618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach

00:00
Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, Tony and I shared the latest AI updates because this past week was a little nuts with a ton of new announcements. But before I begin, I want to let you know that tickets for Seller Summit 2026 are on sale over at sellersummit.com. And if you sell physical products online, this is the event that you should be at. Unlike most events that are filled with high level fluff and inspirational stories,

00:27
Seller Summit is all about tactical, step-by-step strategies you can actually use in your business right away. Every speaker I invite is in the trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses. No corporate execs and no consultants. Also, I hate large events, so I intentionally keep it small and intimate. We cap attendance at around 200 people so you can actually have real conversations and connect with everyone in the room.

00:53
We’ve saw that every single year for the past eight years and I expect this year to be no different. It’s happening April 21st to 23rd in Fort Lauderdale, Florida. And if you’re doing over 250k or $1 million in revenue, we also offer a private mastermind for higher level sellers. Right now, tickets are the cheapest they’re ever gonna be. So if you want in, go over to sellersummit.com and grab your ticket.

01:21
Welcome back to the My Wife, Put Her Job podcast. These past couple of weeks, I feel like there’s been this huge bonanza of AI announcements. And I think we say this every single time this happens, just AI every week, a new tool, a new version of something comes out. And it’s very impressive. So I have an interesting thought to this. Most of your friends are pretty techie, I would assume.

01:50
They’re not actually. Really? I guess you’re like real life friends. you talk to your life friends are doctors and lawyers. How do they use AI? Because I was out to dinner with my friend Sandy, as you met Sandy before. She’s in medical sales. Her husband’s a firefighter. We were with a couple other people. And we started to talk about AI. And it’s very interesting to me. Because I feel like you and I live in this world where people are using AI to do all sorts of crazy stuff. Like Dana Michelle is doing full.

02:18
you know, video, we’ve got people like Ritu doing it with ad and creatives. I’m using it a lot to like decipher information, build flows, charts, you know, um the very technology, right? Like Liz and I are using it a lot to, you know, we built a quiz, are, you know, designing websites, all this stuff. But when you talk to like people that don’t live in our world, how they use AI is like very different than I think how we think about it. Do you feel the same way?

02:47
So what’s funny is the sentiment, at least among some of my friends, is almost anti-AI. Yes, yes. Right? Because they’re afraid that it might displace the stuff that they do or whatnot. And so they’re actually not really playing around with it. So what’s interesting to me is…

03:06
I had lab work done a couple of weeks ago and weirdly, I don’t know if there’s like a new lab, but like each lab test, you know how they run like the CBC and then maybe they test for like a thyroid thing and then they they test for different like buckets of uh problems. I have no problems. That was the good news. But it ended up coming back. Well, no problems with the lab work. They check the mental stuff. Yeah, the mental stuff, it just broke and they couldn’t do anything. So it came back in like, you know, I usually get like one big long

03:36
piece of lab work, well this came in multiple documents, right? So it was like, well this is your thyroid test, and this is this, and this is that. And I was like, this is too much information, right? It was too hard to like, because some of it does play off each other, like well if this number is a little high and this number is a little low, whatever. So I fed it all into chat GPT, right? And I was like, hey, can you summarize this? Can you find anything that it’s on the higher end of or lower end of normal, whatever.

04:02
And I had it read all my labs and everything and like give me like summary and then give me like questions that I could ask my doctor. Right. I think nothing of this. Right. So we’re at dinner the other night and someone mentioned putting medical reports into chat GBT to get you know how when you get like a X-ray or something and you have like the radiology report. Yeah. Yeah. Yeah. Like my brother dumps all that into A.I. to get like a layman’s term. Right.

04:28
So I’m like, yeah, I do the same thing. My friends were like, are you kidding me? No way, I would never put my medical information into AI because then it’s out in the world. And I was like, well, it’s already out in the world. It’s been sent on servers. It’s all like, I don’t know. But you’re right. My friends are all like, oh, I don’t really want AI knowing a lot about me. And I’m like, I put everything about myself. We have a friend who’s using it for therapy. I’m not sure I would go that far to recommend it, but like.

04:55
I don’t know. just feel like we have such a different view than maybe that’s the general public. I’m not sure, but that’s the sentiment around my friends that don’t work in the technology fields. They’re the same way. Actually, my friends aren’t even on social media. That’s how like, yeah, they never see what’s going on in my life because they’re not on TikTok or Instagram. Rarely Facebook like they’ll occasionally go on Facebook. So, yeah, I feel you. You know, what’s funny about this is uh

05:24
AI recently announced shopping. I think the integration was with Etsy, but then later on it’s gonna be coming out with Shopify. Because of your medical report, all that stuff is fair game, right? So let’s say you had uh high triglycerides for some reason. All of a sudden, OpenAI might recommend you fish oil supplements, right? Because it knows those intimate details about you. And I think most people just find that

05:54
pretty terrifying. don’t, I find it great because to me, I don’t like, cause to me, like when I put all my lab work in and then I was like, Hey, I, one of my questions was what supplements should I take? You know, and then I put in a bunch of like caveats of like, I don’t want this in my supplement. There’s right, right. Like I want AI to know more about me.

