Audio

573: Forget Resolutions—Here’s the Secret to Building Habits That Stick

573: Forget Resolutions—Here’s the Secret to Building Habits That Stick

In this episode, Toni and I are tackling a big one: New Year’s resolutions. Every January, millions of people make them, and by February, most of those goals are already abandoned. Why do they fail, and what’s a better way to achieve the life you want?  Here are strategies to actually follow through.

What You’ll Learn

  • Understand why traditional resolutions often fail and how habits can make a real difference in your life
  • Discover simple tricks to make positive changes feel enjoyable, so they stick around for the long haul
  • Get tips on staying motivated and celebrating your progress

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

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Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. In this episode, Tony and I are tackling a big one, New Year’s resolutions. Every January, millions of people make them, and by February, most of those goals are already abandoned. Why do they fail? And what’s a better way to achieve the life you want? In this episode, we’ll explore why New Year’s resolutions don’t work and share smarter, more effective strategies to create habits that stick. But before we begin,

00:29
I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at SellersSummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business

00:58
entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet. I personally hate large events, so the seller’s summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year,

01:26
We also offer an exclusive mastermind experience with other top sellers. The Seller’s Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th. Right now, this is the cheapest the tickets will ever be. So head on over to sellerssummit.com and grab your ticket. Now onto the show.

01:48
Welcome to the My Wife, Quit Her Job podcast. It’s the beginning of the year. Everyone loves to talk about resolutions, but Tony and I are actually anti-resolution. And we’re going to talk about resolutions today and what we do instead of them. Yeah. So I keep seeing, of course, everyone’s posting resolutions and there’s all these like challenges going on. And I’m guilty of the, I’m the, I’m in the challenge trap, right? Like I’ve run challenges many years with my website. Your favorite one, the No Sugar Challenge.

02:18
I didn’t launch it this year. The other one that you love is the wake up earlier challenge. So yes, I do love a good challenge and motivating factor, but I keep seeing in everything that I look at is that most people fail at their resolutions by the second Friday in January. You know what’s funny is my friends, we have this WhatsApp group and they’re just talking about resolutions. And then it comes to my turn. I’m like,

02:48
I’m not changing a thing or like I don’t have any resolutions. They’re like, what? You know, are you are you perfect or something? I was like, no, I just I just don’t believe them. But I do want to clarify that because that does not imply that you’re not going to change or anything. Yes, yes. In fact, actually, I stumbled into bar trivia the other night. Not stumbled, literally. We went to go watch a football game and it was a trivia night as well. And so our our team name was striving for mediocrity. And that’s definitely not not what we’re talking about today.

03:18
But we’re talking more about why getting better on a daily basis or improving on a daily basis beats these big audacious goals that people set at the beginning of the year and most people fail at the goals. And do you know why people fail? I imagine it’s just too much. Their goals are too high, too lofty. They’re like, they can’t be that if they can’t improve that much. They’re terrible people.

03:47
So I don’t know if there’s a scientific reason behind this, but my theory on this is that most people set goals without a strategy to reach them. So speaking of goals and resolutions, I’m really into pink, as you guys know. I’m trying to reach over here. I’m getting away from the mic. someone gave me this notebook. It’s pink with gold. So it’s like my jam. So it says, happy on the front of it.

04:16
I realized over the Christmas break, because we took a break from recording and office hours and things like that, that in order for me to make a small improvement, I needed to do things that motivated me to make the improvement. And one of the things that I realized, and we were joking about this before I started recording, was that I need really pretty things. So I bought pink pencils that write in pencil color, but the actual color of the casing of the pencil is pink.

04:45
So I like pink. like to wear black all the time, but I like pink as far as everything else. And so I was like, you know what? I bought a pink file cabinet. I bought all that. I spent like 110 dollars on Amazon to achieve all of my 2025 goals. Your resolution is to go shopping. Is that? So anyway, I bought this little notebook that’s pink and I thought, you know what? We’re talking about this resolution goal stuff. And there’s things that I definitely want to achieve this year. Right. But like, how do I break it down?

05:13
in a way that I can actually achieve it. one of the things that like, we don’t talk about this on the podcast, but my hormones have been like all out of whack because I’m old. And if this doesn’t apply to you, just stop listening. Yes. So anyway, I’ve been wanting to make some like physical and personal changes, right? Like to get sort of off some of the medication I’ve had to be on and all this stuff. Right. So I was like, I can’t just put like lose 10 pounds.

05:39
Right on, and that’s what people do. I think when they make a resolution is like, want to lose 50 pounds. It’s like, well, great. How are you going to do that? Right. So, and so when I was thinking about like in my little pink notebook, I was like, well, I want to write some of these like personal things that I want to achieve this year. I was like, you know what? I’m not going to put that. I want to lose 10 pounds. I’m going to put that. I want it hit on a 10,000 steps a day. Right. Because especially during the weekdays, I sit on my butt all day long. I have a treadmill. I have a treadmill desk. I have a new one sitting in a box that I need to set up.

06:10
But if I just say lose 10 pounds, I’m never gonna achieve that, right? But if I say I wanna walk 10,000 steps a day minimum, then that’s pretty easy to achieve, right? Because that’s something that you can easily track and you can track your progress. Now, if I hit 10,000 steps every day or an average of that a week, right? And I don’t lose 10 pounds at the end of the year, then that’s okay.

06:36
Right? Because I’ve done the things that I need to do to like hit that goal. Right? Just like thinking about YouTube, because we were talking about that earlier, you know, I would never say like, let’s set a goal of I want 10,000 subscribers on YouTube. Right? Because you really can’t affect that. But what you can say is I’m going to film and edit and release one long form video a week. And we actually had this with one of our students in our class, Melissa, who hit her goal of releasing a long form video every single week for all of 2024.

07:06
Which is amazing. Yeah, absolutely. Yes. there are her videos are about feet, so I can’t watch most of them because I get so grossed out. No, her last one was was didn’t have. Yeah. But so I think that’s why people make these big resolutions and then fail at them, right? Because they get discouraged or like they want to lose 50 pounds and they step on the scale January 28th and they’ve gained half a pound. Right. So like, oh, screw it. Like, I’m not even going to try.

07:31
So I think today let’s talk about ways that you can improve without setting these like big resolutions that probably you won’t achieve anyway. Here’s the other thing I don’t like about resolutions and I’ve done them in the past is that if you hit your goal, let’s say you hit your goal. You’re like, all right, I’m done. Like let’s you lose your 10 pounds. You’re like, okay, I’m done. I lost my 10 pounds. You’re probably gonna gain it back. Yeah, because then you’re like, well, whatever you did to lose the 10 pounds, might,

08:00
stop doing. Like if you’re like, I’m only gonna have, let’s just say you’re in the habit of like having a glass of wine every day, which that’s not me. I’m just using that as an example. And then you’re like, you know what? I’m only gonna have a glass of wine on the weekends, right? Like I’m not gonna drink Monday through Friday. And then like you hit your goal, cause you’re like, maybe you’re doing that for like, you know, you’re sleeping better, whatever. Then you hit that goal of sleeping better. You hit that goal of losing weight. And then you’re like, oh, I guess I’ll just have my Tuesday night beer, right? Like.

08:26
And then you find yourself falling back into that same trap of whatever the behavior was. Yeah. mean, achieving your resolution doesn’t guarantee long-term success of whatever your actual goal is. And in fact, often leads to complacency. That’s just a problem that I have. I don’t know. And I know this always sounds extreme when I say it, but everything that I plan on doing, I feel like I’m going to maintain forever. That’s my mindset.

08:55
And it sounds intimidating, so maybe I shouldn’t even put it that way, you know, if I’m trying to motivate people. I think that’s the way it’s got to be. So. Well, and I think that’s that’s part of the trap that people fall in. Right. Is they set like, you know, they set this huge goal, whether it’s business, personal, like I want to have, let’s just say I want to do, you know, ten thousand dollars every month on my e-commerce store. Well, if you don’t hit it in January or you’re like, let’s just say you you’re at

09:24
you’re at $2,000 a month in January, right? And so your goal is $10,000 a month. Well, if at the end of January, you’ve like just done everything that you know how to do all through the month of January, you’re like, you’re going as hard as you possibly can. And at January 31st, you’re at $3,100, right, a month. So you’re like, I’m nowhere near $10,000. Like it’s very easy to burn out with, you know, having like something like that, right? As opposed to like saying every day I’m gonna do this,

09:53
to help move my business forward or like, you know, every week I’m going to revise one of my email flows, right, to help build my business or I’m going to, every week I’m gonna look at one product listing or one blog post or one video or I’m gonna watch three other videos on YouTube to see what other creators are doing. And I think that’s the big, that’s the first trap that people fall into is they like go all in all hard, like it’s why the gym is packed on like January 5th, right? Like everybody’s at the gym, like,

10:23
And by January 31st, they’re like, I can’t maintain this schedule. I can’t go to the gym every day a week. That’s not realistic. But you could go three days a week. That’s pretty realistic. Or just one day a week in the beginning, whatever is easily doable. So we’re talking about small, consistent changes. So let me give you an example. This is just someone I’ve been working with with Facebook ads recently. And

10:48
The predominant thought with Facebook ads is you got to constantly be putting out creative and all that stuff and it’s overwhelming, right? Yeah. But just set a goal of just refreshing your Facebook creatives once a week. Yeah. Like three creatives a week and just launch a new ad set every week. That is completely doable and you’re still, you know, iterating over your Facebook ads. And then maybe later, once you’re used to that flow, you can go more. Yeah. Some people call it like the compound marketing effect.

11:16
where if you do one or two things consistently over time, you reap the benefits. Just like Melissa with the one video a week, right? She’s going to reap the benefits of that. Having that like slow and steady improvement, you see it with everything. I mean, honestly, like I’ve seen it with my house, right? I bought this house that needed a complete gut. In the first six weeks, we literally nonstop morning to night renovating, right?

11:43
And then it was like, we hit this like massive level of burnout where it’s like, can’t, as soon as the kitchen was done and like we had a place to eat, it was like, I can’t keep this schedule up anymore. And so then we went and like stuff’s been getting done the whole time, but you go through this lull and it’s easy once you get back into the lull to like not want to pick it back up again. Right. So it’s like, if you’re like, I’m going all in on Facebook and you spend like every day doing Facebook stuff for like three or four weeks.

12:09
And one, you don’t see like a huge gain right away. So then you’re just like, you want to give up. But if you just say, hey, I’m going to do make a little improvement every day or every week, you’re much likely to one, be able to keep it up. And then two, you’re much likely to see improvements because you’re not just like throttling inconsistently. And one of my goals this year is to work out five days a week. And that was really easy for me before because I was playing ultimate.

12:36
And you know, there’s a bunch of people that were like, hey, you know, you can’t miss today and whatever. And they pushed me to go. And so I was in great shape, but all those guys are old now. We’re all injured. We can’t play that ultimate game anymore. So I had to find something else because if I had to go run five days a week or whatever, there’s no way that would happen. I just, I just know myself. And I think I mentioned this in the last podcast, there’s this video game, a fitness video game for Nintendo that I just started playing and I can just fire that up any time of day. It’s not.

13:05
too strenuous, although I couldn’t walk for two days after my last session. Did I tell you that? No. I did 200 air squats with no weight or anything. When you do that many reps of something. Anyway, the game makes it fun and it works and I know I can maintain that indefinitely until I finish the game, I guess, then I need to get a new one. Is there an ending to the game or does it just keep going? There is, but it’s like you beat the final boss.

13:33
I’m to sound like such a geek. It’s like a role-playing game for fitness. There’s five other levels so you can play it over over over again. It gets progressively harder. I feel like also with most video games, they’ll probably release another level. Don’t they do that? I don’t play video games so I could be not- They probably will, but I can just go back and play the same thing anyway. I have my whole strategy set out on how to do this.

14:03
Right. So I lift weights and I play tennis. That’s already two days. And then ring fit. That’s the game. It’s called ring fit. I do that twice a week. And then the last day is just going to be pull-ups and natural body weight exercises. Can you video yourself doing the ring fit? just found this. so ridiculous. Okay. This is what’s funny. One of the exercises, there’s like a million exercises, but the ones that I happen to be on right now.

14:27
It’s thigh master. Do you remember? Yes, I love the thigh master. think my sister had one. If anyone were to film me, I would die. Can imagine doing like 150 reps of thigh master? My thighs were killing me. Yeah, I believe it. Just to beat this stupid monster. I’d be like, just kill me. It’s not worth it. But OK, but anyone who who wants to start a business, you can’t just.

14:54
I’m just thinking real examples here of people who sign up for my class. You just can’t go and try to do everything. Instead, you just pick one thing and you bite off something that you can chew and maintain consistency over time. And then you slowly add on to it. I remember when I first started my blog and I was chatting with Rami Tsetiyev, I will teach you to be rich. And at the time I was sending out emails where it was just automated. It just grabbed from your RSS feed and just said. Yes, the RSS feed.

15:24
And he told me that, oh, he handwrites all of his weekly emails and he emails twice a week. And I was like, whoa, I don’t think I can handle writing a blog post and an email every week or two emails, which sounds ridiculous now. Yeah. Well, at the time I was serious. was like, I don’t think I have the brain power to write a full blog post and do that. But I just started out with just one email a week. Yeah. You know, kind of tailored to whatever I was writing.

15:54
And then that felt easy and then I added more onto it. Like today, like there’s a bunch of stuff going on behind the scenes. Yeah. So kind of piggybacking on that, one of the other concepts that I like is basically setting up systems over goals. Yes. So basically, which is basically you’re you’ve been doing this for years where and it’s could be systems, it could be processes, it could be schedule. Like you can kind of call it whatever you want. But basically setting up

16:23
things, putting things in place so that you can achieve the next level. So just like you were saying, I don’t think I can send one email a week. It’s just like, oh, I want to get 10,000 email subscribers. Right. Well, rather than saying that, saying I want to send one one good quality email a week and and I want to find, you know, I was reading something that, you know, find ways to get my email list promoted. Right. Whether it’s working with other content creators or

16:52
doing a collab with another brand. But doing that is much better than saying, I need to get to this number by this date. Because if you’re doing that, you’re not really telling yourself how to get there. You’re just setting some random, and it’s random. We know people with very small email lists that do well, and we know people with huge email lists that make less money. Because it’s like, you’re just getting subscribers for subscribers sake.

17:21
isn’t really that valuable. Well, let’s talk about just even getting to 10,000 subs since you brought it up. You could tell yourself, okay, my goal is to reach 10,000 subs or your goal could be I will produce one YouTube video every single week with a lead magnet embedded within the video and just let it ride. Yeah. And that’s the process. That’s the system. And the goal matters less than what you’ve built up in the system because it will probably happen. Yeah.

17:51
But it’s unpredictable how many people are actually going to subscribe. But the underlying foundation is what’s important. Well, and this is the other thing to think about. When you set up a system, it becomes second nature. So you were just talking about how you were like, I can’t send one email a week. Well, now it would be absurd not to, right? Like it’s such a part of your regular routine that I don’t think you could imagine like removing that.

18:19
Right? It’s like, probably, and also the fact that you’ve been sending one email a week for 15 years or however long it’s been, it doesn’t take you very long. Like that’s the other thing is when you set up a system, all of a sudden it gets a lot easier, right? Like when you, the first YouTube video you make is a huge pain in the butt. The hundredth YouTube video you make is a lot easier. The first script you write is tough. The hundredth is easier. Like everything gets easier. And when it just becomes part of your like habit and routine,

18:47
all of the stress, not all the stress, stuff can still be stressful, but like the unknown is really, it’s minimized, right? Like, perfect example, I logged, I don’t write a lot of blog content, right? Like I write almost none. And so I went in to go fix something the other day and I was like, I don’t even recognize this.

19:10
back end, right? Because like there’s been so many changes that have happened and I’m just not in the back end a whole lot. I’m because I have so much content. I just focus on the promotion side of it, right? Like how do I get the information out? And I go in there I’m like I had to relearn stuff. And so if I was in there every single day, I wouldn’t be relearning anything. It would just be, you know, part of the part of the course. But when you when you’re only making one YouTube video every three months,

19:35
then getting out the teleprompter, setting it up, remembering what program you use, remembering your settings, getting your microphones hooked up becomes a huge pain in the butt. But if it’s something you’re doing every single week, you’re on autopilot when you get it done.

19:50
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free.

