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488: AI Powered Strategies To Make $274/Day Selling On Amazon (Step By Step) – Family First Friday

488: AI Powered Strategies To Make $274/Day Selling On Amazon (Step By Step) – Family First Friday

Use AI to sell on Amazon by running a five-step workflow: ask ChatGPT for product ideas inside a niche you already know, validate demand with Jungle Scout, ask ChatGPT how to differentiate the product, source with an Alibaba supplier that will build in your differentiators, then use ChatGPT (with the Amazon listing plugin) to write the title and bullets around the exact keywords Jungle Scout surfaced. This is the fastest path I know from zero to a live Amazon listing that can actually rank.

In this Family First Friday episode of the My Wife Quit Her Job podcast, I walk through each step with a real example (magnetic fishing wristbands) so you can see exactly what to prompt ChatGPT, what to look for in Jungle Scout, and how to structure a supplier ask on Alibaba.

Here is the full step-by-step AI workflow for starting an Amazon business.

Key takeaways

  • Start in a category you already know or care about. My student Amanda Wittenborn sells millions in custom party supplies because she is a designer. Jesse Funk (episode 487) hit six figures selling card games because he plays them.
  • When you are stuck, ChatGPT can generate 10 product ideas inside any niche in seconds. Then Jungle Scout tells you which of them actually sells (magnetic wristbands averaged $9,000+ per month per front-page seller in my check).
  • Never sell a me-too product. Ask ChatGPT how to differentiate the winning product (design variants, better materials, stronger magnets, LED, personalization) before you go to Alibaba.
  • On Alibaba, filter for Assessed Suppliers only, request quotes from many factories at once, pay for samples, and confirm defect rate before scaling.
  • Use Brandsnap.ai to find a brand name with the domain, trademark, and social handles all available in one search.
  • Use Jungle Scout Keyword Scout to pull the search terms buyers actually use (including foreign-language variants like Cinturon para Herramientas), then feed the keyword list to ChatGPT to write the title and bullets.

Step 1: Use ChatGPT to find a profitable Amazon product idea

The fastest way to find a product to sell on Amazon is to pick a niche you already know something about and prompt ChatGPT for a list of specific product ideas inside it. Most beginners get stuck brainstorming; ChatGPT breaks that block in seconds.

The prompt I use is very specific about the niche, the buyer, and what to exclude:

Give me a list of 10 products that avid fishermen will want to buy that are novel or unique that do not involve electronics or tech.

For that prompt, ChatGPT returned ideas like glow-in-the-dark fishing line, personalized hand-painted lures, magnetic wristbands for hooks and tackle, and an ergonomic multi-rod carrier sling. If none of the first ten fit, re-prompt with tighter constraints (price range, gift context, gender, use case) until you have three or four candidates worth validating.

Start with your unfair advantage

Your best product idea is almost always in the category where you already have taste, experience, or credibility. Amanda Wittenborn scales in party supplies because she is a designer, Jesse Funk sells card games because he plays and designs them, and my friend Bill sells drone phone holders because he flies drones professionally.

Your niche should give you the same kind of edge.

Step 2: Validate demand with Jungle Scout

Validate every ChatGPT idea with Jungle Scout before you spend a dollar on a sample. Search the product on Amazon with the Jungle Scout Chrome extension open, and read the average monthly revenue per front-page seller.

For magnetic wristbands, Jungle Scout showed the front-page listings averaging over $9,000 per month in sales each. That is a strong signal there is real demand, and it means the market can support a new entrant if the product is meaningfully different.

If the average front-page revenue is under $2,000 per month, either the category is too small or the winners are hoarding all the traffic. Kill the idea and go back to Step 1.

Step 3: Ask ChatGPT how to differentiate the product

Never ship a me-too product on Amazon. The moment you validate a product with Jungle Scout, ask ChatGPT how to make it different from the existing top listings. The prompt is literal:

If I wanted to sell magnetic wristbands, how could I make my product unique or different from everyone else?

For that prompt, ChatGPT proposed customization (colors, patterns, engraving), better materials, stronger magnets with published weight ratings, and additional features like a small non-magnetic pocket, a built-in LED for low-light work, or a hook for a fishing tool. Cross-check the current top listings for gaps. In the wristband case, none of the top sellers had an LED, none offered personalization, and multiple recent reviews complained the magnets were weak.

That is the unique value proposition, straight out of a five-minute AI session. Take those specific differentiators to your supplier ask.

Step 4: Source the product on Alibaba (with a specific brief)

Source the product on Alibaba by messaging as many Assessed Suppliers as possible with a specific brief built from your ChatGPT differentiation output. For the wristband example, my brief would ask for a magnetic wristband with a built-in LED and extra-strong magnets, printed with a custom fishing-themed design, quoted per piece at various MOQs.

Alibaba prices for magnetic wristbands run about $1 to $3 per piece. Filter for Assessed Suppliers only, ignore anyone who does not respond within a few days, and always pay for a sample before committing to a first order.

Alternative sourcing channels

Alibaba is the fastest channel, but two others are worth knowing. Attending a sourcing trade show like the Canton Fair puts you in front of manufacturers and lets you inspect quality in person (I went every other year pre-COVID). Hiring a sourcing agent trades a cut of the margin for someone who already knows which factories to trust in your category.

Set quality terms in writing before the first PO

Set delivery times, payment terms, returns, and a defect ratio in writing before your first order. For linens at Bumblebee Linens we require a defect ratio under 3 percent. Get your suppliers on WhatsApp or WeChat for real-time communication once production starts.

Step 5: Set up your brand and Amazon seller account

While the supplier manufactures your first batch, set up the seller side. Sign up for a Professional Amazon seller account (you will need the feature set if you are aiming for six figures), then pick a brand name.

The fastest tool for brand naming is Brandsnap.ai. Type in your product category and it returns dozens of available brand names where the .com domain, the trademark, and the matching social media handles are all open in one shot.

For the wristband example it surfaced FishingGearz.com (with a z) as an available bundle. Not my favorite, but you get the point.

Register the domain, grab the social handles, and go back to Amazon to start the listing.

Step 6: Pull the real Amazon search terms with Jungle Scout Keyword Scout

Amazon is a search engine, so ranking on Amazon starts with the exact keywords buyers type. Use Jungle Scout Keyword Scout to pull every variation of your product term along with monthly search volume.

For magnetic wristband, Keyword Scout returned about 4,900 monthly searches for the base term and 5,400 for “magnetic wristband for holding screws.” It also surfaced foreign-language variants like Cinturon para Herramientas that a native English speaker would never guess. Compile a list of every variant with meaningful volume; that list is the input to Step 7.

Step 7: Have ChatGPT write your Amazon listing around those keywords

Use ChatGPT (with the Amazon listing plugin installed) to write your Amazon title and bullet points around the Jungle Scout keyword list. If a similar product already exists on Amazon, feed ChatGPT its ASIN so the model pulls the current listing into context, then prompt it to write a new title and bullets using your specific keyword list.

The output is copy you can paste directly into Amazon Seller Central. Once your inventory arrives from the factory, make the listing active and you are selling.

The full AI Amazon workflow, end to end

Here is the entire workflow in one place so you can see how tightly the tools stack:

  1. Product idea: ChatGPT prompt inside your niche.
  2. Validate demand: Jungle Scout Chrome extension on the Amazon search page.
  3. Differentiate: ChatGPT prompt on how to improve the winning product.
  4. Source: Alibaba (Assessed Suppliers only) with a specific brief built from Step 3.
  5. Brand: Brandsnap.ai for a name with domain, trademark, and handles available.
  6. Keywords: Jungle Scout Keyword Scout for the real search terms buyers use.
  7. Listing copy: ChatGPT (Amazon listing plugin) writes the title and bullets from your keyword list.

That is a workflow that used to take weeks of manual research compressed into a couple of focused sessions.

Frequently asked questions

Can ChatGPT actually help you find a profitable product to sell on Amazon?

ChatGPT is excellent at generating product ideas inside a niche you know, and it is even better at suggesting differentiators for a product you have already validated with real sales data. It is not a substitute for demand validation. Always confirm with a tool like Jungle Scout before spending money on samples or inventory.

Which AI tools do you need to sell on Amazon?

The core stack I recommend is ChatGPT (with the Amazon listing plugin) for ideation, differentiation, and listing copy, Jungle Scout for demand validation and keyword research, Alibaba for supplier sourcing, and Brandsnap.ai for brand naming with an available domain, trademark, and social handles.

How much money do you need to start selling on Amazon in 2026?

Realistic first-order costs run a few thousand dollars for a small trial batch of a differentiated product, plus a Professional Amazon seller account (about $40 per month) and Jungle Scout access. Do not over-order on your first batch. Prove the listing converts, then scale the reorder.

Do you need a website to sell on Amazon?

You do not need a website to launch on Amazon, but you should still register a domain when you pick your brand name so you own it later. Amazon Brand Registry requires a trademark, and having the matching .com from day one makes the eventual off-Amazon expansion much smoother.

What is the biggest mistake new Amazon sellers make?

The single biggest mistake is selling a me-too product identical to the top listings and hoping to compete on price. On Amazon that race always ends at the bottom. Use ChatGPT to design in real differentiators (better materials, features the top listings do not have, personalization) before you place the first PO.

How do you find the right keywords for an Amazon listing?

Use Jungle Scout Keyword Scout to pull every variation of your product term along with monthly search volume, including foreign-language variants a native English speaker would miss. Then feed the full keyword list to ChatGPT and have it write the title and bullets to weave the terms in naturally.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

487: Student Story – Making 6 Figures Selling Card Games And Board Games With Jesse Funk


Selling card games and board games online is a real six-figure business, but only if you build for demand capture (games buyers are already searching for) instead of demand generation (games you have to convince the world exists). Jesse Funk runs two ecommerce businesses full time: DaVinci’s Room, an education-focused card and board game brand, and Solpre, a hydration and body-care brand for athletes. He hit six figures the first year he launched his adult party game Awkward Turtle by exploiting the Cards Against Humanity search-traffic vacuum, and he now scales an education-game catalog by finding underserved corners of already-hot categories like math games and social-emotional learning.

In this episode of the My Wife Quit Her Job podcast, Jesse walks through the entire model: how he picks a category (demand capture only), how he play-tests, how he prices with the Print Ninja calculator, when to print in the US versus China, and the personal-risk formula he uses to decide how many units to order.

Here is the playbook, straight from an eight-year student of my Create A Profitable Online Store course.

Key takeaways

  • Jesse’s model is demand capture, not demand generation. He only builds games in categories where buyers are already searching (math games, social-emotional games, hydration products), then differentiates on angle.
  • His first hit, Awkward Turtle, went from about $15,000 in profit the year before launch to over $100,000 in profit the year of launch. Concept to shipping was three months.
  • His best-selling game today is Don’t Go Bananas, a cognitive behavioral therapy game for kids. Launched into a gap where the main competitor was a $60 board game, priced at roughly one-quarter of that.
  • Card printing has huge setup labor, so 1,000 units is roughly the practical minimum. Going from 500 to 1,000 units is often only 10 percent more dollars.
  • Card games print cheaper in China; board games under 10,000 units usually print cheaper in the US because of shipping volume. Jesse uses Print Ninja (a US broker for a Chinese printer) for cards.
  • Personal risk rule: Jesse never risks more on a first order than he believes the product can earn in profit in one month.
  • The 300-units-per-month threshold (from old Jungle Scout guidance) is Jesse’s mental bar for a “real” winner in games.

Is selling card games and board games online profitable in 2026?

Selling card games and board games online is still profitable in 2026, but the barrier is higher than it was five years ago and the winning approach is demand capture, not demand generation. Jesse Funk supports his family full time on two ecommerce businesses (DaVinci’s Room and Solpre), both in the mid-six-figure revenue range. Gross margins on card games can be very healthy (Cards Against Humanity retails around $29 with roughly $9 landed cost at 1,000 units), but the failure rate is high because so many people launch games and only a few resonate.

The rule that determines who lives and who dies is whether you launch into an existing search stream. Jesse only builds products people are already looking for.

Demand capture vs demand generation: Jesse’s core distinction

Jesse divides ecommerce businesses into two camps: demand capture (selling into an existing search stream) and demand generation (creating desire for something no one is looking for yet). He operates almost entirely in demand capture and openly admits he has not cracked demand generation.

That is why he turns down most game pitches from friends and strangers. A creative game with no existing search category means he would have to spend heavily on off-Amazon content to build demand from scratch, and that is a completely different business than the one he runs.

How Jesse finds gaps inside crowded search categories

The trick inside demand capture is to skip the fully saturated me-too niche and find underserved corners of already-hot categories. Jesse gives two examples on the podcast.

Parents are frustrated with Common Core math, so a math game specifically built around Common Core instruction is a gap inside the crowded “math games” category. Cognitive behavioral therapy for kids is a demand pocket inside “therapy games” where the main competitor sold a $60 board game and left the sub-$20 slot wide open.

Find the search stream first, then find the specific angle inside it nobody has served well.

How Awkward Turtle worked (and why it would not work today)

Awkward Turtle was Jesse’s first hit game, launched during the Cards Against Humanity boom when almost no other adult party games existed. Because there was no competition, Amazon put his listing in the top 10 results for the query “cards against humanity,” and the sheer volume of that search stream drove his year-one profit from about $15,000 to over $100,000.

The problem was replay value: once a player memorized the deck, the game was done, and Jesse did not have a large enough card count to compete once other adult party games flooded in. He is honest that if he tried to launch Awkward Turtle today, it would fail because the category is now saturated and his card count is too thin.

Awkward Turtle now earns roughly $10 per month, and Jesse still has about 5,000 unsold copies in inventory. That is the risk on the long end of a hit-driven category.

How Jesse picks a new game to launch

Jesse picks a new game by finding an existing demand pocket, identifying five or so differentiators, and then debugging the ruleset himself before ordering samples. His research stack is deliberately lean: an old lifetime Jungle Scout account, Ubersuggest for keyword and trend data, Google Trends, and a fair amount of manual rabbit-holing through competing listings to build what he calls a “product cloud” of features, audiences, and sales volumes.

Play-testing is informal. He tests with family and friends because most of his games are simple enough that a formal test group is not worth the coordination cost.

Jesse’s process shift: from designer to creative director

For the first eight years Jesse capped out at one or two SKU launches per year because he did all the design himself. In 2026 he made a deliberate role shift from “game designer” to “creative director,” and he now has eight SKUs in development for a single year.

The shift meant hiring freelance game designers to build ruleset drafts he can tweak, moving artwork to specialists, and using a VA for product research. He is now capital-constrained rather than time-constrained.

Print in the US or China? Card games vs board games

For card games under about 10,000 units, China prints cheaper because cards are small and light and shipping does not eat the savings. For board games under 10,000 units, US printing is usually cheaper because board-game boxes take up so much volume that ocean freight closes the gap.

Jesse uses Print Ninja for card games. It is a US-based broker that routes to a Chinese printer, and the workflow (real-time cost calculator, English CSR, US billing) is far friendlier than dealing with a Chinese factory directly.

For board games he uses a US printer that doubles as a fulfillment warehouse. They palletize orders, store inventory for roughly $10 per pallet per month (below typical 3PL rates because it is subsidized by their print revenue), and ship anywhere from one unit to a full pallet on demand.

Why 1,000 units is the practical minimum for card games

Card printing has fixed setup labor (presses, files, plates) that gets amortized across whatever run size you order. Setup is the same whether you print one deck or 100,000, so a 500-unit run typically costs roughly 90 percent of what a 1,000-unit run costs. The per-unit cost at 500 is nearly double.

You can print 100 test copies (Jesse did this with Awkward Turtle for about $10 per copy on a $1,000 credit-card float), but you will lose money on that batch by design. The point of the test is to prove sell-through, not to earn.

Card game unit economics (with a real Cards Against Humanity example)

Jesse walked through the numbers live using Print Ninja’s calculator. A Cards Against Humanity-sized deck (roughly 250 cards, two-piece box) at 1,000 units through Print Ninja lands at about $9 per deck (roughly $6.50 unit cost plus about $2,200 in boat freight).

At the $25 original retail price, that leaves about $5.81 in net profit per unit, or a 23 percent net margin. Bumping the order to 3,000 units drops unit cost meaningfully because the setup labor spreads further, and total order value moves into the $15,000 to $20,000 range.

Two-piece boxes cost several dollars; tuck boxes cost cents

Packaging matters more than most beginners expect. A two-piece box adds several dollars per unit on a short run, while a tuck box adds 20 to 50 cents.

Jesse uses tuck boxes almost exclusively because the packaging savings are enormous relative to the perceived-value difference.

How much inventory should you order? Jesse’s personal risk formula

Jesse never risks more money on a first order than he believes the product can earn in profit in a single month. If a game looks like it can clear $3,000 in monthly profit, he is comfortable putting $3,000 on the first run.

This is not a corporate finance formula; it is a personal-tolerance heuristic he built after years of bootstrapping every dollar back into the business. The rule prevents catastrophic exposure on a single dud while giving successful launches enough runway to prove themselves.

The follow-on order is the one that actually makes money. First runs at 1,000 units rarely clear a real profit; the goal is to validate sell-through. Reorder at 3,000 to 6,000 units to hit the cost-per-unit tier where the model works.

What is a “winner” in the card and board game category?

Jesse’s mental threshold for a real winner is roughly 300 units per month, the number the old Jungle Scout guidance used as a bar for a solid Amazon product. At 300 units per month he can justify a 3,000-unit reorder that hits the cost-per-unit tier where margins get healthy.

Anything below that and reorder economics start to fail: sales too slow to justify a big run, unit cost too high on a small run to make real margin. That is the death zone Jesse’s Awkward Turtle is now in.

Should you copyright and trademark your game?

Yes. Copyright is automatic on creation, but registering with the US Copyright Office (Library of Congress) is inexpensive (around $50) and unlocks real enforcement. Trademark the brand name and any distinctive game mark.

Register the copyright pre-launch so you can submit digital art files. Post-launch registrations require you to mail physical copies (Jesse literally has printed copies of Awkward Turtle sitting in the Library of Congress).

Advice for anyone thinking about launching a game

Jesse’s blunt advice: if you are asking whether you should build a game because you want to be an entrepreneur, pick a different niche. If you are asking because you are actually a game designer at heart, then go build.

His mentor’s phrase for it: do not push a rope uphill. There are easier categories to make money in than games, and games are a hit-driven business with a high failure rate. Jesse admits he probably would not start again today given how crowded the space has become; he is here because he already has established brands, catalog, and capital.

The one advantage games do have: real intellectual property. Once you own the ruleset, artwork, and brand, competitors cannot literally copy your product the way they can with a generic Amazon private-label item.

Frequently asked questions

Can you actually make a living selling card games and board games online?

Yes. Jesse Funk supports his family full time on two ecommerce brands (DaVinci’s Room games and Solpre body care), both in the mid-six-figure revenue range. The winning approach is demand capture inside existing search categories like educational games, therapy games, or math games, not demand generation for a brand new concept.

How much does it cost to print a card game?

For a Cards Against Humanity-sized deck (about 250 cards, two-piece box) at 1,000 units through Print Ninja, landed cost runs about $9 per deck. Total first-run outlay is roughly $9,000 for the batch, and per-unit cost drops meaningfully at 3,000 units and again at 5,000.

Should I print my card game in China or the US?

Print card games in China for runs under 10,000 units because cards are small and light and freight does not eat the savings. Print board games in the US at similar volumes because board-game boxes are bulky and shipping from China closes the cost gap.

What is the minimum quantity to print a card game?

The practical minimum for a card game is 1,000 units, because printing setup labor (presses, plates, file prep) is the same at 500 as at 1,000 and only adds about 10 percent more dollars to double the units. You can print 100 test copies, but you will lose money on that run by design; the point is to prove sell-through.

How do you get your first sales for a brand new game?

You get your first sales by launching into an existing search stream where buyers are already looking for a game like yours (math games, therapy games, party games) and providing a real differentiator, not by inventing a demand pocket from scratch. Jesse ranked Awkward Turtle in the top 10 for “cards against humanity” because there was almost no competition in adult party games at the time.

Is the game business a good ecommerce niche for beginners?

The game business has healthy gross margins and defensible IP, but it is hit-driven with a high failure rate and requires enough capital to weather flops. Jesse’s blunt take: if you want to be an entrepreneur more than you want to design games, pick an easier category.

How much profit do you make per card game sold on Amazon?

On a Cards Against Humanity-comparable deck at $25 retail and $9 landed cost, Jesse showed roughly $5.81 in net profit per unit, or a 23 percent net margin. Larger reorders (3,000 to 6,000 units) drop unit cost and push net margin higher.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

486: Easy 5 Step Guide To Starting A Dropshipping Business (The Legitimate Way) – Family First Friday

486: Easy 5 Step Guide To Starting A Dropshipping Business (The Legitimate Way) – Family First Friday

To start a dropshipping business the legit way, you pick a niche you actually understand, land a real US-based wholesale supplier who will ship on your behalf, put up a professional-looking store on a cheap platform, drive free traffic through SEO and social media, and then private label your best-selling products under your own brand. That is the sustainable path. It is not the AliExpress arbitrage or Amazon-to-eBay stuff you see hyped on YouTube and TikTok, which almost always ends in banned accounts and unhappy customers.

This is a solo Family First Friday episode of the My Wife Quit Her Job podcast, and I want to walk you through the exact 5-step playbook I would follow if I were starting a dropshipping store from zero today, on a shoestring budget.

Here is the full framework: what dropshipping actually is, the models to avoid, how to pick a niche and products, how to find a real supplier, how to vet that supplier, how to drive free traffic without ad money, and how to transition into private label so you can grow past the 10 to 30 percent margins that dropshipping caps you at.

Key takeaways

  • Legit dropshipping means selling other companies’ products through a real US wholesale supplier who ships on your behalf. AliExpress arbitrage, Amazon-to-eBay flipping, and any marketplace-to-marketplace model is not legit and will get you banned.
  • Dropshipping margins are 10 to 30 percent, so you cannot afford paid ads and you need an average order value of at least $50 (ideally $100+) for the math to work.
  • Directories like Worldwide Brands and SaleHoo are a last resort. Every legit supplier in a directory is being contacted by hundreds of other sellers, so the winning products are already saturated.
  • The best way to land a real dropship supplier is to call the manufacturer of a product you want to sell, ask for their list of wholesale distributors, then contact those distributors directly. The second best way is to attend a wholesale trade show in person.
  • Before you contact any supplier, have a real-looking website up. Suppliers will vet you, and a domain plus a WooCommerce store with a mock product catalog is table stakes.
  • Because you cannot afford paid ads, all your traffic has to come from SEO and social media. Pick one channel that matches your product’s visual profile and audience, then grind on it daily.
  • The dropship store is Step 0. As soon as you spot your winners, private label those exact products under your own brand to jump from 10 to 30 percent margins to 66 percent or better.

What is dropshipping and how does it actually work?

Dropshipping is an ecommerce model where your online store never carries inventory. When a customer places an order on your site, you turn around and buy that product from a wholesale supplier at your cost, and the supplier ships it directly to your customer under your brand.

You pocket the difference between the retail price you charged and the wholesale price you paid. There are no upfront inventory costs, no warehouse, no packing, and no shipping labels on your end.

The reason dropshipping is attractive to first-time sellers is capital. You can literally start with just a domain, a cheap store platform, and a supplier agreement, so total startup cost can be under $100.

Dropshipping business models to avoid at all costs

The dropshipping models to avoid are AliExpress dropshipping, dropshipping direct from China, and any marketplace-to-marketplace flipping (Amazon to eBay, Walmart to Amazon, and so on). Every one of these will hurt your customers, your bank account, or your seller account.

AliExpress and direct-from-China dropshipping have brutal shipping times (often two to four weeks) and unpredictable quality control. That translates into refund requests, chargebacks, and terrible reviews within your first 90 days.

