Today, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot. What You’ll Learn What’s working in the world of advertising right now Which ad platforms are converting the best depending on what you sell How to set up Google […]
Today I’m happy to have Andreea Matei on the show. Andreea is the creator of Launch Grow Joy where she helps e-commerce businesses get free publicity. She’s helped many shop owners get into Oprah, Vogue, Country Living etc…, and she has personally appeared in more than 200 magazines, newspapers, and TV shows. With the holidays right around the corner, Andreea is going to teach us how to get free press to maximize your Christmas sales. What You’ll Learn Where to find editors for popular magazines How to approach a publisher to get your products included in gift guides How Andreea […]
In this episode, I have my friend Cody Iverson on the show. Cody is the founder of Viscap Media, an ad creative agency that works with influencers to create high converting ads. If you have been having problems with your Facebook Ads, it’s likely because you are using poor quality creatives. In this episode, Cody outlines his exact system for scaling eCommerce brands and the templates he uses to create effective ads. What You’ll Learn Cody’s formula for scaling the creation of direct response video ads and branded content How to leverage influencer marketing to create content for your ads […]
Today I’m happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He’s run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more. In this episode, we discuss the most important aspect to running a successful ad campaign post Apple iOS 14. What You’ll Learn How Jordan got started in advertising and copywriting How to create an effective ad by thinking in terms of angles The most important component to a successful ad campaign that is Apple iOS proof Other […]
Today I’m excited to have Nick Shackleford back on the show. Nick runs Structured.Agency which is a company that specializes in the growth of ecommerce brands and he is a master of paid media. Besides his agency, Nick also runs an event called Geekout which caters towards ecommerce agencies and sellers. Today, we’re going to talk about Facebook Advertising and Nick’s strategies for ads in the face of Apple’s changes. What You’ll Learn Are Facebook ads dead? What to do when you experience a sudden loss in performance for your Facebook Ads How to improve your sale attribution Other Resources […]
I’m thrilled to have Molly Pittman back on the show. Molly was the VP of marketing for Digital Marketer for many years. And she recently became the CEO of Smart Marketer, a teaching company founded by Ezra Firestone. Over the years Molly has spent millions of dollars on paid traffic and recently, she released a brand new book called “Click Happy”. In this episode, we discuss happiness, relationships and running Facebook ads. What You’ll Learn How to avoid burnout What changes Molly made to her lifestyle and why Habits she developed to allow her to succeed How to get inside […]
Today I have my good friend Ilana Wechsler back on the show. Ilana owns Green Arrow Digital where she runs pay per click marketing for ecommerce stores. In this episode, you’ll learn a methodical process for advertising online if you are not quite sure where to start. And even if you are an experienced advertiser, the advice from this episode will be useful. What You’ll Learn How to laser focus your ad targeting How to figure out whether your website is the problem How to piece together the paid traffic puzzle Other Resources And Books Green Arrow Digital Sponsors Postscript.io […]
Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads. He has advertised on Facebook, Instagram, Snapchat, YouTube and TikTok and today, we are going to talk about the best way to scale an ecommerce brand with paid advertising. What You’ll Learn Why David focuses on ecommerce. How to scale your ecommerce brand with ads. David’s specialized approach to scaling an ecommerce brand with ads. Other Resources And Books Hermann […]
Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year. In this episode, I provide a realistic account of my experiences having Sellers Labs run my Amazon Ads this past year. What You’ll Learn When you should use an agency to run your Amazon ads The pros and cons of outsourcing your ads The process Seller Labs uses to onboard their customers […]
Today I’m happy to have Nick Shackelford on the show. Nick runs Structured Social which is a company that specializes in the growth of ecommerce brands. He is a master of paid media, has spent over 85 million on Facebook and pioneered well-known products like the fidget spinner. In this episode, we’re going to discuss how he scales ecommerce brands with paid advertising. What You’ll Learn How Nick got started with advertising How to spend millions of dollars on Facebook ads The difference between a good media buyer and a bad one How to make ads to sell boring mundane […]
