This is a post written by Sandy, a student in my Create A Profitable Online Store Course. Sandy signed up for my class without knowing anything about website design or how to run an online business.
But despite her lack of experience, she managed to find her niche, source her products, create her website and launch www.GetUnrobed.com in a relatively short amount of time.
After getting to know Sandy this past year, she has become one of my favorite students. Why? It’s because she has a great attitude and she’s always willing to improve herself and try new things.
As I’ve mentioned in previous posts, an entrepreneur’s attitude is the most important aspect of starting any business. So it’s no wonder that her shop has been doing very well. In fact, she was nice enough to reveal some of her sales numbers at the end of her post.
Today, I wanted to talk about an interesting conversation that I had the other day with my good friend Rebecca (not her real name) about income stability. This past year, she was laid off from her job at a private consulting firm.
And it happened so suddenly that she didn’t really see it coming and was left completely unprepared. She didn’t have a backup plan. She didn’t have another job lined up.
And while she had a reasonable amount of savings in her bank account, her lifestyle was calibrated towards a high paying professional salary.
Because she was reluctant to cut back on her expenditures, her first instinct was to look for another job at a different firm but the economy was bad so there were very few jobs available.
Months went by and she still couldn’t find any employment and she eventually got to the point where she even considered …
As part of my online store course, I’ve implemented a rewards system where students can accumulate “points” for participating in various activities in the class.
For example, class members can earn points for attending office hours, posting in the forums or reaching certain milestones with their online shops.
These points can then be redeemed for various prizes depending on the quantity.
One of most useful prizes I offer is the ability to trade in points for a video website critique.
And today, I want to share with you an online store critique that I recently did for Foxy Fly Travel, an online store that sells memory foam travel pillows to the Australian market.
A Special Thanks
First off, I just want to thank Marin and Jess for giving me permission to post this review publicly for my readers. Normally, all video critiques are strictly confidential and only available to members of the class.
And since …
Being in business for yourself opens up a world of opportunities.
You can seize the opportunity to build something that can sustain itself (and you) for a lifetime and even beyond. You can change your life and achieve things that you never thought possible.
But if we take a more pessimistic viewpoint for a moment, being in business for yourself can also be a grueling and largely fruitless endeavor.
Even if you do manage to establish yourself to a point where you can pay the bills, you may find growth beyond that point extremely challenging. And who wants to run a stagnant business in the long term?
With that in mind, in this post I want to focus on what you can do to instigate a new period of growth with an established business. The approach is simple, logical and extremely effective.
The Biggest Mistake Many Entrepreneurs Make
But before I get onto that, I want …
I love teaching my course on how to create a profitable online store because I get to interact with a diverse set of students with varying skill levels and personalities.
Some students pick things up right away and make lightning fast progress. Other students struggle big time and have to inch and claw their way towards forward progress.
Everyone has their own strengths and weaknesses. And after teaching my class for the past several years, I’ve concluded that a student’s chances for success have more to do with their attitude and productivity habits than with their overall skill level.
For example, I’ve had students in the class who have struggled to launch their shops despite being proficient web designers. But on the flip side, I’ve had students with limited computer skills successfully launch their shops within a month or so after signing up.
Here’s the thing. There’s a certain attitude …
For the past year, I’ve been using my online shop to experiment with all of the popular comparison shopping engines and I’m ready to share my results and experiences with you.
Because every shop is different, I just want to emphasize that the results I’ve obtained are for my online wedding linens store only and should not be taken as fact. As a result, your own mileage may vary depending on what you sell and the nature of your customer base.
This post is part 2 of a series that I’ve written that documents my experiences with the various comparison shopping engines(CSE). In case you missed it, here are the links to the previous articles.
How To Use Comparison Shopping Engines To Increase Sales For Your Shop
My Review Of Google Shopping, Amazon Product Ads, And Shopzilla Based On Data From My Shop
Today, I’m going to discuss my experiences with …
Those of you who have followed my blog since the beginning know that I’ve always been torn whether to recommend Shopify to new ecommerce business owners. In general, I’m against any shopping cart that charges a transaction fee as a percentage of your revenue.
I also dislike any cart that nickel and dimes you with fees for small features that should already be included out of the box. But despite the fact that Shopify used to possess both of these characteristics, I still recommended them to a very small subset of my readers.
Why? It’s because I consider Shopify to be the most intuitive and easiest to use fully hosted cart out there and they offer the best looking templates as well. In fact, if they didn’t charge transaction fees, I’d recommended them in a heartbeat.
Well that day has finally come. Recently, Shopify has made a few …
Way back before my wife and I started our online store, we sold pretty heavily on Ebay. In a nutshell, we would import textile goods from Asia, throw up a bunch of auctions and then monitor them closely for sales.
Those of you who have followed me since the beginning also know that I used to run an Craigslist/Ebay arbitrage business that made 4 figures a month at its peak.
Anyways as sales started to increase, I graduated from launching individual auctions to opening up an EBay storefront which did ok for a while, but eventually stagnated in terms of profit growth.
People often ask me whether using EBay is worth the time. And the truth is that EBay is a great place to dip your toes in the water and get used to selling online, but it’s a non-optimal place to make a lot of money in the long run.