Marketplace-to-marketplace dropshipping is explicitly against Amazon’s and eBay’s rules. Both platforms only allow dropshipping from actual wholesale distributors, and both actively catch and ban sellers who route orders through another retailer.

If a “guru” is teaching one of these models as a fast path to income, walk away. The end state is always a suspended account or a chargeback pile.

Step 1: Pick a dropshipping niche you already know

Pick a dropshipping niche you already know and love, because your product selection will be limited to what your suppliers actually carry, and content marketing is a lot easier when you understand the customer. If you love fishing, dropship fishing supplies. If you run a beauty salon, dropship beauty products.

Domain knowledge shortens every future decision.

A few niche rules that separate stores that grow from stores that stall:

  • Higher price point. Aim for an average order value of $50 minimum, $100+ preferred. Think barbecue grills, fire pits, standing desks, saltwater aquarium gear, not $8 phone cases.
  • Cross-sell friendly. The niche should have lots of related products. Sell a barbecue grill, then upsell tongs, aprons, a thermometer, wood chips. Repeat business is where dropshipping actually gets profitable.
  • Timeless products. Avoid categories that go obsolete every 12 months, like iPhone cases and consumer electronics accessories. Product churn means constant catalog updates and lost SEO equity.
  • An identifiable audience. If your niche has active blogs, Facebook groups, and subreddits, marketing gets 10x easier because your customers already gather in one place.
  • Content-able. You need to write blog posts, film TikToks, or post Instagram photos. If you cannot picture producing 50 pieces of content about the niche, pick a different niche.

Step 2: Find a real US wholesale dropship supplier

The best way to find a real US wholesale dropship supplier is to call the manufacturer of a product you want to sell and ask them for a list of their authorized wholesale distributors. Then contact those distributors directly and ask if they will dropship on your behalf. It sounds old-fashioned because it is, and that is exactly why it works.

Most dropship suppliers carry a wide catalog from many manufacturers, so landing one good distributor often opens hundreds of SKUs at once. Setup varies. Some distributors will only dropship for retailers with a brick-and-mortar store, and some require you to buy a small opening order at wholesale to prove you can move product before they turn on dropshipping.

Directories like Worldwide Brands and SaleHoo are a last resort. Any supplier listed in a directory is already being contacted by hundreds of sellers, so you are jumping into a saturated pool with the same products as everyone else.

If cold-calling manufacturers is not landing suppliers, the next best move is attending a wholesale trade show. Head to WholesaleCentral.com for the trade show calendar. There is a wholesale show for practically every product category in the US, most are free with a business license, and meeting brands face-to-face at a booth converts to dropship agreements at a rate email never will.

Step 3: Build a real store before you contact suppliers

Build a real-looking store before you contact any supplier, because every legit distributor will look up your website to decide whether taking you on is worth the setup cost on their end. A domain name and a live storefront with a mock product catalog is the minimum bar.

Suppliers will ask about your ecommerce experience, your marketing plan, and your projected volume. If they land on a Shopify default theme with no products, you get ignored.

I recommend WooCommerce for a first store because you can be up and running with hosting and a domain for around $3 a month, and you own everything you build. Once you land a supplier, swap the mock catalog for their real SKUs.

Step 4: Vet the dropship supplier with a test order

Vet the dropship supplier by placing a test order to your own address before you send them a single paying customer, because every dropshipping business lives or dies on the supplier’s execution. Trust has to be earned with a real transaction.

When your test order arrives, evaluate five things:

  • Ship speed. Orders should ship within one to two business days. Slower than that and your reviews will suffer.
  • Packaging quality. Is the product in a proper box with real packing? Is the shipping label plain and unbranded, so it does not scream “different company”? Is the product likely to arrive undamaged?
  • Customer service response time. Message them a mock question. If they take a week to reply, that is what your customers will experience.
  • Tracking and invoicing. Do they automatically send tracking and a clean invoice? You will need both to keep your customers informed.
  • Return handling. Ask how defective merchandise is handled. Do they refund? Do they replace? Returns come back to you, not to them, so you need the policy in writing.

Questions to ask every supplier before you sign:

  • What is your wholesale pricing, and are there volume discounts as I scale?
  • What is your per-order dropship fee? (Most dropshippers charge one.)
  • What is your standard ship time?
  • What is your return policy on defective and non-defective merchandise?
  • Do you offer EDI (Electronic Data Interchange)? EDI syncs their inventory into your store in real time, which is the single biggest customer service win you can get, because you never oversell an out-of-stock item.

Step 5: Drive traffic with SEO and social media, not paid ads

Drive traffic with SEO and social media, not paid ads, because dropshipping margins of 10 to 30 percent cannot support Facebook or Google Ads costs at any real scale. Free traffic is your only lane, and free traffic is a grind.

Pick one primary channel that matches your product. Visual products like fashion, wedding, home decor, and jewelry win on Instagram and Pinterest. Products aimed at an older demographic still work on Facebook.

TikTok gives brand new accounts massive reach without a subscriber base, which is why it is currently the highest-leverage free channel for new stores. B2B brands live on Twitter/X and LinkedIn.

Consistency beats cleverness. My friends who grew Instagram stores post one to two times a day. My student Angela, who runs zerojewelry.com, posts six to seven times a day on Instagram and once a day on TikTok.

Emma McFerrin built the eyelash brand Glamnetic (later valued at nine figures) by DMing every follower who engaged with her early posts.

In parallel, invest in SEO. Grab a keyword tool like Ahrefs or Ubersuggest so you can see what customers actually search for and how hard each keyword is to rank for. Then publish a series of buyer-intent blog posts targeting those keywords (“best barbecue grill under $500,” “how to season a cast iron grill grate,” etc.).

Whichever channel you pick, go deep on that one channel before adding the next. Splitting energy across four platforms at the same time is why most new stores die of exhaustion at month six.

And from day one, collect emails and SMS phone numbers on every visit and every order. Email and SMS give you a free re-engagement channel that does not depend on any algorithm, and repeat-purchase customers are where dropshipping margins finally start looking healthy.

The real endgame: private label your winners

The real endgame of a dropshipping store is not dropshipping. It is using the store to discover which products your customers actually want, then private labeling those exact winners under your own brand. That is how you jump from 10 to 30 percent margins to 66 percent or higher, which is the margin profile you need to build a seven-figure ecommerce business.

Watch your sales data for three to six months. The moment a SKU is consistently outselling everything else in the store, contact the manufacturer directly and place a private-label order under your own brand.

You keep the traffic engine, the customer list, and the SEO equity you built with the dropship store. You swap the low-margin third-party SKU for a high-margin owned SKU. Now the same 1,000 monthly orders make three to five times the profit.

How much does it cost to start a legit dropshipping business?

You can realistically start a legit dropshipping business for under $100 in cash outlay: about $10 to $15 for a domain, roughly $3 to $10 a month for shared hosting if you use WooCommerce (or $29 a month for Shopify), and free themes or a low-cost template. Add a business license (typically $50 to $100 depending on state), which most wholesale suppliers will require.

Beyond that, budget for a keyword research tool ($30 to $99 a month) once you are ready to start ranking content. Everything else (SEO writing, social posting, supplier outreach) is your own time.

Frequently asked questions

Is dropshipping still profitable in 2026?

Legit dropshipping is still profitable in 2026, but only as a low-risk way to learn ecommerce and identify winning products before you commit capital to inventory. Long-term margins of 10 to 30 percent make it hard to scale on its own, which is why the successful path is to transition winners to private label as soon as sales patterns are clear.

What is the difference between dropshipping and private label?

Dropshipping means selling another company’s finished products under their brand and having them ship every order for you. Private label means manufacturing your own branded products (often the same physical item with your logo), holding inventory, and shipping yourself. Private label carries 60 to 70 percent gross margins versus 10 to 30 percent for dropshipping, but requires real capital and warehousing.

Do I need a business license to start dropshipping?

Yes, you need a business license and a resale certificate to buy from legitimate US wholesale suppliers, because suppliers will not sell to you at wholesale prices without one. Getting a business license typically costs $50 to $100 depending on your state and can be done online in an afternoon.

What is the best platform to build a dropshipping store on?

The two best platforms for a dropshipping store are WooCommerce and Shopify. WooCommerce is the cheapest option (as low as $3 to $10 a month) and you own everything, but it requires some setup. Shopify is more expensive ($29+ a month) and takes a percentage of sales, but it is faster to launch and requires zero technical work.

How long does it take to make your first dropshipping sale?

Most legit dropshipping stores make their first sale within 30 to 90 days of launch, assuming the founder is posting consistent content on one social platform and publishing SEO articles. Stores that rely on paid ads sometimes see sales in week one, but almost never at a profit given the 10 to 30 percent margin ceiling.

Can you dropship on Amazon or eBay?

You can only dropship on Amazon and eBay from real wholesale distributors, not from other marketplaces or from AliExpress. Both platforms actively catch and permanently suspend sellers who route orders through another retailer, so marketplace-to-marketplace dropshipping is a fast way to lose your seller account.

Why do most dropshipping businesses fail?

Most dropshipping businesses fail for three reasons: they chase saturated products they found in a directory, they cannot afford paid ads at 10 to 30 percent margins, and they never transition winners into private label so they stay stuck at low margins forever. The ones that succeed pick a niche they know, land direct-from-manufacturer suppliers, grind on free traffic, and move to private label the moment they spot repeat winners.

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If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

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485: Copy-Proof Your Products! How To Prevent Evil Sellers From Stealing Your IP With Steve Weigler

485: Copy-Proof Your Products! How To Prevent Malicious Sellers From Knocking You Off With Steve Weigler

To protect your ecommerce products from copycats you need a four-layer IP stack: a word trademark (~$1,300), a copyright on your unique visual design (~$350), an optional design patent for truly novel physical designs ($2,000 to $3,000), and a translated, Mandarin trade-secret contract with any Chinese manufacturer. Then you mirror the core registrations in China for another $1,000 to $2,000, so you can seize goods at Alibaba and at US customs before they ever reach an Amazon listing.

This is the exact playbook Steve Weigler, founder of Emerge Counsel and an ecommerce IP attorney I have personally used at Bumblebee Linens since 2016, laid out on episode 485 of the My Wife Quit Her Job podcast. Steve has watched the Amazon copycat problem evolve for a decade and has built a system that actually takes pirates down without gutting your legal budget.

Below is the tiered, budget-based version of the framework: what to file first, what each layer costs, how Amazon’s new patent mediation program changes the math, and how “door knocking” through a Chinese lawyer stops copycats at the factory instead of at the listing.

Key takeaways

  • The single most important protection for any ecommerce seller is a word trademark on the brand name (the literal element), not a logo trademark. A word mark protects every visual usage of the word and is what unlocks Amazon Brand Registry, US Customs seizures, and takedowns.
  • Emerge Counsel’s Total TM package (trademark search plus USPTO filing) costs about $1,300 all-in ($1,000 legal + $350 USPTO fees).
  • A US copyright registration on your unique design costs about $350 and is the primary weapon for takedowns on Amazon when a competitor knocks off your look and feel.
  • Design patents cost $2,000 to $3,000 and are worth it only for genuinely novel physical designs. Utility patents are rarely worth it for typical ecommerce products.
  • Amazon now runs a patent mediation/arbitration program that lets patent holders get infringers off the platform for roughly $1,000 plus a patent litigator’s fee. That has flipped Steve Weigler’s own historical stance against patents for many sellers.
  • You have up to a year after launch to file a patent, but everything else (trademark, copyright, trade secret) should be filed before the first unit ships.
  • China protection is a mirror of your US filings and costs roughly the same amount (~$500 for copyright, ~$895 for trademark). Without a Chinese trademark, Alibaba will not take down infringing listings.
  • The most cost-effective China enforcement move is a “door knocking” letter delivered by a Chinese lawyer (~$1,500 including translated transcript). Chinese infringers routinely fold on the first contact because they expect to never be found.
  • Trade secret protection in China requires a Mandarin-translated contract with the manufacturer that includes exclusivity, an international arbitration clause, and specific UN clause waivers. Without one, your factory can legally resell your design to competitors.

What is the bare minimum IP protection every ecommerce seller needs?

The bare minimum IP protection every serious ecommerce seller needs is a word trademark on the brand name (about $1,300) plus a copyright registration on the primary product design (about $350), giving you total baseline protection for roughly $1,650 in the United States. Everything else layers on top based on how differentiated your physical product is and how much upside you are protecting.

Skip either one and you lose access to the takedown tools that make Amazon and Alibaba enforcement possible in the first place. Steve calls this “ticket to entry.” No trademark or copyright means no way to file a takedown, no way to seize goods at customs, no way to get into Brand Registry.

How much does a trademark cost for an Amazon seller?

A US trademark for an Amazon seller costs about $1,300 fully filed and searched: roughly $1,000 in legal work (including a thorough conflict search across USPTO and common-law databases) and $350 in USPTO filing fees per class. Emerge Counsel sells this as their “Total TM” package.

File the literal element (the word itself), not the logo. A word-mark protects every visual use of the word: the word alone, the word in a logo, the word in a commercial, the word on packaging.

Filing usually takes less than a week at Emerge Counsel. You get the USPTO serial number immediately, and that serial is enough to get into Amazon Brand Registry without waiting for full registration.

What is Amazon’s patent mediation program and does it change patent strategy?

Amazon’s Neutral Patent Evaluation (patent mediation) program lets patent holders get infringers off the platform through a fast, arbitrator-led process for about $1,000 in Amazon fees plus a patent litigator’s time. That is a dramatic drop from traditional patent litigation, which historically ran into six figures fast.

Steve Weigler used to advise most sellers against getting patents because enforcement was too expensive to justify. The Amazon mediation program has flipped that stance for products with real design novelty.

The arbitrator resolves the infringement claim quickly and can award you fees plus money sitting in the infringer’s Amazon account. To use the program you need the patent already filed and in hand, so patents still have to happen before you launch.

How does copyright registration protect a physical product?

Copyright registration protects the original visual “look and feel” of a physical product, including unique color schemes, imprinted logos, packaging design, and any decorative element that is not purely functional. Registration costs about $350 in the US and is the workhorse takedown weapon for Amazon knockoff listings.

Copyright uses a seven-factor test in court, but almost none of this ends up in court. In practice, you send the certificate to Amazon with a takedown request, and the listing comes down.

For a store with 20 different SKUs, cost scales linearly at $350 each. Steve advises prioritizing only the SKUs with genuinely distinctive design and skipping the “red clipboard with a dot” versions.

When is a design patent worth the $2,000 to $3,000?

A design patent is worth $2,000 to $3,000 when you have a genuinely novel, non-obvious physical design element (a unique clip, a unique housing shape, a unique packaging form) that a copycat could reverse-engineer in a factory overseas. Design patents protect the shape and appearance of a functional object, not the way it works.

Apple’s AirPods are the canonical example. The audio itself is not patented. The distinctive earbud shape is protected by a stack of design patents.

Most ecommerce sellers do not have a design worth patenting because most product differentiation is in brand, color scheme, and packaging, all of which are cheaper to protect with trademark and copyright. Save the design patent for real engineering novelty.

You have up to one year after the product hits the market to file, so this can be revisited on a bestselling SKU.

How much does IP protection cost by budget tier?

TierWhat you fileApprox US costApprox China cost
Bare minimumWord trademark + 1 copyright~$1,650~$1,395 to mirror
StandardWord trademark + copyrights on top SKUs + trade-secret contract with factory~$2,000 to $2,500~$2,000 to $2,500
Premium (novel design)Everything above plus a design patent per novel SKU~$4,000 to $6,000~$2,500 to $3,500
Exit-ready (aggregator diligence)Full stack in both US and China, all winners covered, all contracts current$6,000 to $12,000+$3,000 to $6,000+

For context, US aggregators buying ecommerce brands ding sellers heavily on exit multiples when the IP stack is incomplete, so this spend pays back many times over at sale.

How do you take down a Chinese copycat on Amazon?

To take down a Chinese copycat on Amazon you file a copyright or trademark complaint through Brand Registry using your US registration, which usually removes the listing within days. The catch is that a takedown almost never solves the underlying problem, because most Chinese infringers are sophisticated operations that immediately relist under a new brand or a new seller account.

Steve calls a straight takedown “the tip of the iceberg.” It works for solo Chinese sellers running the operation out of an apartment. It does not work against organized rings that treat listings as disposable.

For repeat offenders, the more effective move is the door-knocking strategy described below, targeting the factory or the Alibaba seller instead of the Amazon listing.

What is the door-knocking strategy for Chinese IP enforcement?

The door-knocking strategy uses a Chinese lawyer (with offices in the infringer’s region) to physically contact the infringing company, deliver a formal letter, and record the interaction as a translated transcript. It typically costs about $1,500 all-in and works because most Chinese infringers assume they will never be found. When a Chinese lawyer shows up, they fold.

To make it work you need at least one registered Chinese IP right (trademark or copyright) so the lawyer has legal standing. You also need a lawyer with actual physical office presence in the infringer’s area.

Steve’s team runs door-knocking through Chinese counsel they have worked with for years. The recorded transcript is translated into English and sent back, which is how you know exactly what was said and what commitments were made.

How much does mirroring your IP protection in China cost?

Mirroring your IP protection in China costs roughly the same as the US, sometimes slightly less. A Chinese trademark runs about $895, and a Chinese copyright runs about $500 (a bit higher than the $350 US copyright). Trade-secret contract translation into Mandarin adds about $300.

If you filed three protections in the US for about $2,000, expect another $1,500 to $2,000 to mirror them in China. Once mirrored, you can take down infringing Alibaba listings, seize goods at Chinese ports, and use the door-knocking strategy above.

Without Chinese registrations, Alibaba will not remove listings and Chinese customs cannot seize outgoing shipments. The registrations are the standing that makes every enforcement move possible.

How do you protect a design from your own manufacturer in China?

You protect a design from your own manufacturer in China with a Mandarin-translated, exclusivity-clause contract that also declares your design (die-castings, molds, unique clips) a protected trade secret. The contract needs an international arbitration clause, specific UN convention waivers, and signatures from both parties. Without it, your factory can legally resell your design to competitors the day after your first PO.

This is the single most overlooked layer of IP for ecommerce sellers sourcing from Alibaba. Most people buy off Alibaba with no contract, which Steve compares to buying generic Amazon wholesale: no protection, no recourse.

Emerge Counsel provides a form international contract; translation and Chinese counsel review adds around $300 to $500. Signed and filed, it gives you real enforcement rights inside China.

Can you seize copycat products at the US border?

Yes, you can seize copycat products at the US border by recording your registered US trademark with US Customs and Border Protection (through the Customs IPR e-Recordation portal). Once recorded, Customs officers can and do detain shipments matching your registered mark without any additional action from you. This is one of the highest-leverage uses of a registered trademark for physical-goods sellers.

Recordation is inexpensive (a few hundred dollars in filing fees) and lasts the life of the trademark. Combined with the Chinese and Amazon layers above, it gives you three enforcement chokepoints: at the factory, at the port, and at the marketplace.

How does IP protection affect the sale price of an ecommerce business?

IP protection directly affects the sale price of an ecommerce business because aggregators and buyers explicitly diligence the IP stack before writing a check. A missing trademark, a copyright that was never filed, or an unsecured factory relationship all get priced in as risk discounts on the final offer.

Steve currently has seven exit deals stacked in his practice, and every single one required an IP audit as part of diligence. Sellers arriving with a clean stack close at higher multiples than sellers who scramble to file at the last minute.

A utility patent that is genuinely tied to revenue perks up buyer ears the most. A design patent adds less exit lift because it is narrower in scope.

Frequently asked questions

Do I need a trademark before I sell on Amazon?

Yes. Amazon Brand Registry requires a registered or pending trademark with a USPTO serial number, and Brand Registry unlocks A+ content, Sponsored Brands ads, Brand Analytics, and the enforcement tools you need to take down copycats. You can file the trademark and get the serial in under a week, then enter Brand Registry immediately.

Should I trademark the brand name or the logo?

Trademark the brand name (the “literal element” or word mark), not the logo. A word mark protects every visual use of the word, including the word on packaging, in a logo, on a commercial, and in ads. A logo mark only protects that specific design and is a much narrower form of protection.

What is the difference between a copyright, trademark, and patent?

A trademark protects your brand identity (name, logo, packaging trade dress). A copyright protects original creative works (unique product design, photography, written content). A patent protects inventions: utility patents cover how something works, and design patents cover how something looks. Most ecommerce sellers need a trademark and copyright, with patents reserved for genuinely novel physical designs.

How long does it take to file a trademark or patent?

At Emerge Counsel, a trademark search and filing takes less than a week. A patent filing takes about two weeks. Actual USPTO registration takes 8 to 12 months for a trademark and 12 to 24 months for a patent, but the protection date backdates to the filing date for patents and copyrights, so you get coverage immediately upon filing.

Can Chinese factories legally sell my design to other buyers?

Yes, unless you have a signed, Mandarin-translated contract in place that specifies exclusivity and declares your design a trade secret. Without that contract, Chinese law does not treat your design as protected, and the factory can (and often will) resell your molds and unique components to other buyers. This is the single most overlooked IP gap for ecommerce sellers using overseas manufacturing.

How much does it cost to enforce IP against a Chinese infringer?

A “door knocking” letter delivered by a Chinese lawyer, including a translated transcript, costs about $1,500 and resolves most cases on first contact. A full US federal lawsuit against a Chinese infringer costs about $3,000 to $4,000 to file and is used when Amazon counter-notices force the issue. Emerge Counsel handles both.

Do I need to register my trademark in every country I sell to?

Register in every country where you have real commercial exposure: any country where you manufacture, any country where you sell in meaningful volume, and any country your infringers are shipping from. For most Amazon sellers that means the US and China at minimum, with the EU and UK added as sales scale.

When should I file a patent for my product?

File a patent before the product hits the market whenever possible, because the priority date backdates to the filing date and any prior public sale can invalidate the patent. You do have a one-year US grace period after first public sale to still file, so if you missed the ideal window, the patent is still viable.

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484: Hacking The LinkedIn Algorithm: How Chase Dimond Grew His Following To 227K Subs In 11 Months

484: Gaming The LinkedIn Algorithm: How Chase Dimond Grew His Following To 227K Subs In 11 Months

Chase Dimond, co-founder of Structured Agency, grew his LinkedIn following from 27,000 to 227,000 subscribers in 11 months and racked up 100 million organic content impressions, which he then converted into 30,000 to 50,000 email subscribers for his own newsletter. The playbook has three parts: good content, a lot of it (two to three posts per day), and heavy manual distribution (engage with every comment for 5 to 10 minutes after every post, plus a network of theme pages that reshare your work).

Chase shared the entire system on episode 484 of the My Wife Quit Her Job podcast. What follows is the specific tactical stack, including the post formats that outperform, the tools he uses to find his own best-performing posts, the profile-optimization moves that turn a viewer into an email subscriber, and the exact “wait an hour, then edit the link into the post” trick that keeps LinkedIn’s algorithm from suppressing your reach.

If you are a founder, marketer, coach, or agency owner considering LinkedIn as a growth channel, this is the current-2020s playbook that actually works.

Key takeaways

  • LinkedIn is Chase’s #1 organic platform, ahead of Twitter, Instagram, and Facebook. He grew from 27K to 227K followers in 11 months and hit 100M impressions, all organic.
  • Roughly 90 percent of Chase’s newsletter growth (from 40K to 80-100K subscribers) came from LinkedIn and Twitter combined.
  • The three-part LinkedIn formula: good content, high frequency (2 to 3 posts a day), and manual distribution (engage with every comment for 5 to 10 minutes after each post).
  • Best-performing LinkedIn post formats: carousels (multi-slide PDFs), polls, and screenshot-of-a-tweet with the same tweet text as the description. LinkedIn’s algorithm rewards text-plus-image.
  • The “delayed link” trick: post with no external link, wait an hour for engagement to build, then edit the post to add a PS with a link to your newsletter or lead magnet. LinkedIn (unlike Twitter) allows unlimited post edits.
  • Optimize your profile like a landing page: headline with credibility numbers, a featured section with press coverage, and a link to a newsletter opt-in high in the profile.
  • Chase’s best single-post lead-magnet conversion was 3,000 to 4,000 email subs from one post about 25 ChatGPT prompts (500,000 views).
  • Chase pays a subscription of $500 a month for “engagement pods” (his own service). That kind of organized comment engagement is now a formal part of his LinkedIn stack.
  • Chase runs a network of 6 LinkedIn theme pages (AI, copywriting, marketing, etc.) totaling ~175K additional followers, on top of his personal 227K.