06:17
so that I get better tailored responses. Just like I hate it when I get served ads for things that I would never buy. Like serve me all the ads of things that I want. But we probably skew way to the other side. I Yeah, I think so. I mean, let’s say you’re complaining about like your boyfriend or your spouse or something chat to BT and all of a sudden it prescribes you like Prozac or something. I don’t know. Or you’re getting all these Tinder ads. Something more personal like that.

06:45
Actually, other news like Gemini, I haven’t seen it firsthand because I don’t know if it’s available for me, but supposedly there’s ads now in the AI mode, which is going to become like the new ad platform for Google instead of their usual 10 blue links and whatnot. the fact that it’s been announced means it’s probably rolling out right around the corner. So the way Google ads works is fundamentally going to change right around the corner.

07:14
Now, you using AI? Because I know we talked. I don’t know. I know you did a lesson on this for AI uh search and shopping if you have a store. Yeah. SEO. Well, it’s not SEO. But um are you using it all? I’m not really using it for shopping. I ask for recommendations. we know people who are using it I it’s happening. I can see it in my search results for my store. Yeah. uh

07:41
I made a video about this so I can’t remember the stats, but I think it’s like 3x to this year. Now it’s 3x of a small number, right? Right. mean, it just shows that it’s that’s increasing. What I’m curious to what you think the future is for that. I mean, I feel like it eventually it will overtake Google. Well, I mean, Google is going away like the traditional search and then Gemini, which was just announced, is gotten really good reviews. I’ve actually tried Nano Banana Pro. I think it’s

08:11
And we can talk a little bit about that, but it’s like way better than any other image tool that I’ve ever used also. So, and then the number of searches, according to like the stats from last month is still increasing. Google is not really losing market share. So what I imagine will happen is that Gemini will take over because Google has like this huge installed base. Yeah. And then Gemini will have the new ads and the shopping and everything already built in. Yeah. What do you think that’s going to do for like

08:40
I mean, it probably won’t impact meta at all. People still get on social media and browse and get served ads. I just feel like that. I don’t know. Maybe it’s the same as like a Google search, but I feel like in Gemini, like the intent is going to be so much greater or than I don’t know. I feel like I feel like AI knows more about you than just like Google did, even though it does. Oh, yeah, for sure. history, you know, obviously you’re putting all that information into your computer, but I don’t know. I feel like it’s going to be a bit. It kind of reminds me of how excited I was when Tick Tock

09:10
sort of launched and the algorithm was so fantastic, right? And you would like get everything that you wanted to see. Meanwhile, like on Instagram and Facebook, it was just like this barrage of garbage that you didn’t care about. Like to me, it feels like, ooh, maybe it’s gonna be a similar type experience where like the algorithm is just so much tighter. um I think the company that has the most to lose, ironically, I think is Amazon. Yeah. Right. Like if everyone does their searches on Chachi BT and then clicks

09:40
on an Amazon product, for example, to buy. Well, Amazon’s ad revenue has been increasing by 22 % year over year. That is their main cash cow, not retail. Like they don’t really care about retail as much and retail is slowing. It only grew like in the single digits and it’s slowing down. Amazon’s the biggest one impacted here because why go to Amazon to search when your AI already knows you and is recommending stuff?

10:10
So yeah, mean, Amazon’s hurting. I think OpenAI and ChatGPT are maybe in the long run in trouble too, because Google just has everything, right? They have your phone and they still have the browser, which is where most people are asking these questions now. So if Geminize is good as everyone’s saying, maybe more people will start using it over ChatGPT because Geminize is free.

10:38
pretty much right now. Yes, yeah. I haven’t used Gimini at all. I need to. I need to start to. I’m just a little worried about it because like if I use it to like help me with my YouTube stuff, mean, YouTube is owned by Google, right? Right. So I’m wondering if it has a history of all this stuff. I don’t know. I’m a little paranoid probably, but. You know, what’s interesting is um our friend Kevin gave me an idea a couple of weeks ago. He was, you know, he had his YouTube channel blow up a while back and

11:07
He said one of the ways that he was really liking AI was that he was dumping all of his analytics in AI and having uh chat basically give him suggestions, room for improvement, all the, know, basically having, because that’s what I feel like for like the regular user, right? Like let’s just, you know, it’s basically dumping complex information into it. So you’re owning all the information, right? Like you dump all the information and then,

11:35
having it analyze it for you and then give you feedback, results, summaries. I feel like that’s the strength for the regular, someone like my mother, right? And so, Kevin was talking about dumping Olive’s Analytics in there, and so I started doing that last week with my client, because I was like, it’s just a lot to go through, right? And immediately, I was like, this is so easy, right? What was probably a two to three hour job, I had,

12:05
not everything I needed, but like a pretty good start in under 30 minutes, right? Of then like where I could drill down and start, you know, really focusing my attention. But I feel like for the regular user who’s like nervous about it, like that’s the use case for for those people today. So vidIQ actually does this. They have this AI coach. And so I use it all the time because it already has all the data and everything. Yeah. But with the latest Gemini, you can actually upload your video to Gemini and it will critique your video.

