Norm Farrar reveals underused Amazon tactics: Amazon Posts for free impressions, nano-influencers at $50-$400, and packaging that took a $16 knife from $49 to $224.
Natalie Mounter built Totally Dazzled to 7 figures with a 20% commission affiliate program that brings in 6 figures a year. Here is her exact influencer outreach and management system.
Spencer Jan started Solo Stove with $15,000 and no outside funding, growing it to a $2 billion valuation. Here is the full story, including the brands he killed along the way.
Should a kids entrepreneurship program focus on making physical products or building real ecommerce stores? Jen and I debate taking a teaching job versus building our own program.
Andreea Ayers got into 200+ magazines without a PR agency. Here is the exact pitch template, subject lines, timing calendar, and response rates for getting free press.
Liran Hirschkorn breaks down the modern Amazon launch: how much you need to lose to break into competitive categories, TikTok influencer rates, and the PPC structure that feeds the algorithm.
Maria Finch built a six-figure mosquito net business with 3 SKUs by designing her own product instead of white labeling. Here is her research, supplier, and pricing playbook.
Tori Gerbig bootstrapped Pink Lily from $10,000 to $100M in clothing sales. Here is the Facebook group strategy, sourcing path, and influencer model that got her there.
Raphael Schneider built Fort Belvedere to 7 figures with zero paid ads, using a YouTube funnel and SEO content. Here is the video strategy and why niche audiences pay off.
Cody Iverson breaks down the modular ad framework his agency uses to build hundreds of converting video ads: elements, segments, and multivariate testing explained.
SMS subscribers generate roughly 10x the revenue per person as email subscribers. Postscript CEO Adam Turner breaks down frequency, welcome flows, and list building.
Greg Meade invented a new sport and built CrossNet into a nationally retailed product on $40K. Here is the prototyping, validation, and wholesale playbook he used.
Kat Norton went from zero to a million TikTok followers and six-figure days teaching Excel. Here is her virality formula, webinar funnel, and course pricing.
Judi Fox reaches 40,000+ views posting once a week on LinkedIn. Here is her profile-as-landing-page framework, the commenting strategy, and why LinkedIn rules differ.