Why is LinkedIn the highest-organic-reach platform right now?

LinkedIn is currently the highest-organic-reach platform because posts have a much longer half-life than Twitter, Facebook, or Instagram (sometimes 7+ days versus a few hours), and because the feed shows content well beyond your first-degree connections. Chase’s 200,000+ followers translated into 100 million impressions in 11 months, which is a reach rate no other platform matches organically at that follower size.

Two posts of Chase’s from a single day pulled 104,849 and 43,000 impressions respectively, totaling ~150,000 impressions in 24 hours. Facebook and Instagram organic simply cannot produce those numbers without paid boost.

The trade-off is that LinkedIn rewards engagement more heavily than any other platform, so the reach only shows up if you are willing to spend real time in the comments.

What are the three parts of Chase Dimond’s LinkedIn playbook?

The three parts of Chase Dimond’s LinkedIn playbook are good content, high frequency of good content, and manual distribution. Most creators focus on the first, some manage the second, and almost nobody does the third. Distribution is where the outsized growth actually comes from.

  • Good content. Every post must answer “what’s in it for the reader?” Chase’s angle is teaching digestible, actionable email/copywriting tidbits in under 60 seconds of read time.
  • Volume. Two to three posts per day, every day, timed to catch the North America morning window (roughly 7 to 9 a.m. PT) plus a lunch and afternoon post.
  • Distribution. Stay in the comments for 5 to 10 minutes after every post and reply to every comment. Repost your top post 5 to 10 hours later for a “second life” bump. Enlist a network of peers and pages to seed the initial engagement.

What are the best-performing LinkedIn post formats in 2026?

The best-performing LinkedIn post formats are carousels (multi-slide PDFs), polls, and screenshot-of-a-tweet posts, in that order. Text-only posts underperform badly. LinkedIn’s algorithm consistently favors text plus a visual.

  • Carousels. A PDF uploaded as a native LinkedIn document, presented as swipeable slides. Chase uses the free tool taplio.com/carousel to convert Twitter threads into LinkedIn carousels within 7 days of the thread going live.
  • Polls. Get massive reach (100,000+ views) even with modest engagement, because voting counts as an interaction without requiring a comment. Chase’s polls on “HTML vs plain text emails” routinely pull 5,000 to 10,000 votes.
  • Screenshot-of-tweet posts. Take a screenshot of one of your own tweets, upload it as the image, and paste the tweet’s text as the post description. LinkedIn treats it as text + image and rewards it.
  • Native video. Chase is one of few consistently making video work on LinkedIn. His winning format: 20 to 40 second screen recordings of AI tools in action, no audio, no captions. Some hit 100K to 1M views.

How often should you post on LinkedIn?

The right posting cadence for growth on LinkedIn is two to three posts per day, spaced to catch global time zones. Chase posts one in the morning (7 to 9 a.m. PT, when US, EU, and late-Europe overlap), one at lunch (US/Canada window), and one in the afternoon (which extends into Australia’s wake-up).

The morning post is consistently his highest-reach post because it hits the most time zones simultaneously. Repurposing older content is not just acceptable, it is core to the strategy.

Chase’s daily content mix: one fully repurposed post (something popular from 6+ months ago, reposted as-is), one partial repurpose (recent content rewritten with a new hook, often with AI help), and one net-new post.

How does Chase Dimond convert LinkedIn reach into email subscribers?

Chase converts LinkedIn reach into email subscribers by treating his LinkedIn profile as a landing page and by adding delayed links to viral posts that route to gated lead magnets. Roughly 90 percent of his newsletter’s growth (from 40K to 80-100K) came from LinkedIn and Twitter combined, and his single best-converting post drove 3,000 to 4,000 email subs from one PDF carousel about ChatGPT prompts.

  1. Optimize the profile. Professional-but-fun profile photo, a banner headline stating credibility (“driven 150M+ in email revenue”), a name field with a keyword insertion (“Chase [Ecommerce Email Marketing Nerd] Dimond”), and a featured section with press coverage.
  2. Add a subscribe link near the top. A clickable “visit newsletter” button high on the profile.
  3. Turn on the LinkedIn Newsletter. LinkedIn auto-invites every new follower to subscribe, which is why Chase’s LinkedIn newsletter is now near 90,000 subscribers on top of his owned email list.
  4. Add the delayed link. Post with no link, wait an hour or two for engagement to build, then edit the post to add “PS: 85,000 email marketers and copywriters subscribe to my newsletter, click here to join for free.”
  5. Reverse-engineer lead magnets from viral content. When a carousel goes viral, ship a Google Doc version behind an email opt-in (“get this in text form so you can copy-paste”).

What is the “delayed link” trick and why does it work?

The delayed link trick is posting your LinkedIn content with no external URL, waiting an hour or two for engagement to build, then editing the post to add the link in a PS at the bottom. It works because LinkedIn (and Twitter, Instagram, most platforms) algorithmically suppress posts that contain outbound links at initial post time (they want to keep users on-platform).

By the time you edit the link in, the algorithm has already decided the post has strong engagement and continues distributing it, and you get the reach plus the click-through.

LinkedIn allows unlimited post edits at any time, which is why the tactic is uniquely powerful on that platform. Twitter only allows edits for Twitter Blue subscribers and only within 30 minutes.

What tools does Chase Dimond use to find his top-performing posts?

Chase uses three tools to find his top-performing posts for repurposing:

  • Twitter Advanced Search (free). Filter by your own handle, a date range, and a minimum like or retweet threshold to surface your winners.
  • Tweet Hunter. Paid tool, same-owner as Taplio, for surfacing and repurposing Twitter content.
  • Taplio. Paid tool for surfacing and repurposing LinkedIn content, and for converting Twitter threads into LinkedIn PDF carousels via taplio.com/carousel.

The workflow is to filter last month or last quarter’s posts by likes/comments, then repost the top hits as-is or with a fresh hook.

Should ecommerce brand founders be on LinkedIn?

Ecommerce brand founders should be on LinkedIn if they want to recruit talent, attract investors, or eventually sell the business, but LinkedIn is not the right channel to directly sell physical products. The audience is founders, marketing directors, agency operators, consultants, and freelancers, not everyday consumers of a $40 apparel purchase.

Davey Fogarty (Calming Blankets, Ootii) is Chase’s example of a founder who invested heavily in personal brand across LinkedIn, YouTube, Twitter, and Instagram, specifically because it attracts inbound: businesses to buy, investors, hires, and partnership offers.

If your goal is exit, hire, or raise, LinkedIn is a top-two channel. If your goal is DTC sales, put that time into Instagram, TikTok, or paid channels.

How to structure a LinkedIn profile as a landing page

Structure a LinkedIn profile as a landing page by treating every visible field as conversion real estate: profile photo, banner, name, headline, featured section, and about section all work together to make one clear promise and one clear next action.

  • Profile photo. Professional but human. Chase uses a wedding photo (dressed up, smiling, at an event).
  • Banner image. A one-sentence credibility statement with a hard number (“driven $150M+ in email revenue”).
  • Name field. Insert a keyword between first and last name for search (“Chase [Ecommerce Email Marketing Nerd] Dimond”).
  • Headline. A crisp positioning line with authority proof (“top ecommerce email marketer, sent over a billion emails, $150M+ in email revenue”).
  • Featured section. Third-party press (Business Insider profile, podcast appearances, big-brand case studies) plus your best evergreen post.
  • Contact info + CTA button. A newsletter opt-in link high enough on the profile to be seen without scrolling.

How Chase ranks the major social platforms for creator growth

RankPlatformWhy
1Email newsletterDirect inbox access, no algorithm. Chase’s ~90K list is the most valuable asset.
2LinkedInHighest current organic reach, longest post half-life, strongest B2B audience.
3Twitter/XStill the sharpest founder crowd, but volatile since 2023 algorithm changes.
4InstagramDecent for personal brand, weaker organic than LinkedIn.
5FacebookWeakest of the four for organic creator reach.

Threads is too early to rank; Chase is posting but not committing engagement time yet.

Frequently asked questions

How long does it take to grow a LinkedIn following?

Chase Dimond grew from 27,000 to 227,000 LinkedIn followers in 11 months by posting two to three times per day, using PDF carousels and screenshot-of-tweet formats, and manually engaging with every comment for 5 to 10 minutes after each post. For a creator starting from zero followers, expect to see the first 5,000 followers in three to six months at that posting cadence, assuming the content niche is one you can teach with authority.

What is the best time to post on LinkedIn?

The best time to post on LinkedIn for US-based creators with global audiences is 7 to 9 a.m. Pacific Time, because that window catches the West Coast morning, East Coast mid-morning, and late-afternoon Europe simultaneously. Chase’s morning post consistently outperforms his lunch and afternoon posts for that reason.

Do external links hurt LinkedIn reach?

Yes, external links in the body of a LinkedIn post hurt initial reach because LinkedIn’s algorithm suppresses posts that direct users off-platform. The workaround is to post without a link, wait an hour or two for the algorithm to distribute the post based on engagement, then edit the post to add the link as a “PS” at the bottom. LinkedIn allows unlimited edits, unlike Twitter.

What is a LinkedIn carousel and how do you make one?

A LinkedIn carousel is a multi-page PDF uploaded as a native document that readers swipe through slide by slide, similar to an Instagram carousel. To make one, format your content as a PDF (Chase uses the free tool taplio.com/carousel to auto-convert Twitter threads) and upload it as a “document” attachment when you post. LinkedIn treats it as a document post and shows a swipeable preview in-feed.

Is a LinkedIn newsletter worth setting up?

Yes, a LinkedIn newsletter is worth setting up because LinkedIn auto-invites every new follower to subscribe (which drives fast subscriber growth) and every issue publishes as both an email and an in-feed post. Chase’s LinkedIn newsletter has ~90,000 subscribers and pulls 21,000+ article views per issue, at zero incremental cost since he simply repurposes his owned-list newsletter content.

How much does it cost to run a LinkedIn engagement service?

Chase’s own LinkedIn engagement service (where his account and network of ~175K follower theme pages engage with your posts) costs $500 per month and is capped at 50 clients. The best-performing client grew from 4,000 to 20,000 followers in a few months, and typical growth is 25 to 100 percent month-over-month. It only fits creators whose audience is marketers, founders, copywriters, freelancers, or consultants (Chase’s own audience overlap).

Should I schedule LinkedIn posts or post live?

Chase deliberately does not schedule LinkedIn posts and instead posts live because most of his engagement lift comes from being present in the comments for 5 to 10 minutes after posting. Scheduling tools work fine for the actual publish action, but they do not solve the real bottleneck, which is real-time engagement with early commenters. If you must schedule, set a timer to be in the app when the post goes out.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

483: A Lazy Way To Make $200/Day In Passive Income – Family First Friday

483: A Lazy Way To Make $200/Day In Passive Income (Work From Home) – Family First Friday

To make $200 to $350 a day in passive income with display ads on a blog, you build a WordPress site, publish enough SEO-optimized content to hit 50,000 to 100,000 monthly page views, then apply to a premium ad network like Mediavine or AdThrive that pays $15+ CPMs on average and handles all the ad-sales work for you. That is the exact stack I use on mywifequitherjob.com to earn $6,000 to $10,000 a month in fully passive display-ad revenue.

This is a solo Family First Friday episode of the My Wife Quit Her Job podcast. I get asked constantly how the blog side of my income actually works, so I want to break down the numbers, the ad networks I evaluated, why I chose Mediavine over AdThrive, and the SEO playbook I used to get the traffic in the first place.

Here is what you will learn: the five ad networks that matter (with the traffic minimums to join each), the CPM math that determines how much you actually earn per 1,000 views, the two factors that quietly double or halve your revenue (viewability and fill rate), and the SEO structure that turns a visitor into 4+ pageviews per session.

Key takeaways

  • Display-ad income on this blog runs $200 to $350 a day (roughly $6,000 to $10,000 a month) with zero ongoing effort once the traffic and ad stack are in place.
  • You need an ad network to make real money. The five that matter right now are AdThrive (100K page views/mo minimum), Mediavine (50K), Ezoic (10K), Monumetric (10K), and Google AdSense (no minimum).
  • Mediavine and AdThrive both take a 25 percent cut and pay average CPMs around $15. AdThrive pays out in 30 days, Mediavine in 65.
  • I picked Mediavine over AdThrive because Mediavine specifically optimizes ad loading to preserve site speed, and site speed drives long-term SEO rankings.
  • Business and finance niches earn CPMs of $60 or more (versus the $15 average), and English-language traffic pays substantially more than non-English traffic.
  • Two hidden multipliers determine your real payout: viewability (ads must be seen to earn) and fill rate (percentage of impressions that get a paying ad).
  • The traffic playbook is SEO. Use a keyword tool (Ahrefs at $99/month or Ubersuggest for free at 3 searches/day), write posts that answer exact search queries word-for-word, and go extremely narrow in your niche so Google treats you as the topic authority.
  • Pageviews per session compound your revenue. Category pages, breadcrumbs, related-post blocks, and embedded YouTube/podcasts all keep visitors on the site longer.

How much passive income can a blog with display ads actually make?

A blog with display ads can make $200 to $350 a day (about $6,000 to $10,000 a month) at roughly 400,000 to 700,000 monthly page views in a mid-to-high CPM niche, which is exactly what mywifequitherjob.com earns today. The math is simple: monthly revenue equals your monthly page views multiplied by your effective CPM (revenue per 1,000 impressions), divided by 1,000.

At a $15 CPM (typical of a lifestyle blog), 500,000 monthly page views earn $7,500. At a $60 CPM (typical of finance or business niches), those same 500,000 views earn $30,000. Niche selection matters more than any single tactic.

The income only turns “passive” after the content library and ad network are in place. Getting there takes real work, which is the SEO section below.

What are the top ad networks for bloggers in 2026?

The five ad networks that matter for bloggers in 2026, ranked by tier, are AdThrive, Mediavine, Ezoic, Monumetric, and Google AdSense. Traffic minimums determine which one you qualify for.

NetworkMin monthly pageviewsNetwork cutAvg CPMPayout timing
AdThrive100,00025%~$15~30 days
Mediavine50,00025%~$15~65 days
Ezoic10,000Varies~$5 to $10~30 days
Monumetric10,000Varies~$5 to $10~60 days
Google AdSenseNone32%~$1 to $5~30 days

AdThrive and Mediavine are the top tier and where the real money is. Ezoic and Monumetric are the “growing bloggers” tier. Google AdSense is the entry-level default; there is nothing wrong with running it while you build up to the 50K page-view Mediavine threshold.

AdThrive vs Mediavine: which ad network should you pick?

Pick AdThrive if payout speed is your top priority (30 days versus Mediavine’s 65) and Mediavine if site speed and long-term SEO health matter more to you. Both take a 25 percent cut, both average around $15 CPMs, and both are equally reputable. I chose Mediavine because it specifically engineers its ad code to preserve site speed, and slower load times quietly cost you organic rankings over time.

Ad networks in general slow down a site. Mediavine’s engineering to keep speed intact was worth the extra 35 days of payout float for me.

If you are running a niche with fast-turnover content or you need cash flow to reinvest into writers, AdThrive’s 30-day payout is legitimately valuable. Both are strong choices.

What is CPM and how much can you actually earn per 1,000 views?

CPM (cost per thousand impressions) is what an advertiser pays your ad network for every 1,000 times an ad is served on your site, and you receive that amount minus the network’s cut. Average CPMs on the top networks sit around $15, but the real number depends on your niche, your audience geography, ad viewability, and fill rate.

  • Niche. Finance, business, insurance, legal, and B2B tech routinely see CPMs of $30 to $60 or more. Lifestyle, mommy blog, and food are closer to $10 to $20.
  • Geography. US, UK, Canada, Australia, and other English-speaking audiences pay substantially more per impression than non-English or developing-market traffic.
  • Viewability. An ad only earns if it is actually seen. Ads placed within content or sticky at the bottom of mobile screens have the highest viewability. Sidebar ads that scroll off screen quickly have the lowest.
  • Fill rate. The percentage of ad impressions that get a paying advertiser. Premium networks like AdThrive and Mediavine have near-100 percent fill rates. Lesser networks may leave 20 to 40 percent of impressions empty.

Do display ads hurt user experience and SEO?

Display ads can hurt user experience if they load slowly, if they cause layout shift, or if they overwhelm the content, but a well-optimized ad network (like Mediavine) preserves both time on site and bounce rate. I watched my analytics carefully when I first added ads after 13 years of running the blog ad-free, and neither time on site nor bounce rate moved.

Friends Spencer Haws (Niche Pursuits) and Mike Jackness both added display ads to their own blogs first and reported the same result. That was the evidence I needed to try it myself.

Site speed is the SEO signal that matters most. If your ad network passes Core Web Vitals (LCP, INP, CLS), you keep your rankings. If it does not, ranking loss will erase the ad income.

How do you get 50,000 monthly pageviews to qualify for Mediavine?

To get 50,000 monthly pageviews and qualify for Mediavine you write SEO-optimized blog posts that answer exact-match search queries, publish in a narrow niche so Google treats you as the topic authority, and structure your site so every visitor reads multiple pages per session. That is the entire traffic playbook.

The single most important tool is a keyword research tool. Use Ahrefs ($99/month, the best) or Ubersuggest (free for 3 searches a day, adequate to start). Guessing what people search for without a tool wastes months.

Step 1: Pick a narrow niche Google can treat you as the expert on

Pick a narrow niche Google can treat you as the expert on, because Google ranks websites it considers the foremost authority in a specific space, not sites with generalist coverage. The tighter your niche, the faster you rank.

The classic example from my own PC-building days was a website that covered only CPU heat sinks, nothing else. That site ranked in the top five for practically every heat-sink search query on the internet, precisely because it went one inch wide and a mile deep.

Pick a niche you can plausibly write 100+ posts about without straying. Fitness for busy parents, personal finance for freelancers, ecommerce for beginners: these are all viable because the topic tree is deep enough to sustain a large content library.

Step 2: Use a keyword tool to write posts that answer real search queries

Use a keyword tool to find the exact questions people search for, then write blog posts whose titles are the literal answer to those questions. Google always returns what it thinks is the best answer, and a post titled to match the query outranks a post titled to sound clever.

My blog ranks #1 for “is DHgate safe?” because Ahrefs told me people were searching that exact phrase, and I wrote a post whose title and content answered that exact phrase. Without the keyword tool, I would have written a generic “how to use DHgate” post and ranked for nothing.

  • Ahrefs: $99+/month, most comprehensive keyword database, best for anyone earning any real blog income.
  • Ubersuggest: free for 3 daily searches, paid tiers from ~$29/month, adequate for beginners.

Step 3: Structure the blog so every visitor reads multiple pages

Structure the blog so every visitor reads multiple pages, because your ad revenue is a direct multiple of pageviews per session. Get visitors to 4+ pages per session and you make 4x the money on the same traffic acquisition cost.

Four site-structure moves that compound pageviews per visitor:

  • Category pages. Group all posts on one subtopic (like “how to find products to sell”) into a hub page that readers land on and then click through.
  • Breadcrumbs. At the top of every post, a breadcrumb trail back up to the category and home so readers can move sideways to related content.
  • Related-posts block. Below the article, a list of 3 to 6 semantically-related posts, ranked by internal relevance.
  • Embedded video and podcasts. A YouTube embed or podcast player inside every post that keeps readers on the page longer, which increases both time-on-site and ad viewability.

That is the “black hole of information” pattern. TikTok does the same thing with autoplay video. Your job is to make the blog feel that way for a topic.

What are the two hidden multipliers on display-ad income?

The two hidden multipliers on display-ad income are viewability (whether the ad is actually seen) and fill rate (percentage of ad impressions that get a paying ad). Both silently double or halve your effective CPM, regardless of your headline network rate.

Viewability is a placement decision. In-content ads (inline with your text) have the highest viewability because the reader has to scroll past them. Below-the-fold sidebar ads have low viewability because visitors scroll past them quickly.

Fill rate is a network decision. AdThrive and Mediavine keep fill rates at essentially 100 percent because they have the ad inventory to cover every impression. AdSense fill rates are lower, and lesser networks can be 60 to 80 percent, which cuts your revenue proportionally.

Frequently asked questions

How many pageviews do I need to start making real money from a blog?

You need about 50,000 monthly pageviews to qualify for Mediavine and start earning meaningful passive display-ad income, roughly $500 to $1,000 a month at a typical $15 CPM. To hit six figures a year in ad revenue alone, you generally need 500,000+ monthly pageviews or a high-CPM niche like finance or business.

How long does it take to grow a blog to 50,000 monthly pageviews?

Most bloggers reach 50,000 monthly pageviews in 12 to 24 months of consistent publishing, assuming they publish two to four SEO-optimized posts per week in a narrow niche using a keyword research tool. Bloggers who publish sporadically, skip keyword research, or write on random topics often never hit that number even after five years.

Is Mediavine better than AdThrive?

Mediavine and AdThrive are both top-tier ad networks with similar $15 average CPMs and 25 percent revenue cuts. Mediavine has a lower entry barrier (50K vs 100K pageviews), better site-speed optimization, but slower payouts (65 days vs 30). AdThrive pays faster but is stricter on approval. Pick Mediavine if you value site speed and can afford the payout delay; pick AdThrive if cash flow matters more.

Can I use Google AdSense while I qualify for Mediavine?

Yes, Google AdSense has zero traffic minimums, so you should run it from day one while you build up to the 50,000 pageview threshold that Mediavine requires. AdSense will earn much less per pageview than Mediavine ($1 to $5 CPM versus $15), but the income covers hosting costs and validates your ad-placement setup before you graduate to a premium network.

How much does it cost to start a WordPress blog?

You can start a self-hosted WordPress blog for about $3 to $10 a month with shared hosting (Bluehost, SiteGround, DreamHost) plus $10 to $15 a year for a domain. WordPress itself is free and open source, and it powers over 40 percent of all websites, so the ecosystem of free themes, plugins, and tutorials is enormous.

What niche pays the highest ad CPMs?

The highest-paying ad CPMs are in finance (personal finance, investing, credit cards, insurance), business (B2B software, ecommerce, marketing), legal, and health/medical, where advertiser competition drives CPMs to $30 to $60 or higher. Lifestyle, food, parenting, and travel niches typically pay $10 to $20 CPMs.

Do ads slow down my site and hurt SEO?

Ad networks can slow down your site, and slow sites do lose rankings over time. Premium networks like Mediavine specifically optimize their ad code to pass Google’s Core Web Vitals (LCP, INP, CLS), so a well-implemented Mediavine setup preserves site speed. Cheaper networks and unoptimized AdSense placements are more likely to cause layout shift and slow load times, which will hurt SEO.

Do I need to write my own blog posts to earn passive income?

You do not need to write your own blog posts. Freelance writers on the ProBlogger job board typically charge 5 to 10 cents per word, so a 2,000-word post costs $100 to $200. Many six-figure ad-income blogs are run by owners who hire out 100 percent of the writing, as long as the owner drives the keyword research, editorial direction, and site structure.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

482: Need A Twin? How To Use AI To Clone Yourself With Jodie Cook

How To Use AI To Clone Yourself

You can clone yourself with AI today by feeding your books, podcast transcripts, courses and frameworks into a coaching platform that talks to your audience in your voice. In this episode I sat down with Jodie Cook, founder of Coachvox AI, who has already built a working AI version of herself that has run over 1,000 coaching conversations with paying and non-paying clients. Coachvox walks a creator through seven “training rooms” that set your style, your onboarding questions, your content and your boundaries, and Jodie says most creators can go live in a couple of days if they push.