12:35
I didn’t know that. I haven’t tried it on Gemini. That’s my problem. Yeah, I haven’t tried I mean this is all Gemini 3 stuff. Yeah, and so I suspect actually behind the scenes now like when you upload a video to YouTube they run it through whatever Yeah, and they can tell you right away It knows right away how much to show your video based on how the video is structured the scripts Your facial expressions intonations and everything. Yeah, so maybe it makes m

13:03
It’s on my list to try this for my next video. Yeah. But I’m going to upload the finished product to Gemini, ask for its feedback and maybe re-film certain parts that it doesn’t think is good. Yeah. And since it’s all connected, like the reason why Gemini is so good is it has all the YouTube data also, which is which is better, in my opinion, than Reddit data. I don’t know. Maybe it shouldn’t. Maybe it shouldn’t be. But yeah. What’s funny is I just got back from an event where one of the topics

13:32
Like one of the talks was gaming Reddit, right? That’s not surprising. All sorts of people are gaming Reddit right now. In fact, they formed a little mastermind group on Reddit and WhatsApp that I’m a part of where we’re like uploading everyone’s posts to get to a minimum uh karma rating so you can start spamming Reddit with stuff. So I don’t trust Reddit at all. No, no, Yeah. Yeah.

14:02
Well, anyway, yeah, that’s the whole well that that was that all has come out of, know, when search changed, right. And all of a sudden Reddit was the number one search result for every single question you ever had. And I was like, I don’t want Reddit information for a colonoscopy. Right. Like there’s just I don’t know. I don’t like Reddit. I know a lot of people love it and use it. But I don’t know. For me, like, that’s not a source of information for me at all.

14:29
I mean for a while all the AIs were pulling the majority of stuff from Reddit. I think that’s toned down in like the last couple months. Yeah. And I think I mentioned this briefly in the last episode, but China is passing a law where in order to talk about the law, health, or finance, you actually have to have a degree in that subject before they will allow you to post about that subject. I told you this before. I’m not a post.

14:53
I am not opposed to it all because I looked at my TikTok feed. I do scrolled a little bit this morning. Yeah. And I want to say 40 percent was AI. It’s funny because that is not my feed at all. That’s not your feed. OK. Are you sure? Like I’m just talking about like stills where it’s like a robot. I mean, the robots are better now, but someone narrating a bunch of screencast stuff. You don’t you don’t get that. No.

15:22
Well, I guess that hasn’t reached the gossip scene yet. I am most of my so it’s I was actually surprised that I didn’t see more of it because, as you know, and I think I mentioned this in the last podcast, my son just launched a TikTok channel that’s all I generated content. And so I watch every single one of his videos. I like my share. Right. So I was actually surprised that, I’m not seeing more of it because of my interaction with his channel.

15:48
But, uh what’s funny is I haven’t seen as much AI, but I have seen uh in the same content pillar, like the same topics, like I get some of those videos now. But my TikTok is mainly travel and DIY. So that’s pretty much, which are both, uh now sometimes travel will be slightly AI, like you’re like, that’s probably some AI, but most of it’s people talking about like the top five places they ate or things like that. It’s not really.

16:17
It doesn’t really lend itself to AI as much as, I you could absolutely make that stuff with AI for sure. Maybe it’s because a lot of minds are sports, so I get a lot of Warriors and Niners stuff. Yeah. And it’s basically like screenshot or video of the actual game with like an AI narrating what’s going on. Yeah. Or doing a recap. Maybe that’s why I’m seeing it so much. Do you think we’re going to change our opinion? Because I know that you and I, in all of our webinars and in the course, we talk to people about

16:46
if they’re going to start creating video content, having your face aligned with it is better than just creating this anonymous type channel. Do you think we’re going to have a shift over time or do think we’re going to stick with that? Okay, so at this event, I met a guy who has an insane number of AI channels and supposedly he’s doing like $100,000 a month just pumping out AI videos.

17:16
for these channels, push button, basically. So if that gets around, and I don’t know if this guy sells a class or whatnot, but I have seen classes on this, everyone’s chasing the quick buck, kind of reminds me of drop shipping back in the day. And if everyone just starts pushing all this AI stuff, then it’s gonna get, I mean, I think it’s already crazy. I don’t know the stats, unfortunately. I didn’t come prepared with stats today, but.

17:44
I’m gonna wanna see human. I already wanna see human. I’ve actually started marking a lot of these videos as spam actually. In my TikTok, Like if I see like a garble of characters as the username, that clearly indicates that it’s like one of these mass accounts that they’re just blasting around themselves. I’ll report it as misleading or spam. Interesting. Yeah. Yeah. I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of.