20:19
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

20:30
And I have to bring up that AI has just made all this a whole lot easier to create these systems. And I encourage you, if you haven’t fired up Claude.ai or ChatGBT or any of the free ones, like I was actually playing around with Google Gemini the other day. It’s actually pretty good now to the point where if I just started in the beginning with these three, like ChatGBT had, you know, first mover advantage. But if I were to just use all three of them from the start, you know, they’re all just

20:59
kind of all starting to blend together now. The point is, is that a lot of things that you used to do manually can now be automated if you just kind of take the time to learn how to do it. So I gave this example in the last episode where I wanted to launch like hundreds of new products last year for our print business, our custom printing business. And at the time, you know, I was Photoshopping, you know, the image onto our product and then uploading to our site, creating a

21:29
product description and all that stuff. And one of my big wins for last year was just automating all that with AI actually. So now, you know, with the script at the push of a button, it automatically creates a product, AI generates a product description and the title and then automatically uploads it to the website. That’s just an example. Likewise, you know, you can use AI to help you with your emails. We were just talking about email earlier. I think we’re at this age right now where it’s prime for just creating these systems really easily.

21:59
It takes you a little while to probably set up the system, but then once it’s set up, it’s the reason why a lot of these bigger YouTube creators just have a place where they film in their house. They’re not resetting it up every single day or week or however often they’re filming. I think that’s just another way to make things a lot easier and then accomplish whatever goals you have. You just have to find a pace that you can maintain. I remember when I was

22:28
first starting on my channel, I was editing my own videos. And for me, it takes about two hours per five minutes of video, I would say. And I knew that wasn’t sustainable, especially as my kids got older. So, I mean, I guess the system there was to outsource that. But you have to know what your limits are mentally and what you’re capable of. And otherwise, you’re just not gonna be able to maintain that, the willpower, I should say, to go forward.

22:58
Here’s another good example with Bumblebee linens. Back to the print products. Like over the holidays, we had a bunch of these print orders, right? And the way that the printer works is you got to lay all the images out onto this film and then print it out and then, you know, actually hand press all of the stuff onto the lens. Yeah. But the manual process of looking at the web orders, finding the image, laying it out on this film.

23:25
in an efficient way so you’re not wasting the film, which is expensive, takes a lot of time. And if we, there’s no way we would have been able to go through the holidays manually doing all that stuff with our small staff. The system was, now it just pulls everything off. Again, you can code all this stuff with AI or automate all this stuff with AI, but now you push a button, all the stuff gets taken directly from the website, laid out in the film, you just hit the print button, essentially. These are things that you need to just think about

23:55
in terms of what you do, the goal isn’t important, less important than what you have in place to allow yourself to grow. Yeah. I think another benefit of just setting up systems and small changes that you can implement is that it allows you to evaluate them quicker. Let’s just take the 10,000 step example.

24:23
Let’s just say I get to February 15th and like 10,000 steps I’m hitting by 10 a.m. Right, let’s just say have my routine. So then it’s like, okay, maybe I wanna go to 15, right? Maybe I know that I can easily modify my goal, right, to 15 as opposed to, or maybe it’s like, there’s no way in heck I’m getting to 10, right? I can’t work, like, because it took me a good three to four months to get used to working on a treadmill.

24:52
I felt like I was gonna fall off the treadmill all the time. So maybe you’re like, you know what, 10,000 steps is not something that I’m gonna be able to do realistically, but maybe I’m gonna say that I’m gonna set aside an hour a morning just to walk around my neighborhood, whatever it is, right? Like you can readjust it really quickly because you aren’t like trying to readjust in this big audacious like.

25:12
Well, now I don’t want to hit a million dollars. I, I, this is like, can make really small adjustments and realize that like, Hey, this isn’t something that I can continue or this is really easy. I should make it harder on myself. Here’s another example that actually just came to mind. Uh, it was based on a question that a student asked about selling on Amazon and getting reviews. So this, this student launched a new product and they were like, how am going to get to like a hundred reviews or a thousand reviews on this product? It just seems.

25:42
Overwhelming right or even even on their own Shopify store, know how reviews are very important. Yes for social proof How am I gonna get all these reviews? Well, she was like I can I could start by asking friends to get the first couple and that’s great But what’s the long-term strategy? The long-term strategy is to have an email flow in place that automatically asks for these reviews and automatically post them, right? Yeah, so Getting a hundred reviews is less important than what you have in place so that you’ll eventually reach it

26:13
It might not even happen this year, but at least you’ll have this system in place that will just automatically do it so you don’t have to think about it anymore. The key thing here is to not have to think about something. Right. And it’s really easy if you have a system in place, like if you have an automated email system and you’re like, you know what, I’m still not getting reviews, right? Like this is not working. If that’s a system, then you go in and find the breakdown in the system, right? Well, like this one email just doesn’t get opened.

26:38
So like I need to change the title of one email, which is a lot easier than changing your entire strategy of doing something, right? To just say, let me do an A-B test on this one email or let me make a button instead of a text link. Like there’s a lot of small things you can do in process to help you get to that point as opposed to like, oh, I have to revamp everything to meet this goal that I set. This is something that I just recently implemented literally like a few days ago. It turns out,

27:08
And I didn’t realize this was true until I talked to someone. Google business reviews are actually kind of a big deal. So, and what’s confusing about all this is there’s difference. There’s Google product reviews or customer reviews, and there’s Google business reviews, which is completely different. And I was only doing one and not the other. So, you know, I didn’t know. It’s just very confusing. And so I put that email flow in places along with the text based flow to get people to leave reviews.

27:38
and incentivize them. You mentioned earlier, if something’s not working, in this case, the reviews weren’t, the product reviews that I implemented a long time ago were not working as well until I gave people an incentive to actually lead the reviews. Now we give them discounts and gift cards for them to relieve reviews. Well, and that’s the other nice thing about the process side of it is that

27:59
You can always start at point A, but end up at point C, right? You start by not incentivizing them. And for some people, it might work. It might be that you have like a goodwill type product where people are so excited and loyal about the brand. There are brands out there that don’t need to incentivize people to do anything, right? Like they’ll just do it. But there are other brands where like, yeah, yeah, I need to like sweeten the pot a little bit. Let me offer people a gift card or a discount or, you know, free shipping on their next door, whatever it is, right? A sticker, who cares?

28:27
And doing it progressively is nice because you didn’t roll out this, like we’re giving everybody 20 % off and you realize you could have done it with a bookmark or a sticker or 5 % off. So much of this actually, for some reason, when I think about all this stuff with goals, I think about email marketing and Klaviyo specifically, right? There’s all these automated flows and I…

28:51
I apologize if you guys aren’t into e-commerce, this might go over your head, but in Klaviyo there’s all these automated things that you can do. Like if someone starts checkout but doesn’t complete the process, there’s a flow in there that tries to recover that. If someone’s bought for you before but hasn’t bought in a long time, there’s a flow for that. These are all systems that you need to have in place if you’re running an online store or whatever business or whatever goal that you’re trying to achieve.

29:16
So switching gears a little bit because I think this is actually really important and maybe it’s just really important to me, but we get to talk about it because I’m on the podcast. That’s one of the benefits of owning the microphone, right? So one of the things that I think the problem with resolutions are is you’re not managing your energy with a resolution because resolutions tend to be like, I’m at zero and I need to be at 100 tomorrow, right? And most people are not set up to do that.

29:45
on a grand scale, which is why people fail, right? Like if you’ve never been to the gym, showing up at the gym every day or five days a week is like really a lot. Not just like on your body, like your body’s gonna be like, what the heck are you doing to me? But like even like, I don’t know how to work this machine or this is weird or I don’t know anybody here. Like there’s all these things that go into it, right? So I think when you don’t set these huge resolutions and you just work on like these systems and small improvements, you manage your energy so much better.

30:14
One of the things that I realized because I’m a person that’s like I will set huge ideas and like I’m just gonna do this and I will burn myself to the ground trying to do it and that’s my personality. I’ve had to like work on this stuff. One of my energy management things that I said for this year is I was like, know what? One day a month, I’m gonna go stay at a hotel in my town and just be completely away from everybody in my family who I love dearly.

30:44
Because I realized that like, I don’t have any downtime, right? Like my downtime is just a different bucket of people, which is fine. Like obviously most of us have families, we have responsibilities, things like that. But I needed like this like full mental break from like responsibility. And so one of the ways that I was like, when I started thinking about like, how can I achieve sort of this like complete like silence?

31:12
for even like a 12 hour period every month. And I was like, I can just go down the road and check into a hotel and not talk to anybody for 18 hours. And so I did it this weekend. Best thing I’ve done, like I came back on Saturday afternoon, I was like raring to go, I’ve had more energy and literally all I did was sleep in a different bed. With like, but no one wakes, no one waking me up, no one like needing anything, no dogs, right? Like just complete.

31:41
And so I think you have to figure out how you manage your own energy. Not everybody needs to do this, right? This could look a variety of different ways, but for me, I realized that I need one day a month where no one needs me. And that for me is, I think, gonna be enough, but then it allows me to then jump right back into my systems and my processes to get more accomplished throughout the week.

32:09
That reminds me of a lot of my do nothing Fridays or thinking. Yes. Yes. I do. For all of you guys who are new, usually what I do is I take one day out of the week. Usually it’s on Fridays actually to just think about what needs to get done. Like I don’t usually do anything active on those days. I just kind of plan out what’s wrong and what I should be focusing on. And that allows me to just look at the business from a higher level or whatever I need to get done. Actually, it doesn’t have to be business.

32:39
at 50,000 feet because oftentimes if you’re just in your business day to day, you’re just sitting there putting out fires and doing these tasks that need to be done immediately. And if you’re always like that and you’re not looking at the big picture, a lot of times your efforts or your energy, as you put it, is used on activities that won’t necessarily push the needle going forward.

33:05
And I think my problem was I could never get a do nothing Friday because I’m surrounded by needs. Whether it’s people needs, project needs, dog needs. So to me, the only way I could get to the do nothing status was to leave my environment. I’m not that like, I don’t know if we’ve ever talked about this, I cannot go to a coffee shop and work. I already know that. Yes. I would die in a co-working space.

33:33
My problem is I am so invested in everything that’s happening around me. I will, and I don’t talk, don’t talk, you know, I don’t talk to anybody, but I will go to a coffee shop and I will know 16 people’s entire life story by the time I leave. Like I just can’t, like that’s not a, that’s not a disconnect for me. That is an absolute connect. Like I am like so invested. I want to people to quit their jobs and break up with their boyfriends. And like I’m all in, in the Starbucks. I’ve been there for 25 minutes. So.

33:59
For me, realized just like completely not having to talk to anybody was the only solution for me. I don’t know if you remember this story, but once at FinCon, I was like, hey, do you want to just go down? Yes. Like in the lobby or whatever. And the whole time you just look so pissed off. Yes. And I was like, well, why the hell are you down here then? Why did you agree to this? Because I’m a people pleaser. You were so pissed.

34:24
I could just tell him to look in your face. I’m like, what are we doing here? I was working fine. just yes, you were like, I ignored you and oh, I was so awful. Oh, yeah, because I can’t I can’t tune out very well. Yeah, that’s why I like working on airplanes, because that’s because it really like you. You can’t hear any airplane in the coffee shop. I can’t hear anybody on an airplane because I’m deaf in one ear. So like the noise of the airplane, plus my hearing loss is like.

34:52
I don’t hear anything around me, but yes, when I can see people like movement and people talking and you hear a name that you know and you’re like, I’m all in, can’t do it. Yes. Anyway, I just remember that. like, I’m never asking you to do that again. Yes, I know. I can’t. Hats off to you. If you can go to a coffee shop and work, good for you. The background noise is just white noise.

35:18
No, the background noise to me is everybody’s problem. I was in a Chick-fil-A the other day and there was a dad being a jerk to his kid and it was like, don’t want to get shot because I live in Florida, but it was all I could do not to say something. I was just like, I’m so invested in this little problem. That’s not for me. Do what you got to do.

35:44
Once again, I’m very surprised that we could talk for 30 minutes about this or even 40 minutes about this topic. But I would like to just kind of sum it up and maybe whether you agree with me or not. For me, the goal, the overarching goal doesn’t matter as much as the fact that, you know, you’re just constantly improving yourself. I think the goals will happen. might not happen as soon as you would like, but as long as you have a system and a goal in place, it will eventually happen.

36:12
And I think putting a timeframe on anything, especially something that’s not under your control, is just a recipe for failure. Yeah, that’s where I think that’s the biggest thing that I think people should take away from this is we think improvement is very important, right? Self-improvement, business improvement. We want everybody to see growth in their personal lives and in their business. But so often people put their

36:41
put their growth on things that they can’t control. And when you start doing that, you’re destined to be disappointed and you’re destined to fail or quit. And so when you put your growth on things that you and only you can control, you’re basically destined for success, right? If you fail at that, it’s because you did fail. Like you didn’t do the work. If you don’t put up a video a week or you don’t do this, like that’s pretty much on you.

37:08
the most. But know, unless you have some catastrophic thing and we’re obviously not talking about that kind of stuff. But I think just committing to like that 1 % improvement, what you like to say, forward progress, if you can commit to that, then I think you can actually achieve anything that you want to achieve in 2025. And I just want to add, I think that everything that I’ve ever done in business or in life for that matter, whether it be playing sports or whatnot, I’ve had that mentality. I remember when I first started out blogging,

37:36
I was looking at other people just shooting up in the ranks. And I wanted, I used to look for these quick strategies or quick tactics to help me get there. And that just didn’t work for me. So instead I just put my head down, focused on myself and just getting a little bit better and being consistent with everything. And a lot of those people who shot up in the early days of blogging, they’re not doing it anymore. Or same goes with YouTube, right? When I first started, there was other people doing YouTube channels.

38:06
I’m still making videos, however many years later now, and a lot of those peers who started out really strong, they’re no longer making videos, right? So there’s something to be said about being consistent and just lasting the test of time.

38:22
Hope you enjoyed this episode. What are some of the habits that you plan on developing this year? Let us know via email. For more information and resources, go to mywifequitterjob.com slash episode 573. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com.

38:52
And if you’re interested in starting your own e-commerce store, head on over to my wife, quitherjob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right away via email.

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572: Amazon Just Destroyed ALL FBA Sellers – Why You Should Be Worried

572: Amazon Just Destroyed ALL FBA Sellers – Why You Should Be Worried

In this episode, I dive into Amazon’s latest announcement and reveal how they’re totally destroying the profits for FBA sellers.

I’ll break down what’s really going on and why it’s hitting small businesses hard. Anyone selling on Amazon or thinking about selling on Amazon should listen.

What You’ll Learn

  • The Big Amazon Announcement
  • Why It Matters To All Sellers
  • What You Can Do About It

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, I’m pulling back the curtain on what might be Amazon’s most calculated move yet against its own sellers and why their fee freeze announcement for 2025 is just another lie. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit,

00:27
is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet.

00:56
I personally hate large events, so the Seller’s Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past 8 years. If you are an ecommerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller’s Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th.

01:25
Right now, this is the cheapest the tickets will ever be. So head on over to sellersummit.com and grab your ticket. Now onto the show.

01:39
Welcome to the My Wife Quit Her Job podcast. In this episode, I’m diving into Amazon’s latest announcement and how they’re totally destroying the profits for FBA sellers. I’ll break down what’s really going on and why it’s hitting small businesses hard. So what exactly did Amazon just announce? In their own words, they are updating their FBA inventory reimbursement policy to help provide you with greater transparency and more predictability in how reimbursements are calculated for items that are lost or damaged. And this will help drive a more consistent approach that works.

02:09
So first off, I just love how they phrase things to suggest that they’re doing you a favor. What a crock. Here are the guts of the announcement. Effective March 10th, 2025, Amazon will reimburse you based on the product manufacturing costs of the affected inventory instead of the selling price. Now, for those of you who are new to Amazon FBA, let me explain. According to Getita, every year, Amazon sellers lose approximately 1 to 3 % of their annual revenue due to inventory discrepancies.

02:38
including mishandling lost or damaged items. These discrepancies can arise from various issues such as products that incur damage within Amazon’s fulfillment center, discrepancies between the number of units recorded in Amazon’s warehouse and the seller’s records, items that go missing during transit to or from Amazon’s facilities, and when a customer requests a return, gets refunded immediately but doesn’t send back the item. Now, prior to this policy change,

03:04
Amazon will reimburse you the full retail price of your goods. For example, if I sell a handkerchief for $10 and Amazon loses 100 units of my inventory, Amazon will pay me $1,000 even though it only cost me $2 per hanky to manufacture. But with this new change, Amazon will now only reimburse you the manufacturing cost of your goods. Now the real question here is how Amazon determines what the manufacturing cost is. According to Amazon,

03:32
Manufacturing costs is defined as your cost to source a product from a manufacturer, wholesaler, reseller, or produce the item if you are the manufacturer. It excludes costs such as shipping, handling, customs duties, or other costs. And here’s where the language gets super sketchy. To help provide you with greater control and accuracy, you can choose how Amazon determines the manufacturing costs for your products. One, Amazon can provide a manufacturing cost estimate for you.