Today I’m happy to have Moody Nashawaty on the show. Moody is someone who helped me with my Facebook ads for my ecommerce store a while back. He is the chief strategy officer for MuteSix.com which is a firm that specializes in customer acquisition. They do Facebook ads, Google ads, email marketing, you name it. And they recently sold their company for a large sum of money. Moody is an advertising master and today he’s going to teach us how to create ads that convert for physical products. What You’ll Learn The components of a high converting creative Moody’s process […]
Today I’m thrilled to have Arri Bagah on the show. Arri and I both spoke at the Many Chat Conversations conference this past year. He is the founder of Conversmart which is a company that helps direct to consumer brands generate 6 figures in revenue per month using SMS marketing. In this episode, Arri and I go in depth on the best ways to implement SMS with an ecommerce store. What You’ll Learn Arri’s background story and how he got started with SMS marketing The types of SMS messages that convert The best way to acquire new SMS subscribers Rules […]
Today I’m thrilled to have Natasha Takahashi on the show. Natasha is someone who I met at Social Media Marketing World and she’s an expert when it comes to Facebook Chatbots. She is the chief marketing officer and founder of the School Of Bots and she’s spoken at many industry events like Social Media Marketing World and Traffic & Conversions. In this episode, we’re going to talk about the best way to implement a chat bot on an ecommerce store that sells physical products. What You’ll Learn The best way to get new messenger subscribers Some of the best chatbot […]
Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego. He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising. In this episode, Brett and I talk about combining Amazon PPC with Amazon DSP to grow your Amazon business. What You’ll Learn What is Amazon DSP? What ads can be bought through Amazon DSP How […]
I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue. Not only is he an ecommerce expert but he also serves as an advisor for Armada Skis, Vegas.com and other popular brands. In today’s episode we will talk about what it takes to win in the age on Amazon. What You’ll Learn The largest contributor to BackCountry.com’s growth The best way to build an email list for an ecommerce store […]
Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. Anyway Dennis is the CTO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, teaching them how to manage social campaigns for large enterprise clients. He’s been featured all over the place like The Wall Street Journal, The New York Times and he’s an all around Facebook […]
Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years. In this episode, we’re going to talk about his exact strategies. Enjoy! What You’ll Learn How Kevin manufactures his hair loss products The challenges of […]
Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit. During the event, I really got to know Edward well and I discovered that the man is truly a sponsored products ads fanatic and he lives and breathes it 24/7. So today, I brought Edward on the show to talk about the latest and greatest with Amazon ads. Enjoy the show! What You’ll Learn How to launch a product today with Sponsored Product Ads Advanced […]
Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable. So today we’re going to learn how to run profitable Google Display Network ads. What You’ll Learn Ilana’s background and what led her to create Green Arrow Digital How the Google Display Network […]
Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend. In short, Andrew is a Facebook and Instagram ads expert and we’re going to pick his brain […]
Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn Why Reza founded Shoelace The main difference between sequential and behavorial retargeting Some good metrics to gauge yourself against other sellers Guidelines on ROAS, CTR vs AOV The best converting […]
Today I’m happy to have Steve Weiss on the show. Steve runs MuteSix.com which is a firm that specializes in customer acquisition. They consult with Facebook ads, Google ads, email marketing…you name it and they were ranked number 341 on the Inc 5000 for 2017. Anyway, Steve is a master of running Facebook ads in the context of ecommerce so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn What your average order size needs to be to make Facebook ads work Guidelines for setting up a high converting ad campaign How to pick an audience […]
Today I’m lucky to have Rick Mulready on the show. Rick is someone who I met at Social Media Marketing World while waiting for a gigantic mob of people around Amy Porterfield to dissipate so we could say hello to her. He’s a Facebook ads specialist and helps small business run profitable Facebook campaigns. He’s also runs a popular podcast called the Art of Paid Traffic and a training class called The FB Advantage. Enjoy the show! What You’ll Learn Where to begin when launching a Facebook ad Some guidelines for setting up a a high converting campaign How to choose […]