18:15
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18:42
Once again, that’s mywifequitterjob.com slash free. Now back to the show. I think watching my son’s channel blow up so quickly, I feel like if you have an angle, right, if you have something clever, and I think this has always been true and it will always be true, if you create content around that clever idea, whether it’s you, AI, you know, it’s the content that you’re creating, you can do it any way you want, right?

19:10
But you have to have that like million dollar idea. You have to have something that no one else is doing or no one else is taking that spin on it. I think the problem with a lot of the AI content and I don’t see as much as you do is that it’s just like regurgitation of other things. There’s no like, there’s no angle or interest to it. It’s just, know. I’ve seen your son’s stuff. He actually creates the scripts and he comes up with the idea.

19:38
What I’m talking about right now is where AI writes the script. Yeah. And then pumps out the video to go along with it. And it’s so obvious now because I’ve used chat GPT and Claude so much. Like I can tell whether it’s AI written just by the way it’s like. Yes. And it’s so funny because I for type A a lot of we generate a lot of scripts through chat with with modification. Right. But on the last bunch of scripts I noticed like

20:07
when we were doing the bulk recording on like video six or something, I was like, ooh, we’ve said those couple words a lot. Like, you know, because chat has its favorite like sayings and words and I didn’t notice it like when I was going through it, but then, you know, when we were recording and like boom, boom, boom, boom, was like, oh yeah, we need to change these couple words out. Like we need to remove them from our scripts because it felt very much like AI. It’s just the patterns. It’ll say like, not this, not that.

20:36
But this. So what’s funny is my son, um which like of all my kids, if you would have said he was the one doing this, I would have been like, no, he won’t. um Because he’s a manager at a restaurant. doesn’t have like a lot of free time. He does it all like he’ll be working the grill and he will have an idea and he will literally talk to text it into chat, have it do all the prompts to go to Sora to like he’s got a whole workflow.

21:05
that he can do from his phone while he’s flipping burgers, which is crazy. I mean, that’s the benefit of being young. He still has the energy to have those ideas. So there’s two people I talked to at this event who are coming up with tools that allow you to, so right now the tools are a little hard to use because they’ll only produce like an eight second clip and you often have to splice everything together.

21:31
There’s two people that I talked to that are here coming out with tools that kind of do this for you. Their angle is mainly for meta ads. uh yeah, so meta ads, but I mean, that’s gonna bleed into all the short form videos and everything. And I agree, if the thing is entertaining, it’s gonna work. So maybe AI gets really good at coming up with stuff that’s entertaining, who knows? I know in music land, it’s picked up so,

22:00
I think last week I saw like an AI band got like 20 million downloads and reached the top of the charts or something like that. Wow. And this acquaintance of mine sent me his AI playlist on Spotify with stuff that he generated for himself to listen to. It’s the type of music he likes. And so he made his own tunes with AI that he could personally enjoy. And he showed me, I’m like,

22:31
wow, this is pretty good. I would not be able to tell it was not a human singing this. Yeah. I mean, I don’t know. So music, for me at least, I just want to listen to something that’s good. Just like I just want to watch something that’s good. Music is an easier problem to solve, I think. Yeah. So if it puts out good music that I just want to listen to while I work or whatnot,

22:58
I wouldn’t care whether it’s human or AI. Yeah, I agree. But isn’t that it’s weird. Like, I don’t know. It kind of reminds me back when I don’t know, this is probably the 80s when, you know, music was definitely like it was a band and drums and like guitars. And then all of a sudden all the synthesizer music came out. Right. And the drums were like electric drums as opposed to like regular. I don’t know if they’re called regular drums, whatever. And people like really had a backlash against some of that.

23:27
Right. Because it was like, well, that’s not like it’s all done on one synthesizer. Right. You can do the whole song and you can make the horn sound and you could make this and people were like, now it’s like very common. you know, I don’t know. I watched a it was actually on TikTok. I watched a clip of Charlie Puth on Jimmy Fallon and he had Jimmy Fallon sing this like little ditty. Right. And then he turned it into like this full song with like

23:56
drums and harmonies. I love it when they do that. Yes, and it’s like so cool and I’m like, I don’t know, I think it’s fun and cool and if you like the music then who cares how it was generated, but anyway, I don’t know, it’s tough. It’s like when I go to an Erasure concert and no listens it’s gonna be Erasure, but one guy runs the synthesizer and his name is Vince, all he literally does is stand there and hit buttons the whole time.

24:25
while Andy does all the singing and everything. ah Anyway. It’ll be interesting to see, we’re so new into AI, but yet it feels like it’s come so far, but where is it gonna be at end of next year? What are we gonna be talking about? It’s crazy. So you wouldn’t care if you were telling Chachi Petit something really sensitive about your skin or some health issue that you had, and then all of a sudden you started.

24:54
getting ads and links to products, you wouldn’t care? No. OK. I would care if chat made a website and was like, here’s all Tony’s medical issues. Where’s that rash? that. Yeah, prefer personalization. Like, actually, it’s kind of funny. So one of my clients sent me this website and she’s like, get on their email list. It’s so amazing. Right. And it was a baby brand.