04:01
This estimate is based on a comprehensive evaluation of comparable products sold by Amazon, by other sellers, and through wholesale channels. Or two, you can provide your manufacturing costs directly and basically give away all your supplier information and financials to Amazon. What also sucks is that your reimbursed amount is just your cost of goods, which does not include shipping, handling, or customs duties, which is actually a huge part of your overall cost of goods. For example, with my store,

04:30
Shipping and customs can make up about 30 % of the cost of the product. So even though my cost of goods is $2 per hanky, Amazon will only reimburse me $1.40 for something that isn’t even my fault. Let’s break down the implications of this new policy change. Even though it’s Amazon’s mistake that they lost your inventory, you now have to take a loss on your inventory because you will not get your shipping costs back. You will not get your import taxes back and you will not get your prep fees back.

05:00
I’ve been selling on Amazon for 10 years now, and I’ve had cases where Amazon literally lost an entire shipment of 500 units. By the way, if you’re tired of Amazon’s abusive policies and want to start your own profitable online store, make sure you sign up for my free six-day e-commerce mini course below, 100 % free, and I guarantee you’ll learn a lot. Now, what’s worse is that this issue hasn’t improved over the years. In fact, it’s only gotten worse. If you ask any Amazon seller who has been using Amazon warehousing and distribution,

05:29
or AWD this year, it has been a total dumpster fire. When Q4 shipments started happening, Amazon’s capacity went through the roof and they simply could not handle the sheer volume of deliveries. So basically, Amazon ran out of warehouse space and they didn’t have the logistics in place to manage pickups and they weren’t getting inventory from AWD into their fulfillment centers on a timely basis. As a result, I have many friends that got totally screwed

05:56
with delayed pickups, canceled pickups, delayed deliveries, stalled inventory, and lost inventory. So bottom line, they couldn’t get their products into Amazon and ended up running out of stock during the biggest shopping season of the year. And now things are about to get worse. Amazon’s new policy essentially shifts all the blame and financial burden for their warehouse mistakes onto sellers. They’ve completely abandoned all responsibility for their own services.

06:23
If this policy had been in place during the AWD debacle, thousands of sellers would have lost a fortune. And to make matters worse, Amazon had the gall to announce a price hike for AWD services starting in 2025. And here’s the kicker. This price hike was announced right after Amazon claimed that they wouldn’t raise fees in 2025. They flat out lied to us. Now they’re charging more for a service that’s been an absolute disaster this holiday season.

06:50
while taking zero accountability for their failures. Now you might be thinking to yourself, at least Amazon will still reimburse you for the cost of your goods, right? But here’s the problem. How does Amazon determine your true manufacturing costs? I’ll bet you a million bucks that Amazon’s estimate will be less than what you actually pay for your products. And don’t forget, Amazon won’t reimburse you for transportation, logistics, or import duties either. If you want an accurate reimbursement,

07:17
Your only option is to submit the actual invoices for your inventory to Amazon, which basically means telling Amazon who your suppliers are and your financials. Now over the years, I’ve had so many friends that have had their product knocked off by Amazon’s own private label brands. Take one friend of mine, for example. She was making hundreds of thousand dollars per year selling Emu oil on Amazon, but then Amazon launched their own private label version of her product at 30 % cheaper. If that wasn’t bad enough, Amazon had the audacity

07:47
to advertise their own branded emu oil directly on her product listing. And the result, her sales tanked overnight, all because Amazon decided to compete directly against her. One of my close friends, Mike Jackness, used to sell gel packs on Amazon, and he was making millions of dollars per year. But then Amazon decided to knock off his product, charge 30 % less, and even copied his packaging and photo layouts. Now, do you see why handing over your supplier and cost of goods information to Amazon is a recipe for disaster?

08:17
With this data, Amazon can easily undercut you. They can go straight to your manufacturer, negotiate a better deal than you ever could, and use their sales data and clout to knock you off entirely. And let’s not forget the hassle of actually providing this information to Amazon. Dealing with Amazon customer support is already a nightmare. Every time I’ve had to contact them, I feel like banging my head against a table. You’re always stuck with reps and foreign call centers who give canned responses that never solve your issue.

08:47
Now imagine having to deal with that level of incompetence for every single one of your products. It’s a massive time suck, total headache, and just not worth it. Now let’s take a step back and look at this new policy from 50,000 feet. Amazon already controls the entire shipping and logistics process, giving them complete authority over your products from the moment they enter their system. By refusing to compensate sellers for loss or mishandled inventory, they’ve created a serious conflict of interest. Think about it.

09:16
If Amazon loses 10,000 units of your product, what is stopping them from turning around and selling those same items as their own? They wouldn’t have to pay import costs or taxes on those products and no one would be the wiser. Now you might think that sounds far-fetched, but in my 10 years of selling on Amazon, I’ve seen it all. I’ve had my products shipped under the wrong listing and I’ve had customers order from us only to receive products we don’t even sell. Just this Christmas, someone returned what was supposed to be our linen towels

09:45
and we got shipped back a weighted vest instead. And it gets even crazier. I’ve had hundreds of units that Amazon claimed were lost, suddenly reappear for sale on my own listing, but from other sellers. This level of mismanagement and lack of accountability is exactly why this new policy is so dangerous for sellers. Amazon holds all the power and when things go wrong, you’re the one left to pick up the pieces. Just think about it. There is absolutely nothing stopping Amazon.

10:13
from mysteriously losing your inventory and then turning it around to sell it under your own listing at a lower price, winning the buy box in the process. This isn’t just a hypothetical. It’s happened before and it will happen again. But now with this new policy, Amazon stands to profit from these mistakes, creating a dangerous incentive to do a bad job. The harsh reality is that it’s in Amazon’s best interest to lose your inventory now. When they control every part of the process and face zero accountability,

10:43
It is a recipe for disaster and sellers are the ones who pay the price. And here’s the thing, things were already bad. Amazon’s advertising costs have been skyrocketing, increasing by 20 % year over year. They penalize you with excessive FBA fees if you have too much inventory in stock. But if you have too little inventory, you’re also hit with more fees. This year, they added an inbound placement fee, charging you on a per unit basis just for the privilege of letting your products into their warehouses.

11:12
Oh, but don’t worry. You can avoid this fee by using Amazon’s warehouse and distribution service, which has been a complete disaster for sellers, mismanaged, unreliable, and downright horrific. Do you see the pattern here? Amazon keeps stacking the deck against sellers, making it harder and more expensive to succeed on their platform. Amazon controls everything, and every single policy change is designed to extract more money from sellers while offering less in return.

11:40
Meanwhile, their Amazon Prime service for shoppers has gone downhill too. This holiday season, I’ve only received about 50 % of my orders within the promised delivery window. And as for sellers, Amazon promised no new FBA fees for 2025, but now it’s clear why. The financial impact of this inventory reimbursement policy change will easily outweigh years worth of FBA fee hikes. Amazon’s playing the long game, and unfortunately, it’s at our expense. Right now,

12:10
Amazon sellers are being squeezed from every direction. Direct from China marketplaces like Tmoo and Shien are cutting out the middlemen, selling directly to US shoppers at rock bottom prices without paying taxes or import duties. To make matters worse, Amazon has doubled down on the competition by launching its own Tmoo-style dropshipping service, Amazon Haul, which directly undercuts their own FBA sellers. At the same time, Amazon keeps increasing fees for sellers

12:37
while reducing the quality of service for shoppers. And now with this new policy, they’re passing the cost of inventory losses directly to sellers. The sentiment in the Amazon seller community is clear. Amazon is no longer the land of opportunity it once was. Sellers feel the company is abusing its monopoly power and this inventory reimbursement change could very well be the last straw. Many top sellers are already scaling back their reliance on the platform. And with this new policy and the potential for abuse,

13:06
It’s likely that only high margin sellers will be able to survive in the long run.

13:13
Hope you enjoyed this episode. If you’re worried about these new Amazon fees, you should be. For more information and resources, go to mywifequitterjob.com slash episode 572. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event, go to sellersummit.com. And if you’re interested in starting your own e-commerce store,

13:42
head on over to mywifequitherjob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right away via email.

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If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

571: 2024’s Biggest Winners and Losers: Who Crushed It and Who Crashed?

571: 2024’s Biggest Winners and Losers: Who Crushed It and Who Crashed?

Today, Toni and I are doing our first annual awards episode! From the Best Investment of the Year to the Coolest Moment of the Year, we’ll celebrate the wins, laugh at the losses, and reflect on the lessons that shaped the past 12 months.

Stick around as we crown the Biggest Winner, call out the Biggest Loser, and share the life hacks, personal changes, and standout products that defined the year!

What You’ll Learn

  • Discover our best investments of the year.
  • Find out who the biggest winners and losers were for 2024.
  • Get the scoop on the trends that shaped 2024 and what they mean for the future!

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, Tony and I are doing our first annual awards episode from the best investment of the year to the coolest moment of the year. We’ll celebrate the wins, laugh at the losses and reflect on the lessons that shaped the past 12 months. Stick around as we crown the biggest winner, call out the biggest loser and share the life hacks, personal changes and standout products that define the year. But before we begin, I wanted to let you know that tickets are now on sale.

00:29
Seller Summit 2025 over at SellersSummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business

00:57
entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet. I personally hate large events, so the seller’s summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year,

01:24
We also offer an exclusive mastermind experience with other top sellers. The Seller Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th. Right now, this is the cheapest the tickets will ever be. So head on over to sellersummit.com and grab your ticket. Now onto the show.

01:47
Welcome back to the My Wife, Quit Her Job podcast. It is 2025. And what we’re going to do today is we are going to reflect on 2024 and do, guess, our first annual awards show, so to speak. I got this idea from another podcast. I thought it was pretty cool. And both Tony and I, we all have our own spin on things. So ready to rock,

02:12
I’m actually curious to see how far apart our answers are going to be. I know. know. Because we’re totally different. I am very curious also. Yeah. OK. So the first award is best investment that you’ve made of the year. It can be a product. It could be a stock. could be anything that you want. Yeah. This one panicked me because I’m not a

02:37
I’m like a dump my money into fidelity, not pay attention. And when I hear the word investment, I immediately think like, money, right? It can be a product that really helped you out too. Yeah. Right. So I would say like just financial wise, because I’m not like a fine, I’m a good at saving money. I’m not, don’t ever follow me for investment advice. But one simple thing that I realized that I didn’t take advantage of early enough last year was just the high yield savings accounts. Like the numbers are still pretty good, right? Like they’re not as good as they were last year, but

03:07
I do think moving some money, because I’m the type of person that would just have your money sitting checking account. just taking advantage of that was a really good investment. And then the other investments that I actually think was just investing in like personal growth. So whether it was just taking more time to like subscribe to podcasts or, you know, buying a better pair of like walking shoes.

03:30
I think anything that I did last year in the personal growth space, I saw the best return on investment. Actually, I don’t want to get ahead of myself, but it’s something that’s very important for me in 2025. Okay. I had a couple of answers for this and I wasn’t sure where you were going to go with it. My first stock investment best of the year was Nvidia. I’ve owned that stock for a decade now because I used to game a lot. Yes, yes. I was always bullish on that company.

04:00
it just blew up like this. mean, not just this year, but the past couple of years. And then I was using Highbeam, which was really good, which is this bank for e-commerce stores where you get really insane yields because the interest rate is so high. Yeah. And what’s great about this company actually is you know how money comes and goes when you’re running a business, right? Right. A lot of times you’re paying for expenses and stuff and it’s sitting in a checking account that’s not yielding. Yep.

04:30
Well, by using like a high beam account, for example, the money comes and goes and even the checking earns interest. But you can put it into this high yield savings where it instantly like instantly at the snap of a finger, it’ll start earning, you know, as high as four and a half percent. Now it’s gotten lower because the rates have been cut, but it’s just a great easy way to to just make money on the money that you’re making.

04:54
Yeah, and that’s kind of going back to what I was saying is there are a lot of opportunities out there still where you can do that even on a personal account. think actually Capital One has something similar for personal accounts and check all fact check me please. Just because I was researching this this week just for personal reasons because I like to have money sitting in my checking account for whatever, know, like today I’m taking a car to the.

05:17
To the repair shop because someone got into an accident, know It’s like you have this money sitting for emergencies, but it’s nice to see that money earning a little bit of extra money Yeah, actually what sets the high beam apart though, and this is not a commercial high beam. They’re not spot-seeming I’ve just been very happy is that you can write checks you can wire out of it You can credit cards out of it essentially make it your real bank. Yeah Okay, what’s the worst this one? I really struggled with

05:45
Okay, this one’s easy for me. That stupid BMW. Oh, yes. so I had just gotten done paying about $2,500 to fix the thing. Because it was at that age where stuff starts breaking. And then all of a sudden I have catastrophic engine failure. I actually haven’t told the story on the podcast, so just give me 30 seconds to just crash BMW real quick. once, so the engine failed. I think the timing chain had failed.

06:13
And I reached out to BMW and I was like, hey, you know, it’s only got 50,000 miles on this car. What’s going on? And they didn’t tell me anything. They weren’t willing to do anything. And then I just did some research and I found out there was a lawsuit on my exact car. And when I thought I had the smoking gun at that point, so I went back to them, I said, hey, you guys lost this lawsuit. You should fix my car. Why didn’t you tell me? Why didn’t you issue a recall if you knew this was going to fail?

06:41
if you knew that my car was a ticking time bomb. And they said, Oh, you know, when you lose a lawsuit, or when there’s a settlement lawsuit, we’re not required by law to tell people. And I was thinking to myself, wow, my son was in my car at the time. And if it broke down on the freeway, could have been really dangerous. And that answer of they’re not obligated just really pissed me off. So anyways, worst investment of all time for me, worst investment of the year to

07:09
All that money I spent into it and it just died. And BMW is a rotten, horrible company. I hope they go down and they’re hurting. I This is also not sponsored by one of their competitors. This isn’t sponsored by Toyota. Okay. What is your worst investment? I didn’t have a bad investment this year. Thankfully. I have had many bad investments over time, but this year I somehow managed to avoid because I didn’t really, I bought one thing this year and we’ll talk about this in a minute.

07:38
But I started thinking about this like, okay, what do I think are really bad investments from last year? And just based on, and this is terrible, I get most of my news from TikTok, but I think if you purchased real estate without, if you just bought something, you probably paid too much money in 2024. Also, I think if you have a car loan and you got a car loan in 2024, it was a horrible investment. Interest rates are sky high, car prices are nuts. There’s supposed to be a major auto crash coming.

08:08
And those are like, did buy real estate last year, but that’s, there’s a nuance to that. But I almost bought a car last year and I’m so glad that I didn’t. feel like I, cause you know, I was like on the fence for like six months about buying a car. And I didn’t do it because I, I often feel that making, staying put is better than making a decision sometimes for something. And I just felt like, especially with cars, the price is so volatile right now that it was not worth.

08:34
even though I would get more for my car if I decided to trade it in or something like that, it just wasn’t worth the risk. So that is the worst investment that I guess I avoided in 2024 was I did not buy a car. Well, I had to buy a car in 2024. Yes, did. Junk broke. Yes. But on the real estate front, actually, I consider it the best investment. We did move my mom out to my neighborhood. So she’s literally like six streets down. And that’s the best investment just for me personally, because I get this fear all the time.

09:03
Yeah, like literally almost every day. I think if you didn’t have to buy real estate in 2024, you could have could have made because pricing was prices were so high at the beginning of the year. And ironically, that house is already up 20 percent. And that crazy. Yes. But you live in you live in a different area than I know. OK, next topic is the biggest personal loss of the year. I’ll let you go first, because mine’s going to be a little long winded. OK.

09:32
I do not have one at all, thank goodness, because I have had some massive personal losses over the past four or five years. I needed a break from loss and I got one, thank goodness. I know it’s not true for everybody, but I am very thankful that I didn’t really have a personal loss in 2024. I think for you, just like in the last couple of years, I feel like your life has profoundly changed for the better. Yes, yes, for sure.

10:00
because there was many, many decades of misery. Yes. I was looking at that question last night and I was thinking about it and I was like, I’m really happy that I didn’t have one because I feel like I’ve been hit from all sides year after year after year. It was really nice to not have that for 2024. For me too, actually, I was really good.

10:29
And technically, this didn’t happen in 2024. Yes. But my house just got broken into three, three days ago. I don’t know. It feels like it happened again. But it wasn’t a personal loss financially. I mean, they ransacked the house, took a bunch of stuff and like the house is disaster. They broke windows and everything’s in disarray. But it wasn’t like the financial loss. It was it was more the mental security loss. Yeah. Because, you know,

10:59
My wife is visibly was visibly distraught. The kids were distraught. They’re worried. I had this big gaping hole still in my in the back of my house where the sliding glass door and in the other windows that they broke. Because for some reason they had to break multiple windows to get in. And now, like I’ve been looking at alarm systems and beefing up security. And this is just not where I want to put my mental energy. And now we’re setting the alarm.