If you have a course, a membership site, a podcast or a stack of articles sitting on your hard drive, this is the fastest way I have seen to turn that “dusty content” into a 24/7 version of you that answers repeat questions, qualifies leads and even sells access to your brain for a monthly fee.

Here is exactly how the technology works, what it takes to train it, where the money is, and the honest limits.

Key takeaways

  • Cloning yourself with AI means training a model on your own content (books, podcasts, courses, articles) so it can hold a coaching conversation in your voice, not just spit facts.
  • Coachvox AI uses a 7-room training flow: style sliders, your bio, your language and Steve-isms, onboarding questions, content upload, live fine-tuning, and lead capture setup.
  • Jodie built Jodie.ai as a free proof of concept and it has already handled 1,000+ coaching conversations without her being in the room.
  • Real creators are monetizing three ways: charging around $10/month for access, using the bot for lead capture and email collection, and dropping it into paid membership sites to reclaim 10+ hours a week of Q&A time.
  • The bottleneck is not training. It is prepping the source content. Books and podcasts contain a lot of “fluff” that has to be cut down to the frameworks, lessons and repeatable answers.
  • You can lock the AI so it only answers from your uploaded content, or open it up to pull from the wider internet when it does not know something. Boundaries (no ice cream flavor questions, no “cancel me” bait) are set the same way.

What does it mean to clone yourself with AI?

Cloning yourself with AI means training an AI model on your own content so it can hold a two-way conversation with your audience in your voice, walk them through your frameworks, and answer the questions you get asked over and over. It is not just a searchable index of your writing. It is a coaching-style conversation with a version of you that is available 24/7.

Jodie framed it clearly on the episode. Most creator content today is “dusty,” sitting in books nobody reads and courses nobody takes anymore. An AI clone brings that content back to life inside an actual chat, so your audience can ask a question and get your answer in your tone, without you being in the room.

The important distinction: this is not the same as pointing ChatGPT at your blog. A proper clone is trained on your frameworks, given your onboarding questions, and fenced in so it only speaks from your material. That is what makes it feel like you.

How Coachvox AI trains a clone of you (the 7 training rooms)

Coachvox AI trains a clone of you through seven sequential training rooms that each shape a different layer of the AI, from tone all the way to lead capture. Jodie walked me through every room on the episode. Here is the full flow.

Training room 1: style sliders

Style sliders match the AI’s default behavior to how you actually communicate. You set where you sit on coach vs mentor, formal vs informal, serious vs humorous, and short punchy responses vs long considered ones.

Slide toward “coach” and the AI asks more follow-up questions to dig to root cause. Slide toward “mentor” and it gives more direct answers up front. Get this room right and the AI already sounds a lot more like you before a single piece of content is uploaded.

Training room 2: your bio and expertise

You give the AI a written overview of who you are: your expertise, what lights you up, what you are motivated by, what makes you tick. This is the same context you would give a new employee on day one.

The bio is what the AI leans on when it is asked meta questions about you, and it colors everything downstream.

Training room 3: your language and “Steve-isms”

You feed the AI your verbal tics: how you greet people, how you sign off, what you say before you ask a question, what you say before you make a statement. Jodie called them Steve-isms.

The reason is familiarity. When a subscriber logs in and the AI opens the way you actually open, they know within one line who they are talking to.

Training room 4: onboarding questions

Every coach has a short list of qualifying questions they ask before they can help. Coachvox lets you bake those into the AI so it asks them first.

One Coachvox creator is a relationship counselor. His AI asks whether the person is married, how long they have been together, how they met.

Only then does it start coaching. You decide whether each question is a hard gate or a nice-to-have.

Training room 5: content upload

Room 5 is where you actually feed the AI your material. Coachvox takes text-based content today (books, articles, transcripts, course notes) and formats it into the shape the model needs to train.

You do not need to upload everything you have ever produced. Jodie was firm on this.

Upload the highest-hitting frameworks, the material where clients tell you “this is game-changing,” and skip the rest. Podcasts and books have a lot of fluff, and the fluff dilutes the model.

Training room 6: live fine-tuning (the fun room)

Room 6 is where you have a live conversation with the AI version of yourself. You ask the questions your real audience asks. You rate every answer from 1 to 5 stars.

Five-star responses go back in and reinforce the model. One or two-star responses get edited into what you would actually have said, and the edit goes back in. Jodie calls this the fun part, and it is where most creators end up spending their time.

Training room 7: lead capture and deployment

Room 7 sets what data you collect before someone talks to the AI (name, email) and where the AI actually lives. About a third of Coachvox creators drop the AI into an existing membership site.

Another third put it on their public website as a lead-gen tool. The remaining third charge for access outright.

You can also teach the AI to route people to a call booking link, a course checkout, or a specific product page.

How long does it take to clone yourself with AI?

You can clone yourself with AI in a couple of days of focused work if you already have good source content, or spread it over a six-week program if you want to do it right. Coachvox’s initial cohort ran on a six-week cadence, week by week, and Jodie is opening the platform to 100 creators at a time going forward.

Rough time budget, based on how Jodie described it:

  • Training rooms 1 through 3 (style, bio, language): a few hours.
  • Training room 5 (content prep and upload): variable, driven entirely by how clean your source material already is.
  • Training room 6 (fine-tuning): open-ended, and this is where the model actually gets good. Plan to live here.

The bulk of the work is the content prep in room 5, not the training itself.

The three business models creators are using

Coachvox creators are monetizing their AI clones in three ways today. All three came directly from the episode.

1. Charge for access as a $10/month subscription

Some creators are simply charging for access to the AI version of them. Jodie mentioned one who runs it at $10/month and has “quite a few” clients on it. Coachvox does not currently handle billing for that use case, so the creator wires up their own subscription; billing may become a native feature later.

The pitch is straightforward: your brain, available all the time, for less than the cost of one real coaching session.

2. Free access as a lead magnet and email builder

The second group puts the AI on their public site with no paywall. The AI collects an email address before the conversation starts, so every session builds the list. The AI can also be trained to route users to a call booking page, a course, or a product.

Jodie described this as the 2023 version of writing a book or hosting a podcast. It is content that talks back.

3. Drop it inside a paid membership or Facebook group

The third group installs the AI inside an existing membership site or Facebook group, where members already pay to be. The pitch there is different: you are reclaiming the 10+ hours a week you currently spend answering the same repeat questions. Members get instant answers, you get your time back, and the perceived value of the membership goes up.

What content works best for training an AI clone?

Content that is already structured (question-and-answer, framework-driven, headline-per-paragraph) works best for training an AI clone, and generic conversational content works worst. Jodie described one Coachvox creator who has been writing books for a decade with a headline over every paragraph.

“It is almost like she has been writing for 10 years with a view to training an AI model. It is absolutely magical.”

Practical rules from the episode:

  • FAQ answers, membership Q&A logs, and course lesson transcripts are gold.
  • Long-form podcast transcripts work but need heavy trimming to strip verbal fluff.
  • Frameworks and pillars (named steps, named phases) are the highest-leverage upload because the AI can walk clients through them.
  • Do not dump everything you have ever made. Curate to the highest-value 20%.

Can the AI go off the rails or plagiarize?

Coachvox includes safeguards against the AI going off the rails or plagiarizing, and creators can also set explicit boundaries. Jodie’s team runs a “questions to get me canceled” exercise where testers try to get the AI to say something terrible. She says the AI holds up well: it stays pragmatic, it stays on topic, and it will politely refuse.

You can also teach the AI hard boundaries. Jodie’s AI refuses to talk about her favorite ice cream flavor or favorite film and pushes the conversation back to business. Creators decide what is off-limits (personal life, religion, appearance, whatever) and train the boundary in.

On plagiarism, the answer is architectural. Because Coachvox AI is trained on your content only (unless you toggle it to also pull from the wider internet), it should not be reproducing anyone else’s copy.

How Coachvox AI handles IP and data privacy

Coachvox AI is built on top of large language model infrastructure and uses ring-fencing to keep creator content separated between accounts. Jodie was open on the episode that data privacy is a big topic right now. Apple banned employees from using ChatGPT the same week ChatGPT launched on iPhone, and Samsung famously had engineers paste proprietary source code into a public chatbot.

Her framing is that creators should not be the ones losing here. Someone can already go to ChatGPT, paste in the title and subheadings of your article, and get back something that echoes your language. Coachvox’s position is that creators should get the proceeds when their work is turned into an AI, whether that means charging for access or capturing the leads.

Where is AI coaching and content going next?

AI coaching is moving toward private, siloed content and personal “boards” of AI advisors that live on your phone and in your wardrobe, according to Jodie’s read. She sees more content moving behind memberships that cannot be crawled, which she thinks creates an opening for creators who already have an audience and can pull members into a walled space.

The bigger prediction was about how people will actually consume expertise. Jodie sees a near future where each of us has a board of AI coaches (marketing, sales, health, relationship, fitness) that we talk to freely, and where the version built on a real named human beats the generic model because it carries a point of view.

One tension I raised on the episode: if content sites lose all their traffic to AI answers, creators stop publishing publicly, and the AI eventually starves. Jodie’s answer was that the default may flip from opt-out (assume your content will be crawled) to opt-in.

Should you clone yourself with AI right now?

You should clone yourself with AI right now if you already have a body of teaching content (a course, a book, hundreds of articles or podcast episodes) and you are spending real hours every week answering the same repeat questions. The technology is early, and it will get better, but the creators who train their model now get the benefit of every future platform upgrade without extra work.

If you have no content library, no repeat audience, and no framework you teach, an AI clone is premature. Build the audience and the frameworks first, then clone the version of you that has something worth cloning.

Frequently asked questions

What does it mean to clone yourself with AI?

Cloning yourself with AI means training an AI model on your own content (books, podcasts, courses, articles) so it can hold a two-way conversation in your voice, ask your onboarding questions, and walk people through your frameworks. It is more than a search index of your writing; it behaves like a coaching session with you.

What is Coachvox AI?

Coachvox AI is a platform, founded by Jodie Cook, that lets creators and coaches build an AI version of themselves through a seven-room guided training flow. The rooms cover style, bio, language, onboarding questions, content upload, live fine-tuning, and lead capture.

How much does it cost to clone yourself with AI?

Coachvox pricing is on their site and changes over time, but Jodie described the platform as running in cohorts of 100 creators at a time with a done-with-you six-week program. Creators who charge end users for access to their AI clone typically set that at around $10/month based on the examples Jodie shared.

How long does it take to train an AI clone?

You can go live in a couple of days if you push and your content is already clean, or over six weeks in the guided program. The first three training rooms take a few hours, content prep is the bulk of the work, and the fine-tuning conversation in room 6 is open-ended.

Is my content safe when I upload it to an AI clone platform?

Coachvox AI uses separated databases and ring-fencing so one creator’s content does not leak into another’s model. Broader data privacy across all AI platforms is an evolving area, and Jodie was direct that regulation is still catching up.

Can an AI clone replace a human coach?

An AI clone can handle repeat questions, walk clients through your named frameworks, and be available 24/7 at a fraction of the cost of a live session. It does not fully replace a human coach for high-stakes, emotional or nuanced work today, but Jodie expects the gap to close as models get better and people get more comfortable talking to AI.

What kind of content trains an AI clone best?

Question-and-answer material, FAQ logs, membership Q&A, course lesson transcripts, and any writing that already has a headline over each paragraph train an AI clone best. Long conversational podcast transcripts work but need to be trimmed down to the frameworks and lessons first.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

481: Better Than Alibaba! Learn How Pro Sellers Find Their Suppliers – Family First Friday

481: Learn How Pro Sellers Really Find Suppliers - Family First Friday

The four ways to find suppliers for your online store are Google search (best for US-made goods and name brands), Alibaba or Global Sources directories (best if you have no travel budget), the Canton Fair in China (best time-per-dollar for touching real samples), and a sourcing agent (my personal go-to today). Each has a different cost, timeframe and quality profile, and picking the wrong one is how new sellers end up with a garage full of bad inventory.

In this solo Family First Friday episode I walked through the exact process my wife and I have used since 2007 at Bumblebee Linens, from Googling our first hankie factory to flying to Canton and hiring dedicated agents in China, Vietnam and Mexico. I have used every method in this post with real money.

Here is the ranked playbook, from lowest budget to highest, plus how to actually vet a factory and what to expect on fees.

Key takeaways

  • You cannot buy name brands like Lego, Sony or Apple direct from the manufacturer. Google “[brand] authorized distributor” and expect to prove you have a real brick-and-mortar retail component.
  • Google works well for USA-made goods, private-label supplements (“private label supplement manufacturer”), and food products (“private label food co-packer”). It works less well for generic private-label goods from Asia.
  • On Alibaba, filter for “assessed suppliers” and only work with factories that have exported to your country for 5+ years. My handkerchief factory example: 5,500 sq ft, 16 years exporting.
  • The Canton Fair is the largest wholesale trade show in the world: 25,000+ exhibitors, 190,000+ buyers, 60,000+ booths, 1.2 million square meters (about 218 football fields). Attendance is free; total trip cost usually under $5,000.
  • Sourcing agents are the fastest way to find quality suppliers today. I use Jing Sourcing in China. Fees vary: 3-10% of order value (Jing), or $70-80/hour flat (Zignify).
  • Relationships matter. One in-person meal with our Chinese factory permanently fixed a quality problem that email could not.

How to find a supplier for name-brand products (Lego, Sony, Apple)

You find a supplier for name-brand products by contacting the brand’s authorized distributor, not the brand itself. Large brands like Lego, Sony and Apple do not sell direct to consumers or small retailers. They use exclusive distributors as the middleman between the factory and the retail channel.

To find one, visit the manufacturer’s website or simply Google “[brand] authorized distributor.” For example, Google “Lego authorized distributor” and the first result is Toy House LLC, a real authorized Lego distributor. Distributors buy from the manufacturer in large quantities and resell in smaller batches, often with added services like technical support or warranties.

Be ready for a gate. Most large brands require you to have a brick-and-mortar retail component to your business before they will approve you as a wholesale buyer. A pure online resale account is usually rejected.

Method 1: How to find a supplier using Google (best for US-made goods)

Google is the best way to find a supplier when you want US-made goods, private-label supplements, or private-label food, and a weak choice for generic goods from Asia. Our very first supplier for Bumblebee Linens came from a plain Google search for “handkerchief manufacturer” back before we even had a store. We ordered 200 hankies (the MOQ) for our own wedding photos, loved them, and used the same factory when we launched the shop in 2007.

Where Google wins:

  • Supplements: Search “private label supplement manufacturer” and you will surface plenty of US-based options. I would not source vitamins from China. Too much risk on what is actually in the capsule.
  • Food: Search “private label food co-packer.” Co-packers are food manufacturers set up specifically to produce another brand’s product to spec.
  • Custom clothing and small-batch USA-made: Google indexes the smaller domestic manufacturers that never bother listing on Alibaba.

Where Google struggles: generic private-label goods from Asia. Most of the strong factories there live on wholesale directories, not on the open web.

Method 2: How to find suppliers on Alibaba and Global Sources (best low-budget option)

Alibaba and Global Sources are your best low-budget option because they list tens of thousands of Chinese factories and let you filter, message and quote without leaving your desk. Both platforms are directories of Chinese factories. Alibaba sends inspectors into listed factories and publishes an “assessed supplier” report so you can see the factory before you ever contact them.

Here is how I actually vet a factory on Alibaba:

  • Filter for assessed suppliers only. The recent handkerchief factory I pulled up had videos of the factory floor, inspection reports and production line reports on file.
  • Only work with factories that have exported to your country for 5+ years. Export experience is the single best signal that they can hit spec and pass customs.
  • Check the factory’s floor area. My example factory has 5,500 sq ft, which is a real operation.
  • Ask for samples, price quotes, and MOQs directly through the platform.

Two things I always tell new sellers about Alibaba communication. First, come across as bigger than you are. Never say you are a newbie or that you are still figuring things out.

Put yourself in the supplier’s shoes: they would rather work with someone who knows what they are doing. Second, samples and revisions take weeks to ship. If you are iterating on design and packaging, a 10-day round-trip per revision adds up fast.

Why you should still visit the factory in person

You should still visit the factory in person because face-to-face relationships permanently upgrade quality and responsiveness in a way email never will. One of our early Alibaba suppliers gave us a great first shipment. Perfect packaging, excellent fabric, we were thrilled.

Then over time the quality started to slip and their replies slowed down.

We flew to China and visited the factory in person. Shared a meal, had a couple of drinks, met the owner face to face. The quality has never been poor since.

That is not a coincidence. Chinese business runs on relationships, and a physical visit is the shortcut to being taken seriously as a customer worth protecting.

Method 3: How to source from the Canton Fair (best time-per-dollar)

The Canton Fair is the best time-per-dollar way to find a supplier because you can meet hundreds of pre-vetted Chinese vendors in a couple of days, touch real product samples, and skip weeks of Alibaba sample rounds. It is the largest wholesale supplier trade show in the world, held twice a year in Guangzhou, China.

The scale is hard to overstate. Last year’s fair:

  • 25,000+ exhibitors
  • 190,000+ buyers
  • 60,000+ booths
  • 1.2 million square meters of exhibition space (about half a square mile, or roughly 218 football fields)

The fair is split into three phases because it is too big to run at once. Phase 1 is electronics, appliances, machinery, lighting, hardware, vehicles and building materials.

Phase 2 is consumer products, decorations and gifts. Phase 3 is textiles, garments, shoes, office supplies, bags, recreation, medical devices and health products.

Attendance itself is free. You will need a China visa plus airfare and hotel, and total trip cost usually stays under $5,000. In return you get to touch real samples, negotiate face to face, and often take a short train ride to actually see the factory.

Every supplier at the fair paid real money for a booth, which is a built-in quality filter: everyone you meet is an established player.

Method 4: How to hire a sourcing agent (my personal go-to today)

I hire a sourcing agent for most product sourcing today because they live in-country, speak the language, have factory contacts I could never reach, and handle sampling, negotiation, quality control and freight coordination end to end. A sourcing agent is a specialist who connects you with factories to produce your products.

What a good sourcing agent handles for you:

  • Finds factories that are not listed on Alibaba or Global Sources.
  • Visits the factory in person on your behalf.
  • Negotiates in the supplier’s native language.
  • Inspects samples and final production runs.
  • Coordinates with freight forwarders and inspection companies.

I have used Jing Sourcing in China with excellent results, and I have separate agent contacts for Vietnam and Mexico. Countries like Vietnam and Mexico are extremely hard to source from without an agent because the factory ecosystem is not indexed the way China’s is.

How much does a sourcing agent cost?

Sourcing agents charge in three ways, and the right one depends on how you want to trade risk against upfront cost.

  • Percentage of order value. Jing Sourcing charges roughly 3-10% of your final order value, with the percentage dropping as order size grows. You pay nothing if they cannot find you a supplier.
  • Hourly flat rate. Zignify charges $70-80 per hour to find and negotiate with a supplier. You pay once, and the factory relationship is yours forever.
  • Flat fee per product. Some agents quote a fixed price per product sourced.

Two trade-offs to know. Percentage agents like Jing often will not reveal the factory name, so you have to keep sourcing through them for reorders. Hourly agents like Zignify tell you the supplier and let you go direct, which also reduces the risk of kickbacks or backdoor pricing between the agent and the factory.

Which supplier-finding method should you use?

Use the method that matches your budget, your timeframe, and your product category. Here is how I would pick.

MethodBest forCostSpeed to first sampleQuality risk
Google + authorized distributorName-brand resale (requires brick-and-mortar)Free to searchDaysLow
Google directUS-made goods, supplements, food co-packFree to searchDaysLow-medium
Alibaba / Global SourcesPrivate label from Asia on a tight budgetFree platform; sample fees vary2-6 weeks per revisionMedium (mitigate with assessed suppliers, 5+ year exporters, factory visit)
Canton FairSerious buyers touching hundreds of suppliers at once~$5,000 all-in for the tripSame day (hand samples)Low (booth cost is a filter)
Sourcing agentHard-to-source categories, Vietnam/Mexico, or hands-off sourcing3-10% of order OR $70-80/hr1-3 weeksLow (agent inspects on the ground)

Frequently asked questions

How do I find a supplier for my online store?

You find a supplier for your online store using one of four methods: Google (best for US-made goods, supplements and food), Alibaba or Global Sources (best low-budget option for Asia), the Canton Fair in China (best for touching real samples fast), or a sourcing agent (best for hands-off sourcing and hard-to-source countries).

Can I buy name-brand products like Lego wholesale?

You can buy name-brand products like Lego wholesale only through the brand’s authorized distributor, not from the brand directly, and most large brands require you to have a brick-and-mortar retail component to your business before they will approve you.

Is Alibaba safe for finding suppliers?

Alibaba is safe for finding suppliers when you filter to assessed suppliers, only work with factories that have exported to your country for 5 or more years, and eventually visit the factory in person to lock in the relationship. Assessed suppliers come with factory-floor videos, inspection reports and production line reports on file.

How much does it cost to attend the Canton Fair?

The Canton Fair costs nothing to attend, but total trip expenses for a US buyer usually run under $5,000 once you add a China visa, airfare and hotel. You get access to over 25,000 exhibitors and 60,000 booths in exchange.

How much do sourcing agents charge?

Sourcing agents typically charge either 3-10% of your final order value (dropping as order size increases) or a flat $70-80 per hour. Jing Sourcing uses the percentage model; Zignify uses hourly. Percentage agents often will not tell you the factory name so you keep coming back through them.

Where can I find suppliers in Vietnam or Mexico?

You find suppliers in Vietnam or Mexico by hiring a local sourcing agent, because the factory ecosystems in those countries are not indexed on wholesale directories the way China’s is on Alibaba. An in-country agent walks factories, negotiates in the local language, and gives you access to plants you would never reach cold.

Why should I visit my supplier in person?

You should visit your supplier in person because face-to-face meetings dramatically improve product quality and responsiveness over time, especially in China where business runs on relationships. In our own case, one factory visit with a shared meal permanently fixed a quality problem that months of email could not.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

480: From Zero to $10 Million: How Ryan Pineda Runs 8 Businesses Working 30 Hours Per Week

480: From Zero to $10 Million: How Ryan Pineda Runs 8 Businesses Working 30 Hours Per Week

You run multiple businesses in 30 hours a week by refusing to be the operator in any of them, structuring them under a parent company with a shared C-suite, and only starting a new one when there is an existing operator ready to run it. That is exactly how Ryan Pineda runs 8 companies, 80-100 employees, and $10M+ in annual revenue while spending most of his time creating content and dreaming up the next play.

Ryan came on the show to walk through his portfolio (house flipping, a 200-agent real estate brokerage, a coaching program, an accounting firm called TrueBooks, a real estate fund, an NFT project, a media company and more) and the operating model that keeps it manageable. He is a former Oakland A’s draft pick who went from flipping couches for $8K/month to running a holding company called The Pineda Company.

Here is his framework, the “3 pillars” he thinks anyone building wealth needs to pick from, and the honest tradeoffs on risk, kids and management.

Key takeaways

  • Ryan runs 8 businesses in 30 hours a week by only starting a new company when a named operator is in place first. He is never the day-to-day manager.
  • His holding company (The Pineda Company) has a shared C-suite (CEO, CFO, CTO, COO) that supports each portfolio company’s own C-suite. Ryan does not run meetings and does not manage individuals.
  • He publishes 40-50 pieces of content a day off roughly 10 hours a week of filming. One podcast turns into clips, tweets, and blog posts across every platform.
  • The 3 pillars of wealth: business, investments, and influence. Doing one well makes you wealthy. Combining them is where outsized outcomes come from.
  • Every business Ryan started came from demand he already knew existed: his own students kept asking who his CPA was, so he launched TrueBooks with his CPA as operator.
  • Risk framing when you are young and broke: “Zero is the same as negative $50,000.” If the downside is bankruptcy at 24, the upside asymmetry is huge. That math flips as you take on kids and dependents.