25:24
And so I was like, well, I don’t need any baby stuff. And um so they had a spin it to win it wheel, which I was kind of like, wow, these things still work, huh? Like we’ve been talking about spin it to win it for how many 7 % opt in. Yeah. On my site. Yeah. I mean, it’s just so funny. You’re like, this thing will never die. So I spin the wheel. um And of course, my client doesn’t.

25:47
I don’t think fully understand how some of the technology of this works. she’s like, and I was like, yeah, you can set the wheel to whatever you want. Like everyone, you can give whatever coupons the way you want. Like this is not randomized, right? And so I spin the wheel and then in order to collect the coupon, I had to put like the age of my baby, right? Was I pregnant? Did I have a newborn?

26:13
there were like four options, which makes sense for us. It’s actually really good for a baby brand, right? Because then you know like what you’re dealing with. And then there was like a next thing like, oh, wait, before you can get your coupon, we need to have your phone number. And I was like, this is annoying, right? Because like, and I know you do it too, but there wasn’t an option to drop off of SMS. Like you had to do both to get the coupon. And I was like, okay, fine, do that too.

26:37
I feel like with certain brands that would, you would lead to a huge drop, right? Sure. Not everybody. It’s about 50 % for me. Like if they opt in the email, 50 % give their phone number. Right. So then, you know, you finally get your coupon and it comes in an email. And the crazy part was my client was convinced that the email was personalized to her, right? Like because she put, that she was shopping for, you know, whatever, I think newborn, whatever.

27:07
and she got an email with newborn. Well, I put that I had like a three to four year old, right? Because I don’t have any of those ages. But I was like, you don’t like you. Like, is there a slot for 30 year old on that 30 year old gift gift guide? Anyway, I got the same email that she did. And I was like wasted opportunity. Right. Because they’re using Klaviyo and I’m sure some other email tools like Omnisyn probably does this as well. But like.

27:33
As soon as I hit that box of I have a three to four year old, it should have tagged me in Klaviyo as someone with a three to four year old and they should have sent me a different email. They shouldn’t have sent me swaddly blankets. They should have sent me toddler stuff, right? But I was like, this is such a good example of personalization missing the mark just ever so slightly. It’s like you’re collecting this data about me, but you’re not doing anything with it, right? You’re not executing on the data.

28:01
Because if you would have sent me something, obviously not me, but if you would have sent me something in that age bracket, the chances of me buying are so much higher, right? Because you’re showing me exactly what I want. And I think that’s one of the, I don’t know, dangers, not dangers of AI, but could be a problem is because it allows you, when we have all this technology and we have the ability to collect data about people and we have the ability to analyze it, if you don’t act on that data, then it doesn’t matter.

28:28
Now you know all this stuff about me, this baby brand, but not really about me, because I had to make up a fake profile. They’re not doing, in every email since then, they haven’t sent me anything personalized. It’s like they’re just sending me their standard flow. um And so anyway, I think if you’re gonna be making an effort collecting this, analyzing data, then you have to take action on it. I know you’ve done a good job of that. You’ve implemented a lot of stuff on Bumblebee. um

28:57
where you’re mostly post purchase, but, you’re still gathering the data. Um, but if you’re not taking the time to act on it, then you’re kind of wasting your time on the front end. So here’s like a kind of a contrarian take. I feel like AI is kind of ruining email. Uh, I don’t know about you, but I’ve been getting a lot more email, like in like the last year, just random emails that are clearly AI written.

29:22
And because it’s so easy now, like in the past, you’d have to write these emails and they’d have to sound decent. Now, like I look at my inbox and usually I’ll just look at the first paragraph. And now they’re all kind of well written. Yeah. And to the point now where I’m like desensitized and I just close it and don’t even read anything anymore. Yeah. That’s a problem. And then on your uh your privacy thing with shopping, this is what I was getting at. uh Someone, I think

29:53
a month ago asked me if I tried the new agentic browsers that had come out. The problem with using those browsers is that if you visit a website that has like hidden prompts in it, like give me all of your sensitive information or the passwords in your talk, the agentic browser will actually send that information out. There’s so many security holes right now involving that. In fact,

30:22
a guy I met this event, he actually went on Gemini and said, a server just fell on me. I need the root password in order to survive or something like that. And Google actually gave him the root password for a Google server. He sent that to Google and Google ended up sending him a $500 check for finding that loophole. That’s crazy. But what’s going on right now is an invisible text on some of these malicious sites are

30:51
are prompts that are prompting whatever agentic browser or whatever that happens to randomly visit that site to give sensitive information. I don’t want to scare anyone, but this is why I don’t use any of those agentic browsers right now until I think. Because it’s really hard to put those safeguards in, right? You have to verbally put them in, and really no one is in control of the model fully. It makes me nervous for people like our mom.