Today, I’m thrilled to have Brett Curry on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit In San Diego and we hit it off right away. He runs OMG Commerce which is a 7 figure ecommerce agency that has helped over 125 companies with their pay per click advertising. Not only does Brett speak at major ecommerce events across the country but he also writes for a variety of sites like Digital Marketer and Search Engine Journal. He’s also the author of the ultimate guide to Google Shopping published by Shopify […]
Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns. What You’ll Learn Brian’s process for launching an Amazon product. Outdated strategies that should be avoided today. What is AMS […]
Today, I’m thrilled to have Daniel Parker on the show. Daniel is someone who I met at the Ecommerce Fuel Live conference in Savannah, Georgia and he actually taught me a few things that I was not doing with my Google Shopping ads that I promptly fixed as soon as I got home. Daniel runs MyChoiceSoftware.com which is an online store that sells boxed software online. Selling off the shelf software is an incredibly competitive niche but he does extremely well making well over 8 figures last year. Enjoy the show! What You’ll Learn How Daniel got into ecommerce and […]
Today, I’m thrilled to have Austin Brawner back on the show. I met Austin at the Ecommerce Fuel conference 3 years ago and we’ve kept in touch since. In fact, I had Austin on back in episode 65 a long time ago. Austin runs the Ecommerce Influence Podcast and also helps ecommerce companies grow with his site Brand Growth Experts. He’s also the CMO of an ecommerce company called Boom Boom Energy. Austin is a popular speaker on marketing for ecommerce and helped scale a company from 0 – 11 million in 2.5 years with email marketing. Anyway, Austin has […]
Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business. What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises […]
Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures. Anyway, Jessica’s company Gen.video is at the forefront of influencer marketing and we’re going to pick her brain today about the best ways to leverage influencers to promote your […]
Today I’m thrilled to have both Jeff Cohen and Brandon Checketts on the show. Now Jeff has already been on the podcast in episode 120 where we talked about reviews and how to get ranked in Amazon. But today we are blessed to have Brandon Checketts on the show as well. Brandon is actually the founder of Seller Labs and was the original programmer and developer of Feedback Genius and Ignite. What I like about Jeff and Brandon is that they are always on the ball when it comes to Amazon and I wanted them on the show to talk […]
Larry is the founder and CTO of Wordstream and Mobile Monkey which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way. What You’ll Learn How Larry came up with the idea to start Wordstream How to run a brand new PPC […]
Today, I’m thrilled to have Michael Jackness on the show. Mike is someone who I met on a recent ecommerce mastermind trip and after hearing about his successes, I knew that I had to have him on the show. Mike runs a bunch of ecommerce websites which include Icewraps.com, CuttingBoard.com, ColorIt.com. And he also runs his own business blog at EcomCrew.com Anyway Mike is a gold mine of information and what I like about him is that he’s constantly trying new strategies to boost sales. For example, his most recent store ColorIt.com is only 4 months old and is on […]
Today I have Miracle Wanzo on the show. First off, isn’t that the coolest name ever? When I first met her, I had assumed that it was her pen name but nope, her name is really Miracle and she is one of the sweetest, most down to earth person you’ll ever meet. Anyway, I met Miracle at the Ecommerce Fuel Live event in Nashville a few months ago and I’m glad that I did. Miracle runs HipUndies.com where she sells women’s undergarments and lingerie. Now normally, I tend to think that selling clothing or anything that has to do with fashion […]
Adam Kreitman reached out to me randomly 3 years ago via the contact page on my blog and we’ve kept in touch ever since. Adam runs WordsThatClick.com which helps small business owners increase the visibility of their business on the web. What’s cool about Adam is that unlike most larger agencies, Adam focuses a lot of his efforts on small businesses which is directly applicable to the listeners of this podcast. In this episode, Adam will teach us how to run high converting Adwords campaigns for those on a budget. Enjoy! What You’ll Learn How Adam got introduced to Google […]
Eric Siu is a pay per click marketing expert and the CEO of SingleGrain.com, a successful digital marketing agency. Eric first caught my eye when I read his incredible post on YouTube advertising In fact, YouTube advertising is one of the only mediums that I haven’t yet tried so I’m eager to have Eric on the show to talk about what’s working and what’s not in the world of advertising. Enjoy the show! What You’ll Learn How to launch an effective Facebook campaign How to launch a high converting YouTube campaign How much money you should be willing to invest […]
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