How does Ryan Pineda run 8 businesses in 30 hours a week?

Ryan Pineda runs 8 businesses in 30 hours a week by putting an operator in charge of every company before it starts, structuring everything under a parent holding company with a shared C-suite, and staying strictly in the visionary role. He does not run day-to-day meetings, does not manage individual employees, and only steps in for vision, marketing and capital.

The structure looks like this. His parent company, The Pineda Company, owns each sister business (Wealthy Investor, TrueBooks accounting, Pineda Media, and the rest). The parent-level C-suite (CEO, CFO, CTO, COO) supports each sister company’s own C-suite.

When it is time to hire or fire in a sister company, that is the COO of the sister company talking to the COO of the parent. Ryan says he walks into the office and meets new employees for the first time.

His own rule: “I won’t start a business at this point unless we have an operator in place.” That single filter is what makes 8 companies fit in 30 hours a week.

The visionary vs integrator split (why Ryan does not manage anyone)

The visionary vs integrator split is the operating pattern Ryan uses to stay out of management: he is the visionary who creates ideas, marketing pull and vision, and his COO and each sister-company operator is the integrator who runs the meetings and manages the people. He credits the model to EOS (Entrepreneurial Operating System) and is emphatic about staying on the visionary side.

Why he refuses to manage people: managing is the job he hated as a realtor. He describes himself as “a visionary through and through,” meaning he adds value by envisioning where the company can go, not by sitting in operations reviews. His view is that the company can only grow as big as he envisions it, and there are always integrators he can hire to run the day-to-day.

The practical result: he does not sit in meetings, does not run one-on-ones, and does not personally hire or fire. Those calls happen at the operator level.

The 3 pillars of wealth: business, investments, influence

Ryan’s 3 pillars of wealth are business, investments, and influence, and he says doing any one of them well will make you wealthy, but combining them is where outlier outcomes live. This is the framework he teaches inside Wealthy Way.

  • Business is starting and scaling a company. Direct margin, direct control, hardest to start but highest ceiling.
  • Investments is compounding capital by being good at deals. Real estate, stocks, private deals. Requires savvy more than skill labor.
  • Influence is attention as currency. If you build a large audience, money and opportunities come to you.

Ryan’s own path stacked them in that order: he started as an investor (flipping houses), then became a business owner (brokerage, coaching, accounting, media), and only later became an influencer with a million-plus followers. He is clear that starting with influence is possible today in a way it was not 10 years ago, and it makes everything else easier because you have distribution.

How Ryan publishes 40-50 pieces of content a day off 10 hours of filming

Ryan publishes 40-50 pieces of content a day by filming long-form (mostly podcasts) for about 10 hours a week, then handing the raw footage to a team that cuts, captions, transforms and distributes it across every platform. He is the mouth. The team is the machine.

The distribution stack:

  • Long-form podcasts are the source. He prefers them because they are informal and require no prep.
  • Team cuts clips for YouTube Shorts, Instagram Reels and TikTok.
  • Team turns spoken lines into tweets, threads and blog posts.
  • Everything ships across every channel on the same day.

His view is that this is a machine like any other business: he provides the input, the team owns the output. It scales because he is not the one making the individual pieces.

Why every Ryan Pineda business started as demand from an existing audience

Every Ryan Pineda business started because customers of his existing business kept asking for the next service, and he answered by finding an operator and standing up the company. That is the demand-first sequencing that keeps him from starting things nobody wants.

The concrete chain from the episode:

  • Flipping houses worked, so people asked how he did it. He wrote Flip Your Future (2018) and launched a coaching program.
  • Coaching students kept asking “who is your CPA?” He went to his own CPA, made him the operator, and started TrueBooks.
  • Buyers kept asking about deals, so he started a fund and began buying apartment buildings.
  • Entrepreneurs kept asking how he ran content, so he started Pineda Media, a done-for-you social media production shop.

Ryan’s line: “When people keep telling you they want to give you money, you’re just like, all right, fine. Let me build this.”

The 3 things a partner buys when they bring Ryan into a business

When someone brings Ryan into a business as a partner, they are buying one of three things: marketing pull, systems and strategy, or capital. He was direct about which is which.

  1. Marketing. His organic reach and the ability to funnel from one Pineda business into another (a coaching student needs a CPA either way, so TrueBooks gets the flow).
  2. Strategy and systems. How to build funnels, websites, ads, sales teams and hiring pipelines at a high level. Turning a business into “a machine that does not need my face on it.”
  3. Capital. Direct investment when it makes sense. Pineda Partners is the newest arm and exists specifically to acquire and scale established businesses instead of starting from zero.

Ryan says he is actively trying to reduce the “marketing” side of the trade because he can only promote so many things, and he would rather buy or partner with already-built machines going forward.

The risk math when you are 24 and broke

Ryan does not think maxing out credit cards to flip a house at 24 was risky, because at 24 with no dependents the downside was bankruptcy and a two-year reset. His actual framing on the episode was that “zero is the same as negative $50,000” when you are young.

His scenario-by-scenario read at the time he bought his first flip:

  • Best case: flip works, net $25K, buy another.
  • Middle case (70-80% probability by his estimate): break even or small loss because he was a licensed realtor and understood values.
  • Worst case (~20% probability): lose the house, end up $50K in debt, declare bankruptcy at 24, reset in 2 years.

The takeaway is not that new entrepreneurs should max their credit cards. Ryan’s argument is that the same debt he encourages young people to consider (a credit card, a business loan) is structurally identical to a mortgage or student debt.

Debt is a tool. What matters is what you use it for.

How the risk math changes when you have kids

The risk math changes completely once you have a spouse and kids, and Ryan was blunt that he would not take the same swings today with a family that he took at 24 with no dependents. As you get older, you make more money, you have more to lose, and each additional dollar is worth less to you than the first million was.

His practical advice for the 35-year-old stay-at-home mom listening to this show: side hustles have very little downside risk. You are not risking the family’s primary income; you are risking spare time.

Pick one of the 3 pillars (business, investments, influence), pick the one that matches your natural skills, and start.

For someone in a dead-end W-2 who wants out, his advice is not to quit tomorrow. It is to spend every available waking hour learning a new skill (real estate, content, an online business, freelancing) and forge a parallel path while the W-2 pays the bills.

What Ryan would start over with today if he were broke

If Ryan were starting over broke today, he would still choose real estate as an investor because it builds long-term wealth, requires no special credentials, and has entry paths that do not require your own capital. He was clear that he loved being a real estate investor even though he hated being a real estate agent. The difference was ownership vs client service.

His broader answer, though, was that the right first move depends on your natural skills:

  • Good with people and deals? Start a business.
  • Great with numbers? Investments (real estate, stocks).
  • Charismatic on camera? Influence and content.
  • Introverted and technical? Freelance back-end services for other operators.

And if he were broke with a family, he would do a hybrid: try to build the business AND document the journey publicly so the content compounds regardless of whether the business succeeds.

How Ryan structures a holding company with 80-100 employees

Ryan structures his holding company by putting a shared C-suite (CEO, CFO, CTO, COO) at the parent level and pairing them with a dedicated operator inside each sister company. That parent-level C-suite is the connective tissue that keeps 80-100 employees functional without any of them reporting to Ryan.

The reporting pattern in practice:

  • Each sister company (Wealthy Investor, TrueBooks, Pineda Media, and the rest) has its own operator.
  • That operator reports up to its counterpart at The Pineda Company (COO to COO, CFO to CFO).
  • Parent-level executives handle their function across the whole portfolio, so a hiring push in one company gets the benefit of the parent’s HR playbook.
  • Ryan sits above all of it as visionary. He does not attend the operating meetings.

This is why his line “I walk into the office and there’s new people there every week, I’ve never talked to them” is not a joke. It is the design.

Frequently asked questions

How many businesses does Ryan Pineda run?

Ryan Pineda runs 8 businesses through his parent holding company, The Pineda Company. They span real estate investing (Wealthy Investor), a coaching program, an accounting firm (TrueBooks), a real estate fund, an NFT project, a media company (Pineda Media), and a partnership vehicle (Pineda Partners), among others.

How many hours a week does Ryan Pineda work?

Ryan Pineda works about 30 hours a week across 8 businesses and 80-100 employees. He achieves that by staying in the visionary role, refusing to manage day-to-day operations, and requiring a named operator to be in place before he starts or acquires any new company.

What is the “3 pillars of wealth” framework?

The 3 pillars of wealth are business, investments, and influence. Ryan teaches that being great at any one of them will build meaningful wealth, and stacking them (for example, using influence to bring leads into a business or a fund) is how outlier outcomes get built.

How does Ryan Pineda produce 40-50 pieces of content a day?

Ryan Pineda films around 10 hours a week (mostly long-form podcasts) and hands the raw footage to his team, which cuts short-form clips for YouTube, Instagram and TikTok, transforms spoken lines into tweets and blog posts, and ships across every platform. The system is designed so his only input is being on camera.

What is TrueBooks?

TrueBooks is Ryan Pineda’s accounting firm, launched in partnership with his own CPA acting as the operator. It exists because his coaching students kept asking who he used for tax and accounting, and he productized the referral.

What does “visionary vs integrator” mean?

Visionary vs integrator is a role split popularized by EOS (Entrepreneurial Operating System), where the visionary generates ideas and direction and the integrator executes and manages the day-to-day. Ryan runs strictly as the visionary and hires integrators to run every one of his companies.

Should I max out my credit cards to start a business?

Whether you should take on personal debt to start a business depends on your life stage, dependents and risk tolerance, and Ryan’s own view is that debt is a tool that is only risky depending on what you use it for. He took on credit card debt and hard money loans at 24 with no dependents; he would not make the same call today with a family.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

479: Monetize Your Voice: How To Turn A Podcast Into A Multi 6 Figure Business With Ryan Michler

479: Monetize Your Voice: How To Turn A Podcast Into A Multi 6 Figure Business With Ryan Michler

You turn a podcast into a multi six-figure business by treating the podcast itself as a marketing channel, not a revenue stream, and by wrapping it in an owned product (usually a paid community or course) that solves a real problem for a defined slice of your audience. That is the exact model Ryan Michler used to grow Order of Man from a $97 test cohort into a paid brotherhood called The Iron Council with 1,200+ members and multi six-figure recurring revenue.

I sat down with my friend Ryan Michler, host of the Order of Man podcast (1,050+ episodes and counting, with guests including Harvey Cruz, George Foreman, Tim Tebow, Ben Shapiro, David Goggins and Jocko Willink), to walk through how he actually monetized. Ryan does 3 shows a week, has millions of monthly downloads, a 72,000-member free Facebook group, and email as his most important asset.

Here is his full playbook: how he launched the paid community, what he charges, how he grew the podcast, and the sponsorship rules he lives by.

Key takeaways

  • Ryan’s revenue mix leads with a paid membership (The Iron Council, 1,200+ members), then merchandise, then a small number of hand-picked sponsors, then events. The podcast itself is treated as a marketing funnel, not a product.
  • The Iron Council started as a $97, 12-person, 12-week course based on a viral YouTube video called “8 Skill Sets Every Man Needs to Master.” Ryan sold before he had all the material built.
  • Podcast growth accelerator: interview guests bigger than you, then send them ready-to-share, high-quality assets (clips, thumbnails, copy). Bad thumbnails are the #1 reason guests do not share.
  • Instagram Collaborations (invite the guest as a co-author on the post) auto-push to their full follower base with one click.
  • Sponsorship rule: only accept sponsors whose products you already use and love. Ryan runs ads for Origin (boots, denim, jiu-jitsu gis) and Sorinex (fitness equipment) because he is a personal customer and friends with both founders.
  • MVP a course by selling first and building it week-to-week. Ryan launched with only the outline and week 1 material ready; I launched mine with 35 students at $300 and no content built. Both worked.

How to turn a podcast into a business: the full model

You turn a podcast into a business by treating the podcast as a marketing channel that generates leads and trust, then monetizing those leads through an owned product (paid membership, course, coaching, merchandise) that you fully control. Ryan was direct on the episode: “Just because you put a podcast on the internet does not mean it is going to make money.”

His actual revenue stack, in order of importance:

  1. Paid membership (The Iron Council). The bulk of revenue. Over 1,200 members paying for accountability, monthly topics, regional channels, and specialty channels (fatherhood, hunting, firearms, overcoming pornography).
  2. Merchandise. Hats, shirts and other branded products. A meaningful line item once the community is large enough.
  3. Sponsors and ads. Only for a handful of companies he personally uses. Not the primary revenue driver by design.
  4. Events. Optional, and Ryan says he can afford to question whether to run events this year precisely because they are not the revenue backbone.

The reframe is the important part: podcasts monetize best as marketing, not as products.

How Ryan Michler launched The Iron Council (the paid community)

Ryan Michler launched The Iron Council as a 12-week, $97 course with only 12 seats after his wife pointed out that Order of Man was eating into his financial planning income and needed to make money or scale back. That constraint forced a scrappy, minimum viable launch that became the multi six-figure backbone of the business.

The step-by-step, straight from the episode:

  1. Source content: a viral YouTube video called “8 Skill Sets Every Man Needs to Master.”
  2. Package: a 12-week structure. Week 1 intro, weeks 2-9 one skill per week, weeks 10-12 recap and integration.
  3. Value add: a dedicated Facebook group and one monthly topic Ryan delivered live.
  4. Price and scarcity: $97, only 12 spots, positioned as a beta test.
  5. Content build: only week 1 was fully built at launch. Ryan built week 2 while running week 1, and so on.
  6. Continuation: around week 8-9, students asked “what next?” Ryan converted the 12-week cohort into a permanent membership on the spot.

First 50 to 100 members came in quickly. Mark Gubloski was member #1 outside of Ryan himself, and eight years later he is still in the community.

Sell the course before you build it (the MVP move)

Selling the course before you build it works because a paid customer creates the deadline that forces you to build the material. Ryan launched with only week 1 done. I launched my own e-commerce course with 35 people at $300 and told them straight up: “I have no material, but if you guys sign up, I promise I will deliver a good class.”

Both of us delivered because the money was in the door. The forcing function is the point.

Ryan’s rule for anyone stuck at the “I need to have it perfect first” stage: minimum viable product, 10 to 12 seats, be honest that it is a beta, and build the plane as it flies. Perfection is usually just fear of shipping.

How to grow a podcast from zero (Ryan’s actual playbook)

Ryan grew Order of Man from zero by leveraging an existing email list from his prior podcast, seeding a Facebook group aggressively, and showing up in person at a live event where the top voices in his niche were speaking. He is honest that some of his early moves worked in spite of themselves. Adding a bunch of people to his Facebook group without asking is one he flagged as something he would think twice about today.

The single highest-ROI move: at Antonio Centeno’s StyleCon (which later became Menfluential), Ryan emailed every speaker before he arrived. That put him on a first-name basis with Antonio Centeno, Aaron Marino, Brett McKay of Art of Manliness, Eric Bandholz of Beardbrand, and Tanner Guzzi.

He wrote a profile post on all of them for his own site and Aaron Marino shared it. That single share exploded the page and seeded the audience.

Aligning yourself with people who genuinely want others to win is the leverage.

Interview shows: how to get guests to actually share the episode

Guests actually share the episode when you make them look good and make sharing trivial, so send them polished clips, professional thumbnails, ready-to-copy captions, and the direct link, spread over a week or two. Ryan is emphatic on this. He turns down sharing episodes with amateurish thumbnails because they hurt his brand with his own audience.

What Ryan sends every guest:

  • A polished video clip (or several), professionally cut with captions.
  • A high-quality thumbnail that elevates the guest, not the host.
  • Ready-to-post caption copy.
  • The direct episode link so they do not have to hunt for it.
  • A drip schedule (spread over 1-2 weeks) so it does not feel like a bombardment.

Instagram Collaborations are the newest lever. Instead of tagging the guest in your post, invite them as a collaborator.

If they accept, the same post publishes to their full follower base with zero extra work. That is a full audience unlock on one tap.

The 3 shows a week structure Ryan runs

Ryan runs a Tuesday-Wednesday-Friday cadence to give his audience variety without over-relying on any one format. Each show plays a different role in the funnel.

  • Tuesday: Interview. Big-name guest (recent examples: George Foreman). This is the credibility and reach engine.
  • Wednesday: Ask Him Anything. Questions from the audience across platforms. This is the community-building show. It also creates a reason to post and collect questions on social.
  • Friday: Field Notes. A solo monologue on something Ryan learned that week. This is where his personal voice and worldview lands hardest, which is what converts casual listeners into paid Iron Council members.

Roughly 440-450 of Ryan’s 1,050+ episodes are interviews, meaning the majority are actually solo or AHA formats. That mix is worth studying if you assume interview shows have to be interview-only.

The sponsorship rule: only sell what you already use

Ryan’s sponsorship rule is that he only accepts ads for products he personally uses and companies whose founders he knows and trusts, because anything else drains the audience trust that the whole business is built on. He rejects far more sponsor pitches than he accepts.

The two brands he currently runs ads for:

  • Origin (Pete Roberts): American-made boots, denim, hunt line and jiu-jitsu gis. Ryan buys their products and Pete is a personal friend.
  • Sorinex (Bert Sorin): Fitness equipment. Same story. Personal customer, personal friendship, and he owns their gear.

He learned this the hard way. Early in the podcast he took a scripted ad through an ad agency for life insurance and a foam mattress. He did not care about either category, felt like he was selling out the audience, and refused to repeat it.

A recent Manscaped inbound went further than most (they asked how he would weave it in organically), and it still has not converted because the fit is not natural for him.

The frame he uses: it is like a great passing football team that suddenly starts running the ball in the playoffs. Your audience showed up for one reason. Do not blow it up to hawk something misaligned.

Solve your own problems (why niching to your own life works)

Solving your own problems is the fastest path to a viable audience because you already know the pain in detail, you can speak with real credibility, and enough other people share that same problem to make a business. Ryan’s framing on the episode: “Just offer solutions to your own problems. You are going to find enough people that have the same problems you do.”

You may not get 300 million customers. You will get 1,000 or 10,000, which in most niches is more than enough to build a real business.

Ryan tells his audience directly: “I am not trying to solve your problems. I am trying to solve my own. You just happen to think like me.”

Diversify inside the business, not just outside it

Diversifying revenue inside a single business (membership, merch, sponsors, events, ads, courses) protects the operator against any one channel dying, and gives you the option to shut off the channels you no longer enjoy. Ryan’s diversification is entirely inside Order of Man. He does not need to spin up new companies to spread risk.

The freedom this creates is downstream: because Iron Council carries the revenue, he can decide whether to run an event this year purely on whether he wants to, not whether he needs to. That is the shape of a durable creator business.

Should you start a podcast today?

You should start a podcast today only if you genuinely enjoy podcasting itself, because the medium is more crowded than it was when Ryan launched Order of Man in 2015 and the growth curve is longer. If you do not like being behind a microphone, pick the medium you do like (email, YouTube, live events, in-person community) and go all in there instead.

Ryan’s answer for himself was still podcast, because he loves it and finds it energizing. Mine is the same.

The bigger point is that the format you can maintain forever beats the format that has better nominal reach. I do not enjoy in-person events at other people’s conferences. Ryan does not either, so neither of us leans on that channel.

The other honest truth Ryan raised: the first hundreds of episodes will be bad. He tells guests not to listen to Order of Man before episode 300, and mine is the same.

If you cannot commit to being publicly bad for a couple of years, this is not the medium for you.

Frequently asked questions

How do you make money from a podcast?

You make money from a podcast by treating it as a marketing channel and monetizing through an owned product such as a paid membership, course, merchandise, events, or a small set of aligned sponsors. Sponsorship-only monetization requires massive scale; membership and course monetization work at a much smaller audience size.

How does The Iron Council make money?

The Iron Council is a paid brotherhood tied to the Order of Man podcast with over 1,200 members. Ryan Michler charges recurring monthly membership dues in exchange for accountability, monthly topics, regional in-person meetups, and specialty channels (fatherhood, firearms, hunting, and more).

How long does it take to grow a podcast?

It typically takes years, not months, to grow a podcast to meaningful revenue, and Ryan Michler is candid that his first 300 episodes were rough. Growth compounds through consistent shipping, better production, and building shareable assets that guests actually promote.

Should I do sponsored podcast ads?

You should only accept sponsored podcast ads for products you personally use and companies whose founders you trust, because misaligned ads erode the audience trust that makes the podcast valuable in the first place. Ryan runs only two sponsors (Origin and Sorinex) and both are personal customers of his.

Do I need to be on video too?

Video is optional for launching a podcast, and audio-only shows still work. Modern podcast growth increasingly runs on short-form video clips distributed across YouTube, Instagram Reels and TikTok, so recording video expands your distribution surface significantly. Ryan and I both film video for exactly this reason.

How do I get big-name guests on my new podcast?

You get big-name guests on your new podcast by warming the relationship in person or over email before you pitch, by attending events where they speak, and by showing that you can produce a professional episode and share polished assets that make the guest look good. Ryan’s initial breakthrough was showing up at StyleCon and emailing every speaker before the event.

Is it too late to start a podcast?

It is still worth starting a podcast today, though the bar for production quality, format fit and audience-building work is much higher than it was in 2015. If you enjoy the medium and can commit to years of consistency, it is one of the best trust-building channels available. If you do not enjoy it, pick a channel you do.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

478: Stop Overpaying For Shopify Apps! Here’s An Optimal Shopify Store Setup – Family First Friday


The nine essential Shopify apps I actually pay for on my seven-figure store at BumbleBeeLinens.com are Klaviyo (email), Postscript (SMS), Loox (video reviews), ShippingEasy (shipping), Gorgias (customer service), Smile.io (loyalty), Zipify OneClick Upsell (post-purchase upsells), HyperVisual Page Builder (custom landing pages), and Privy (email pop-ups). Klaviyo alone drives about 30% of my store’s revenue, and each of the other eight covers a different high-leverage job that would otherwise cost you a full-time hire or a chunk of margin.

This is a solo Family First Friday episode of the My Wife Quit Her Job podcast, where I walk through the exact Shopify app stack I run every day and the specific reason each one earns its subscription. Most Shopify apps are junk, most store owners install way too many of them, and every extra app slows your site and drains your margin.

Here is my full list, why each app makes the cut, and what job it does on the store.

Key takeaways

  • Klaviyo drives roughly 30% of all revenue on my seven-figure store through segmented email flows and automated post-purchase cross-sells.
  • SMS through Postscript hits click-through rates in the 20% range for my store and generates revenue almost immediately after launch.
  • Video reviews collected with Loox lift conversion on higher-priced products by up to 380%, and Google star ratings can lift search click-through rate by up to 87%.
  • Shipping software like ShippingEasy saves 50% or more versus the post office because the platform negotiates carrier rates on your behalf.
  • Gorgias consolidates email, SMS, and every social channel into one inbox and auto-drafts replies to “where is my order” tickets from your Shopify data.
  • Post-purchase upsells with Zipify OneClick Upsell can raise average order value by 12% or more, and the app only bills you on the sales it generates.
  • The average Shopify store runs 6 apps. My stack is 9, and every one of them has a specific revenue or cost-saving job attached to it.

Why too many Shopify apps hurts your store

Too many Shopify apps hurts your store because every extra app injects JavaScript into your storefront, slows page load, chews through your monthly app budget, and multiplies the number of things that can break during a Shopify update. The average Shopify store runs about 6 apps, according to Shopify’s own app store data, and there are stores running 30 plus that pay hundreds of dollars a month for features they never look at.

The right way to think about the app store is job-first. Every app on your store should map to a specific job that either brings in revenue, cuts a cost, or reclaims your time. If you cannot name the job in one sentence, uninstall the app.