11:30
Even when we’re in the house at night. Yeah, that’s hard. It’s hard to not feel safe outside to even do run a quick errand. We set the alarm and then we forget like in the past couple of days, we’ve forgotten that we have it set and then we open the door and the alarm. Yeah, I don’t know. It’s just a huge personal loss. I think it’s because if you think about your house is supposed to be sort of your safe space.

11:55
and now it doesn’t feel that way. And then on top of that, I feel like most of us start off the new year with like this sort of refreshed energy of like, oh, I’m gonna get to all these things. And you started off the new year with like crap. I’ve got all this extra, like you can’t even get into work yet because you’re still dealing with the aftermath. So it almost is like a double whammy, right? Like the pain of like having to take care of all this stuff plus the like feeling of like being violated. And then on top of that, you’re like, hey, I was.

12:23
Roarin’ 2025 and now it’s like screeching halt. Yeah, I mean, we didn’t exactly roar into 2025 anyway. I was giving you some credit where you didn’t deserve it, but it was the worst 2024 Christmas break ever. I know. Also, not to go into too many details, like at our Christmas Eve Christmas party, Jen’s cousin’s dog passed away and then Jen’s uncle passed away.

12:53
It was just terrible. Yeah. So those are my biggest losses for the year. And maybe we should just skip on to the more positive awards of this episode. OK. Yeah. What was your biggest win? Let’s get you some positives. you want? OK. My biggest win was writing the script to automate the creation of new print products for our store. So one of the strategies now that e-commerce is changing and whatnot,

13:22
is we’re focusing more on printed custom printed products because the margins are super high. The problem is, like whenever I want to make a custom printed product before I’d have to take the image, Photoshop it on a product. Actually before that we were taking pictures of products, but now it’s like Photoshopped on, then we got to write a product description, upload it and all that stuff. It takes a lot of time. So I just took some time to write a script thanks to Chachi BT and it automatically Photoshop’s the image on

13:52
the three products that we’re printing on automatically uses AI to create a product description or product title, uploads it, and all I have to do is just kind of massage it before the product goes live. And the goal here is to target every single special occasion known to man and have print products for those occasions. And this is kind of like taking a page out of the Hallmark book because Hallmark made up all these holidays and that’s how they thrived. You’re capitalizing on the Hallmark.

14:21
Yes. I feel like my business last year was just a little bit on autopilot. I had a lot of just personal stuff that I was dealing with. My biggest win of the year goes back to the best and worst investments was that I sold my house. I had someone say to me the other day, oh, you got lucky selling your house. I was like, no, I didn’t. I studied the market for six years. Did it crash? I don’t know the market in Florida.

14:49
So now it’s it went from a seller’s market to a buyer’s market literally overnight. Really? Yes. And I think for a lot of reasons, right? Too much inventory, high interest rates to the point where like sellers are giving concessions, all sorts of things. And I had been I knew that I wanted to sell my house at some point because it was big and very it was like just expensive to operate. Right. The payment was super low thanks to 2020, 20, 20 interest rates. But just the operating cost of the house was something that I didn’t want to

15:19
continue to like incur. And so I had been watching this for years, right? Like just the market where, especially specifically to my area, right? Like my county, my zip code, things like that. And so I feel like I sold at the absolute top of the market, which one made me a good amount of money that I could put into another house, which is why, you know, if you sell a house, usually have to buy something else to live in unless you’re gonna go RV it for a year or two, which is not me.

15:49
So I felt like that was my biggest win. Just being really in tune to what was going on and basically, I mean, you know, because like one day I woke up and I was like, I got to sell, I got to sell in a month. And I was like, I mean, yeah. And it was a house that I bought for the purpose of renovating and eventually selling. But like I had a lot of renovation products that were like projects that were like half done or three courses done or nine eights done or whatever, eight, ninths. So

16:18
Like getting it ready. I mean, we turned it around in about six weeks and sold it. It was nuts. I remember that. Yes. It was crazy. Yeah. Which was part of the reason for like my business kind of having to be on autopilot too, because then I bought a house and once again, it’s another renovation project. So, you know, I’ve been living in a half renovated house for the past four months, which is not not definitely not going to be the coolest moment of my year. It’s not going to make that. How you live like that, because you have so many people in that house. But I guess you’re used to it. Your family’s used to it.

16:48
There’s certain, I mean, that’s a whole other podcast, right? There’s certain things you got to take care of and certain things you can live with. Although there’s definitely some things now that are grading on me. Like I still don’t have a bathroom and that’s super annoying. But yeah, so, but I, that’s definitely the biggest win for me financially and personally. Mainly, know, financially, obviously I made a lot of money selling that house, but then also personally, like, it’s kind of like when I, we talked about when I had my Audi.

17:14
and I loved that car so much. That was just my favorite car I’ve ever owned. The stress of owning that car is like the BMW. It breaks down and you’re out 2,500 bucks when you sneeze. You need brakes, $2,500. You need tires, $2,500. European cars are not inexpensive to maintain when you don’t live in Europe. That house started to feel like the car.

17:41
Like, oh, this is broken. Oh, I need to fix an AC unit. Oh, that’s $50,000. It got to be like, I dreaded, oh, what’s going to break next? Because it’s going to be this big expense. So that was a big stress reliever for me, just cutting out the expenses as well as just the financial wind.

18:04
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be obtained at mywifequitterjob.com slash free.

18:33
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

18:44
This just reminded me like when our house got broken into, I had just sold the BMW, the broken BMW for a thousand dollars. So I just happened to have a thousand dollars lying around in cash in the house and they found it. Anyway, just pour salt in your wounds for that car. I I was wondering if it was an inside job, but the guy who bought it was actually our neighbor’s friend. I doubt you. Yeah, probably not stealing his money back. So yeah, my biggest one had to do with the business. My other biggest win, you know, just

19:13
in general was we got my mom’s house at a really good rate. And it just so happened, like it doesn’t usually rain that much here in California, but that week during the open house, it had rained and I think there was some other disaster or something. So people didn’t really attend the open house. And I think the agent screwed up on the pricing too, because they, set it really high initially and then they cut it by like $500,000.

19:43
Which I people listening to this like, oh my God, how much is this house? They just way overpriced it. Yeah. And so that drove a lot of people away from it. They’re like, oh, what’s wrong with it? What’s wrong with it? So we I think we got it at really good price. And then, of course, the win is my mom is right down the street, too. Yes. Big win. Yeah. OK, what about the coolest moment of the year? Moment. I have a couple, so I’ll let you go first. This one was really hard for me, too, because I feel like I always have really cool moments. Well, I really.

20:13
Don’t you think I do? I think I get to do cool stuff all the time. Yeah, I guess that’s that’s the positive way. But there’s nothing that stood out. Yeah. No, no, no. I it was hard for me to like narrow down because I feel like, you know, there’s always really cool things. I would say hands down and we have to go back a full 365 days. Last New Year’s Eve, I was in Budapest. Oh, yeah. Which is my one probably my favorite city.

20:38
and then went skiing in Austria for my birthday. And that is something that if you would have told 30-year-old me that I would be doing that, I would have thought you were crazy. And so just realizing that I have had a lot of really cool moments like that in my life, and that one definitely topped the chart. The other one happened just last month, and of course, it’s another travel moment, but being in Denmark during Christmas time and

21:06
kind of happening on an outdoor cafe that had heaters and heated seats and blankets that you could wrap yourself in and just sitting there like watching the people. Like those are the moments that I love. Those are the moments that you can’t really put a price tag on. And so those would definitely be my top two of the year. That’s true. You’ve been going on a lot of vacations. They’re educational trips, Steve. More so, yeah. Yeah, they’re business related, right? They’re business trips.

21:34
That’s true. Yeah, you’re living your best life. More so than any other year I can remember, actually. Yeah, it’s been a great year. And I’ve had lots of other great moments, too. But those were definitely. And you know, my other quote, I got to give a little shout out to one of my kids who is not a good student. And I know you cannot relate to this, but my only kid left in school is not a great student. And she made the honor roll for the very first time, I think, in her life.

21:59
and she’s in high school now. That was a really cool moment. I was really proud of her. I didn’t have anything to do with it. She just woke up one day and decided she wasn’t going to slack anymore. Shout out to her for- What’s the secret? Did you do anything? Other than just continue to yell at her for 10 years to get her grades up. threaten her? Other than threaten to kick her out of the house unless she made the autumn? It’s a cool moment when you see a kid that doesn’t get it and then they get it like, this is important.

22:25
And you you’ve tried everything. You’ve tried taking the phone away. You’ve tried all the things. And then all of a sudden they just figure it out like, I need to be better. That’s always a cool moment. OK, I got to tell this story now. I was at dinner with my family and my mom last night, and my mom just spoils the crap out of my kids. reports are report cards are coming out tomorrow. And my son was.

22:48
he was like, Oh, you know, I might get a B on this. I’m like, what a B. And then my grandma or my mom, their grandma was like, Oh, you know, that’s okay. B is okay. Well, we’ll celebrate. You know, just I’m like, what? You know, this is the same mom when I grew up, I couldn’t get bees. And now you’re telling my son that he can get a B and it’s okay. What world am I living? I’m like, who are you?

23:15
It’s I’ll tell you, as someone who has grandkids, it’s 100 % a grandkid thing because during Christmas time, I took all three granddaughters to Target to let them buy gifts for their parents. And I was like, we can go through every toy aisle. You can play with all that. Do you think I ever let my kids go through the toy aisle of Target or play with a single toy? Absolutely not. I was like, we’re in, we’re out. I’m like, we got nothing to do. Push all the buttons, make all the noise you want. I did not care. So, yeah, it’s totally a grandparent thing. It’s great. I mean,

23:45
Your standards change. Your standards change 100%. Yeah. Okay. Wait, so my coolest moment, and I actually had two. One is always been on my bucket list to go to the Super Bowl. That’s right. Yes, I forgot. I went to see the Niners and the Chiefs. Unfortunately, the ending was not what I wanted, but it was probably the best Super Bowl that I’ve watched in recent history. It was close. Yes, it was a good game. and everything.

24:13
And it somewhat justified the gobs of money I had to throw at it to get really good seats. I told my wife it’s a once in a lifetime thing. I’m not going to do it again. Well, the Niners aren’t making the Super Bowl, so you’re definitely not going this year. the playoffs. Good Lord. In terms of fun, though, I think it was better than going to an NBA Finals game because there’s only one game. Yeah, everything’s on the line. And the halftime show is just ridiculous and whatnot.

24:44
You know, but outside of that, you know, it’s just something that I wanted to do. Second coolest moment of the year was going to the Paris Olympics. I had always wanted to go to the Olympics as long as I can remember. So that was like a bucket list item too. And we watched my favorite sport, which was indoor volleyball among other sports. We watched beach volleyball underneath the Eiffel Tower. I went to a basketball game. Actually, basketball was not that fun. Olympic basketball. Oh, bummer. Well, the reason is, is because like all the stars are spread out.

25:14
on other teams. it’s just like, since we had the NBA, it’s like watching bad basketball. Yeah. It’s the best way that I can describe it. Yeah. Compared to the NBA. But yeah, that was an amazing experience. That was my first time in Paris, too. And I think… I didn’t know that. didn’t know Yeah, it was my first time in Paris, even though I took like 12 years of French. I got there actually, and I could not communicate with anyone or understand anything.

25:42
Okay, but you don’t need, I was just telling this to Andrew this morning, you don’t need to speak French to go to Paris. You don’t, but I wanted to be able to read the signs and maybe try a little bit. Your coolest moments are basically unaffordable for anyone in the real world, by the way.

26:04
Yes, it was an amazing experience. Again, don’t Paris was just amazing. It’s probably one of my favorite cities. I know it’s not yours for some reason. not. I want to go back, though. I want to give it another chance. had July. Oh, I went off my low carb diet. had literally a lot of every day. had these chocolate croissants. I love a chocolate croissant. So much better than anything in the US. Yes. And I was expecting everyone to be impolite there because I just heard that. No, everyone was super nice.

26:33
Because everyone there was there for the Olympics. Yeah, probably everyone there were was expats and everything. They weren’t real Parisians. Yes. Probably. But beautiful city. The weather was perfect every day. Yeah.

26:47
Okay. What about your best life hack? Move on to some practical achievable things for people other than unlike going to the Olympics. I mean, a trip to Paris. How many people have been to Paris before? I like I, I just never been there. Yeah. All that. Okay. Best life hack. This one’s super easy and it’s probably a cliche at this point, but using chat GPT and Claude to write code and to help write YouTube scripts. Huge game changer for me.

27:15
I’m so much more productive. got rid of all of my writers as a result. So I used ChatyBT to write a loyalty program, which I, which was, guess, a big win for Bumblebee Linens. I can’t remember when I launched that, but that’s just like another excuse to email people, another excuse for people to buy and add more to their order. And then I also used it to code up a spin to win pop-up, a two-step version.

27:42
If you guys want to check it out, it’s over at Bumblebee Linens. But basically this new pop-up increased my email conversion rate by about three X, three and a half X, which was a huge deal for Bumblebee Linens also. just AI, know everyone’s using AI, but I think especially the coding and if you’re using, if you’re doing any sort of creative writing, Claude.ai is fantastic. It writes better than, than humans.

28:08
I was going to say Claude, but I knew you would use it, so I had to come up with some other ideas. I have another one too. can use it. How are you using Claude? For the scripts. For the scripts? I’m using it to take blog posts and turn into scripts, which I started doing last year and then moved and now actually was working on two scripts yesterday. Then also using it, and I think we talked about this in our webinar, using it for the hook. I actually think it does a great job for the hook.

28:37
For some reason on YouTube videos, I’m great in a hook in email, but I’m not great for a hook in video, so I’ve been relying on that. What’s your other life hack? The other life hack was 11 Labs. What I did is I cloned my voice. Now, if my assistant over in the Philippines needs a voiceover for something or whatnot, she’ll just type in what she needs and it sounds like me.

29:07
I sent you a sample. What did you think it sounded like? think it does sound like you. Yeah, I do. And then there’s this slider that allows you to add intonations where it thinks and it’s actually pretty good and it keeps getting better. They’ve updated the model since since the last time and this new model is amazing. Oh, good. So if you need yourself cloned, uh, voice wise, I, I guess it’s only really helpful if you’re a content creator, a podcast or something like that. But

29:37
It just does an amazing job. I knew you would use Claude, so was like, I got to think of another one. I have two more. My first one is my morning routine, which is get up, get directly out of bed, don’t check your phone. I know not everybody’s a morning person, don’t email me. This isn’t for you.

30:03
basically doing the morning meditation, like the five minutes of breathing. I will tell you, I was not a breathing fan like 18 months ago. I thought it was a bunch of bonk. I mean, I like breathing in general, like guided breathing. But Mike Barnhill, shout out to Mike and Dana Jean-Zima, shout out to Dana, really changed my mind about this. just doing, and I’m not one who can sit for 30 minutes and do this, but five minutes of guided breathing is…

30:30
radicalized my mornings and my energy level, along with sitting in the sun, whether it’s walking, sitting, whatever. So something like my last house, I could sit out on my balcony and like sit in the sun and do the breathing here. I have to I walk and then I do the breathing another time. But huge life hack. Highly recommended if you’re not doing that. My other one, which is like I am definitely late to the party, so don’t come at me.

30:58
Why was I not following the points guy before? I don’t know. I was talking to someone and they’re like, oh, yes, I found on the points guy. I’m like, know who that is. Why am I not? I just signed up for the daily emails. You definitely get stuff that you don’t want, but I’ve learned and you know I’m a travel hacker. We talk about going to all these places. I’ve gone for almost free on points to all my trips.

31:21
But he has like the ends, like I’ve wasted a lot of time trying to find out this information where he literally like the website’s amazing. The information’s great. It’s all real. It’s not gimmicky. Obviously, he makes money if you sign up for certain credit cards and things like that through him. So like good for him. But I will say, like if you want to travel hack and you don’t want to have to do all the work, I would just sign up for the email for points guy. And we’re not affiliated with them in any way. Can I get mad real quick?

31:50
Yes. Do you remember when I came back from Mankation and I was raving about Wim Hof breathing? Yes. But you didn’t like bat an eyelash. But now when Dana and Mike Barnhill tell you that breathing is really good, then all of sudden you do it. Yes. I’m sorry. I feel about that. I’m sorry. Okay. Wow. We’re running out time. have a couple more here. Okay. Best product of the year.

32:18
Okay, mine are all like construction based. They’re not work based. That’s okay. So anyway, best two products of the year for me, noise canceling insulation. If you are building a house, you need to this installed. This does not apply to like 90 % of the people here. it blow or what is it? No, it’s like roll. You roll it or it’s in sheets, but it’s like the pink stuff, but it’s not. It’s basically still wool. It’s amazing.

32:42
Never thought I would be singing the praises of insulation. But in the sound of you might think that I hate noise, I got the, I have them right here with me, my Bose open ear headphones. If you hate headphones in your ear, like the ones like Apple AirPods, the ones that stick inside your ear canal, which I cannot stand, these actually hook to your ear. So if you walk, run, cycle, anything like that, you can actually still hear everything going on around you. But the sound quality, 10 out of 10 amazing.

