How We Grew Our Online Store In The First Half Of 2014

My wife just closed the books on the first half of 2014 and I’m happy to say that we are on track for another record year. Following a similar theme to last year, my wife and I have been focusing our efforts on further outsourcing our business. Our kids are getting older now and they have tons of activities which now require more and more of my wife’s time. As a result, we have invested some additional capital into a larger office space and we’ve taken on another employee. This now makes for a grand total of 2...

Ultimate Guide To Shipping Via The United States Postal Service USPS

When you first launch your online store, your number one expense is probably going to be shipping. And in the beginning, you’re not going to have the necessary shipping volume to negotiate attractive rates with FedEx or UPS. As a result, the United States Postal Service will likely be your most economical shipping option. While USPS is not the most reliable shipping option out there, their rates are very reasonable and the shipping speeds are relatively quick. I still remember the first time that I set foot inside the post office to ship our initial set of orders. ...

How I Made A Million Dollars By Reading An Article In The Wall Street Journal

This post was written by my good buddy Lars Hundley, one of the most experienced ecommerce entrepreneurs that I know. He runs a bunch of ecommerce stores and today he has an inspiring story to share with us. Maybe you’re thinking about starting your own ecommerce store, but you don’t have any “good ideas.” Today I want to show you how million dollar ideas are everywhere. And I mean that quite literally. Heck, I once got a million dollar idea by reading an article in the Wall Street Journal. Let me explain. It was 2002, still the dark ages of ecommerce. I had...

My Review Of The ConversionXL Conversion Course By Peep Laja

When it comes to increasing sales for your ecommerce store, there are really only 2 ways to proceed. One, you can increase the amount of targeted traffic to your store. Or two, you can increase the conversion rate of your existing visitors. But here’s the thing. Over the past couple of years, increasing the amount of targeted traffic to your website has been both difficult and expensive to do. Google’s search algorithm has been in a complete state of flux. As a result, people have been afraid to do any major search engine optimization for...

How To Launch The Number One Ranked Podcast In iTunes Without A Huge Following

There I stood, hovering behind my computer monitor and nervous as hell as I prepared to hit the “publish” button on my brand new podcast. Here’s the thing. I had already told all my friends that I was starting a podcast. I had already told the readers of my blog that I had something in the works. And I even had a special “podcast” tab in my menu bar which said “coming soon”. There was no going back. And in the back of my mind, I was thinking to myself…. “What if I launch and no one...

My Podcast Is Live And I’m Doing A Big Giveaway

After months and months of preparation, I’m happy to announce that my small business podcast is officially live! The purpose of my podcast is to dispel the common myths associated with starting an online business. By interviewing and revealing the inside stories of other successful entrepreneurs, I want to hammer the point home that it’s possible to start your own business… Without risking a lot of money Without requiring any technical knowledge Without getting any outside funding All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and started their own ventures in order to improve their...

The Moment I Realized How To Achieve Limitless Productivity

Today I wanted to talk about a profound transition that I’ve been making over the past year and a half. In reality, it’s actually not that profound, but it’s a place that has taken me a very long time to reach. When I first started my entrepreneurial journey, I was all about doing everything myself. When I started my online store, I took an off the shelf shopping cart, customized it and coded in new functionality by writing my own plugins. I also designed the store template, learned how to use photoshop, and created a lot of the...

A Behind The Scenes Look At The Redesign Of MyWifeQuitHerJob.com

It’s been almost 4 years since I last changed the look and feel of MyWifeQuitHerJob.com so I knew that a complete website overhaul was long overdue. One of the reasons that I’ve waited so long is because I don’t believe in changing things unless something is broken. And because my blog has been steadily increasing its readership and making more money every single year, I didn’t feel like anything needed to be changed…at least not until this past year. I don’t know exactly what triggered it in me. Perhaps it was because I took a look at my...
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