The nine apps below are the ones that survive that test on my store. Most of them work on BigCommerce and WooCommerce too, so pick and choose based on your platform.

Klaviyo: the email marketing app that drives 30% of revenue

Klaviyo is the email marketing app I run on Shopify, and it makes up roughly 30% of the total sales for my seven-figure store BumbleBeeLinens.com. Klaviyo is purpose-built for physical-product ecommerce, and it lets me segment my audience by exact purchase behavior. I can pull a list of everyone who bought a specific handkerchief last week and spent over $100 in about 15 seconds.

The real power sits in the automations. When a customer buys cocktail napkins from my store, a Klaviyo flow automatically emails them the matching dinner napkins and tea napkins. Abandoned cart, browse abandonment, anniversary reminders, and review requests are all one-time setups that keep running forever.

Repeat business is the whole game in ecommerce, and Klaviyo is the tool that keeps bringing buyers back until my brand is locked into their memory.

Postscript: the SMS marketing app for Shopify

Postscript is the SMS marketing app I use on Shopify because text messages are the highest-attention channel in the store, with click-through rates in the 20% range on my campaigns. SMS sits next to email as an owned marketing channel, which means you control the contact list and no platform can take it away from you.

The best part of Postscript is that you only pay when you actually send a text, so cost scales with revenue. When I first turned SMS on for BumbleBeeLinens, the channel started generating revenue in the first week.

Every retailer, restaurant, and marketplace in your phone is doing SMS for a reason. If you sell physical products and you are not, you are leaving the easiest money on the table.

Loox: the Shopify reviews app for video social proof

Loox is the Shopify reviews app I recommend because it specifically pushes customers to leave video reviews, and video review widgets convert better than plain text. Consumers spend 31% more on businesses with excellent reviews (Bose.io), and displaying reviews on higher-priced products can lift conversion rates by up to 380%.

Loox powers over 100,000 Shopify and Shopify Plus merchants, so the integrations and workflows are mature. Reviews collected in Loox also flow into Google product results, which is where the second big win shows up.

When your listing has star ratings next to it in Google search and a competitor’s does not, click-through rate can jump by up to 87% according to Google. That is a free lift you get just from having reviews turned on.

ShippingEasy: the Shopify shipping software that saves 50% on labels

ShippingEasy is the shipping app I use on Shopify because it consolidates USPS, UPS, and FedEx into one dashboard and hands me commercial-plus rates I could never negotiate on my own. Shipping software like ShippingEasy or ShipStation typically saves 50% or more versus walking a package into the post office.

The other jobs shipping software handles are multi-carrier label printing, delivery tracking, exception handling, and branded labels. Without it, you are logging into three carrier portals every morning and printing labels one at a time.

For new stores, ShippingEasy has a free plan that covers 20 packages a month, which is usually enough to prove out the tool before you graduate to a paid plan.

Gorgias: the AI customer service app for Shopify

Gorgias is the AI-powered customer service app I run on Shopify because it consolidates email, SMS, Instagram, Facebook, and Twitter into a single inbox and auto-drafts replies from my Shopify order data. Customers ask questions on every channel that exists, and answering them from five different apps is impossible past a certain volume.

The killer feature is the Shopify integration. Gorgias detects “where is my order” and “has it shipped” tickets automatically and pre-fills a reply with the customer’s actual tracking information from the Shopify backend. The rep clicks send and the ticket is closed.

Gorgias also tracks reply times, ticket volume per agent, and phone calls, so you can actually see whether your customer service team is performing. That level of visibility is not something you can build in Gmail.

Smile.io: the Shopify loyalty program app

Smile.io is the loyalty program app I use on Shopify because a customer who has bought from you once is 65% more likely to buy from you again, and a points-based program is the cheapest way to earn that repeat purchase. In my store, customers earn one point per dollar spent and redeem those points for handkerchief merchandise that costs me almost nothing to fulfill.

The math beats a straight discount code. Instead of giving away 15% of margin, I give away product that costs pennies and the customer feels rewarded because the points have real perceived value.

Smile.io also lets me run 2X loyalty point days, which are essentially free promotions. I hand out virtual currency, the customer spends real dollars, and the average order value goes up without touching a margin dollar.

Zipify OneClick Upsell: the post-purchase upsell app for Shopify

Zipify OneClick Upsell is the post-purchase upsell app on Shopify that lets me add a second offer right after a customer buys, with no need to re-enter payment or shipping. Post-purchase upsells can lift average order value by 12% or more because the buyer is already logged in, already trusts your brand, and has their card handy.

The classic play is a “buy a second one at 30% off” offer immediately after checkout. If you sell consumables, that offer converts absurdly well because the buyer just decided your product was worth the money 10 seconds earlier.

Zipify only charges you a percentage of the upsell revenue it generates, so the app pays for itself by definition. That pricing model is why it is a no-brainer install for any Shopify store selling repeat-purchase products.

HyperVisual Page Builder and Privy: two nice-to-have Shopify design apps

HyperVisual Page Builder and Privy are the two nice-to-have Shopify design apps I use for landing pages and email pop-ups, respectively. HyperVisual lets you build custom Shopify pages without code or a designer, and it is dramatically cheaper than the better-known page builders because the company does almost no marketing.

Privy handles email capture pop-ups, and the spin-to-win pop-up I run on BumbleBeeLinens.com is the highest-converting email form I have ever put on the store. Gamified email opt-ins consistently outperform static forms because the visitor is engaged before they hand over an address.

Privy has a free plan that covers up to 5,000 site visits per month, which is enough for a new store to prove out the pop-up before paying anything.

How many Shopify apps should your store actually run?

Most Shopify stores should run somewhere between 5 and 10 apps, with every app tied to a specific job like email, SMS, reviews, shipping, support, loyalty, upsells, or design. The average Shopify store runs about 6 apps according to Shopify’s own app store data, and stores running more than 15 apps often have overlapping tools, unused subscriptions, and measurable page-speed damage.

The rule I use on my own store is that every app has to pass a one-sentence job test. If I cannot state the specific revenue or cost job the app is doing in one sentence, it gets uninstalled that day.

Site speed matters here too. Every app injects some JavaScript into your storefront, and slow storefronts convert worse and rank worse in Google.

Comparison table: the 9 essential Shopify apps by job

AppJob it doesWhere the return comes from
KlaviyoEmail marketing + automation~30% of store revenue via flows and campaigns
PostscriptSMS marketing~20% click-through rates on text campaigns
LooxVideo reviews and Google starsUp to 380% conversion lift, up to 87% CTR lift in search
ShippingEasyMulti-carrier shipping labels50%+ savings on postage vs the post office
GorgiasUnified customer service inboxFewer reps needed as ticket volume scales
Smile.ioLoyalty points program65% higher repeat purchase rate on returning buyers
Zipify OneClick UpsellPost-purchase upsells12%+ lift in average order value
HyperVisual Page BuilderCustom Shopify landing pagesCheaper than competitors, no designer needed
PrivyEmail pop-up formsHighest-converting email capture on the store

Frequently asked questions

What are the essential Shopify apps every store needs?

Every Shopify store should have an email marketing app (Klaviyo), an SMS app (Postscript), a reviews app (Loox), shipping software (ShippingEasy or ShipStation), a customer service inbox (Gorgias), a loyalty program (Smile.io), and a post-purchase upsell app (Zipify OneClick Upsell). Landing-page and pop-up tools are nice to have on top of that core set.

How many apps should I have on my Shopify store?

Most healthy Shopify stores run 5 to 10 apps, and the average sits around 6. Every additional app injects code into your storefront and slows page load, so the rule is one app per job and no duplicates.

What is the best email marketing app for Shopify?

Klaviyo is the best email marketing app for Shopify because it was built specifically for physical-product ecommerce, integrates deeply with Shopify’s purchase data, and supports advanced automations like abandoned cart, cross-sell, and win-back flows. On my seven-figure store, Klaviyo drives roughly 30% of total revenue.

Is SMS marketing worth it for a Shopify store?

SMS marketing is worth it for almost any Shopify store because click-through rates typically land in the 20% range, well above email, and you only pay per message sent. Postscript is my Shopify SMS app of choice because pricing scales cleanly with your list and revenue.

What is the best reviews app for Shopify?

Loox is the best reviews app for Shopify if you want video reviews, because Loox is built around video collection and it powers over 100,000 Shopify merchants. Video reviews convert better than text and also feed Google’s product-review star ratings, which can lift search click-through by up to 87%.

Do post-purchase upsells actually work on Shopify?

Post-purchase upsells work extremely well on Shopify because the buyer has already checked out, already trusts your brand, and does not have to re-enter payment. Zipify OneClick Upsell typically lifts average order value by 12% or more, and the app only charges a percentage of the revenue it generates.

What Shopify apps slow down my store the most?

The Shopify apps that slow your store the most are pop-up apps, review widgets, chat widgets, and page builders, because all of them load JavaScript and often external images on every page view. Audit your app list quarterly, uninstall anything without a clear job, and use Shopify’s built-in web performance report to see which apps are hurting scores.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

477: Million Dollar Business Ideas Free For The Taking Part 2 With Nick Loper

477: Million Dollar Business Ideas For The Taking Part 2 With Nick Loper

The 19 million dollar business ideas below are the full list Nick Loper of Side Hustle Nation and I brainstormed in this episode, ranging from a Core Web Vitals productized service to a Shopify shopping-cart round-up plugin. Every one is a real gap either of us has run into as a customer, which is the single best place to find a business idea worth chasing.

This is Part 2 of a recurring segment on the My Wife Quit Her Job podcast where Nick and I riff on side hustles for 2023 that you can start with little or no money. Part 1 was episode 429, and it was our most-downloaded idea episode, so we brought Nick back to run it again.

Below you will find every idea, why the pain point exists, and how to think about turning it into a paid service or product.

Key takeaways from Nick Loper’s million dollar business ideas

  • Every one of the 19 ideas came from a real, first-hand pain point Nick or I had recently lived through. That is the whole methodology, and it is the fastest way to spot a side hustle worth building.
  • Productized services (a fixed scope for a fixed fee) show up over and over on the list, because they are the lowest-friction way to package a skill you already have.
  • AI is the enabling technology behind at least four of the ideas (SteveBot, podcast repurposing, group travel planner, Lego repurposing), and most can be built by one person using off-the-shelf tools.
  • Two ideas, Pod Reacher (podcast repurposing) and the same-old-line-dudes (paid line waiters), already exist as validated businesses generating six figures, which proves the format works.
  • Nick’s idea-generation trick: search Exploding Topics for a fast-rising query, then ask “what productized service would I sell against that trend?” That is how the Core Web Vitals idea surfaced.
  • You do not need any of these exact ideas. Use them as a template and repeat the exercise on your own life.

Where to brainstorm million dollar business ideas

Most of these ideas came from two sources: personal pain points we ran into that week, and trend-mining tools like Exploding Topics. Nick opened the episode with an Exploding Topics search that surfaced “Core Web Vitals” as a rapidly rising query, which he then turned into a productized-service idea.

Exploding Topics is basically a curated version of Google Trends. It surfaces queries that are climbing before they peak, which is exactly when a service business around that query has the least competition.

The pain-point method is even more reliable. Almost every idea on this list started with either Nick or me saying “I wish someone would just do this for me” during a normal week. If you keep a running note of those moments for 30 days, you will have your own list of 19.

Idea 1: Core Web Vitals optimization service

The first million dollar business idea is a productized service that fixes a site’s Core Web Vitals score for a flat fee. Core Web Vitals are Google’s page-experience metrics (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift), and they directly affect search rankings.

Nick’s pitch: start on Fiverr with a “I will fix your Core Web Vitals score for $100” listing, learn on real client sites, then graduate into a monthly retainer where you keep the score healthy as Google’s thresholds shift.

I speak from experience here. I fixed my own Core Web Vitals by hand, and it was miserable.

Google’s diagnostic tool spits out technical jargon and generic “recommended actions” that are useless if you are not a developer. I would have paid a real human to do it in a heartbeat.

Idea 2: Accountability text-message service

The second idea is a paid accountability service that pings your customer once a week to ask if they hit the goals they set the week before. The entire product is that weekly text message. A dashboard, a course library, and a community are all optional (and probably a distraction).

I have taught my Profitable Online Store course for over a decade, and the single biggest reason students stall is not intelligence or lack of information. They stall because nobody is asking them “did you actually do the thing this week?”

A membership does not need a huge content library to work. Sometimes the whole value proposition is a human (or a well-designed text prompt) looking over your shoulder.

Idea 3: AR health gamification app

The third idea is a health-gamification layer for augmented reality glasses that overlays the true cost of each food choice in your field of vision. Think “this steak is minus 14 minutes of life expectancy, this salad is plus 15 minutes,” delivered as an AR overlay while you are ordering.

Nick’s inspiration was his first-grader’s Eager Reader program at school, which turned reading into a measured contest and had the kid reading two to three hours a day. Gamification changes behavior when a passive good habit becomes a quantified competition.

The consumer proof point is Fitbit. My wife does not work out, and she once hit 35,000 steps in a single day (roughly 10 to 12 miles) just to beat our friend group on the weekly leaderboard.

Idea 4: Rent-a-garden service

The fourth idea is a rent-a-garden service that gives customers a maintained plot of good soil in exchange for a monthly fee. You handle sunlight, water, and soil conditions; the customer plants their own seeds and harvests their own crops.

The pain point is real. My wife and I keep trying to grow vegetables in our backyard and they keep dying because our conditions are wrong. We would gladly pay someone else to guarantee the plants live.

Community-garden precedent already exists (Nick’s HOA runs one), so the market is validated. The upsell is a full-service tier where the operator also tends the plot for busy customers.

Idea 5: Kids’ summer camp aggregator site

The fifth idea is a local aggregator site that pulls together every summer camp and kids’ program in a metro area, with registration dates, price, age range, and a calendar visualization so parents can block out the whole 10-week summer at a glance.

Right now this planning is completely fragmented. Some camps open registration in March, some in late April, some sell out in 48 hours. Parents end up printing physical calendars to figure out which weeks are covered.

The premium tier writes itself: an AI agent that just registers your kids for the three camps you picked, based on your criteria. Summer camp is one of the highest-stress logistics problems parents face every year.

Idea 6: Ethnic foods monthly subscription box

The sixth idea is a monthly subscription box that ships snacks and packaged foods from a specific country you cannot easily buy in the United States. I came up with this literally the night before recording, after getting back from Japan and realizing I could not source most of the snacks I wanted to bring home.

Start with one country to keep sourcing and customs simple. The natural expansion is to rotate countries monthly, which conveniently gives the founder a business reason to travel.

Validation exists in adjacent niches: a listener of ours ran a Hawaii subscription box during 2020 when tourism collapsed, and there are Canadian subscription boxes serving expats in the US. Curation and marketing are the real levers.

Idea 7: Laugh reminder app for longevity

The seventh idea is a “Laugh Reminder” app that pings you once a day with a funny video, a funny story, or a clip of a family member laughing. Positioned as a longevity and gratitude practice, not a comedy app.

Nick pointed to a multi-year National Institutes of Health study of participants in Japan that found people who reported laughing more frequently lived longer and had significantly fewer cardiovascular events than those who did not. That is real, publishable research you can cite in your marketing.

The killer feature is user-uploaded clips of your own family, so the app pings you with your five-year-old’s giggle instead of a stranger’s. That personalization is what turns a novelty into a daily habit.

Idea 8: SteveBot, an AI clone of your own content

The eighth idea is what I have been calling “SteveBot” internally. You take every transcript from your podcast, YouTube channel, and course library, feed it into a fine-tuned bot on the ChatGPT API, and let your audience pay to ask the bot questions.

For me, it is a natural add-on to my Profitable Online Store course. Students who have a quick question get an instant answer trained on my exact material, and I do not have to answer the same question for the ten-thousandth time.

I am actively building this. If you have hundreds of hours of your own content sitting on YouTube or Apple Podcasts, you are one weekend of transcription and a $20/month OpenAI account away from having your own version.

Idea 9: Podcast repurposing service (validated at $420K in revenue)

The ninth idea is a done-for-you podcast repurposing service that turns each episode into Twitter threads, short-clip videos, LinkedIn posts, and other social assets. Nick pointed to Pod Reacher by Jacquelyn Scivicque, which reported $420,000 in revenue by mid-2022 (per her Starter Story interview), as proof the model works.

This is the “catching a rising tide” framework in action. Podcasting keeps growing, discovery keeps being hard, and every podcaster wants more mileage from content they have already recorded.

Version one was human-powered. In 2023 an AI-heavy version with a human editor on top is probably the right build. Same value, better margins.

Idea 10: Easter egg party service

The tenth idea is a seasonal party-throwing service that stuffs candy-, cash-, and prize-filled Easter eggs and hides them on the client’s property. My friend recently threw a party with 2,500 stuffed eggs, and a local mega-church near Nick’s house ran an event with 60,000. Stuffing that many eggs is genuinely tedious.

The seasonal weakness is the same as every holiday business, so the smart play is to stack complementary holidays: Easter, Fourth of July scavenger hunts, Halloween setup, Christmas light installs. A luxury-picnic operator we profiled a few years back runs on the same model.

Local, seasonal, high-margin, and repeatable every spring.

Idea 11: AI group and rewards travel planner

The eleventh idea is an AI travel planner built specifically for group travel and credit-card rewards optimization. Feed it four families’ points balances (Ultimate Rewards, Amex, Capital One, United, and so on), the dates that work, and a rough destination, and let it return the actual optimal booking.

Nick tries to plan an annual friendsgiving with the same group of 15+ years, and the flight-and-hotel logistics eat entire evenings. The manual work of comparing four departure cities, points programs, and layover hacks (like the free-connecting-flight trick out of certain hubs) is exactly what an AI agent should do.

I ended up defaulting to cruises with my friend group because the logistics of planning any other kind of trip across four families’ schedules was too painful. A working version of this tool would have kept us on land.

Idea 12: Hands-free backpack umbrella

The twelfth idea is a physical product: a backpack or harness attachment that holds an umbrella over your head so both hands stay free. I saw a guy in Shibuya, Tokyo who had rigged one from tape and a stick, and I have never seen it as a real product.

The target customer is obvious: urban commuters in cities like Seattle, London, or Tokyo where it rains most of the year and you need a phone and a Google Maps hand while walking. Dog walkers checking the mail are a second segment.

This is a classic private-label physical product setup. Prototype it with a factory, test it on Amazon, and see if the umbrella-hat crowd from decades ago will upgrade to a modern version.

Idea 13: Friend proximity travel notifications

The thirteenth idea is an opt-in app that quietly notifies you when a friend from your network happens to be in the same city or country as you at the same time. It does not share continuous location, just the fact of overlap.

Nick’s pain is one every frequent traveler has: you get home from Florida and a friend texts “dude, you were just in my city, why didn’t you tell me?” The chance encounters those apps enable are disproportionately valuable, especially when you are traveling internationally.

Facebook used to surface a “friends in [city]” list when you posted a travel update, and Nick reconnected with a college classmate that way. That feature has largely gone away, which leaves a real opening for a privacy-respecting standalone.

Idea 14: Create-a-crowd social proof service

The fourteenth idea is a service that pays real people to hang out in front of a new restaurant, product launch, or physical store to manufacture social proof. Walking into a restaurant in Kyoto, our decision rule was “get in the longest line,” because Yelp did not work there and a line is the most trusted signal humans have.

A friend of mine just opened a restaurant and told me his biggest fear was an empty opening night. Paying a service to seed 30 minutes of foot traffic with a free snack giveaway would solve that.

Precedent exists. There is a business called Same Ole Line Dudes (SOLD) that gets paid to wait in line for iPhone launches, Nike drops, and Broadway tickets. The evolution is to send those same people to a client’s storefront to create buzz on cue.

Idea 15: A better UI for TreasuryDirect I-bonds

The fifteenth idea is a modern front-end layered on top of TreasuryDirect.gov, the federal site for buying US Series I savings bonds. I bonds paid a peak yield of 9.62% in 2022, so demand spiked, but the interface is famously awful: virtual keyboards for passwords, IP-flagged spouse accounts, and paperwork that has to be notarized at a bank.

The model already works elsewhere. Trademarkia layered a modern search UI on top of the USPTO trademark database, which is another government site with a bad interface. Same pattern here.

The technical challenge is that TreasuryDirect has no public API, so you would need to work carefully within their terms of service or partner with a broker. But the pain is unambiguous and the audience is large.

Idea 16: Lego separator, organizer, and repurposing service

The sixteenth idea is a mail-in service that separates and reorganizes your family’s mixed-up Lego collection, then ships back a series of new build kits (with printed instructions) assembled entirely from the pieces you already own.

The pain point is my house. We bought Lego sets every week when the kids were young, and now we have giant tubs of mingled bricks and half-broken kits that no one will ever rebuild. My wife literally asked me if this service existed.

The AI upgrade is obvious. Ingest a photo or an inventory of the customer’s bricks, and generate custom build instructions for something new (a Saturn V, a T-rex, a spaceship) using only pieces they already have. A community Lego-inventory site already exists that estimates retail value, so the plumbing is not exotic.

Idea 17: Centralized affiliate program database and payout aggregator

The seventeenth idea is actually two closely related businesses. The first is a searchable database of every brand’s affiliate program that tells you which network(s) it runs on (Impact, PartnerStack, CJ, ShareASale, in-house, and so on) and what the current commission rate is.

The second, and the one I would personally pay for, is a payout aggregator. I currently run affiliate accounts with 20 to 30 different companies across a half-dozen networks. I want one dashboard, one payout, and one 1099 at the end of the year.

The closest existing tool is Affluent.io, owned by Impact, which pulls reporting from 15+ networks into one dashboard and emails you a daily summary. It handles reporting only, not payment consolidation, so the payout-aggregation piece is still wide open.

Idea 18: Pet discouragement (or pet-practice) service

The eighteenth idea is a “pet discouragement” service that walks kids through the full, unglamorous reality of pet ownership (cleanup, feeding schedule, vet costs, daily walks) so they can make an informed decision before nagging their parents into a puppy.

My kids ask for a dog, a pig, and every other animal on rotation, and none of them understand the actual daily burden. A structured 90-minute intro session with real animals would answer the question for most families in one afternoon.

The positive-framing version already exists: friends of Nick’s volunteer as puppy-raisers for a guide-dog program, which lets families experience a dog for a few weeks. Package that same structure as a paid consumer experience and you have a business.

Idea 19: Shopify shopping-cart round-up plugin

The nineteenth idea is a Shopify plugin that lets any store offer a shopping-cart round-up at checkout: “Round up your $18 order to $20 and we will donate the difference to [charity].” Grocery stores like Safeway have used the paper version of this at the register for years.

Nick’s inspiration was buying $18 of Girl Scout cookies through a QR-code checkout page that did not offer the round-up. He would have happily bumped to $20 for a good cause, but the plugin was not there.

GoDaddy runs a similar prompt at their checkout. On Shopify, a version that supports registered nonprofits (with the auto-generated donation receipt to close the loop) is a clean, defensible SaaS play. The addressable market is every Shopify store that ever runs a cause-marketing campaign.

How to actually turn one of these million dollar business ideas into a business

The ideas above are free for the taking, which also means they are worth nothing until someone builds one. Nick and I ran the same episode format in episode 429 (Part 1), and to my knowledge only a handful of listeners have actually shipped a business from either list.

The pattern that separates the shippers from the collectors is embarrassingly simple: pick one idea today, and by the end of this week have either a landing page collecting emails, a Fiverr gig live, or a $10 Facebook ad running against the pain point. Real customer signal in seven days beats another month of thinking.

If you want to steal the pain-point methodology Nick and I used for this episode, keep a running note on your phone for 30 days. Every time you say “I wish someone would just do this,” write it down. At the end of the month, cross out anything that only affects you, and the survivors are your list.

Frequently asked questions about million dollar business ideas

Are these million dollar business ideas actually free to use?