33:12
I like them so much better than AirPods. I’ve had an issue connecting them to my Mac computer, but that’s almost 100 % user error. But I love these little bows. Can you hold up the camera? curious. I want those too, actually. Yeah. So they hook. Let’s see if I can show you. Oh, I see. I see. OK, so let me try to describe it since you guys are listening here. They hook. My nails are too long, but they hook around your ear. Right. So nothing goes physically in your ear.

33:40
Nope, they hook on your, what’s the outside of your ear called? I don’t know. The part that like loops around, that’s where they hook so they’re on the backside. And to me, like, I don’t know about if you’re a female and you’re getting ready and like trying to do your hair and you have AirPods in, I always knock an AirPod out and then it’s rolling across the floor under the bed, whatever. These do not come off your ear. So, definitely recommend. My best product of the year is a service, I guess, and it’s

34:08
It’s not chat GPT, it’s search GPT. Okay. Uh, search GPT came out earlier this year and now it does citations and it does somewhat of fact checking with citations. So it has replaced Google for me across the board. I do not use Google at all anymore. Um, I tried perplexity as well. Perplexity is another AI search tool, which is much better than Google. I just prefer search GPT because I think it does a better job of citations. Um,

34:38
And there’s just less clutter in the answer that it gives you. Nice. Google’s, you know, I hate Google. Yeah, I’m going to to check that out. I agree. Well, it’s already kind of built into Chachi BT. So yeah. What’s your biggest change for the coming up here? Ah, so. I used to play Ultimate every week. Yeah, but then we’re all old now. Like one guy I was playing with was like 60. And so people just started getting injured.

35:07
Like literally every time we went out and played. so that game kind of died and I’m playing tennis once a week now, but I still need to wait to exercise the other days and not, I hate running. And so I don’t want to, I tried running and I tried to force myself to go running. I’m usually good for a couple of weeks and then I stop. So biggest personal change of the year. And this might be my product of the year, even though it’s been out for a long time.

35:34
There’s this exercise game on the Nintendo Switch. Okay. It is called Ring Fit. And there’s like this Pilates ring that you get, and then you fight monsters by exercising. Okay. And I’ve been doing that every day. Nice. Nice. And so the goal is to exercise five days out of the week, whether it be lifting weights, playing tennis. So that’s two and then a Ring Fit for the remaining three days. Nice. I like it.

36:04
It’s a game of fine fitness. always works. So I spent the last week with our friend Liz and Adam and Mike Jackness. And this was the biggest change was like the number one topic of our conversation. And so I started the conversation out by saying, I need a gigantic change this year. I don’t know what it is, but something needs to change drastically in my life.

36:30
And then as the days went on and we continued to have these conversations and Jackness was like determined to figure out what it was gonna be. And I was like, the problem is I don’t know Jackness if I knew I would tell you. But I woke up one morning actually on my birthday and I was like, you know what? It’s not a big change. I need to shift. And the idea came to me because of, I was thinking about like, and I’m not a science person so, ugh.

36:55
But I think about like tectonic plates, right? And how they move and shift over time. And it doesn’t seem like that big of a deal when you think about the size of these plates, but actually it causes like massive issues, right? It causes earthquakes. causes huge crevices and canyons and mountains, like, right? So this shifting of the plates is a really big deal, even though like in theory it’s not, right? Shift doesn’t seem like a big word, but I was like, that’s what I need. I need to shift. So I need a slight change that will produce massive results.

37:22
And so that’s kind of what I went with after I did the cold plunge and all the world became very clear to me after that. So a couple of those things that I just kind of came to like real practically. So, you know, last year I bought that big ass calendar, but I lost all the pieces in the move. So I had this calendar that was like empty. this year I was like, Liz was like, I’m going to buy the calendar. I was like, I’m not buying it. It sucks. You know, it doesn’t suck. I’m joking, but.

37:49
We decided we were to buy it basically together and fill it out together on a call. That’s a big thing as I want to plan my, I want to get an outline of my year now. Wow, we’re like the opposite. I know we are. That was the big one. I was like, if I have Liz or anybody to do it with me, the accountability will be there to get it done.

38:14
Because I do know that because I have so much chaos like in my personal life and my house and everything like the things that I can control I really need to control and then in in that conversation I realized the one thing that I feel like all of us for the most part have been missing over the past several years is like I need to get out more I’m very happy in my cave. I’m very happy in my office. I’m very happy in my house You know, I’m like a whole if I leave I’m getting on an airplane and I need like more

38:44
people in my life that are in are like not necessarily doing exactly what we do, but in like the entrepreneurial slash founder space. And so just making a concerted effort and I have a lot of things like in the works for this, like probably attending more events, networking more, just being better about getting out there because I tend to like close in if, because I wanna get stuff done, right?

39:10
And I’m realizing that I’ve missed out, especially like if you think about like 2020 and everything that happened and how like my life before that and now like we are going to multiple events a year. And I’m at the point now where my kids are all older. While it’s still difficult to travel a lot, I can make it happen. And I think that’s really important for my own like personal growth. You know, it’s funny is I’m going in the opposite direction. I know. And I think it’s because our kids are at different ages, like your kids are older. Yeah.

39:40
I feel like my kids need us right now to be at home because over the break we toured colleges for my daughter and it’s just so hard to get in college now. There’s so many things that… Not when you make the A honor roll. Not when you make the A honor roll. I wish that’s all it took. Yes, I know. But there’s a lot of work involved and so many activities now. Both kids are playing volleyball. I’m literally driving to the gym.

40:09
like four times a week, five times a week. there’s and yeah, Karina is learning how to drive. Yeah, that’s a nightmare itself. I told you this story, right? I go in, she gets in the front seat and I’m like, OK, let’s drive. And the first question she asks is, OK, which one is the brake? I’m like, OK, get out of the car, get out of the car right now. Yeah, yeah.

40:38
We went to like a parking lot where I could show her which pedal was which. This is after she she passed the learner’s permit test. And I don’t think they ask you that question. So here’s and you’re right, like we’re in very different seasons. Like think about this. I’m teaching my seventh kid how to drive. I know I’m just like I’m in there smoking a cigarette, like drinking a glass of wine, like let’s go, kids. You know, really guys, but like.

41:04
There’s very little, not all my kids are great drivers. I’ve had some near-death experiences with them behind the wheel. Now I’m just like, let’s do it. It just very much unfazes me at this point for driving. That’s so funny. I think once they’re off to college, I’ll be there with you. I’ve just realized that I miss that part of I need people to hold my feet to the fire.

41:35
And I think that getting out there for me is the best way to do it because I quickly go in. I quickly am like, I could not leave my house for a month and be totally fine. Like literally not leave it, except for I have to take a kid to school. But like I don’t go to the store. not like it. I don’t want to interact with you. Like I very quickly want to go inward. So I think this is a good push for me. I mean, those were great years. They really were.

41:59
I was speaking like six or seven times a year at various conferences, had a blast, met so many people. I would love to go back to that actually, but just not these next two years for sure. Maybe afterwards. Actually, I feel like there’s less events now too. There are less events. yeah, anyway. Okay. Biggest loser of the year. I have a list. Oh, you do. Okay. Let me just get my one out of the way then.

42:27
I think the biggest losers of the year were Amazon sellers who only rely on selling on Amazon. That was on my list. was okay. Amazon introduced so many new fees. You could avoid some of those fees by using their new service, which was a disaster this holiday season. was Amazon warehousing and distribution. just recently they announced that they are not reimbursing you the full price of a product when they use your product. I saw that. Just the cost of

42:55
Good, whatever it is. the cost of goods. Yes. What they consider your cost of goods or you can submit your factory invoices and get that reimbursed, but it doesn’t take into account the cost of customs duties and freight forwarding and all that stuff. Just the pure cost of the product, which- That’s garbage. To me is outrageous. Yes. Okay. This was my funnest part. I was like, I love fighting the losers and winners.

43:24
Biggest losers of the year, SEO blogs. Blogs that rely totally on SEO. Pooh in the toilet. The Democratic Party, guys messed up. We’re a little bit tone deaf. We don’t talk about politics here, but they are definitely a big loser for the year. Did not do a good job marketing, that’s for sure. Actually, if you’re in marketing, learn from this. Chain restaurants, the Red Lobsters, TGA Fridays. Once again, I feel like a lot of this has to do with like

43:51
people being tone deaf to their audience, not knowing what people want, not adapting to the new world, right? Department stores, right? Macy’s closed 150 stores, same thing. I didn’t hear that. Yeah, do people not shop there anymore? No. As department stores. So I read a couple years ago that Macy’s does the majority of their sales online anyway. And a lot of people just walk into Macy’s to pick up their order, right? And I don’t know about you, but like shopping malls, like the traditional everything’s inside shopping mall,

44:21
Bankrupting right the outdoor malls the plazas. Those are the ones that are are doing better malls Yeah, were you walking? Yes. Oh, no Yeah here they are packed Yeah, so you know like Red Lobster filed they got a new CEO so they’re restructuring but TGI Fridays went down Okay, another big loser Aaron Rodgers. What are you doing, dude? Like once again like but

44:47
Like, once again, I feel like all this kind of relates to like they’re like a lot of these people are just tone deaf, right? To what’s going on around them, not like understanding the market. Right. Aaron Rodgers did not understand what it was like to play in New York where your fans will boo you. Right. He was in Green Bay where everyone loves you. They’re all cheeseheads. Right. I would say X, formerly known as Twitter, big loser this year, lost a lot of users. Once again, I feel like in that tone deaf category. I mean, you stopped putting effort into it.

45:16
I feel the opposite about X actually. Oh, really? Okay. Why do you feel the opposite? Because I think X has become the platform for people for free speech. I think X is on the rise. We’ll see. Especially after the Trump victory. It might turn around, but I feel like in 2024 it was not. Then I think the absolute biggest loser of the year was anybody who stayed up to watch the Mike Tyson, Jake Paul fight.

45:46
Biggest loser, if you could even get it to stream correctly. then we have to add Netflix to that list of biggest losers for screwing that one up. like we should have just made an entire episode on this. You got a long list. OK, but biggest winners. OK, biggest winners, Nvidia stock, Elon Musk. Those are right, too, that I was thinking of. Like, Elon banked so much on this election. Yes, he did. And he would have gotten screwed if Trump had lost. Yeah.

46:16
So Nvidia, Elon Musk, anything related to AI, killing it right now. the company, not Amazon, the seller. So everything that hurt the sellers benefited Amazon. Since chain restaurants took a tank, these fast casual restaurants like Cava, where you like go up and order, but they bring you your food. don’t know. You know, all those restaurants really did well because they kept their price point right. Right. Like Shake Shack’s like, you know, those places are doing actually really well. Walmart.

46:46
big winner of 2024 and are still coming hard after Amazon. And then people in general, because I had to add Aaron Rodgers, I got to add people that are winners. A huge winner, probably my number one 2024 winner, Caitlin Clark, right? Just crushing it and not only crushing it for herself, but bringing up an entire industry. Like who cared about the WNBA before Caitlin Clark? Nobody. Right. And then along with that, we got Simone Biles, right? Coming back and the Olympics, like

47:16
once again, huge personal winner, Alona Meyer, right? Rugby player in the Olympics that then has, what I like about her is in her and the pommel horse guy, Steven Naderosic, who transformed their Olympic wins into like outside of that monetization and fame. Cause I think so many people like get their 15 minutes and don’t know how to leverage that. So I think they did a really good job of being like slightly obscure, but then leveraging it for huge social media followings, Dancing with the Stars,

47:45
You know, all sorts of stuff. And then the other two big winners for me are YouTube and TikTok. Who knows what’s going to happen to TikTok. We might not be saying this in 2025. In one more week, we’ll find out. TikTok, TikTok, we’ll see. But anyone creating content on YouTube and TikTok, big winner in 2024 and definitely on YouTube. I see that in 2025 as well. I agree. I also wanted to add the biggest loser of the year, I think is the NBA. Yes. Your ship is down like 58 percent or something. It hurts my heart.

48:14
hurts my heart to say that. must say the game has kind of devolved into just like chucking it up. Yes. Yeah. From 3.9. Drive and kick, drive and kick. Yeah. Anyway. right. Well, that concludes our first annual awards show. You’re only supposed to pick one in each of these categories, but maybe we should just do an entire episode on biggest losers and biggest winners because that’s when you like perked up.

48:41
Well, here’s the thing. I know I had to double for some other ones. Here’s the thing about the biggest winners and losers is I think that you can you like the audience us can learn so much from what’s happening in the world. Right. Like you can look at people who like look at Aaron Rodgers. Right. Like so how do you avoid that in your own business or your own branding? Right. Because he’s he’s a person, but he’s also a brand.

49:10
Right? So how do you avoid that negative backlash? How do you avoid getting in that position? Same thing with like, how can you do what Caitlin Clark has done? Right? Now, obviously most of us are never going to be in the WNBA. Mainly we’re too old, and you’re not a woman, but details, details. But like looking at some of these people, looking at what like Walmart is doing, right? Looking at some of these bigger companies or people and like, how are they leveraging what they already have?

49:40
to grow and be better. And then also looking at like, hey, if YouTube is blowing up, should I be on there? Right? How do I need to get on? It’s like just watching these things and making decisions in your own business and personal life, I think is really, really good.

49:56
Hope you enjoyed this episode. If there are any awards that you think we missed, let me know by sending me an email. For more information and resources, go to mywifequitterjob.com slash episode 571. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com.

50:23
And if you’re interested in starting your own e-commerce store, head on over to my wife, quitherjob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right away via email.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

570: Trump’s Tariffs Are Coming: What Amazon FBA Sellers Must Do To Survive

570: Trump’s Tariffs Are Coming: What Amazon FBA Sellers Must Do To Survive

Today, I’m breaking down why President Trump introduced tariffs and what they mean for trade with countries like China.

We’ll look at how these tariffs affect American consumers, businesses, and global trade. Plus, I’ll cover the bigger economic picture and the debates surrounding this policy.

What You’ll Learn

  • he Policies That Donald Trump Has Outlined For His Second Term As President
  • China’s Unmatched Vertical Integration
  • Why Inflation Won’t Be 60%

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, I’m breaking down why President Trump introduced tariffs and what they mean for trade with countries like China. We’ll look at how these tariffs affect American consumers, businesses, and global trade. Plus, I’ll cover the bigger economic picture and the debates surrounding this policy. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025.

00:29
over at SellersSummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods

00:58
and not some high-level guys who are overseeing their companies at 50,000 feet. I personally hate large events, so the seller’s summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers.

01:26
The Seller’s Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th. Right now, this is the cheapest the tickets will ever be. So head on over to sellersummit.com and grab your ticket. Now onto the show.

01:45
Welcome to the My Wife Quit Her Job podcast. In this episode, I’m taking a closer look at President Trump’s tariffs, why they were put in place, and how they’re shaking up trade with countries like China. I’ll also explore what this means for e-commerce sellers and dive into the bigger economic impact and the controversies around it. Let’s start with the policies that Donald Trump has outlined for his second term as president. Trump has said that he will impose a 10 % global tariff on every product no matter where it’s coming from,

02:13
and a whopping 60 % tariff on anything coming from China. Now a 60 % tariff sounds pretty extreme and consider this, over 70 % of the products sold by wholesalers and retailers on amazon.com today are manufactured in China. Now you might assume that a 60 % tariff would push Amazon FBA sellers to raise their prices in the US by an equivalent 60 % to cover the costs. However, it’s not that simple.

02:40
Fortunately, we can look back at Trump’s previous administration for insights into how such policies might play out. Now, for starters, Michael Feroli, JP Morgan’s chief U.S. economist, suggests that the likelihood of a 10 % across-the-board tariff in 2025 is relatively low, let alone a blanket 60 % tariff on all Chinese products. It’s probably not gonna happen. Second of all, Michael Feroli also stated that a 60 % tariff on China

03:07
could raise the price level only by a bit over 1%, assuming tariffs are fully passed on through to consumers. And in practice, the effect could be even smaller if higher tariffs are absorbed into business margins or if there’s a substitution away from China towards other suppliers. Now, if you believe Michael Feroli, a 1 % increase in prices doesn’t sound like much at all. Now, personally, I think the actual price hike will exceed 1%, but let me explain why I think Michael’s estimate

03:35
is reasonably accurate based on my own experiences with the last round of Trump’s tariffs. I’ve been selling on Amazon since 2014 and my own online store since 2007 over at BumbleBeeLinens.com. And even though we source from Switzerland, the US, Italy, Germany, India, in addition to China, most of our products do in fact come from China. During Trump’s previous administration, he initially promised a sweeping 45 % global tariff on Chinese goods, but that’s not how things played out.

