:20
Well, I don’t want to say tried. She set up the Fluencer Fruit community in there and after about a month was so frustrated that she actually just moved to Circle like a couple weeks ago. Interesting. I should talk to her what she was frustrated with, unless you know. I don’t know specifically. I think if you are not techie, let’s just say Circle is definitely a better option. think Discord, you can do a lot more in Discord, but I think you have to have

20:50
some technical ability to be able to make it happen. Whereas in Circle, you really, it reminds me of like Teachable, right? Where you don’t really have to know anything, you just type what you want and it makes it look nice. And Circle, I think for the base level is like $85 a month. So I know, once again, I know you don’t love the monthly cost of things. Well, no, I mean, if it’s good and if it’s… Yeah.

21:16
To me if it’s a monthly paid community then nine dollars a month if we’re just we’re just use the nine dollar one that’s easy you only need ten members to pay for the That but I think it would just be ridiculously nuts Yeah, so Which and that’s one of the reasons why we did the 1 million in revenue because like we know if we want to actually have a good community It does take a lot of work, right? It does take a lot of time

21:45
And so it obviously has to replace other revenue that we have. And so that’s the other thing that you have to think about, depending on what you want to do. There’s definitely businesses you can start that don’t take, you that you can do in 20 hours a week. But I think a community that we’re thinking towards is definitely a much bigger undertaking. I think my rationale was, you know how email, the deliverability and all that stuff just continues to get worse as the ISPs get more strict and more spam is happening. And we’re even seeing that with SMS now.

22:14
with different inboxes and whatnot. Whereas if you build a Discord of people, then you can always get a hold of them. As long as they’re kind of invested and they have the app on their phone, they get notifications. So that’s better than an email list. Yeah, especially. And I think the loyalty that comes with, especially a paid community, is really high. Well, I’m not even saying paid.

22:41
Well, yeah, even I think paid is but yeah, even unpaid. think that like Facebook and Facebook groups are hard, right? Because yeah, because messages get lost. People don’t see them. Yeah. And if you so like because I remember you and I like five years ago, we’re like, we can’t take people off Facebook because we talked about this a long time ago. Like, should we put the community somewhere else? And we’re like, nobody’s getting off Facebook. Everyone wants to be on Facebook and.

23:05
Nowadays, like I’ll get a notification on Facebook about something that I’m actually interested in. And then when I click over to Facebook, I can’t find it. Right. Because I’ve got 100 notifications. Yeah. And I can’t find what I was like actually interested in. So only old fogies like us are on Facebook. Only old people. The younger generation has wants nothing to do with it. Well, and if you also think about communities and, know, I don’t want to mention any communities.

23:30
I don’t want to call anybody out, but we are familiar with a community that has a lot of members. And what I found is once you are invested in that community from the people that we’ve talked to, they’re willing to pay for more. Right. They will go to events. They will pay for different coaching for resources. Right. So like because it’s a proven I mean, you and I have watched a million webinars from people that we know and don’t know. And there’s always that hesitation of like

23:59
Oh, should I have spent this money or should I invest in this person that I’ve only known from the webinar or their email list or their YouTube videos? Whereas if you’re already in a community, paid or unpaid, you you already have the experience, you already have the trust. You you must like them, right? Because you’re in the community. So taking that next step financially makes a little more sense because you already you know what you’re getting, or at least you have an idea of what you’re getting versus.

24:27
just a random person on YouTube that you’re watching and then you go to their webinar. Yeah. So I would imagine your goal since you’re following the chief model is to grow this to as many qualified people as possible. Qualified is the key. Yes. So OK. Qualified is the key. Yeah. So you would never do a general thing. I’m just asking these questions for selfish reasons. Yes. You know, it’s OK. Here’s the thing. It’s hard because

24:57
I think you and I had this conversation a couple weeks ago. Like community is my thing. I love it. I love community. So like none of this has felt like work. I’ve done almost all of it on the weekends at night. Same with Liz. Like this is her Saturday night. She’s coding apps for this in her free time, right? So I think for both of us, since we are just so passionate about community, this feels fun. It doesn’t feel like work. Obviously at some point it’s gonna feel like work for sure.

25:26
Yeah, think, yeah, mean, I could see this being thousands of people. Like for us, if we could grow it to 100 people in a year, that would be a success. 100 qualified 100 people making over, what was your, six figures, was it? We don’t have a revenue requirement. It’s just the entrepreneurial, you have to have some entrepreneurial experience. And you also, like one of the things that’s important for us too is that like, so for example, Liz,

25:53
built a company, sold it, is now working for the company that bought her company, but eventually wants to go back to building something else, which is what we’re doing right now, right? So it’s like, you don’t have to be in this moment, like doing this, but it has to be in your resume, basically. You’ve built a company, you’ve sold it, you’re doing it this. It could even be your side hustle at this point, because you’re trying to transition. So it’s not, I don’t want people to think that you have to own your own business and you’ve never done anything else, for sure.