Yes. Nick Loper and I brainstormed and shared all 19 ideas publicly on the My Wife Quit Her Job podcast, and neither of us has plans to build them ourselves. Anyone can take an idea, validate it, and build a business around it without owing us anything.

Which of these business ideas is the easiest to start with no money?

The productized services (Core Web Vitals optimization, accountability text service, podcast repurposing) are the easiest to start with under $100. You can list a Fiverr gig today, take on your first three clients this week, and be earning revenue before you have a website or a brand.

What is a productized service?

A productized service is a specific scope of work sold for a fixed fee with a fixed deliverable, like a physical product. “I will fix your Core Web Vitals score for $299” is productized, while “web performance consulting, billed hourly” is not. Productized services are easier to sell, price, and scale because the buyer knows exactly what they get.

Who is Nick Loper of Side Hustle Nation?

Nick Loper is the founder and host of Side Hustle Nation, a top-ranked podcast focused on part-time business ideas and case studies of real side hustlers. He has been a guest on the My Wife Quit Her Job podcast three times, and this is his second million-dollar-ideas episode with me (episode 429 was Part 1).

Where do good business ideas come from?

The most reliable source is your own recent frustrations. Nearly every idea on this list started with either Nick or me saying “I wish someone would just do this for me” during a normal week. A second reliable source is trend-mining tools like Exploding Topics, which surface rising queries before they get competitive.

What tools did Nick mention for finding trending business ideas?

Nick specifically called out Exploding Topics for surfacing rising search queries early, and Starter Story for reading revenue-verified case studies of real founders (that is where he found the $420K revenue figure for Pod Reacher). Both are free to browse.

Has anyone actually built a business from Nick’s previous ideas episodes?

At least one listener has. Dr. David Powers of RuggedDadLives.com reached out after Nick pitched a “zombie apocalypse consultant” idea in Part 1, because he is a Marine Corps veteran board-certified in emergency crisis response and effectively already runs that business.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

476: 7 Passive Income Streams That Make Me $5800 Per Day (Working From Home) – Family First Friday

476: 7 Passive Income Streams That Make Me $5800 Per Day (Working From Home) - Family First Friday

The seven passive income streams that generate about $5,800 per day and over $2 million a year for me are my ecommerce store, YouTube ad revenue, blog affiliate revenue, blog display ad revenue, online course sales, podcast sponsorships, and stock and real estate investments. I work roughly 20 hours a week across all of them, and the whole portfolio compounds because every video, blog post, and product I add lifts the entire system.

This is a solo Family First Friday episode of the My Wife Quit Her Job podcast, where I walk through each of the seven streams, how much upfront work each one takes, how long it took me to reach at least $100 a month, and how difficult each one is to maintain once it is running.

Here is the full breakdown of each stream and the actual timeline it took me to build it.

Key takeaways

  • My seven passive income streams together throw off around $5,800 per day and over $2 million a year on about 20 hours of work per week.
  • The ecommerce store (BumbleBeeLinens.com) is the fastest to first real revenue. My wife and I hit $100,000 in profit in year one selling handkerchiefs, and 59% of my Profitable Online Store students make four figures a month within a year.
  • YouTube generates almost $1,000 per day in ad revenue alone. The channel took over a year to make a few hundred dollars a month and three years to hit five figures a month.
  • My blog took two years to earn more than a couple hundred dollars a month and three years to make its first $100,000. It now generates several hundred thousand dollars a year in affiliate revenue plus $6,000 to $12,000 a month in Mediavine display ads.
  • The podcast is a top-25 Apple Podcasts marketing show and took three years to make money. It is the hardest stream to grow because there is no built-in discovery engine like Google.
  • Every one of these streams took two to three years to reach real income. The compounding is real, but the timeline is real too.

What counts as passive income (and what does not)

Passive income is income that keeps coming in while you sleep because your earnings are decoupled from the hours you personally work. It does not mean zero work. It means the work you do today keeps paying you tomorrow, next month, and next year without you sitting at the desk to earn each dollar.

Every stream on my list required significant upfront work to build. What makes them passive is that the asset (a store, a video library, a blog post archive, a course, a podcast catalog, a stock position) continues to produce revenue after the build phase.

I say this up front because the internet is full of “$500-a-day-passive” scams that require you to grind full-time to make the numbers work. That is a job, not passive income.

Passive income stream 1: an ecommerce store selling physical products

My first passive income stream is my ecommerce store, BumbleBeeLinens.com, which my wife and I started in 2007 so she could stay home with our newborn. We hit over $100,000 in profit in the first year selling handkerchiefs, and today the store is a seven-figure business with our own warehouse and employees.

Selling physical products online is passive because a computer takes orders 24/7 and a fulfillment operation (yours, Amazon FBA, or a 3PL) ships them without you touching them. If you do not want to hold inventory, dropshipping and Amazon FBA both remove the inventory step entirely.

The realistic timeline: expect to work hard for a full year before you have a stable four-figure month. Across the 5,000+ students in my Profitable Online Store course, 59% hit at least four figures per month within one year of launch.

Passive income stream 2: YouTube ad revenue

My second passive income stream is YouTube ad revenue, which generates almost $1,000 per day for my channel. YouTube arranges every ad, the money hits my account monthly, and I do zero work on the ads themselves.

I started the channel about three and a half years ago with a smartphone, a decent mic, and basic editing software. Today I shoot with a Sony A7, a Rode Wireless Go microphone, and edit with Camtasia and Adobe Premiere, and my recording process takes 30 minutes per video because I read from a teleprompter and hand the raw footage to a full-time editor.

The catch with YouTube is patience. The channel did not make a few hundred dollars a month until well over a year in, and it did not hit five figures a month until year three. If you cannot commit to weekly publishing for three years, do not start a channel.

Passive income stream 3: blog affiliate revenue

My third passive income stream is affiliate revenue from mywifequitherjob.com, which generates several hundred thousand dollars a year on posts that recommend the software and tools I actually use. Every time someone lands on my Shopify vs BigCommerce post and signs up for either platform through my link, I earn a commission.

Affiliate revenue is genuinely passive because the post is a static asset. Some of the posts I wrote a decade ago are still making money today, and Google keeps sending fresh readers to them without me doing anything.

The hard part is Google traffic. I made almost nothing from the blog for two years and did not cross $100,000 in a year until year three. The revenue curve hockey-sticks once you have topical authority, but you have to write through the flat part first.

Passive income stream 4: display advertising on the blog

My fourth passive income stream is display ad revenue on the blog through Mediavine, which puts about $6,000 to $12,000 a month in the account with a current run rate near $10,000. Mediavine is an ad-management service, they place and optimize the ads, and they keep 25% of the ad spend as their fee.

The work on this stream is a copy-paste of one snippet of code onto the site. From there, every additional blog post I publish that ranks in Google adds to the pool of ad-monetized pageviews and lifts the display-ad revenue by a small increment.

This is the most passive of the seven streams once the traffic exists. The catch is that display ad revenue is proportional to traffic, so the timeline mirrors the affiliate revenue timeline.

Passive income stream 5: online courses

My fifth passive income stream is my two online courses, Profitable Online Store (ecommerce) and Profitable Audience (blogging, YouTube, and podcasting), both sold on my blog. Both courses are lifetime access for a single fee with no upsells or recurring charges, which is a deliberate positioning choice against the recurring-fee competition.

The courses are passive at the sales level because the video content and the sales page keep converting traffic without my daily involvement. I do stay actively involved in student support and community because I think that is what actually earns the price, but the revenue mechanics do not require me to be at the desk.

The prerequisite for a course business is an audience. Cold traffic almost never buys a several-hundred-dollar course, so this stream really only works after the blog, podcast, or YouTube channel is producing consistent traffic.

Passive income stream 6: podcast sponsorships

My sixth passive income stream is podcast sponsorships on the My Wife Quit Her Job podcast, which is a top-25 marketing show on Apple Podcasts and generally hovers around the top 25 in the category. Sponsors pay a per-episode rate to be read into the show, and the sponsorship revenue is largely passive because each episode’s ad reads keep generating downloads for years.

I am picky about sponsors and only promote companies I actually use, which caps upside but protects reputation. The podcast took about three years to start making meaningful money, which is roughly the same timeline as every other content asset I have built.

The real reason I run the podcast is that it opens doors. I have met dozens of high-profile founders and operators by simply interviewing them for an hour, and that network is worth more than the sponsorship revenue.

Passive income stream 7: stocks and real estate

My seventh passive income stream is a portfolio of stocks and real estate that I actively manage very lightly. I stick to tech stocks because I used to be an engineering director in charge of microprocessor design, and I only buy real estate in neighborhoods I personally know well.

I am not a trader. I only sell a position when something fundamentally negative has changed about the company. A long time ago I owned Garmin, and I sold as soon as I could see smartphones were going to replace stand-alone GPS units.

Stocks and real estate are the most truly passive of the seven streams because dividends, appreciation, and rent all accumulate without any weekly work on my part. They are also the slowest to build because the compounding compounds on capital, and you need capital to start.

Comparison table: 7 passive income streams by timeline and maintenance

StreamTime to $100/monthTime to real incomeOngoing maintenance
Ecommerce store (BumbleBeeLinens)Weeks to monthsYear 1 hit $100k profitModerate; scales with team + 3PL
YouTube ad revenue~12 monthsYear 3 to hit 5 figures/month1 video/week; editor does the rest
Blog affiliate revenue~24 monthsYear 3 to hit $100k/yearPublish + refresh top posts
Blog display ads (Mediavine)Traffic-dependentCurrently ~$6k to $12k/monthZero once the code is installed
Online coursesAudience-dependentScales with blog/YT/podcast trafficStudent support + occasional refresh
Podcast sponsorships~36 monthsYear 3+ meaningful sponsor revenue1 episode/week
Stocks + real estateCapital-dependentCompounds indefinitelyVery light; annual rebalance

How much time do these passive income streams actually take?

Across all seven streams I work roughly 20 hours a week and gross over $2 million a year. Most of those 20 hours go into producing new content (the podcast, the YouTube channel, blog posts) and running the ecommerce store, because the ad-revenue, stock, and real estate streams are essentially zero-maintenance once they exist.

The one warning I would give anyone thinking about this: none of these streams is fast. Every content asset took me two to three years to reach real revenue, and the ecommerce store took the full first year to hit $100,000 in profit despite the fact that it moves faster than everything else.

If you pick a pace you can sustain forever and you stick to it, the results are almost inevitable. Most people do not fail at passive income because the idea was bad, they fail because they quit at month nine.

Frequently asked questions

What are the best passive income streams to start in 2023?

The best passive income streams to start in 2023 are an ecommerce store, a YouTube channel, a niche blog, an online course tied to an existing audience, a podcast, and long-term investments in stocks and real estate. Ecommerce cash-flows fastest; content businesses compound the longest.

How much passive income do you actually make per day?

I make about $5,800 per day in passive income across seven streams, which totals over $2 million a year. The mix is roughly ecommerce, YouTube ad revenue (~$1,000/day), blog affiliate revenue (several hundred thousand a year), display ads ($6k to $12k/month), courses, podcast sponsorships, and investment returns.

How long does it take to build a passive income stream?

Most passive income streams take two to three years of consistent work to produce meaningful monthly revenue. Ecommerce is the fastest (my store hit $100,000 profit in year one), YouTube and blogs typically take two to three years to reach five-figure monthly income, and podcasts usually take three-plus years to earn sponsor revenue.

Is YouTube passive income realistic in 2023?

YouTube passive income is realistic if you commit to weekly publishing for at least three years. Once the channel is established, ad revenue is essentially 100% passive because YouTube handles the ads, but the build phase is long and most people quit before the compounding starts.

How much money do I need to start a passive income stream?

You can start a blog, YouTube channel, or podcast for under $500 in equipment and hosting. An Amazon FBA or Shopify store typically needs $5,000 to $30,000 in inventory and marketing. Stocks and real estate scale with the capital you have, and there is no minimum to start dollar-cost averaging into an index fund.

What is the easiest passive income stream for beginners?

The easiest passive income stream for beginners is usually display advertising on a niche blog because the setup work is mostly writing, the tooling is free or cheap, and the revenue is truly hands-off once traffic exists. The catch is that you have to build the traffic first, which typically takes 18 to 24 months.

Can you really make passive income with 20 hours of work per week?

You can make significant passive income on 20 hours a week once the underlying assets exist. My current 20 hours are mostly spent producing new content and running the ecommerce store; the display ad, sponsorship, and investment streams essentially maintain themselves.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

475: Proven Strategies To Grow Your Traffic 4X in 6 Months And Rank #1 In Search With Jeff Oxford

475: Proven Strategies To Grow Your Traffic 4X in 6 Months And Rank #1 In Search With Jeff Oxford

The way to rank in Google and 4X ecommerce SEO traffic is to work through four pillars in order: technical SEO, on-page optimization, content, and link building. In this episode of the My Wife Quit Her Job podcast, Jeff Oxford of 180Marketing walks through the exact framework he used to lift Bumblebee Linens from its lowest search rankings since 2015 to 4X organic traffic in six months, after a Google algorithm update crushed the site during the pandemic.

Jeff is one of the very few SEO consultants I actually trust after roughly seven years of knowing him and working with him. He is white-hat across the board, and this conversation is a full walkthrough of the “Oxford Method” applied to my seven-figure handkerchief store BumbleBeeLinens.com.

Here is the full four-pillar framework, the exact tactics inside each pillar, the outreach numbers behind our 135 backlinks, and Jeff’s take on what AI is going to do to search.

Key takeaways

  • Every SEO campaign lives in four pillars: technical SEO, on-page optimization, content, and link building. Bumblebee Linens got 4X traffic in six months by scoring 10/10 in all four.
  • Cutting the main navigation from around 100 links down to about 50 doubled the “link juice” flowing through each remaining link and helped the money category pages rank.
  • The prioritization formula weights every keyword by rank position and search volume, aggregates it per URL, and multiplies by conversion rate and AOV so the team works on pages that actually make money.
  • Category pages need 200 to 250 words of description above the fold. More than that hurts rankings because it shifts the intent from transactional to informational.
  • The link-building math: 4,000 blogs contacted, 57% open rate, 685 replies (16%), 135 backlinks landed (about 3% conversion). Scholarships and discount codes converted best; product reviews were the hardest but drove the most secondary traffic.
  • The “sculpt the juice” trick: strip navigation off the powerful scholarship page and point its links only at two or three money category pages.
  • Jeff’s forecast: top-of-funnel search traffic will bleed to ChatGPT. Ecommerce transactional search stays safest, though OpenAI’s Shopify plugin will start eating even that.

Who is Jeff Oxford and how did he 4X Bumblebee Linens traffic in six months?

Jeff Oxford is the founder of 180Marketing and the SEO consultant who lifted my ecommerce store Bumblebee Linens from its lowest search rankings since 2015 to 4X organic traffic in six months. He also boosted mywifequitherjob.com to a similar 4X lift over the same window, working white-hat across the board.

I reached out to Jeff in 2021 after a Google algorithm update wiped out a big chunk of my Bumblebee Linens rankings during the pandemic. Handkerchief content is not the kind of thing I enjoy writing, so I needed someone I trusted to run the recovery.

Jeff’s opening move was not to start optimizing pages, and it was not to start building links. It was to check whether SEO was even the right channel for the store given its search-volume profile and current position on the SERPs. In this case there was clearly opportunity because the site already ranked bottom of page one and top of page two for a lot of high-intent keywords like “wedding handkerchiefs” and “linen napkins.” That is striking distance, not from-scratch mountain climbing.

The four pillars of SEO: technical, on-page, content, link building

The four pillars of SEO that any ecommerce site has to score well on are technical SEO (how Google crawls and indexes the site), on-page optimization (title tags, meta descriptions, header tags, keyword placement), content (category descriptions, product descriptions, blog posts), and link building (other authoritative sites linking back to you). Every SEO project Jeff runs starts by rating the site 1 to 10 on each pillar, then closing the biggest gaps first.

The reason this framework works is that Google responds differently to the same change on different sites. Nobody can promise which single change will move rankings the most, so you do all of the things that history says work in conjunction and let the aggregate lift the site.

The rest of this post walks through each pillar with the exact tactics Jeff and I used on Bumblebee Linens.

Pillar 1: Technical SEO for ecommerce (crawl budget, duplicate content, nav)

Technical SEO for ecommerce means making sure Google can crawl your important pages, index them, and not waste crawl budget on junk URLs or duplicate content. On Bumblebee Linens, Jeff found three real technical problems that were dragging the whole site down.

The first was a set of strange parameter URLs that Google was crawling that neither of us could even visit in a browser. Google was burning crawl budget on them, so we blocked them in robots.txt.

The second was that every product page had a duplicate version being generated by one URL parameter, which was creating a large-scale duplicate content problem. The third was an oversized mega-menu on the top navigation.

The mega-menu fix is the one worth stealing. If the top nav lives on every page and you cut it from about 100 links down to about 50, every remaining link now carries roughly twice the “link juice.” On Bumblebee Linens we kept only the money categories in the top nav and pushed the long tail of niche and accessory pages into “see all” style sub-menus. The bonus was that conversion improved too, because customers could find handkerchiefs and napkins faster.

Pillar 2: On-page optimization and how to prioritize which pages to optimize

On-page SEO puts your target keyword in four places on every page: the title tag, the meta description, the header tag (H1), and the body content. Title tag is a real ranking factor. Meta description does not affect rankings, but it massively affects click-through rate because it is the ad copy for your search listing.

The bigger insight is prioritization. Ecommerce sites can have thousands of URLs and there is no way to optimize all of them, so Jeff built a spreadsheet-based scoring system (“the Oxford Method”) that ranks every page by SEO opportunity.

The formula pulls two data points per keyword: current rank position and monthly search volume. Keywords ranking middle to bottom of page one (position 5 to 10) get the highest opportunity score because a small push can move them into the top three, where the real traffic lives. Every keyword score aggregates up to the URL, then multiplies by conversion rate and average order value from your ecommerce tracking, so you end up with a ranked list of pages worth the most revenue lift per hour of optimization work.

Pillar 3: Content strategy for ecommerce (category descriptions, when to blog)

The content pillar for ecommerce is mostly about writing 200 to 250 word category descriptions and being ruthless about which blog posts are worth writing. Category pages with zero descriptive text almost always rank worse than the same page with a short, useful paragraph, and Jeff and I saw ranking improvements on Bumblebee Linens from that single change on multiple category pages.

The framework for writing a category description in order: benefits of the product, who it is for and the use cases, price context, product attributes (material, specs, sizing), and a line on shipping and returns. Do not answer “what is a handkerchief” on the category page. Someone searching “wedding handkerchiefs” already knows what a handkerchief is, and answering the informational question shifts the page from transactional intent to informational intent and hurts your rankings.

For keyword coverage inside the description, Jeff uses Surfer SEO. Drop your target keyword in, Surfer analyzes the top-10 ranking competitors, and gives you the semantically related keywords you are missing from your content. It is the gold standard for content optimization in the SEO industry right now.

Do ecommerce sites need a blog for SEO?

Most ecommerce sites do not need a blog for SEO because fresh blog content on a separate section of the site does not lift the rankings of your category and product pages. The old “Google freshness update” applies to updated blog posts themselves, not to your money pages, and this misconception has cost a lot of stores a lot of writer budget.

The right question is whether your niche has middle-of-funnel keywords that convert. “Best handkerchiefs,” “linen vs cotton handkerchiefs,” and “handkerchiefs for everyday use” are middle-funnel and do convert. “What is a handkerchief” is top-of-funnel and drives traffic but almost zero revenue.

On Bumblebee Linens we did the keyword research and could not find enough high-volume middle-funnel opportunities to justify blogging, so we consciously chose not to blog for the ecommerce store and put every hour into category pages instead.

Pillar 4: Ecommerce link building (product reviews, guest posts, scholarships, discount codes)

Ecommerce link building for Bumblebee Linens used four white-hat strategies: product reviews (send free product to relevant bloggers for a review + backlink), guest posts on relevant blogs, a Bumblebee Linens $500 college scholarship for a 1,000-word essay, and discount-code pages targeted at “linkable audiences” like military, veterans, first responders, nurses, and teachers.

The scholarship strategy was the surprise winner. A one-time $500 scholarship pitched to hundreds of universities pulled backlinks from many authoritative .edu domains. Discount-code pages did almost as well because there are aggregator sites that maintain running lists of “discounts for veterans” or “discounts for nurses,” and getting added to those lists (including military.com) brought back high-authority links.

The single most valuable trick from the link-building block: sculpt the link juice on the scholarship page. Strip the top navigation off it, keep the footer minimal, remove any incidental outbound links, and add hand-picked links from the scholarship page directly to the two or three money category pages you most want to rank. All that .edu authority now flows straight into your revenue pages instead of dissipating across the whole nav.

The real math of link-building outreach: 4,000 emails to 135 backlinks

The real outreach math to land 135 backlinks was 4,000 blogs contacted, a 57% open rate (about 2,400 opens), 685 replies (16%), and 135 backlinks placed (3% of blogs contacted). Any agency promising you a thousand backlinks a month for a small fee is by definition doing something other than real outreach.

The three-percent conversion number is the honest average across all four strategies. Scholarships and discount codes converted the highest; product reviews were the hardest because most bloggers are not interested in most products; guest posting is in the middle and hardest to scale because the writing itself is real work.

If you are picking one strategy to start with, Jeff picks product reviews because they layer benefits: backlink, brand awareness, referral traffic, and sometimes direct sales from the blogger’s audience. Amazon sellers and DTC brands with a low-ticket product to give away are best positioned for this.

How to vet a backlink prospect (five checks that protect your site)

Vetting a backlink prospect properly means running five checks before you agree to a link: (1) real person behind the site with an About page and contact info, (2) strong domain authority or domain rating, (3) real organic traffic ranking for real keywords, (4) traffic trend year over year not down 50% or more (a sign of a Google penalty), and (5) the outbound-link profile does not include casino, crypto, CBD, or other spam-adjacent niches (a sign of a link farm).

Ahrefs will show you the outbound links a site is placing, which is the single fastest way to spot a link farm before it hurts your site. And do not stop at domain authority: expired-domain link sellers can inherit DA from the previous owner while offering nothing else.

Bad backlinks are worse than no backlinks. If you see an SEO agency offering “100 backlinks for $6,” they are almost certainly private blog networks (PBNs), and PBN links will do more harm than good.

What ChatGPT and AI search will do to Google search traffic

Top-of-funnel search traffic (“what is X,” “history of X,” “how does X work”) is going to bleed rapidly to ChatGPT and other large language models because the answer arrives faster with no click-and-scroll. Middle-of-funnel queries (comparisons, reviews, “best of” lists) are safer for now because visual media (tables, images, video) still matters, but they are next in line when LLMs get better at multimodal.

Ecommerce transactional search is the safest surface because you still have to visit a site to buy the product. The wildcard is the OpenAI Shopify plugin, which lets ChatGPT users purchase directly inside the chat, and that is going to compress the ecommerce click path too if it takes off.

Jeff’s operational answer for content writing is the calculator analogy. AI does not eliminate writers; it makes each writer more productive by drafting, outlining, and assisting.

GPT-4 output today reads at roughly the level of an average U.S. generalist writer, so if you refuse to use it your competitors will out-produce you.

Comparison table: the four SEO pillars and what to do first

PillarWhat “10/10” looks likeHighest-leverage tactic
Technical SEOClean crawl, no duplicate content, focused navCut the top nav in half; block junk parameter URLs
On-page optimizationKeyword in title, meta, H1, body on every priority pageRank every page by opportunity score (position + volume) x AOV; work top-down
Content200 to 250 word category descriptions; middle-funnel blog onlyAdd descriptions to every empty category page; run keywords through Surfer SEO
Link building135+ high-quality backlinks from vetted sitesScholarship + discount-code pages first, then product reviews, then guest posts

Frequently asked questions

How did Jeff Oxford 4X ecommerce SEO traffic in six months?