04:05
Instead, the tariffs were implemented in stages ranging from 7.5 % to 25 % depending on the product category. For example, many of our products were subject to only the 7.5 % tariff. So while Trump publicly announced a global 45 % tariff on all Chinese products, the reality was far more nuanced. There were numerous exemptions and many items fell into the lower 7.5 % trench, showing that the actual impact varied significantly by product.

04:33
I believe that even though Trump has publicly stated he would impose a global 60 % tariff on all Chinese products, it is unlikely to actually play out that way. Let’s face it, when you’re campaigning for president, you can’t stand in front of the public and announce a plan for a series of small targeted tariffs. A bold declaration, like a 60 % across the board tariff, makes for a stronger, more attention grabbing stance. Now, even if you’re not a fan of Trump, he has some sharp advisors on his team.

05:00
including figures like Elon Musk and Vivek Ramaswamy to guide him. It makes zero logical sense to impose tariffs on products that the U.S. doesn’t even manufacture. Instead, it’s more likely that the highest tariffs will target industries where the U.S. is actively working to boost domestic production, such as automotive, semiconductors, and electronics. For everyday consumer goods and staples, a sweeping 60 % tariff seems far less likely. Now, if history is any god,

05:28
the price impact of tariffs likely won’t be as significant as you might expect. Michael Farole predicted only a 1 % price hike, which isn’t a huge deal. But to throw some real numbers into the mix, let me share a hypothetical example based on my own experience selling online during the last Trump administration. During Trump’s last presidency, we barely raised prices at all in our online store, and here’s why. Now in a typical retail environment, products are marked up around 4X.

05:57
So if we source a product for a buck, we sell it for $4. Now let’s assume Trump imposes a 60 % tariff as proposed. That would bump the product cost to a buck 60, meaning we’d sell it for $6.40, right? Not quite. For starters, there’s always a lag before price increases hit the consumer. When tariffs are implemented, it can take months for existing inventory to sell through and price changes tend to roll out in waves. Now on a competitive platform like Amazon,

06:25
Pricing is critical to maintaining rankings and sales. There’s very little price elasticity on Amazon as consumers are highly cost sensitive. Even a small price increase, like 60 cents, could drop your listing from the top search result to the 10th position. This is why sellers constantly monitor competitor prices to stay competitive. The pressure to maintain rankings often outweighs the immediate impact of tariffs, leading sellers to absorb part of the increased costs instead of passing them entirely to customers. Now back to the example.

06:55
If you’re a seller and you notice that none of your competitors have raised their prices yet, you’re far more likely to absorb the cost yourself, at least initially. Instead of making a $3 profit, you might settle for $2.40. And percentage-wise, that’s like offering a 15 % discount, which isn’t a massive hit. And that’s without factoring Trump’s extremely business-friendly tax policies. During his last administration, the corporate tax rate dropped from 35 % to just 21%.

07:24
which had a noticeable impact on small businesses like mine. Despite the tariffs, we ended up making much more profit than ever before. This time, Trump is proposing an even lower corporate tax rate, potentially reducing it from 21 % to 20 % or even 15%. For businesses, that would be a game changer. The tax savings will help offset the impact of even a 60 % tariff, though of course, this ultimately depends on your profit margins.

07:50
By the way, Trump’s business tax friendly policies are one of the biggest reasons why you should start your own business right away. As an employee, you’re taxed at the highest rates with very few deductions. If you’re interested in learning how to start your own profitable online store, I’ve created a free six day mini course just for you. It’s packed with actionable tips and I guarantee you’ll walk away with valuable insights. Sign up below, it’s completely free. Now let’s say you don’t want to pay the high tariffs on Chinese goods.

08:16
One alternative is to source products from other countries such as Mexico, India, or Southeast Asia. While that sounds promising in theory, in practice, it’s incredibly challenging, at least right now. First, there’s the issue of cost. China is significantly cheaper than many other countries, including the US and Mexico. Now my previous video, I mentioned that labor costs in China are about four times lower than the US. Even with a 60 % tariff, it’s often still cheaper to manufacture in China than elsewhere.

08:46
Another major hurdle is China’s unmatched vertical integration. China has suppliers for virtually every component needed to manufacture complex products, all within close proximity. Most products aren’t just single piece items. They’re composed of many components that need to be sourced, assembled, and integrated. Take the iPhone, for example. It’s not as simple as deciding to manufacture it in the US. You’d still need chips from TSMC in Taiwan, RAM from Korea, and various PCB components from China.

09:14
It’s a supply chain that is deeply interwoven and replicating that infrastructure elsewhere is not easy. Even if you find a supplier in Mexico or India, there’s a good chance that they’re still sourcing many components from China. We learned this the hard way when we sourced intricate lace handkerchiefs from Italy, only to find out later that the materials originally came from China. We were essentially paying a markup for the same Chinese goods. Now in the long term, if demand increases,

09:42
Other developing countries may begin to build the necessary infrastructure to compete with China. However, that’s not going to happen overnight or even within a single Trump administration. It’s going to take years, likely decades, for countries like Mexico and India to catch up to China’s manufacturing ecosystem. Now from running my business, I’ve also discovered that many Chinese-owned factories have already set up operations in Mexico where tariffs are currently non-existent. Chinese manufacturers are always finding new ways to bypass tariffs altogether.

10:12
I’ve been selling online and sourcing from China for 17 years, and I don’t expect tariffs to have as dramatic as an impact as the media suggests. Lower income tax rates will likely offset much of the tariff increases, and there will undoubtedly be loopholes such as Chinese suppliers shifting production to countries like Vietnam or Mexico. As a small business owner, you also have the flexibility to adjust your prices to account for the tariff costs as well. And it’s important to note that prices won’t increase by 60%.

10:40
as there’s not a direct one-to-one correlation between tariffs and selling prices due to the retail markups. Even if you pass the entire 60 % tariff onto the consumer, the final price would only increase by about 15%. And for most products, that is a manageable increase. And remember, these tariffs affect everyone across the board, not just your small business. Now as an Amazon FBA seller, what should you do right now? If you’re worried about the tariffs,

11:06
You should place your orders now as quickly as possible before the Trump administration takes effect in late January and get your products in as soon as possible. Most likely, other e-commerce entrepreneurs are thinking the same thing, which means the cost of freight will likely be higher in the near term. But in the long run, everything will likely even out. There will be inflation, but not nearly as high as the doomsday media is making it out to be. Bottom line, the tariffs give the U.S. some negotiation leverage.

11:33
We’ve allowed countries like China to have the advantage for a long time now, and I believe these tariffs will help level the playing field. Meanwhile, Amazon is already under heavy scrutiny for its monopolistic practices. Under the Biden administration, the FTC opened up an investigation on Amazon and ultimately sued them in 2023 for illegally maintaining its monopoly. We all know that Jeff Bezos and Trump don’t exactly get along, and Trump has been very vocal about how the Washington Post unfairly targets him.

12:01
Trump has also gone on record many times as describing Amazon as having a monopoly, and it’s highly likely that the FTC investigation into Amazon will continue forward as planned. As a result, Amazon will likely be on its best behavior going forward. They already announced that there would be no fee changes for 2025, which is finally some great news for sellers. Overall, I see the Trump presidency as being a net neutral for Amazon FBA and other e-commerce businesses.

12:31
Hope you enjoyed this episode. If you’re worried about the effects of Trump tariffs on your business, I’m doing a three-part series on this in the coming weeks. For more information and resources, go to mywifequithejob.com slash episode 570. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event.

13:00
go to SellersSummit.com. And if you’re interested in starting your own e-commerce store, head on over to MyWifeQuitherJob.com and sign up for my free six-day mini course. Just type in your email and I’ll send the course right away via email.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

569: The #1 Way to Get More Shoppers Without Spending a Dime

569: The #1 Way to Get More Shoppers Without Spending a Dime

In this episode, Toni and I dive into the magic of word-of-mouth marketing and why it’s such a game-changer for businesses. We’ll share tips on creating memorable experiences that get people talking and how to naturally encourage those conversations.

Plus, we’ll break down how to amplify the buzz with strategies like referral programs and authentic storytelling.

What You’ll Learn

  • How to get people excited enough to talk about your business without feeling forced.
  • Simple ways to turn happy customers into your biggest promoters.
  • The secret sauce behind referral programs that actually work.

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, Tony and I are going to discuss perhaps the most important way to generate traffic and repeat customers for your business. And this is a strategy that is often severely underestimated and underutilized. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit,

00:27
is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet.

00:57
I personally hate large events, so the Seller’s Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past 8 years. If you are an ecommerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller’s Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th.

01:26
Right now, this is the cheapest the tickets will ever be. So head on over to sellersummit.com and grab your ticket. Now onto the show.

01:40
Welcome to the My Wife Quitter Job Podcast. Today we’re going to cover one last topic on this marketing series that we’ve been doing, and that is word of mouth marketing. And the reason why I want to talk about this is because I actually think the majority of Bumble Bee Linen’s business is word of mouth, mainly because we get a lot of our business from event and wedding planners today, which make up a significant portion. And what I wanted to stress,

02:10
just to kind of start out with is that one of the questions I get from students who join the classes, do I have to do customer service? In general or themselves? Well, just in general. Interesting. Right? Because in the beginning, they’re like, hey, I’m just a one person thing. Like I can’t answer phone calls and I don’t want to interact with the customer at all. And that’s why people are attracted to Amazon so much, right? Because Amazon does all that stuff.

02:39
But I was just thinking about this other day. It was a YouTube video I was watching about actually talking to the customer. And I was just thinking to myself, I get emails every single day, like a ton of emails every single day from my wife, quit her job. And I try to respond to all of them. And every now and then, this happens at least once or twice a week, someone emails back and goes, oh my God, I can’t believe you responded.

03:09
to my email. I can’t believe there’s actually a real person behind this. I was thinking to myself, man, the bar is really low, right? Yes, it is really low. You can make someone really happy just by responding. Yes. I think to globalize this, if you think about people shopping behavior in general and what people like to do, I think people shop for two reasons.

03:39
consistency or customer experience. Those are the two reasons why people shop at certain stores and do the certain things they do. If you think about Amazon, as a customer on Amazon, the customer experience is actually pretty good. If you need to return something, it’s always really easy if you have a problem with an item. For the most part, Amazon does a good job with customer service. The reason why everyone likes Amazon is because you know exactly what you’re going to get and when you’re going to get it. You place your order.

04:06
within 24, sometimes five hours, it shows up on your front porch, right? But then there’s other people and there’s other shopping experiences that people have where they want to go down to the boutique, right? Like there’s a couple parts in my town that have these little boutique stores and I often wonder how they stay in business, right? Because they sell like a very specific type of thing. You can only go in there if you want beach wear or stuff like that. And they stay in business because they’ve built a relationship.

04:35
with the customer. And I’ve heard people like, so in this one plaza, there’s like stores and restaurants, and we always go to this one restaurant. And I hear people talking about the stores in that, it’s not even a strip mall, it’s like a little shopping village. They love, they know the owner, they talk to them, right? The owner comes out and helps them find something. And so that customer experience, like, yes, could they probably buy that exact same thing on Amazon for probably less? I would say most definitely.

05:05
But do they love that experience, that customer service, that feeling like they’re part of that family? Absolutely, so they make that. So people either shop one way or other, in my opinion. They know what they’re getting and that’s what they do, or they want to feel like they’re part of something else. Yeah, I mean, this is similar to that interview I did with Jerry Kozak, who does the print-on-demand company. He runs a printing company. And a lot of his printing business got destroyed by Ti Mu and Shien, but the bread and butter of his business

05:35
are all the private clients that he actually makes uniforms for and whatnot. They continue to come back to him because he delivers, they have this relationship, even though they could probably find someone in China, I would guess, at a lot cheaper price. Yes, but once you have that relationship, I think it’s really hard to switch even if maybe there’s a better deal somewhere. A perfect example of this is, we own a lot of motorcycles in our house and my son

06:04
uh, hit a pothole in his motorcycle month ago and bent his front wheel frame and he rides a Honda motorcycle. We bought it at a Honda dealership. Um, but instead of taking it to the Honda dealership to get it fixed, where we just, we knew the bike we wanted, we went in and we purchased it. We took it to the Ducati dealership to get it fixed because that’s where our relationship is, right? Those are where we know the guys.

06:26
Those are the people that we talk to all the time. So even though, you know, was it probably a little more expensive to get it fixed at the Ducati dealership? I would guess, yeah. But it wasn’t worth not having the relationship, right? Because we know if there’s a problem, we know exactly that it will be handled. And I mean, there wasn’t one, obviously. But, you know, you picked we picked relationship over probably cost and maybe convenience. Yeah. I mean, so the real question is, how do you establish these relationships? They kind of have to be done

06:57
You can’t automate it, Yes, you can’t automate it. That is correct. This is funny. I remember my wife, what she does is she actually sends little gifts to our best customers at the end of the year. I remember that first year she started doing that. I was like, what’s the point of this? They’ve purchased like 10 times already. They’re clearly a customer. Why are we – I mean, what’s this going to do?

07:25
But clearly my wife knows about the softer side of things. It’s probably because of that reason that these customers have kept coming back for many, many years now. We’ve had customers buy from us since the beginning. Here’s a tip for that because I love that idea and I think it’s something that every business should be doing for their best clients, is sending them. If it doesn’t have to be around the holidays, that’s the most common time to do it. What I don’t like is when

07:55
If you were to send, and I don’t know what you send, so I might be offending you guys right now, to send them a Bumble Bee Linens coffee mug. To me, They get the hankies that have been returned. No, but I see this with companies all the time. It’s like, think you’re valued customer. Here’s a pin with our logo on it.

08:20
Which is like, no, if you’re truly thanking someone, then you get them what they want. And obviously you don’t know exactly what maybe your top 50 customers want or whatever the number is, but you wanna get them something that’s just nice and appreciative. It should not be something that’s branded with your logo or something that could be used as an advertisement. No one wants a Bumblebee t-shirt, right? Maybe they do. to do that. Yeah.

08:50
But, and so like, you maybe it’s a Christmas ornament with something like commemorating of, know, maybe like, I don’t know, like, you know, I know every year for in Chinese, there’s like an animal, right, with the year. So maybe it’s an ornament with that on it, or maybe it’s a, you know, a Yeti cup that’s just, you know, like in a nice color, right, or with a pretty design. Or maybe it’s something that’s, you know, fun and…

09:16
really shows your appreciation versus like, hey, please walk around with my Bumblebee branded hat on so that everyone knows where you buy your handkerchiefs. So I think that’s a big thing when you, if you decide to do this is you should make sure the gift is like something that you would actually want to receive as well. If you want to go the extra mile, you can stalk this person on social media and find out what they’re interested in. There was this talk that Gary V gave and I thought this was ingenious. It’s very calculated though. What he did is he went through his entire customer list.

09:46
And he found the people that had really large social media presences. Oh, I remember this. Yeah. And then, uh, so one guy really liked Jay Cutler. So he went out and bought, he spent 400 bucks on an autographed framed Jay Cutler Jersey. Yeah. Sent to that guy. And the guy ordered only a hundred bucks worth of stuff, but he had a big Twitter following. think it was. Yeah. And then, you know, a couple of weeks passed and he’s like,

10:12
He clearly already got it, but nothing happened. Then exactly one month later, he got this huge order of wine. It was a referral from the guy that received the J. Cutler jersey. There’s a little Italian place a couple of towns over from me that we stumbled upon one day. It is one of those, you feel like when you walk in, you’re in Italy.

10:37
The owner is originally from Italy through Brazil, you know through like six other countries But you know we went in there the first time we sat we love to sit at the bar So we sit at the bar. We’re talking to the owner of the restaurant, you know, we’re Learning about him learning about where he’s lived learning about where he’s from the town He’s from all this stuff and you know as we’re in there we each have a glass of wine and

10:59
Brian orders a second glass of wine and I was like, I’m good. And then he takes the wine bottle and just like gives me, you know, like maybe a half of a pour more. And he’s like, well, we don’t believe in drinking alone, right? Like so, and you know, doesn’t charge me for it, whatever, right? And you’re just like, wow, okay. Like customer service right there, you know, like, and I didn’t want another, you know, so it wasn’t like he was forcing anything on me. It was just like, hey, here’s a little more. So you’re not sitting there with an empty glass while he has another glass. And then we had,

11:28
just got an appetizer and there was this salt that they had used in this appetizer that was, I don’t know what it was, but it was absolutely the best tasting salt. That’s weird to say, but, and so we asked him about the salt. We got into this whole story about the salt. So as we’re leaving, he brings us out this tiny little jar of salt, right, that was from the appetizer. Have I not recommended that place to everybody I’ve ever met in this town, right? We go all the time.

11:55
You know, it’s like, just from that first interaction, right? He could have just served us, given us the food, been friendly, right? And it would have been like, yeah, it was a great experience. We’ll probably go back at some point. But like, we make it a point to drive to go to this place because the experience, and every time we walk in, same thing, walks up, shakes your hand. And it’s like, does this cost him anything, really? Like, other than a couple seconds of his time? No, but.