26:23
Yeah, it’s like opening Pandora’s box. If I do this, I know I can get a ton of members. Yes, that’s the problem. That is not the problem. The problem is moderating. Yes. All of these responses. And I guess I already have someone who can do all that because I someone who’s managing, you know, my emails and customer service already. Yeah. Here’s the other key, I think, is that the community.

26:48
in my mind, and I think Liz would agree with this, is never going to be about Liz and Tony. The community is about the people inside the community. Like we don’t have any special skills that other people in the community don’t have other than being super passionate about this, right? Like our special skill is that we’ve always cared really deeply about female entrepreneurs. And it’s always been, I I had my other conference, Digi,

27:16
I have done coaching like my whole life I’ve spent trying to help other female entrepreneurs. So this just feels like the next logical step. But the community itself is the value, right? Finding the right people in the community to be able to help each other. And it’s funny. So we started this like beta mastermind, right? Right. With people that we knew fairly well, because we felt like we if we’re going to like have these people walk through this with us.

27:43
Obviously we want them to get a ton out of the mastermind, but we also want to feel like they’re going to give us really great feedback on what we’re doing. And just from this, this six of us, right? So small group of people, like the texts that we’re getting, like, you know, one of the team, one of the people in the mastermind sends out a text every Tuesday and is like, happy Tuesday. And then like, this is what I’m reading. This is a quote that I really liked. This is what I’m working on. You know, what do you work, you know, just like that level of like, Hey, someone else is out here.

28:12
hustling just like us, it’s been really motivating, right? Because Tuesday morning, you’re like, all of a sudden you get this great text at 8.30 in the morning and you’re like, oh, I’m kind of motivated to work a little harder today, right? Or go to the gym or whatever it is, right? So I feel like that’s the value, right? People are in the community, they’re getting that from other members of the community. And everyone has, I mean, everyone’s experiences are different, but they’re also very similar.

28:40
Yeah, the vetting process. mean, right now it’s nice because you know everyone, you trust everyone. Yeah. Once it gets a little out of hand, like the vetting process, I guess my worry is all it takes is like one or two bad seeds to corrupt a community. Like what happened with our good friend. Yeah. Things just got out of control because of like three people. Yeah. And so so here’s what’s funny is I think you just have to be willing to like so we had another person in our mastermind when we started.

29:08
And we realized very quickly she was not a good fit for the mastermind. Great person. You know, nothing wrong with her. Right. So we were just like, hey, you’re out. I really? Yes. Wow. OK. So I think I think that like, I mean, and you know me, I don’t like confrontation at all. Yeah, you do not at all. Yeah, this is fine with it.

29:32
So we’ve got the heavy and Liz. No, but I do think and obviously that’s and actually that’s something my next goal to run through chat GBT this weekend is like some community guidelines. Right. And like people have to agree to the community guidelines or we will remove you from the community. We’ll refund your money. Like, you know, we’re not trying to steal from anybody, but like just I agree with you. Like one bad apple can spoil it. And so.

29:59
You know, and this person wasn’t even a bad apple. She just wasn’t the right fit for our group. And I was like, you know what? You might be a fit down the road for a different group, right? Like you might be able to be in a different mastermind, but for what we’re doing, it just is not working. So, yeah, well, we’ll remove you. This Facebook group still exists, but I have a my wife for her job Facebook group which had like 15000 people or something like that. Yeah. But it ended up being like this spam fest where people are just come on and promoting themselves.

30:28
And to the point where now today, every single thing posted has to be approved. And then it just got out hand. I. Yeah, it’s dead now. Yeah. Yeah. But it’s it’s a shame because for a while it was OK. Yeah. People asking questions and whatnot. But yeah. So, yeah, I definitely think if you are thinking about doing a community in general, the monitoring of the community is the is the hardest part, but also the most important part.

30:57
I mean, I honestly think this is the way to go in the future, which is why I’m spending brain power on this, right? Yeah. I mean, with AI and all this other stuff, people are going to be craving human connection. Yeah. And just the sheer amount of spam, AI spam. Yeah. Means that community is going to be even more important. So. So so so, know, after going through all of this.