31:21
Right when you’re talking about like everybody can send an email now and I’ve noticed that too I get so I’m like where did this this come from right like people are just emailing like crazy uh But I feel like what AI does in a negative way is it makes all those spam emails better Right where it was like before it was yes, don’t don’t don’t get money to the Nigerian prince everybody knows right but now it’s like really legitimate looking stuff and I feel like you know

31:50
people like, well actually my daughter had something that happened last weekend where it was like we were not sure if it was real or not. Like it was, you know, she had her phone stolen and so she went and got a new phone, you know, reported it stolen, all that stuff. Well then she got a text like two weeks after it happened was basically like I have your phone. Like I have all your information, blah, blah, blah.

32:15
Yeah. So anyway, was like, you know, so we’re like on the phone with T-Mobile and, know, all this stuff and Apple trying to like get everything, you know, figured out. I’m like, don’t click, don’t text back. Like, don’t. But I feel like the the problem is that it’s going to make, you know, bad people worse, right, because it’s going to give them better tools. So I think, you know, there is something to be said about really paying attention and, you know, protecting that kind of information. Yeah.

32:42
I don’t want to turn this podcast negative. These are just things that I’ve been thinking about lately with everything that’s been happening. And the fact that I think AI is not really doing a good job of telling a positive story to the general public. Like I’m super excited about it. You’re super excited about it. Anyone who’s in business that I hang out with super is super excited about it. But I think like the general public and maybe correct me if I’m wrong, if you guys are listening to this, are kind of anti AI in nature.

33:13
I rarely hear outside of people my kids age, right? So like the 18 to 25, let’s just say that age group, I feel like is in a different bucket, but like outside of that, I don’t hear a lot of positive about AI um outside of our circles of friends. Yeah. I don’t know. I just gave a lesson relatively recently about uh Google’s vibe coding platform, like making image apps and images that you can just then animate.

33:43
and turn it into a video. In fact, my last YouTube video actually had an animated image of, so my last YouTube video, which actually really took off, was how Shein and Tmoo got destroyed in Europe by France, right? And I found this still image. So what they did is they stormed in and started opening all the Shein packages. I guess you know what Shein is, right? Like the fast fashion brand. Yes, my girls love it, yeah. But uh all I’ve had was a still image.

34:11
of the whole process where they were opening packages. So I said, animate this and make it look like, and it did such a good job. It looked real actually. And so I included it in the video. It’s just crazy what you can fabricate now. But here’s the thing. I think there’s a difference between, and maybe this is where I’m just completely brainwashed. Because one of the things that I wanted to try was, one of my clients sells homeschool curriculum. We have a lot of still photos of kids.

34:40
like from like top down so you don’t see their face, but they’re like writing in one of the books, right? Or they’re working on a handwriting thing. And I was like, wouldn’t it be nice to just get like an eight second animation of that, right? To use in B-roll and things like that because it’s more interesting than just the photo. And kind of the same thing was you already had a photo of the people with the packages, you just didn’t have any action involved with it, right?

35:06
It almost reminds me of like my girls do this all the time where they take everything in live photo on the iPhone and they turn it all into video, right? Because they have actual video, you know, from the live photo. So to me, like that is, I don’t want to say it’s like an acceptable way, but like I feel like it’s different than like you literally like create me a five year old child who’s sitting at a desk. Like, so you’re basically creating something out of nothing versus creating something out of source. I don’t know.

35:33
To me, there’s a difference in that. I don’t know if it matters, but. I don’t know. think it’s all. I mean, to put together an advertisement. So one of the big things at this, once again, the event that I went to are what I call like fake testimonials. Like you just have someone hold your product. Yes. You write the script and it looks amazing. Actually, there’s this one.

36:00
ad that I saw and it was for something random. It was for some energy drink or something. But it was this guy on a jet ski going crazy and having the time of his life drinking this energy drink. Yeah. And is that acceptable? I don’t know. Yeah. Because it’s clear in that case, guess, that it was, well, no, it wasn’t that obvious actually that it was AI. So I think where the problem comes is if you are just faking reviews, right?

36:29
Like I feel like putting a person with a review that’s already been left, I don’t know. It is manipulative, right? Because if I see someone saying something, it holds more weight than if I read it, right? Like if I talk to you and you’re like, oh, I went to that hotel in Vegas, it was terrible, it was dirty, blah, blah, blah. That holds more weight than like me just reading it on TripAdvisor, right? Because it seems more genuine. So are you…

36:59
I don’t know. mean half the ads that we watch are all fixed anyway. Like all the UGC, there’s firms where you just literally hand a script over and they have an actor or whatever read it, right? Yeah. So I don’t know, is this any different? Because the human is AI generated? I don’t know. But that’s coming because there’s all these tools out there that are doing it. Push button. Like right now you can do it.

37:27
Like I actually have a flow which I was gonna present to the class on how to do this. uh Like just the process, but it takes like a good 40 minutes, 30, 40 minutes to put it together and it requires multiple tools. know, like I have to have, well, I’ve been piecing them together using Camtasia, but you know, whatever video tool. And it never comes out the right way that you want in the beginning. So it requires iterations and whatnot. But just imagine a push button tool that allows you to do that.