12:19
Like I post about it on social media, not because I love it, right? And I want other people and he treats everybody that way, right? Like we’re not special in that like somehow he thinks, you we have a Twitter following, he’s gonna do this. Like he treats all the customers this way. And I think honestly, if you’re not doing that in your business, whether it’s digitally or in person, like you’re missing out on this huge opportunity to create like your most loyal customers for not a lot of money.

12:47
It’s not just loyal customers, it’s really a brand. And I’ve been thinking about this a lot because we’re at a crossroads right now. I think Google’s gonna be dead in five years. And it just so happens that Google is about 25 % of my business right now for Bumblebee. And I’ve been like racking my brains trying to figure things out. I don’t know if you guys have been using Perplexity. Perplexity is an AI search engine that’s…

13:14
Really pretty good. I mean, it’s got tiny market share. Have you used it? Very, very sparingly, but I’m about to jump on the bandwagon. Yeah. So basically it gives you an AI answer and then it gives you links. But what they recently added was shopping and it’s not just shopping. It’s literally a button where if you click on it, you instantly check out. Cause I guess perplexity has your information. So it’s like one click checkout on Amazon, except it’s through AI.

13:44
And I was trying to figure out how this could possibly work, but I think they had this deal with ShopPay. think almost every Shopify store can use ShopPay, And so they already have the customer’s information as part of that. So when they click on the button, it automatically places the order on that e-commerce store. so I was just thinking, hey, is that the future? How do I show up on AI Search? And I think more and more

14:13
important now is getting your brand out there. And I guess all the SEO efforts that I’ve made over the years contribute to this. But I think where most of the signals are coming from, honestly, today are social media. Do you have that brand presence? And so I was just thinking to myself, I’ve been dragging my feet on social media for so many years because it’s something that you have to do every day. But our friend Jim, he does it.

14:43
Yeah, it’s really just a mindset thing. Yes. Yeah. And it worked when I was on TikTok and I, you know, did it every single day and I grew to one hundred and twenty thousand subs YouTube. I was very consistent once a week. And now, you know, that’s been growing like gangbusters. It’s really just this frame of mind. mean, this is where the world’s going. You think about word of mouth, right? How many TikToks have you watched? know this happens in our house a lot. My wife will see a TikTok for this restaurant. Yep.

15:13
And she’d be like, hey, let’s try that place. Because this person said that it was pretty good and showed us pictures of her enjoying the food. That’s where the world is going. That’s where it is, I think, today already. Anyway, that’s my little soapbox thing. I’m trying to hit myself into admitting to this. It’s hard, right? Because especially, OK, so.

15:39
I think, let’s just use Gary Vee, right? He’s actually a great example of someone who’s constantly building that social currency, right? He’s making, he’s always on social media. I always see TikToks of him, Reels, whatever the platform, he’s there, right? Sort of building that with, as himself, right, as the brand. But that’s kind of easy for him, right? Because he’s talking about stuff that like he’s doing every day. Like, have you seen those ones of him where he’s going to the garage sale and he’s buying like the bucket of hot.

16:08
Hot Wheels cars and you know, like that’s all stuff he does. It’s in his business. Like for you and Bumblebee and for a lot of people, right? Like you’re not a wedding planner. You’re not really a hanky user. You know, so like. Do you cry on occasion? only during the NBA playoffs. So once a year is not going to be enough for this marketing. But like for most people, being able to create content around their brand isn’t just like their normal everyday life.

16:37
They’re not just getting up. I feel like Gary V, most of his content is just based on his everyday actions. It’s pretty simple to have a camera follow you around. It’s not pretty simple, but in the social media world, that’s not as difficult as you sell linens. You’re not a linen person, so then how do you get over the mental hurdle and figure out how to make that content?

17:04
to sort of bridge that gap that’s definitely not, I would say, in your wheelhouse. Well, here’s the thing. I think you can create content about anything and not even mention your business. People will find your link in bio. There’s this girl from Vancouver, her strawberry milk mob. All she does is she shares dating advice and stuff like that. Her videos aren’t flashy. She literally just picks up her phone and does stuff. But she has 2.2 million followers.

17:33
and she also runs a swimwear brand, which she never talks about. But I’m sure that it gets tons and tons of sales because that’s her link in the bio. Yes, but she’s also talking about like dating. she, mean, at she’s talking to her target. You got to talk to your target demographic. Correct. But the content, doesn’t have to be about the product. You don’t have to talk about crying all the time. Although I just had a brilliant idea. I had a brilliant idea for your channel.

18:03
One of our favorite things you and I to watch is sad fans. Fans that when their team loses and they’re crying, when the winning touchdown is scored, when the buzzer beater baskets. You could just do something with sad fans and hankies and then you could still do what you love, sad fans and mix in hankies. Looks like someone needs a hanky.

18:26
I think would that work on women though? Yeah, that’d be guys, right? Maybe I don’t know. I’ve seen sad women fans like 90 95 % of our customers are women. Yes, they are. And they’re also they skew older also. Yes. In the demographic because hankies and towels and whatnot. Yes. Anyway, the point I wanted to make is you can just write content about anything and then just kind of insert your little call to action in there.

18:54
It doesn’t even have to have anything to do with it. But over time, you know, people remember that or be associated with it. So what are you going to talk about for Bumblebee?

19:07
Okay, so I’m going to do all the simple stuff like the day-to-day, right? Even though I’m not there every day. I figured I’ll just go in. is what I think happens every day. Jen’s going to love this. Well, I can talk about all the cool stuff. I’m involved in a lot of the cool stuff. A lot of people do embroider funny things on the Hankies. I was thinking about just setting up a camera in front of the embroider machine. I think I told you to do this five years ago.

19:36
Well, yeah, I mean, I’m not going to set up the camera or have it run all day, but I just have it like if there’s something funny that’s being stitched, I’ll just film it and then I’ll comment on it. Yeah. Or something like that. But the other thing I thought was interesting, this is a channel that I would watch is a lot of people are just kind of interested about what it’s like to run the business. Right. And I’ve actually been in there a lot lately because I’m the only one who knows how to use the printer right now. So I’ve been in there a lot.

20:06
lately because in preparation for the holiday season. So I can get, there’s a lot of unexpected things that happen daily. It’s kind like your family, right? You have seven kids, something happens every day. Something happens every day at Bumblebee too. And it’d just be interesting to document that stuff, the good and the bad.

20:28
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free.

20:57
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

21:09
I’m actually interested in this because I not sure I’m 100 % on board with just putting any content out there to build customers, but I’m curious to see if it works. I feel like it’s got to have some sort of connection with your potential audience. Now, I do think how to run the business. Then there’s also this other factor because it’s social media.

21:38
This is where it tricky because I actually love to watch the videos of things being bottled in a manufacturing facility or how people screen print things or all the making of stuff. I love those types of videos online. I also love the watch me work type of behind the scenes, packing orders, mainly probably because we’re both in this business. I’m always curious to see how these things work.

22:08
But I do think like some of these brands that have gotten really big doing these types of things, then you do spill over into your audience, right? Because you get to the point. So perfect example of this are, we keep talking about AJ and Big Justice, but I’m in bed the other night and it’s like probably 11, 1130 and my two, you know, young adult boys are in the kitchen making some sort of snack, right? And I hear them like get food out of the microwave and then I hear one of them go.

22:37
I’m bringing the boom. They’re not on social media a ton. They’re on it, but they’re not huge consumers of social media. I’m in bed and I yell from my bed, do you know AJ and Big Justice? They yell back, we love the Rizzler.

23:03
But like, I just think about like, you they started out as the Costco guys, right? And like talking about stuff in Costco. They have transcended, like everybody knows about them, right? So I think you get to a point on social media and this is what makes social media so cool, right? You get to the point where you’ve transcended all age demographics, all the traditional like buckets, right? Like anybody who’s on social media, I feel like has now heard of them.

23:28
in some capacity, right? Because they’ve gone on TV, they’ve gone to sporting events. So I think social media can do that for your brand, right? It can get you to the point where you transcend all demographics and it doesn’t matter what you started talking about. You have a big enough following to drive business. It’s not easy to get there. I I was thinking about this in the context of AI search, right? Yeah. Like if you do a search for Bumblebee linens or whatever, like my name kind of comes up with it.

23:56
depending on how you phrase the thing. So if you have a big platform or social media presence, I think that’s gonna make it much more likely for you to actually show up. whatever, mean, AI search is still new, so however it’s gonna be, but it’s gonna be based on what’s already out there. And how much do you think it matters, because I was thinking about this today too, how much do you think it matters if like, not only are you out there on social media, but maybe you go on a podcast to talk specifically about Bumblebee?

24:26
or you go as a guest on someone else’s YouTube to talk about specifically Bumblebee, your name in relation to Bumblebee? I don’t know the answer to that question with podcasts. But you know what I’m saying? So I’m building my own website, just my personal website. And I was trying to think of all the things where I’ve spoken and podcasts I’ve been on and things like that. And I, of course, have not kept a great record of this. So I just Googled myself.

24:53
to see what came up. like podcasts came up, speaking stuff came up, like all of that came up in the, I think I Googled my name with like e-commerce. And so I wonder how much that will play in, right? If you’re out there sort of like on all the multi-channels, right? Not just doing social media, but doing podcasts or YouTube, things like that. Well, here’s a presentation I’m going to give to profitable audience, probably in a week or so.

25:18
But I made one little change to my blog that links all my press mentions and everything. And my traffic doubled in one day. That’s crazy. And it’s still been on a steady climb because now Google knows that I’m associated with the content. It didn’t make that correlation before. Yeah. So I think it’s very important, especially in this age of AI just spitting out spam, like people putting up sites and whatnot. Right. like the emphasis is going to be on who the actual author is.

25:48
Yeah. And the more that you’re out there, the more presence you’ll have, I’m sure, on AI search going forward as well. Yeah, that was sort of my initial hypothesis on this. Obviously, we don’t really have anything to, except for your traffic doubling. mean, obviously, that’s a nice… It’s funny. It happened because I made the change and I’m like, things don’t usually happen this fast. So I emailed Jeff. was like, were there any Google updates or anything that happened? He’s like, oh, no, no, it’s been stable for a while. Yeah.

26:16
I was like, I’ll show you my change. Do you actually think that this is what did it? He looked at it he was like, huh, yes, I think this is what did it because all of a sudden my knowledge panel on Google shows all these things. It couldn’t have been just a coincidence, right? No, think, It makes sense, right? This is good and bad news for people, I think, overall because

26:43
I know a profitable audience, especially when we do webinars where we’re talking to a lot of people who aren’t in the course and maybe are thinking about starting to build content either around a brand they already have or starting a new brand. The question we always get asked is, can I do this anonymously? Right? Yeah. And that’s one of the reasons why people love Amazon, because you can do things basically anonymously on Amazon.

27:08
You can sell whatever you want under whatever brand name. No one will ever have to know you’re associated with it really. mean people can dive deep and find you, but that’s not, you know, it’s not the same. But I really think, it’s funny, I feel like we’re almost coming full circle because like when I was building my blog back in 2008, it was all about getting yourself out there, right? What events was I at? What magazine would I submit a paragraph to? What blogs were I commenting on? Who was I associating with, right?

27:38
in the blog space. then know, then I mean, SEO was still taking over at that point, but like, know, everyone, most people became very SEO focused. It became just like very much this process based, you know, content creation. You didn’t have to go to anything. You didn’t have to put yourself out there. And now it’s sort of flipped back to where I think putting yourself out there is actually very helpful. Here’s the struggle. And we’ve seen this happen to members of our class. Like we get them hyped about

28:08
making short form and then they post their first thing and it gets like five views. Right? Yes. And, and what I found at least with social media on Tik Tok is that, uh, you know, you could post like 20 things, but eventually you’ll get one thing that gets, let’s say a few thousand views. And then that means like, if all the rest of your videos are getting like a hundred or less, and all of sudden you get like a 2000 view video or a 4,000 view video, that means you’re onto something there. Yeah.

28:37
and you should examine what you did in that video and just make more of it. Yeah. And that’s how you get better. You can’t ex I would go in expecting nothing in the beginning. And the same has been true with my YouTube channel, right? Like I pretty much know what’s going to do well now. And whenever something doesn’t do well, I kind of go in knowing that it’s not going to do well because it’s content that I actually want to create. Yes. And not what I Yeah. Yeah. It’s the struggle that I have an internal struggle. So

29:07
Well, and I actually remember we talked about this a couple of weeks ago in office hours when I was referencing our friend Andy, who was, you know, he’s in the growth stage of his YouTube channel. I think he’s over 30,000 subscribers right now. But he said one of his biggest learning takeaways from the past couple of years was he’s got to make content that the algorithm likes. Right. And, know, he he’s very into like charitable causes. But, you know, the more every time he makes a video on it, it flops in.

29:36
I’ve watched a lot of his stuff and his charitable videos aren’t better or worse than some of his videos about paying off your mortgage early, right? They’re the same, just the algorithm is telling him people want more content about paying off your mortgage. It’s actually taken me probably three years to figure out how to phrase teaching content into something that the masses will actually want.

30:02
It is probably the hardest thing that I, and I still make mistakes, but it’s like the hardest thing to do. Yeah. Well, here’s the thing too. I was working on my site this morning, so I was having all sorts of marketing thoughts because this is basically a newer endeavor. I was thinking, when I’m on YouTube, I watch a lot of big creators, right? I try to watch a lot of different things just because

30:29
We teach YouTube, so I want to feel like I understand what many verticals are doing, not just the ones that I actually want. I don’t want to just watch NBA highlights on YouTube. But there are a lot of people out there creating really good content on YouTube that’s teaching because I’m thinking about for our introverts, right? People who are like, I know Logan Paul. Which one’s fighting Mike Tyson this weekend or soon? Is that Logan or Jake Paul? I don’t know the difference between the two. Yeah, I always get a mix up too. Anyway.

30:57
Not everybody’s a Paul brother, right? There are a lot of introverted person people. I think about our friend Rob Berger. We talk about him a lot, like just turning the camera on, making the financial videos. But there are a lot of people out there that I follow or that I watch their content that are doing like purely teaching videos. Like here’s how you do this segmentation in Klaviyo or here’s how you do something in Shopify or here’s an idea for XYZ, right? Purely content. They have maybe 5,000 subscribers, right? So they’re not huge channels.

31:27
But yet you can tell from the views on the videos and the interaction on those videos that that’s driving their business, right? Because they usually have a service-based business or something on top of that. Maybe they sell a Shopify plugin, whatever. It doesn’t really matter. I think you can build content and put yourself out there in a very niche capacity where, like obviously we talk about wanting to get thousands and hundreds of thousands of views on pieces of content. And I think that’s obviously that’s great. And who doesn’t love that?

31:56
all of us, right? But I think you can create something that’s lucrative and that will support you as a full-time job if you find the right audience and you get into that niche and you’re driving it to a very specific product or service. I mean, there’s tons of people on YouTube like that. There’s this one guy I follow who teaches Facebook ads, and he’s got a tiny channel. It’s like 4,000. But I bet he gets almost all of his clients through that channel.

32:26
It’s niche, but the people who watch his videos. Yeah. Yeah. So you can go niche or go broad. Like I was always taught, because I had a YouTube consultant for a while and I’m a member of a bunch of mastermind groups. I was taught that going broad and funneling down will almost always yield you more customers than the niche method overall in the grand scheme of things. you can make a living off of just the ads also.

32:55
So I’ve tried to adopt that philosophy. Which I don’t think either one is right or wrong. I think you can do both. But for people who are like, don’t want to fight Mike Tyson, it is possible to do this in a very niche capacity and not feel like you’re going to be… I mean, we were joking right before we started recording that you have a video up right now on YouTube about the tariffs. And I was reading through some of the comments and…

33:23
Like I know stuff pretty much rolls off your back and like you don’t get offended by a lot of things. But you know, I think someone who maybe just put that video up because they were really into like tariffs and they hadn’t made a lot of YouTube videos, if they would be receiving some of it, you know, there was a lot of like, this is far too simplistic. You don’t know what you’re talking about. know, like stuff like we’re like, OK, whatever, dude. But, you know, I think people can get their feelings hurt, right, about stuff. so I think for people who are like, I just don’t want to like

33:51
be susceptible to that sort of thing. You don’t have to be. You can do this in a niche capacity or you can go broad or like as our friend Christina, she’s starting her pet social media for her pet product and she had a video basically go viral and she’s like, wait, no, I don’t want this, right? So anyway, I think…

34:14
But you have to put yourself out there. That’s the hard part for a lot of people. I actually don’t, aside from like all the strategies that we talk about all the time of like how to get over it, I really don’t know how people can get over it other than just doing it. Right? Like there’s not like a magic potion to all of a sudden wanting to be on video or make content like that. I mean, I’m thinking about all my priorities right now for getting top of funnel business to Bumblebee. And, you know, once upon a time that was search.