31:24
And what I really appreciated about AI was that it took all of Liz and I’s ideas and organized them into something where we’re like, okay, now we can work with this, right? Now we have, we’ve always known what we wanted to do, we just didn’t have the steps. And I think sometimes, especially if you are working on a lot of different things, and most people are, they have multiple things going in their business, just that focus is really helpful. I’m gonna read you a script that,

31:54
chat GPT came up with because I was like, if we want, let’s just say we’re gonna, at this point we’re operating on the $9 community, right? Like that’s the, I’m using that as my plan with chat. And I was like, okay, I need three TikTok scripts, basically on how I can talk about the community, but not in a way that’s like totally selling the community, right? So this was one of them. Why you feel stuck even though your to-do list is full. If you’re a type A woman with 40 things on,

32:23
47 things on your to-do list and still feel stuck, here’s why. You don’t have a clarity problem, you have a focus problem. Most high achieving women make plans like CEOs, but execute like burned out interns. Because without clear priority structure and accountability, your brain stays in chaos mode. What you actually need is one weekly check-in, one goal at a time, one group of women who get it. That’s why I built Type A Circle, a $9 a month community with weekly office hours for women like you. One goal, one priority, big momentum.

32:53
Links in the bio if you’re ready to stop spinning and start winning. I like it. Yeah. So I mean, that’s with no that’s without me tweaking it at all. That was their first shot. But I’m like, OK, it gets what we’re doing, right? It like understates like because I’ve spent all this time, right? Like putting the avatars in all this stuff. So I was really excited. I was like, oh, this is going to be this isn’t going to be hard to make the video content, right? Because it’s taking all of our ideas and just organizing it into little mini.

33:21
You know, it’s anymore. Right. I mean, one of the one of the tick tock scripts, I was like tearing up. I was like, I was like, why is chat TV making me cry? don’t know if you’ve noticed this recently, but chat TV always says stuff in a positive, optimistic way. Like, yes, great idea, Steve. Like, yes. Yeah.

33:49
I think this is going to work, but this is something that you could do to make it even better. Yeah. Yeah. So anyway, so at this point, when I was getting the TikTok scripts, I was like in full productivity mode, right? Because I was just like, this is crushing it. Like, this is going be so amazing. And then I was doing like long form scripts and then having it, you know, shorten those and give me some TikTok stuff for that. And so then I was like, OK, this is all great. But like.

34:16
And the 90 day goal setting thing is like a really fantastic workbook, but it’s also too big, right? Like that’s like exactly like you said, right? You’re like 90 days, oh my God, like I can’t do that. So I was like, okay, what’s our lead magnet then, right? So then I went back into chat and I was like, okay, now chat has like my whole business, right? It understands it. So I’m like, what, you know, I need a better lead magnet, right? Like give me some ideas of how I can get, like I need a call to action at the end of.

34:44
videos that doesn’t include buying into the community, right? So then it was like, why don’t you do a type A quiz? Like what type of type A are you? Right, and I was like, oh, that’s genius, because everyone loves quizzes, right? And to get the answer, you gotta give your email. So we basically created a type A quiz to find out what type of type A are you, and then obviously, for me, this is like amazing, right? Because then they’re tagged in ConvertKit, so we know.

35:12
And if they join the community, their type of type A will be next to their profile. So they’ll get a little symbol because they’re the over planner or whatever it is. And then it was like, do you want me to build it for you? Like the quiz. Oh, OK. And I was like, I was like, heck, yes, I do. So then I threw it over to Liz and she built the quiz. And so now it’s not fully set up yet, but it’s basically on the website connected to email.

35:40
And I’m like, this is a great lead magnet. It’s five questions, right? Five questions, easy for people to answer, get a response immediately. And then of course, it’s like based on what type of type A you are, it like provides that curiosity for people. It’s just interesting. I didn’t realize there’s different types of type A. Yes. Would you like to know what they are? Sure. I do. I’m very curious. Tell me, tell me. The over planner.

36:05
which is you have a color coded calendar and no momentum. You love structure, but you use planning to avoid taking messy action. You’re stuck in prep mode and need accountability to act. So that’s the over planner. The avoider, you’re doing everything except the thing that matters. You jump from task to task hoping it’ll all just work out, but without focus and real check-ins, your goals feel foggy and unfinished. And then the third one is the hustler. You’re always busy, but rarely fulfilled.

36:32
You move fast but you’re burning out because you never pause to evaluate or adjust. You need a system that works with your drive, not against it. Unfortunately, we’ve been having people take the quiz to see if they agree with the results. Liz had Adam take it. He was offended. All of those are negative though. It’s basically defining like

37:01
why you need help, right? Like, why do you need the community? Like, you’re type A, you’re very organized, you know what you’re doing, you’re very successful for the most part. But there’s this part of your business or this part of your life that’s like in chaos, and this is why. You’re the over planner, you’re the avoider, you’re the hustler. I see, I see. Because when I think of the word type A, I always think of someone who’s already put together very organized We are, but we have hidden skeletons. Ooh. Yes. I’m the hustler. That’s my type.

