How To Start A WordPress Blog On A Shopify Or BigCommerce Store And Should It Be On A Subdomain?

Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic. Here’s the thing. Most people throw up an ecommerce store on Shopify or Big Commerce and pray that the customers will come. But the truth is that getting organic traffic to a brand new ecommerce store can be quite challenging early on. The easiest way to sell your goods is to first build...

My First Keynote, The Future Of Ecommerce, And How I Convinced My Wife To Go Out On A Second Date

People often ask me what keeps me motivated to sell handkerchiefs online. And it’s a fair question to ask because… I’m not particularly into handkerchiefs, linen napkins or linen towels. I don’t use any of my own products on a regular basis and I’m definitely not the target demographic for my store. But here’s the thing. What I sell online doesn’t really matter to me at all. I could be selling fertilizer or manure for all I care, I’d still be excited to do it. For me, the interesting part about running an ecommerce store is the psychological aspect...

Behind The Scenes Of My First Ecommerce Conference – The Sellers Summit

Most of you probably don’t know this, but I’ve always dreamed of giving a keynote speech at a conference. In fact, it’s been on my bucket list for quite some time. But here’s the thing. While I’ve been asked to give speeches at conferences before, no one has ever approached me to give a keynote ever. Not a single person! And a Chinese guy can only handle so much neglect!!! Anyway I got tired of waiting around for someone to ask so I decided to launch my very own conference instead:) Bucket list item crossed off!!! The...

Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online. Here’s the funny thing about friendship and support. If most of your friends work full time day jobs, then most of them will be skeptical of your chances for success. And there...

Why I Finally Quit My Job And 8 Life Lessons I Learned In The Process

For the past 5 years, I’ve been asked the following question over and over again… Steve, why do you still have a day job? Why do you work when your businesses generate so much money? Well several weeks ago, I finally gave notice at my job. Soon, I will no longer be an engineering director of microprocessor design. Soon, I will be giving up a skill that I’ve studied for as long as I can remember. After working at the same company for 17 years, all of a sudden I’m going to have an extra 32-40 hours free...

The Exact Steps I Took To Increase Conversion Rates 42% For My Online Shop

Redesigning my online store website has been on my “to do” list for a very long time, but I could not get myself to pull the trigger because it was never a priority. Here’s the thing. My conversion rate has always been pretty good (>3%). And my online store has been growing in the double digits every year so why rock the boat? But then I attended a mastermind meeting 3 months ago with a bunch of other ecommerce veterans and decided to bring this up during my turn on the “hotseat”. Hey everyone. I’m thinking about doing...

A Peek Into The Glamorous Life Of A Small Business Owner

Everyone knows that starting and running a small business is glamorous. In the past few weeks alone, I’ve read at least a half a dozen stories ranging from “How I made $1027.53 in a single day!” to “How you can work 4 hours a day and be rich with a small business!”. Clearly, these guys are living the good life. What’s funny is that these business owners never mention how glamorous their lifestyle really is. They don’t mention the power, the freedom and the luxury that comes along with owning a small business. On second...

4 Signs You Are Pricing Your Products Too Low And Leaving Money On The Table

Whether you are selling digital products, physical products, conference tickets or sponsorships, your net profit is largely dependent on the prices you set for your customers. But it’s a difficult thing to get right. If you set your prices too low, you won’t make any profit whereas if you set them too high, you’ll drive customers away. Besides not generating as much revenue, setting your prices too low also has the negative effect of attracting more difficult customers. Anyway I don’t have all the answers, but today I’ll do my best to provide you with some insight based...
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