How To Make A 12x Return On Your Ad Spend With Facebook Dynamic Retargeting

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works”. And in that post, I outlined my strategy for making Facebook advertising profitable by sending targeted customers to a content based landing page and collecting emails from my potential customers. I then developed a multi-step email autoresponder sequence that warmed customers up so that when they were finally ready to make a purchase, they would buy from our online store. Now this Facebook advertising strategy works extremely well and I highly recommend that you all give it a try with your own online stores....

Student Story: How Cristin Created A Successful Online Subscription Box For Teachers

This post was written by Cristin, a student in my Create A Profitable Online Store Course. I’m particularly proud of Cristin because she did not give up even though she had to go back to the drawing board several times with her niche. In fact, she completely scrapped her first online store idea after spending a ton of time creating her website. But she kept with it and became my very first student to start a successful subscription box service. Her online store is called Pampered Teacher and she sells gift boxes specifically targeted towards teachers. If you...

Student Story: How Lauren Makes 6 Figures Selling On Amazon And Her 2 Prong Approach To Ecommerce

This post was written by Lauren, a student in my Create A Profitable Online Store Course. One of the basic tenets of my course is to validate your niche or product idea on an established marketplace like Amazon before investing in a full blown shop. And as part of the class, I offer detailed tutorials on how to make your Amazon listings stand out and sell like crazy. Anyway when Lauren launched her first product on Amazon, it took off so fast that she’s on track to make 6 figures from just a single product alone! Needless to...

10 SEO Strategies All Ecommerce Store Owners Should Follow

This post was written by my buddy Neville Medhora. If you don’t remember him, he was a featured guest on episode 3 of my podcast. He’s also a former multiple eCommerce store owner and a world renowned copywriting teacher. Most people don’t know this but he was also my costar in the first Harold and Kumar movie: So without further ado, here’s Neville! From 2001 to 2011 I owned a rave company called HouseOfRave (I sold it in October of 2011 so if it looks weird, don’t blame me)! ┬áBut I did make a good living off it,...

Importing From China – How To Avoid Common Mistakes And Why You Shouldn’t Be Afraid

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country. But the reality is that importing goods from China or any foreign country is not that difficult as long as you are careful and...

A Behind The Scenes Look At How We Launched Our New Apron Product Line

If you’ve been following the status updates for my ecommerce store, you’re probably aware that my wife and I were planning on launching 3 brand new product lines for our online store this year. But thanks to numerous hiccups in the manufacturing process and a major strike at our local port, all of our products were majorly delayed. The good news however, is that nothing got lost in the ocean and our first new product line, vintage and retro aprons, arrived late last month(over 4 months late)! While it sucks that we were expecting these babies back in January, we...

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords. And for the past several years, we have more or less maxxed out our Adwords reach. Even if we were...

Buying A Cheap SSL Certificate Vs A Name Brand Like Verisign Or GeoTrust And Is EV Necessary?

I haven’t had to deal with SSL issues for over 5 years now. When I moved my websites over to dedicated hosting several years ago, I purchased a 5 year certificate from GoDaddy for $10/yr and haven’t had to think about it since. But my SSL certificate expires this year and when I logged in to renew, I was appalled to discover that GoDaddy had jacked up their SSL prices to $70/yr!! Worse yet, all of the awesome coupons found online apply to new customers only. What a rip off! Anyway, there’s pretty much no reason why any...
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