37:31
So I’m on vacation when we’re working on this, right, last week. And I’m like, there’s no one else in my family that’s type A. Because I wanted to test the quiz out and none of my family is type A. And then I was like, oh, my daughter-in-law, she’s type A. So I was like, Kathy. Yeah, she, yeah, very much so. So I put her through some of the stuff and she was like.

37:56
It was really cool because, know, here I’ve just been dumping all this data in and, you know, working through it, but I don’t have any like proof yet, right? And other than Adam being mad about whatever he was categorized as. And she took it. She’s also a hustler. And she was like teary as she was. She’s like, this is me. This is me 100 percent. Right. So I was like, OK, we’re on the right track. We’re we’re nailing what people need. Right. Like.

38:25
We kind of figured that part out. And now it’s just about the execution side of things. Interesting. OK. I guess people who haven’t even heard of this term need to know if they are type in the first place. Right. Yeah, I think I think type A people know they’re type. Do they? OK, I think so. I know. I had never heard of the term until I met you, actually. Really? Yeah. That’s that’s actually good feedback, though, because we probably need to do some defining. Well, I don’t know. That’s just me.

38:55
I’m a dude too. Does Taipei apply to guys too? Doesn’t Taipei and Asian, aren’t they synonymous? Besides the fact that A stands for Asian. Yes. Okay. I’m surprised you’ve never heard of it before, honestly. I don’t know. Not in a bad way. No, I know. To me, at least around here in the Bay Area, everyone has it. It’s like an arms race in terms of-

39:24
You know, getting stuff done and whatnot. So well, that’s cool. So when is this set to launch? I know you already have a group, but when is the broader product going to launch? So our goal is so we’re actually filming all the video content at the end of July. So we’re not all of it. We’re going to get started on filming the content. We’ve actually decided it’s funny after you and I did the in-person webinar together and felt like it just flowed so much better. We decided that we weren’t going to try to film separately. I get a good idea.

39:53
I mean, we’ll obviously make content separately and put it up. Like it’s not going to always be the two of us for sure. But like for a lot of the content, we decided to film together. So we’re actually renting a studio in Austin and filming at the end of July. You should go to Boise and use ConvertKit Studio. I should, except for that’s really far. Oh, I. Neither of us live by Boise. That’s true. It’s just a little farther. Than Austin. Yeah, like three more hours. Closer for me. Yes, for you.

40:22
Which I, you I realize that that’s not something that everybody can do, but most people who live in a decent sized metropolitan area, there are recording studios that are pretty reasonable. I think we, because we at first thought we were going to do it here in Orlando and we found a studio that I want to say was under $200 and it might’ve been $100 an hour. And that included like all the equipment and someone like running your sound. It was like really inexpensive. So,

40:51
I mean, I don’t know what part of town it was in. It might’ve been taking my life in my hands. I think if you here’s the thing, you’ve got to go into it with like all the scripts, everything ready, practiced. You know, so if you’re in there for four hours, you’re going to knock out 20 videos. Right. So that’s that’s our plan to start with. And then we’ll probably I mean, we see each other a lot in person anyway. So, you know, we’ll probably just try to make it a habit of when we are going to be together. We rent some studio space and.

41:20
You know, film. Is there a URL for this yet? So you can actually go to type a mastermind. OK. And then I don’t see if the quiz is linked. Yeah. And then you can actually take the quiz. It’s not the email flow is not fully set up, but you could. That’s OK. People just want to know what type they are. Right. Yes, they do. They do. See. See if you match my hustler or if you’re you’re something else. So.

41:44
No, I mean, but here’s here’s why what was really exciting is that when I’ve been working on all this, you know, we we have so many students in the course that don’t have a lot of tech background and don’t have it. And that feels like almost always the biggest hurdle for people. And the fact that now like we built this quiz with AI, we’ve built, you know, pretty much everything we’re building that’s tech based has been done on Claude.

42:09
So I think that for people who feel like, oh, because a lot of people we know want to do a quiz, right, for their e-commerce store or for their WordPress, whatever. And they’re like, oh, I just don’t know how to build that. Well, you don’t need to know anymore, right? You just need to put the data in and you’ll basically be able to with some trial and error. I’m not going to say you can do it in five minutes. You have to figure it out. But I think that’s exciting for people because it allows people to have a lot more, I don’t know, opportunities in their business that is basically free.

42:37
Type A mastermind.com folks. Curious what type of, well, given that you are type A. I’m gonna go take it right now, even though I’m not type A. I don’t think you are either.

42:51
Hope you enjoyed this episode. If you’re interested in her mastermind, feel free to send her an email. For more information and resources, go to mywifequithejobs.com slash episode 600. Once again, tickets to the Seller Summit. 2026 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com. And if you’re interested in starting your own e-commerce store,

43:21
Head on over to my wife, quitherjob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right away via email.