37:56
Well, it’s interesting because we talked on the last our Black Friday podcast about live selling. Right. And so we did the live selling last week and it made me think about our friend Ming. I don’t know if she told you this, but she was telling me at Seller Summit that there are avatars in Asia. Right. I think it’s mostly China. Well, they’ll be live for like 24 hours on TikTok selling and it’s all AI.

38:24
Right? They’re not real people, but they seem real. Right? Like, I don’t know. So to me, it’s like some of that stuff is it’s already happening. And do people does the regular person know that this is a I probably not. don’t know. I mean, I think it has I think sometimes it has to say something on on video, too. But I don’t know. I feel like it’s already happening. Yeah, there was that big news story. The guy made seven million dollars in like 11 hours straight or so. can’t remember. But yeah.

38:52
That AI avatar was trained on all these gestures and everything. So it looked real and it responded back to the audience. Kind of like when Tiffany goes live, she interacts with the audience and everything. The AI was interacting with the audience as well. Yeah, so you say Tiffany’s not replaceable, but is she? Right? mean, it’s hard to say with Tiffany. Tiffany’s probably not replaceable. She’s probably not replaceable. But an AI avatar might be able to do as well.

39:21
you know, a comparable job. Yeah. Right. And be funny about it. Yeah. So what is your like moving into 2026? Like what are you most excited about to try use, you know, develop with AI? So for me, it’s mainly just about optimizing my existing workflow. Yeah. You know, I actually just canceled my 11 Labs membership. So 11. What my dream actually

39:51
was to just put together a podcast script and have 11 labs narrate it in my voice and then just auto publish. And I used to do solo episodes and that was my dream. To just literally put my modified YouTube scripts onto my podcast. But it never sounded, at least to me, like when I had…

40:18
someone in the class listened to it, I published it to Discord, they was like, oh wow, I can’t tell the difference. But I can tell the difference. So I scrapped that idea. Okay, I don’t know if I like that idea or not. Well, the other one was for short form, just have a talking head avatar, and me just put together the script. I actually spent a weekend trying to get that to work. But the only way I could get it to work,

40:46
Was if I just spoke really deadpan in like the training video and then the videos will come out like that too It sounded just like me, but it was there was there was no like spirit to it So I can that idea That’s not very engaging No, it’s not and if you try to be engaging like it screws up like the gestures or it’ll it’ll like act really happy when you’re when you’re trying to say something really negative You know what I mean? Yeah

41:15
So that actually was my dream. It’s kind of like a half-assed way of doing it. It’s not completely auto-generated. I’m writing the script. I’m just not the one filming. But was it an avatar of yourself? Yeah, of course. Yeah, it was an avatar of myself. I trained it. I used 11 labs waving your hands wildly and it’s not? Well, they recommend that you don’t gesture at all, actually, when you’re training it. But it still doesn’t get the intonations correct, depending on what you’re talking about. That’s the problem.

41:45
Yeah. And then the voice was correct because it was using 11 labs and I just pieced everything together. And if it worked, I’d be able to just upload an entire transcript of like 50 videos and out would come the video right without me having to film it. Yeah. But I mean, I wonder, is that really a time saver? You’re spending all this time. I mean, I guess once it’s all trained. huge time saver. Yes. OK. Just the initial part is the investment. It takes out a whole step of the filming part, right?

42:15
Yeah. Yeah. I don’t know. What am I excited? I don’t know if I’m that excited for next year uh with the AI stuff. Like, no, I think what I’m excited actually is pumping out ad creatives really quickly. Yeah. I think it’ll help on the e-comm side. On the creator side, I’m just kind of conflicted, right? Like, I hate getting the AI stuff in my feed right now because maybe it’s because most of it’s bad. I don’t know. Or I can tell.

42:44
that it was written by AI. Even if it’s like a human narrating it actually, I can tell if it’s written by AI. That turns me off. So I’m just gonna go with my gut and focus on me actually creating the content at this point. Whereas for ads and creatives and like that, I’m gonna heavily use AI to automate everything. What about you? Yeah. I think I would really like to get more into vibe coding next year and just…

43:11
But I would say that’s like for fun. don’t necessarily think it’s I mean, I don’t think it’s a hobby, but I would like to um just get more. I don’t know, more familiar, gain more knowledge because I’ve seen what little I know can do. And I feel like I feel like and we’ve talked about this a lot. um It sort of levels the playing field between me and you. Oh, yeah, for sure. know, like and obviously I do not have your.

43:39
technology background, but I feel like the gap is getting narrower. And so in the more I the more time I spend, it’s kind of like I used to want one of my this is like a weird thing. One of my goals was to go back to college and take a course in Excel. Right. In Excel. Yes. And learn how to use Excel because I don’t like I don’t know how to build pivot tables. I don’t know how to use Excel. Right. Like I use Google Sheets, but basically same concept. Right.