Jeff Oxford 4X’d Bumblebee Linens SEO traffic in six months by scoring the site 10 out of 10 on all four SEO pillars: technical SEO (fixed crawl waste, duplicate content, and the top navigation), on-page optimization (title, meta, H1 and content on prioritized pages), content (200 to 250 word category descriptions), and link building (135 backlinks from scholarships, discount codes, guest posts, and product reviews).

What are the four pillars of SEO for ecommerce?

The four pillars of SEO for ecommerce are technical SEO, on-page optimization, content, and link building. Every ecommerce SEO project should audit and rate the site on all four pillars and close the biggest gaps first, because Google responds differently to the same change on different sites and the aggregate lift comes from doing all four.

How many words should an ecommerce category page have?

Ecommerce category pages should have around 200 to 250 words of description that covers benefits, use cases, price, product attributes, and shipping/returns. More than that shifts the page from transactional intent to informational intent and hurts rankings for buying-intent keywords.

Does an ecommerce site need a blog to rank in Google?

Most ecommerce sites do not need a blog to rank in Google because blog content on a separate section of the site does not lift the rankings of your category and product pages. Blog only when your niche has real middle-of-funnel keywords (“best,” “vs,” “for”) that convert, and skip top-of-funnel “what is X” posts unless you have a very clear conversion play attached.

How many backlinks do you need to rank in Google?

There is no magic backlink count, but the outreach math from this campaign is a useful benchmark: contacting 4,000 relevant blogs produced 135 quality backlinks (about 3%), which was enough to move Bumblebee Linens by 4X in six months when combined with technical, on-page, and content fixes. Quality and relevance matter far more than quantity.

What is the best link-building strategy for ecommerce?

If you can only run one link-building strategy for ecommerce, run product reviews, because they layer four benefits at once: backlink, brand awareness, referral traffic, and direct sales from the blogger’s audience. Scholarships and discount codes convert at the highest rate for outreach, but product reviews give you the most non-SEO upside.

How do you know if a backlink is safe or toxic?

Check five things before accepting a backlink: real person or business behind the site, healthy domain authority or domain rating, real organic traffic and rankings, year-over-year traffic not down 50% (a penalty signal), and clean outbound-link profile with no casino/crypto/CBD niches (a link-farm signal). Use Ahrefs to inspect the outbound links.

What is going to happen to SEO with ChatGPT and AI search?

Top-of-funnel search traffic is going to drop as ChatGPT and other LLMs answer definitional and informational queries directly. Middle-of-funnel comparison and review queries stay safer for now because visual media still matters, and ecommerce transactional search is the safest because you still have to visit a site to buy, though OpenAI’s Shopify plugin is starting to compress even that path.

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474: 4 Easy AI Side Hustles To Start In 2023 (Work From Home) – Family First Friday

474: 4 Easy AI Side Hustles To Start In 2023 (Work From Home) - Family First Friday

In this Family First Friday episode of the My Wife Quit Her Job podcast, I walk through four AI side hustles you can start from home for under $100: enamel pins on Etsy, print-on-demand t-shirts, low-content books on Amazon KDP, and sticker shops. Each one uses free or cheap AI tools like Midjourney and ChatGPT to solve the hardest part of the business, which is coming up with designs and clever copy.

None of these will replace your day job on day one, but every one of them has real sellers pulling in four and five figures a month. The idea is to get your first sales fast, learn the mechanics of running an online store, and use that as a launchpad into higher-margin products later.

Below I cover the exact tools I use, the real earnings examples I mentioned on the show, and the specific prompts and platforms that make each side hustle work.

Key takeaways

  • Enamel pins are a $2.5 billion market and AI-generated designs make them a great low-risk starter product. One 14-year-old I know makes over $1,000 per month selling opossum pins on Etsy.
  • Print-on-demand t-shirts, mugs, and posters cost nothing up front. Use ChatGPT for slogans and Midjourney for artwork, then sell through Printful, Gelato, or Custom Cat.
  • Amazon KDP pays a 60% royalty on paperbacks and lets you sell AI-designed coloring and activity books with zero inventory. BookBolt makes the layout painless.
  • The global sticker market is worth $4.16 billion. You can print stickers at home with a $200 setup or use a POD service and ship them for pennies.
  • The hardest part of every one of these businesses is design and ideation. AI tools like Midjourney and ChatGPT collapse that step from days to minutes.

What makes an AI side hustle work from home?

A good AI side hustle uses a generative tool to eliminate the most expensive or time-consuming part of a proven business model, so a solo operator with no team can compete. In practice that means the AI is handling the artwork, the copy, or the layout, and you are handling the listing, the traffic, and the fulfillment.

All four ideas below share the same structure. You pick a niche, use AI to generate the creative, list on a marketplace that already has buyers (Etsy, Amazon), and let the platform bring you your first sales while you learn.

The reason to start with these instead of a bigger business like a private-label brand is speed. You can be live with real products in a weekend, and the total cost to test each idea is under $100.

AI side hustle #1: sell enamel pins on Etsy with Midjourney designs

Selling enamel pins is a real business because the enamel pin market is valued at over $2.5 billion and is expected to grow to $4.5 billion in the next couple of years, according to Google market data. The Advertising Specialty Institute (ASI) found that 43% of millennials own at least one enamel pin, so demand is broad and not going away.

Sellers on Etsy are already crushing it. Frost Dragon Designs has done over $168,000 selling cute animal pins in a couple of years. My friend’s 14-year-old daughter makes over $1,000 per month selling opossum pins, which nobody would have predicted as a niche.

Etsy pins sell for around $10 on average. On Alibaba you can order custom animal pins in lots of 100 for 10 to 30 cents apiece, which is roughly a 100x markup.

The bottleneck is design, and that is exactly where AI shines. Midjourney is a text-to-image tool that can generate high-resolution artwork from a plain-English prompt in under two minutes. For opossum pins, a prompt like “cartoon opossum, cute, enamel pin design” returns four options you can send straight to a supplier.

Once you have the pins made, list them on Etsy and drive your first sales through niche Facebook groups. My friend’s daughter joined opossum-lover Facebook groups, spent three weeks engaging genuinely, then posted a soft-ask: “Hey opossum lovers, I’m a small artist looking to see if it’s worth it to manufacture these opossum enamel pins. Would you buy these?” The responses validated the design before she spent a dime on inventory.

AI side hustle #2: print-on-demand t-shirts and mugs with ChatGPT slogans

Print-on-demand (POD) is a fulfillment model where you upload a design to a service like Printful, Gelato, or Custom Cat, and they only print the shirt, mug, or poster when a customer buys it. You pay nothing up front and only get charged when you make a sale, so there is zero inventory risk.

The hardest part is coming up with a catchy slogan and a matching design, which is where ChatGPT and Midjourney do the heavy lifting. Fire up ChatGPT and ask, “Give me 10 catchy phrases for fishermen for a t-shirt design,” and you get results like “Reel them in, hook, line, and sinker,” “Born to fish, forced to work,” and “Keep calm and fish on.” If you do not like any of them, ask for 10 more.

Once you pick a slogan, generate a matching image in Midjourney. A prompt like “Draw me a relaxed man on a boat peacefully fishing” returns four AI images in about two minutes, and you can add the slogan in any basic photo editor.

For fulfillment, Printful does its own printing in-house and the quality is fantastic. Their design tool lets you drag your artwork onto a shirt, mug, or hoodie mockup and be listing-ready in minutes. You sell each shirt for around $20 and pocket roughly $7 to $8 after production and fees.

AI side hustle #3: sell coloring and activity books on Amazon KDP

Amazon KDP (Kindle Direct Publishing) is Amazon’s self-publishing platform, and it pays a 60% royalty on paperbacks with zero upfront cost, which makes it the easiest way to publish AI-generated coloring and activity books. Kids’ activity books are a proven low-content category: my kids devoured a Chinese New Year coloring book when they were little, and millions of these types of books sell every year.

To find a profitable niche, use a keyword tool like Jungle Scout. “Dinosaur activity books for kids” gets about 5,900 searches per month and is relatively easy to rank for. That is the kind of niche where a first-time seller can actually compete.

Generate the interior artwork in Midjourney with prompts like, “Draw me a cute Tyrannosaurus Rex drawing for a coloring book, outline only, that a human can color in.” You get high-resolution line art in seconds.

To assemble the book, use BookBolt. It is a low-content book publishing tool that handles cover design, page layout, and text placement, and it has built-in generators for crossword puzzles, sudokus, word finds, and word scrambles. You can put together a high-quality children’s activity book in under 30 minutes and have it live on Amazon the same day.

AI side hustle #4: sell stickers on Etsy with AI-generated art

The global sticker market is valued at $4.16 billion and top Etsy sticker sellers show how big the ceiling is. Pamela Zagaretsky has made over a million dollars selling unique stickers and greeting cards on Etsy.

You have two fulfillment options. Route one is a print-on-demand service that handles printing and shipping, which is easiest but lower margin. Route two is printing and shipping yourself with a standard printer, an electronic cutting machine, and some sticker paper, which maximizes profit.

If you do it yourself, you can skip the cutting machine at first and cut by hand until you scale up. For shipping, sturdy Amazon mailers cost about 27 cents apiece and Etsy’s built-in shipping-label tool handles postage.

Designs come from Midjourney again. Do keyword research on Etsy to see what people are actually searching for, then generate matching artwork in batches. A single Midjourney session can produce dozens of listing-ready designs.

How to pick the right AI side hustle for you

Pick the AI side hustle that matches how you want to spend your time, because all four have similar economics but very different day-to-day work. Enamel pins involve supplier communication and shipping physical products. Print-on-demand is 100% hands-off fulfillment.

Amazon KDP is closest to passive income once a book is live, since Amazon handles printing, shipping, and payments and you just collect the royalty. Stickers sit in the middle: cheap to start, and you can go DIY or POD depending on how much you want to earn per unit.

Here is a quick comparison of the four models.

BusinessStartup costMain platformAI tools usedFulfillment
Enamel pins~$50 to $200 (first pin run)EtsyMidjourneyYou ship (or dropship from Alibaba)
Print-on-demand apparel$0 up frontEtsy, ShopifyChatGPT + MidjourneyPrintful, Gelato, Custom Cat
Amazon KDP books$0 to $10 (BookBolt trial)AmazonMidjourney + BookBoltAmazon KDP
Stickers$0 (POD) or ~$200 (DIY printer + cutter)EtsyMidjourneyYou ship or use POD

If you have never sold anything online before, start with Amazon KDP or print-on-demand. Both let you list products and generate revenue without touching inventory, which shortens the feedback loop and keeps risk near zero.

Realistic expectations for AI side hustle income

Realistic income from an AI side hustle in the first six months is a few hundred to a few thousand dollars a month, not a full-time salary. The sellers I mentioned (Frost Dragon Designs at $168K, the 14-year-old at $1,000/month, Pamela Zagaretsky over $1M) are outliers who worked at it, and their numbers reflect months or years of iteration.

The value of these businesses is not the initial revenue. It is the education. Once you have run a real product listing, run ads, handled returns, and shipped orders, you have the operating skills to scale into private label, wholesale, or your own brand.

Treat each of these ideas as a $100 tuition payment for learning ecommerce, and any revenue is a bonus. That reframe is why I recommend them as a starting point.

Frequently asked questions

What is the easiest AI side hustle to start from home?

Amazon KDP low-content books are the easiest AI side hustle to start from home because there is zero upfront cost, no inventory, no shipping, and Amazon handles the checkout. You generate coloring or activity book pages in Midjourney, assemble them in BookBolt, and upload. Amazon prints and ships every order for you.

Do I need to be an artist or designer to run an AI side hustle?

No. The whole point of using tools like Midjourney and ChatGPT is that they generate the artwork and copy for you from plain-English prompts. Your job is picking a niche, writing prompts, and running the listing.

How much can you actually make with print-on-demand?

A typical POD t-shirt sells for around $20 and nets $7 to $8 per shirt after Printful’s production cost and platform fees. Making $1,000 a month is 125 to 150 shirts, which is achievable in a well-targeted niche once you have 20 to 30 designs listed and have run some ads.

Is selling AI-generated art on Etsy allowed?

Yes. Etsy allows AI-generated designs as long as you are the one operating the shop, listing the work, and (for physical items) producing or arranging production of the finished product. Always check the current Etsy Seller Handbook for the latest guidance, since AI policies evolve.

What is the best AI image tool for creating pin, sticker, and t-shirt designs?

Midjourney is currently the strongest general-purpose AI image tool for pin, sticker, and t-shirt designs because it produces clean, high-resolution artwork with minimal prompting. Alternatives worth trying are Adobe Firefly (better on commercial-use licensing) and Ideogram (better at legible in-image text).

Which AI side hustle is closest to passive income?

Amazon KDP is closest to passive income because once a book is uploaded, Amazon handles printing, shipping, customer service, and payments while you collect a 60% royalty. The only ongoing work is publishing new titles and refreshing keywords.

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473: The Great Amazon Shake-Up Of 2023: What It Means For The Future Of Online Selling With Chad Rubin

473: The Great Amazon Shake-Up of 2023: What it Means for the Future of Online Selling With Chad Rubin

In this episode of the My Wife Quit Her Job podcast, Chad Rubin, founder of Crucial Vacuum and the AI pricing platform Prophecy, walks through how he pulled his private-label vacuum filter business out of 18 months of negative net margins ($30K to $40K a month in losses) and back to a 12%+ margin profile. His turnaround came down to five moves: swapping out the team, cutting SKUs from 550 down to about 200, redoing listings with 3D renderings, renegotiating fulfillment, and layering in dynamic pricing informed by daily tests.

Chad has been selling on Amazon for over a decade and previously built and sold Skubana, the multi-channel operations software. He is unusually candid on this episode about what went wrong when he stepped back from the business and what it took to reverse it.

Below is his full playbook, the criteria he used to liquidate 75% of his inventory, how dynamic pricing works alongside PPC to unlock profit, and his blunt take on what it now takes to win on Amazon in 2023.

Key takeaways

  • Chinese sellers now occupy roughly 75% of Chad’s category page, going factory-direct with pricing power he cannot match on a commodity like vacuum filters.
  • Amazon’s total take rate has surpassed 50% of revenue for many sellers when you add FBA, referral, PPC, and storage fees together.
  • Chad cut SKUs from 550 to about 200 using a hard rule: any SKU aged more than 6 months with under 2 to 2.5 units/day velocity and sub-10% net margin got liquidated.
  • A $1 price increase on an Amazon listing typically produces a 12% to 14% profit lift when demand holds. Most brands never touch price because it is manual and risky.
  • Chad’s view: Amazon is a great place to start and a bad place to end. Winning long-term requires proprietary products, off-Amazon exclusives, and AI-driven operations.

What went wrong at Crucial Vacuum from 2016 to 2022

Crucial Vacuum went from a $20 million cash-cow private-label brand in 2016 to 18 months of negative net margins by 2022 because Chad stepped back to focus on his SaaS company Skubana, the leadership he left in place under-invested in the brand, and the category filled up with factory-direct Chinese competitors.

Chad describes the SKU sprawl bluntly: by the end of 2022 the company had 550 private-label SKUs across roughly 1,000 listings. Managing keyword research, listing optimization, and PPC across that catalog is basically impossible for a small team.

At the same time, raw material costs, payroll, PPC, and Amazon fees all rose. Amazon’s combined take rate now exceeds 50% of revenue for a lot of sellers on the platform.

Chad also admits to a strategic miss he cannot get back. When SaaS multiples were peaking around 2016, he could have sold Crucial Vacuum. The market for Amazon aggregator acquisitions did not really exist yet, and by the time it did, his brand’s margins had already compressed.

How Chinese sellers took over the vacuum filter category

Chinese factory-direct sellers now hold roughly 75% of Chad’s Amazon category page because they cut out the middle margin, go straight to consumer, and use black-hat launch tactics that Amazon has been slow to close. They also produce better listings than most legacy US private-label brands, whose product pages Chad describes as “dusty” from years without updates.

The commodity nature of the product accelerated it. Vacuum filters are a reviews-and-price purchase where buyers are largely brand-agnostic, so the seller with the lowest price and the strongest listing wins.

Chad’s DTC Shopify store used to do at least $1 million a year with strong organic reach. That has largely dried up as buyers moved from Google search to Amazon search for commodity purchases.

Step 1: Fix the team and install L10 meetings

The first move in Chad’s Amazon business turnaround was replacing under-performing team members and installing weekly L10 meetings so the whole company stayed aligned on the same KPIs. He resisted L10s for years, then implemented them and became a believer.

An L10 is the level-10 meeting from the EOS (Entrepreneurial Operating System) framework. It runs 90 minutes, starts and ends on time, and covers a scorecard of North Star KPIs, headlines from around the business, and a live issues list.

Chad now runs L10s every Monday. Pricing decisions, PPC changes, and inventory forecasting all get discussed in that meeting, which forces the finance, ads, and inventory teams to actually connect.

Step 2: Redo the listings with 3D renderings at scale

Step two was overhauling every listing with professional 3D renderings and a template system that could scale across the remaining catalog. Chad’s old listings had gone years without a refresh while newer competitors were shipping polished, keyword-optimized pages.

Doing this across hundreds of SKUs by hand is a non-starter, so he sourced 3D rendering vendors and built templates that let his team roll updates through in batches. This gave every listing a consistent, modern look without paying for one-off design work per product.

Step 3: Liquidate 75% of inventory using aging, velocity, and margin

Chad liquidated 75% of Crucial’s inventory using three hard criteria: SKU age, unit velocity, and net margin. He also cut the SKU count from 550 down to roughly 200. Anything he could not sell got donated so it stopped consuming warehouse space.

Here is the exact liquidation rule he shared on the episode.

CriterionThresholdAction if triggered
SKU ageOver 6 months in warehouseCandidate for cut
VelocityUnder 2 to 2.5 units per dayCandidate for cut
Net marginUnder 10%Candidate for cut
Combination of all threeAged, slow, low-marginLiquidate or donate

The 10% net-margin floor is the key number. Chad wants every SKU pulling its weight on the bottom line, not just its top line. Anything below that gets one chance to justify itself and then goes.

Step 4: Move kitting to China and rethink 3PL

Chad shifted his kitting and bundle assembly out of the US 3PL and back to his manufacturers in China, so every touch on a high-touch product happens once and does not chew up margin. Product now arrives in the US preassembled and FBA-ready.

On the 3PL side, his current provider just doubled his rates after 14 years of flat pricing. He is testing a new 3PL with a single container before migrating the rest of the inventory, because moving your entire inventory position to an unproven warehouse leaves you hostage if they underperform.

He also outsourced key roles. His PPC lead is in India, and his demand planner in Romania performed well enough that Chad promoted him to run the whole company on a profit-share commission.

Step 5: Add dynamic pricing (manual first, then AI)

The final and biggest lever was dynamic pricing, which Chad first ran as a giant spreadsheet and then productized as the AI platform Prophecy. Most Amazon brands never change price because it is manual, tedious, and risky, which means the reward for actually doing it well is huge.

The rough math: a $1 price increase on an Amazon listing typically produces a 12% to 14% profit lift when demand holds. On the flip side, lowering price can spur enough velocity to increase absolute profit dollars and improve BSR, giving you a better competitive position on the search page.

Chad’s spreadsheet workflow was daily. Every day his team logged the current price, target price, target margin, BSR, sessions, conversion rate, and two or three competitor prices per SKU, then made small upward or aggressive downward tests on the top 10 products (80/20 rule). Wins got baked into the L10 meeting so PPC, finance, and inventory could adjust in lockstep.

Why pricing and PPC belong in the same equation

Pricing and PPC amplify each other because the ACoS ratio depends on both the ad spend and the price, and most Amazon sellers only optimize one side of that equation. Chad’s example on the show: a $10 lighter with $1 in ad cost has a 10% ACoS, but raising the price to $12 with the same $1 in ad cost drops ACoS to 8.3% and creates room to buy more impressions.

The problem is you cannot do this well by hand. Every price change ripples into velocity, BSR, competitor response, and impression share, and you have to forecast what would have happened at the old price to know whether the change actually helped.

Prophecy’s approach is to run a “hyper learning” phase for a month, making incremental price changes so the model can observe how Amazon and competitors react, then use those signals to predict the optimal price per SKU per day.

Chad’s blunt take on what it takes to win on Amazon in 2023

Chad’s view is that Amazon is a great place to start and a bad place to end, and straight private-label arbitrage (buy from Alibaba, slap on a label, list on Amazon) is no longer sufficient to win. To succeed on Amazon in 2023 you need proprietary product innovation, off-Amazon exclusives that build brand equity, and AI-driven operations across pricing, ad spend, content, and demand planning.

He points to Hoka as the model. Their “hero” or generic shoes live on Amazon for reach and social proof, while the exclusive, elaborate styles live only on the DTC site. Amazon acts as the top of funnel and the brand.com site captures the higher-margin buyer.

He also predicts a rise of what he calls the “branded algorithm,” where product businesses adopt AI the way Nest thermostats do. The product gets smarter the more you use it, which creates a real moat that a factory-direct copycat cannot replicate with the same SKU.

What this means for your Amazon strategy in 2023

If you are selling private-label commodities on Amazon in 2023, use Chad’s five moves as a diagnostic and rip out anything that is not defensible. Run a SKU audit against the aging/velocity/margin thresholds. Rebuild your top listings. Install a weekly meeting where pricing, PPC, and inventory forecasts are discussed together.

Then look hard at what actually makes your product different. If the answer is “nothing,” either invest in proprietary features, launch off-Amazon exclusives, or start planning your exit while multiples are still reasonable.

The window on generic private-label arbitrage keeps narrowing. Chad’s turnaround shows the model can still work, but only with tight operations and a real reason to exist beyond the label on the box.

Frequently asked questions

Is Amazon FBA still worth it in 2023?

Amazon FBA is still worth it in 2023 for sellers with proprietary or differentiated products who can defend margin, but pure private-label arbitrage is losing to factory-direct Chinese sellers with lower cost structures. Total Amazon take rates now exceed 50% of revenue for many sellers, so you need at least 15% to 20% margin at the shelf before fees to survive.

What is dynamic pricing on Amazon?

Dynamic pricing on Amazon is the practice of changing a listing’s price on a regular cadence (often daily) based on competitor prices, velocity, BSR, ad spend, and margin targets, rather than setting a static price and leaving it. Done manually it requires large spreadsheets and daily attention; done with AI tools like Prophecy it can be automated across the catalog.

How much profit lift can a small price change produce?

A $1 price increase on an Amazon listing typically produces a 12% to 14% profit lift when demand holds steady, because the incremental dollar flows straight to the bottom line. The risk is that if the price change hurts BSR or velocity, the profit gain evaporates and can go negative, which is why testing incrementally matters.

How did Chad Rubin cut his SKU count from 550 to about 200?

Chad used three thresholds together: any SKU aged over 6 months in the warehouse, running under 2 to 2.5 units per day in velocity, and delivering under 10% net margin got liquidated or donated. Applying all three cut roughly 75% of inventory and freed up cash, warehouse space, and management attention.

What is an L10 meeting?

An L10 (level 10) meeting is the weekly leadership meeting format from the EOS (Entrepreneurial Operating System) framework. It runs 90 minutes on a fixed cadence, covers a KPI scorecard, headlines, and an issues list, and starts and ends on time so the team stays aligned without meeting sprawl.

Should I still sell on Amazon or focus on DTC?

Both. Chad recommends using Amazon for reach and social proof with hero SKUs while keeping your most differentiated, higher-margin products as DTC-only exclusives. Amazon-only brands are vulnerable to fee increases and copycats; DTC-only brands miss out on the traffic Amazon already commands for commodity searches.

Where can I follow Chad Rubin?

Chad is active on LinkedIn and Twitter, where he shares unfiltered thoughts on Amazon and ecommerce, and you can reach him directly at chad@prophecy.com. His AI pricing company is at profasee.com (spelled the biblical way).

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If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


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In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!