Chandler Bolt on how to self publish a book on Amazon: the 90-day timeline, launch team strategy, free-to-paid pricing ladder and covers that actually sell.
Kevin Williams validates products with a fake sold-out landing page before spending real money, plus patent licensing terms and selling to Costco and Walmart.
Real ecommerce profit margins by business model, growth rates, conversion rates and traffic sources from a survey of 450 stores with a billion in revenue.
Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently…
Sequential Facebook retargeting explained: segment by funnel stage, rotate ad types across days, and why average order value under $30 kills your returns.
Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert…
Casey Gauss on Amazon product research: the sales to review ratio that identifies low competition markets, the go wide strategy and listing optimization rules.
James Clear's content syndication strategy: the cold pitch email that lands a 25% hit rate, how to find editors, and why syndication beats guest posting.
How online arbitrage on Amazon works, the minimum margins and ROI worth accepting, why sales rank misleads, and the brand gating that limits what you can sell.
How to launch a brand with Facebook ads and no audience data: seasoning creative for social proof, discount testing, Messenger cart recovery and attribution.
Why we cap our ecommerce growth at 10-20% a year, how we run a business without scaling headcount, and the timeline you need before any business pays off.
How to find a factory in China, spot trading companies posing as manufacturers, vet suppliers properly, and get a sample made in 10 days instead of 5 months.
Scott Voelker builds a launch email list with 30-day giveaways at 15 cents per subscriber, then uses it to spike sales velocity on new Amazon products.
Ian Schoen built a $4M B2B ecommerce business making valet podiums and portable bars, then sold it. How he priced, sourced, and dominated a boring niche.