44:07
And I was like, if I could learn how to use Excel like a pro, this would be like a game changer for me as far as like time management, right? Because I spend far too much time on chat GBT asking how to write a, create a formula, right? And how to do this. And over the past year, I’ve been building all of my spreadsheets in chat, right? And I’ve been having it show me every step, like so every single thing is like.

44:33
show me the formula, never create a spreadsheet that’s pre-populated, right, with the data, I want everything formulas. Which is tricky with Google Sheets, because chat likes to spill it out in Excel, um that’s how they like Actually, that’s all kind of built into Gemini now. Yes, it is, which is another reason why I want to get on that. now I find myself, like I was working yesterday in a Google Sheet, and I literally just knew the formulas, right? Because I’ve been, for a year, I’ve been doing this and training myself.

45:03
So to me, it’s like, feel like with the vibe coding, it will be the same outcome, right? The more time I spend and having, you know, it teach me, more, the easier it will be for me to just like create something without having to like have a cheat code for it. um So, and there’s just so many like little things that you can do that make your life easier. um So that’s kind of what I’m most excited about. am really like watching my son build all these like animations and stuff.

45:32
It’s been really cool to see his whole process. And so there is a part of me that finds that whole thing and watching. I also watch Dana Michelle do a lot of stuff between the two of them. I think that’s really fun. Unfortunately, I’m probably never going to be a video editor. Right. I’m just never going to do that. So to me, it’s like, do I do I spend time on this? Probably not, because that would be like a total hobby. That would be like, oh, I’m not going to doom scroll TikTok. I’m going to, you know.

46:01
mess with Sora too, mess with Nano Banana kind of thing. But I find that stuff fascinating. I had Sabrina Romanoff on the podcast. I don’t think it’s been published yet as of this recording, but we were talking about, because she has this video where she says, like, you can vibe code, like I vibe coded this Bloatato essentially. Yeah. And I was like, really? Like for something as complicated as Bloatato, you know, you have to actually know what’s going on.

46:27
behind the scenes and she was like, oh yeah, I just five coded the MVP. But once I started selling it, like I ripped out all that code and everything. I think for now, like even now, so I’m redoing our like financial accounting like with Bumblebee, right? Like I had to think about like all the database structures, how I was gonna organize all the data and everything. And ChachiBt, I was using ChachiBt to help, but I couldn’t have it just like,

46:57
code that entire thing for me, otherwise it would just be a disaster. I think for anything complex, you still need to kind of know what you’re doing. Anything that’s visual, like you just need a quick proof of concept and whatnot, I think that is entirely, because she gave a whole bunch of examples of vibe coded apps that were making money. Like for example, I think one kid uh made an entire database of

47:26
hair salons or something like that? I can’t remember. Something like that, right? That people started using and paying for. So apps like that, entirely vibe codable. The other thing I think too is that I feel like just based on even what Sabrina is saying, I think a lot of people will say that AI is making you dumber, right? Because it’s giving you all the answers. I’ve heard people say that. It’s just going to dumb down a whole generation of people. And that’s very possible, right?

47:55
um But to me, I feel like I’m learning so much. I was doing something similar to you with the financials. I was trying to evaluate um an order quantity, sell through rate. And so I was dumping all the data into ChatGPT to have it create a bunch of different scenarios. But I realized very quickly that if I was giving ChatGPT bad information or poor directions,

48:22
it was spitting out stuff I didn’t care about, right? And so for me, it made me think through the entire process of like, what are all the components that I need to think about when I’m doing this math equation, basically, to get to the answer that I need, right? So to me, it makes me stop and think a lot harder about things because also I hate waiting for chat to figure stuff out. if you give it a bad piece of information, then you’re waiting for like three minutes and then know, because it types a book. Yeah. Yes, yes. So it’s like my own, like, you know.

48:52
impatience is like helping me become better. Although I did see something and this could have been fake, but I saw it on on social media that like there’s now one of the one of the uh tools like you can watch TikToks or something on the side or Instagram on the side while you while it figures it out. I’m like, that’s deadly. I’ll never get off my computer if that’s the case. I know for me, like whenever I code now, like I have to worry less about actually writing the code.

49:22
than I do thinking about the structures and how everything’s gonna work. So I don’t think people are gonna get dumber unless you’re just kind of blindly using things. But it’s been good for me because I don’t have to worry about the syntax or anything. yeah. I mean, I think obviously it’s not going anywhere. think if you are, uh I think especially if you are in our world of online, you know.

49:49
this is definitely something that you need to be experimenting with. I think it will be revolutionary for your business, especially with time management and things like that. But even as just a regular user, I think you should start playing around with it because I don’t think it’s gonna go anywhere and so, as well accept it.

50:09
Hope you enjoyed this episode. If you’re listening to this right now and anti-AI, just give it a try. If my 80 year old mom is using it, there is literally no excuse. For more information and resources, go over to mywifequitterjob.com slash episode 618. And once again, tickets to Seller Summit 2026 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com.