34:44
I think today it has to be social media. Yeah, which is like, can’t believe you’re saying that. I don’t want it to be that. I really don’t want it to be that. I mean, what else is there right now? And it’s ads. Yeah. Google ads are so powerful. I mean, like five years ago, we would be laughing at ourselves for recording this podcast. And, know, I talk about blogging and it’s still probably it still probably has like, you know, three, four years left. But I.

35:14
I mean, the writing’s on the wall. I think for the traditional way that Google is doing search and ads. And especially like the underhanded things that they’re doing too, which is the topic of one of my YouTube videos too. That should do well. The dark side of Google. You know how I’ve kind of hated and avoided social media, and I’m still avoiding it. I’m fighting it. But I’m just trying to think, like, how are you going to get more business?

35:43
I do think that just the old-fashioned word of mouth, obviously social media is very powerful for word of mouth. Just the stuff that you were talking about and let’s try this restaurant, let’s do this. I’ve gone to cities before because I saw them on social media. Oh, yes, I’ve gone to places in Europe because I was like, we got to go to this, the place is cool, let’s stop.

36:10
So I think that the amount of power in that is crazy, right? It’s at a level that I don’t think our 2008 brains could have comprehended. But I also think the old fashioned, once you get a customer, so you’ve worked really hard to get the customer, whether it’s from social media, an ad, Google search, whatever it is, you want to make sure that they then become, you want your customers to be creating the social media content about you. Right.

36:38
which is probably a whole other podcast on customer experience. But I think that that’s the next step in this, right? You create the experience and then they create an experience for someone else with your products. I’ve been thinking about this a lot lately, actually. I was thinking about as part of the checkout process, asking for someone’s Instagram handle. And then I don’t know how intrusive, I’m almost positive Jen’s going to be absolutely against this. Probably.

37:05
But you know, tagging them in some way, thanking them or whatever, or like, hey, your your hankies turned out great or something like that. Yeah, because

37:16
Back to the analogy that we started with was whenever I reply to an email, people are like, oh my God, thank you so much for replying. I feel like people are starved for attention and comments on their social media platforms. I don’t get that many comments on my posts for Instagram because that’s not my thing, but when I do get one, I appreciate it. I think people will appreciate the attention. I think people will also appreciate the positive attention because so much of social media can be negative.

37:46
And so to just see positive interaction with them involved in it, I think is very powerful and leaves a really good impression about the brand. Or don’t even tag the person. Once you have their social media handle, just go on their account and make a comment on something. Yeah. It’s a lot of work. It is a lot of work, but you can start out doing it. But once you have the SOPs, you can have someone do it. Correct. Yes. There’s definitely parts of this that can be outsourced.

38:14
It’s not like you’re writing a novel, right? You’re just making a comment like, oh, cool. You your children are so cute. I want to eat them. No, but like I remember so I used to rent all my clothes from rent the runway. We talked about that a lot. But I remember like when I would post an outfit that I like really liked, right, that I was like maybe at a conference and whatever. And I had a dress on that I had rented. I would always post and tag them. And I would love it when they reshared it to their stories.

38:44
Not because I wanted, I didn’t want to gain followers. I was doing it because I genuinely thought the outfit was cute. But I remember just the feeling that I would get of them reposting it, it felt good. It just felt good inside for them to be like, hey, we appreciate you, we’re sharing this too. And obviously it’s brand building for them for sure. But I don’t know, there’s just something about it. Even for us who probably are very cynical about social media in general,

39:13
I know why they’re reposting this, I’m not dumb, but it still felt good. For the regular customer who doesn’t live in social media, who doesn’t do this as a business, I think the impact that that has is really powerful. The other thing that I think is really powerful and probably a whole other thing is a handwritten note in an order. What do you do, Sanaki? Yes. Has these handwriting machines, you literally put in a pen.

39:43
and it writes it in your handwriting. I think that works too, but I think that all those things are really impactful. In fact, just got a new phone this weekend, which I’m not like, as you and I know, I’m not like a huge technology person, but I needed a phone. I reluctantly got a new phone and I forgot that the Apple experience is all about the Apple experience.

40:13
I went online, picked my phone out, and then I had the choice of having it delivered or I could have it picked up. I could pick it up at the Apple Store like that day. So I was like, my mind will just go get it. I don’t want to wait till Tuesday or whatever because it was coming up on the weekend. was like, that way if there’s any problems when I try to transfer my phone over, which of course there will be, I have the weekend where I’m not missing important stuff. So I go to the Apple Store. Have you been to an Apple Store lately? I have, actually. OK.

40:39
I don’t ever, you know, I never go out. like I was like, what is this mall thing in a parking lot and all this stuff? Right. So I walk into the Apple Store and it is, I mean, the mall is actually decently busy because I think the holidays are coming up. like the Apple Store is packed. Always. Yeah. Always. And I’ve never not been in an Apple Store that’s packed. So I walk in and it’s packed and I was like, oh, like I’m immediately irritated that I didn’t have the ship to my house. Right. But then I quickly realized that the Apple Store staffs like Chick-fil-A.

41:08
So for every person in the store, there’s an Apple employee basically, every customer. And they’ve got their red shirts on, I think. so I just walk up to the nearest red shirt and I’m like, hi, I have an order pickup. And the girl’s like, is this a repair or a new purchase? And her friendly Apple voice. And I was like, new purchase. And so she points me to the guy next to her who’s also standing there. Because there’s far more employees than they need.

41:33
in the store and he whips out his little scanner thing and scans my barcode and then walks me to the back of the store where we wait excitedly for the new purchase, right? So I’m standing there and you know me, I’m like, I just wanna get the phone and get out of this mall. Like I’m literally having anxiety. And he’s like, are you just so excited about this new phone? But as the whole day, as a marketer, I’m like, I know what you’re doing, you know? And I was like.

41:59
I’m really like, no, dude, my other phone is broken. I just need a phone. And I was like, yeah. And he’s like, I hope you know about the amazing camera features on the iPhone 16.

42:11
And of course I’m like, of course I don’t know about the amazing camera features. I just got the phone that I like the color of, you know? And so he whips out, you know, the same phone that I bought, it’s not mine. And he’s like showing me as we’re waiting, like he’s like, and then there’s this and then there’s, so immediately, right? Like he’s warming me up to the product. Like in his mind, getting me very, very excited about all these new camera features that I’m gonna be getting. And then, you know, within three minutes, a guy from the back appears.

42:40
with the white box with the white bag that they open up, put the box in the bag in front of me, which I’m like, I’ll just take the box, dude. I don’t care. But once again, as a customer experience, 10 out of 10. And then, of course, when you open up an Apple product, their box is open slowly on purpose. There’s all these. It’s everything about that product is designed for the customer experience. And when you peel off the, everything about it is all, it’s an aesthetic.

43:09
And as I was going through that whole thing, I’m like, this is why Apple can sell less superior products for more money and have the most crazy loyal following in the world. They’re at the Chick-fil-A level of loyalty. And it’s like, your products aren’t even that great all the time. But yet you’ve created this whole experience that everyone’s bought into and it works.

43:37
And then iPhone users shame other people into using iPhones and like, you know, there’s whole subculture, right? And so when you can get to that level as a business, I think you’ve done something right without marketing, right? That word of mouth. It’s like, people aren’t buying Apple phones because they have good commercials. They do, but like they’re buying them because they’ve been shamed in the group text for three years and now they’re like, they don’t want to be the green bubble. So, you know, it’s just fascinating, but.

44:05
If the big companies know it works, then the little companies need to start doing it too. If you’re going into this thinking to yourself, I don’t want to talk to anyone ever. Do any customer service or I don’t want to show my face. I think you’re to have to going forward.

44:28
Hope you enjoyed this episode. Word of mouth is still one of the biggest drivers of my business, especially when it comes to wedding and event planners. For more information and resources, go to mywifequitherjob.com slash episode 569. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event.

44:59
go to SellersSummit.com. And if you’re interested in starting your own e-commerce store, head on over to my wife, QuitHerJob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right away via email.

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Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

568: Amazon’s Dirty Tactics Are Costing You 61% More On Every Purchase

568: Amazon's Dirty Tactics Are Costing You 61% More On Every Purchase

In this episode, I break down exactly what’s going on with Amazon right now and show you real-world examples of how Amazon is causing price inflation on everyday items.

What You’ll Learn

  • Amazon’s Last Income Report
  • The Recent Amazon Prime Membership Changes
  • Amazon’s Ever Increasing Fees

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, I’m going to talk about how both Amazon buyers and sellers are getting squeezed, which is resulting in much higher prices and worse service across the board. I break down exactly what’s going on and what you can do about it. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit,

00:28
is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet.

00:57
I personally hate large events, so the Seller’s Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past 8 years. If you are an ecommerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller’s Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th.

01:26
Right now, this is the cheapest the tickets will ever be. So head on over to sellersummit.com and grab your ticket. Now onto the show.

01:40
Welcome to the My Wife, Quit Her Job podcast. In this episode, I’m going to break down exactly what’s going on with Amazon right now and show you real world examples of how Amazon is causing price inflation on everyday items. I’ll also give you my take as a seven figure e-commerce seller on the long-term implications of these practices. By the end, you’ll be armed with the knowledge to navigate these murky waters and still make a profit. Now, first off, let’s start off with some numbers from Amazon’s last income report. In Q2 of this year,

02:09
Amazon’s net sales increased to $148 billion globally. And that’s up 10 % from 134 billion in the prior year. Meanwhile, its operating income increased to 14.7 billion, up from 7.7 billion. So basically, Amazon’s profits doubled year over year. But if you were to ask any veteran Amazon FBA seller if their profits doubled from the last year, the answer would likely be hell no.

02:37
So where are all of Amazon’s profits coming from? Well, if you look closely at the numbers, you’ll notice that Amazon’s online store revenue only increased by 4.6 % from 53 billion to 55 billion, which indicates that Amazon’s e-commerce sales are stagnant. They’re not really growing anymore. So how the heck are they so profitable? And where is the money coming from? Well, the answer is from you, the consumer. Even though e-commerce sales only went up by 4.6 %

03:07
the fees that Amazon charges for services like Fulfilled by Amazon increased by 12%. These are the fees that Amazon makes sellers pay when they use Amazon’s warehouses and shipping for their products. And this year alone, Amazon introduced several new fees, making it even more expensive for sellers to use FBA. Now to give you an idea of the new fees, Amazon is now charging an inbound placement fee just for receiving your goods into their warehouses. Amazon also introduced a low inventory fee

03:37
where sellers are penalized for keeping too little inventory in stock. And this is in addition to a penalty fee if you have too much inventory in stock. So basically sellers have to play a balancing game to ensure that their inventory levels stay within the sweet spot or else they have to pay more money. There’s also a new Amazon returns fee to handle returns as well. So overall Amazon sellers are paying over 30 % more in fees since 2021 and on average

04:04
Amazon FBA fees take a 61 % cut of sellers’ revenues today. But it doesn’t stop there. If you look closely at Amazon’s income report, you’ll also notice that other segments like Amazon advertising revenue increased by 19.5%. Amazon advertising is where sellers pay money to gain more visibility in the Amazon search results. And without advertising, your products basically don’t get shown. All these fee increases are brand new, and for the first half of the year,

04:34
Most sellers absorb the cost as it took time for the impact to really hit. However, if you’ve noticed sharp price increases recently, it’s because sellers have finally realized that they need to raise prices to avoid losing money. So basically, Amazon is forcing FBA sellers to pay more to use their platform. And in the end, it’s Amazon that benefits. But guess who’s actually covering the costs? You are, as the consumer. By the way, if you’re interested in learning how to sell online without relying on Amazon,

05:03
then sign up for my free six day e-commerce mini course below. It’s a hundred percent free and I guarantee that you’ll learn a ton. Now let’s shift gears and talk about the recent Amazon Prime membership changes as a buyer. Currently Amazon Prime costs $14.99 a month or $180 per year. And for that price, you get benefits like free two day shipping on millions of items across the U.S. and a generous return policy that promises hassle free returns and full refunds on most items you purchase.

05:32
Well, all that has changed this year as well. First off, if you live outside of a city or a large metropolitan area, you’re likely not getting the promised two-day free shipping, and this applies to far more locations than you might expect. Amazon’s delivery speed has greatly degraded over the years, and I myself consistently get late packages, especially over the holidays. Recently, Amazon also changed their return policy. In the good old days, Amazon used to refund you your money right away,

06:00
but now your refund may take up to 30 days to be refunded. And this delay has frustrated many loyal customers. But it’s the second change that’s really pissing off Amazon shoppers. If Amazon makes a mistake, like missing items in your package or saying the wrong or defective product, in the good old days, all you had to do was click a button in the app and Amazon will refund you right away. But now Amazon makes you send in a document reporting that something was missing and then they perform an investigation.

06:29
Then depending on what they decide, you may either get a full refund, a partial refund, or no refund at all. So basically Amazon’s return policy just got a lot worse. And Amazon can arbitrarily decide that they were not at fault and make you eat the cost of your order. So overall, Amazon Prime is declining in quality and they’re thinking about raising the price again. So let me ask you this, how the hell can Amazon get away with squeezing sellers and offering poor quality service

06:58
and still make a ton of money? Or a monopoly? Last year in September, the FTC accused Amazon of illegally maintaining monopoly power by engaging in exclusionary practices that stifle competition, inflate prices and harm both consumers and third-party sellers. Now Amazon has tried for months to get this case tossed out in court, but as of last week, on October 7th, a federal judge said the FTC can proceed with its landmark antitrust lawsuit against Amazon.

07:28
This order, issued last week by Judge John Chun, is a major defeat for Amazon, and thanks to this ruling, more information has leaked about the case. Turns out that Amazon is purposely using exploitative practices that degrade the user experience, raise prices across the internet, and crush the competition, all ultimately geared towards making Amazon the only game in town. No surprise there, but one thing that I haven’t really mentioned so far is that there are a ton of Chinese sellers on Amazon.

07:57
In fact, the top 50 % of Amazon sellers are in China. And there’s been a 25 % year over year increase in Chinese sellers making over a million bucks per year. And there’s been a 20 % increase in the quantity of Chinese goods. And these sellers are cutthroat. Because they’re overseas, they can get away with a lot of practices that are against Amazon’s terms of service, like incentivizing reviews and the outright copying of other people’s products. And if they get caught for cheating, five more sellers pop up.

08:26
There’s even a term that describes these sellers called alphabet soup because they trademark random strings of letters and sell the same products under multiple listings as a means of cornering the market. So basically you’ll have a hundred of these brands from the same company filling up the search results with the exact same junk and pushing everyone else out. Now Amazon clearly has the resources to clean up its act and thanks to the FTC, they’ve miraculously started enforcing some of these policies recently for Chinese sellers.

08:55
But why did Amazon wait so long to do anything? It’s because having bad players on their marketplace actually helps Amazon to get what they want. Amazon benefits from this kind of chaos and cutthroat activity because it puts real, legitimate businesses on the defensive. Amazon doesn’t care who’s making the sales, whether it be a legit seller or a Chinese one, because they make money no matter what. And having an unlimited quantity of Chinese sellers on their marketplace allows Amazon to squeeze and bully sellers on its site.

09:25
If you decide to leave Amazon, no big deal. Someone will always be there to take your place. Now, if you look at the lawsuit closely, the FTC’s core argument is about the control that Amazon has over sellers. Because Amazon owns over 50 % of e-commerce in the US, people who want to sell things on the internet don’t have much choice other than to use Amazon. Over 200 million Americans are Amazon Prime members, and that’s 70 % of US households. Prime members get great deals from Amazon.

09:54
especially fast and free shipping, so why would they want to shop anywhere else? Third party Amazon FBA sellers rely on two things, the buy box and the prime badge, which Amazon dangles over their heads. If you, as a seller, have the buy box, you can generate sales. But there’s a catch. If you’re selling a product anywhere on the internet for a lower price, they remove the buy box and make it nearly impossible for users to purchase your item. Amazon has bots that crawl the internet for your brand

10:23
So this rule is hard to get around. And because most sellers depend on Amazon for 80 to 90 % of their sales, they can’t risk Amazon finding out. And so what they end up doing is inflating their prices across the web so that they match the same price that they have on Amazon and don’t run into this retaliation. This means that you as the consumer are paying inflated prices everywhere, no matter where you shop online. This practice creates the illusion that Amazon has the lowest prices around and it often does, but

10:53
only by force. The FTC is accusing Amazon of artificially inflating its competitors’ to maintain its monopoly power. Think about it this way. In a fair economy, if you had a company jack up prices and provide worse service, it just wouldn’t survive. But Amazon’s power is preventing that from happening. Amazon sellers are forced to use Amazon FBA because most Amazon shoppers only shop the prime listings. Of the top 10,000 sellers on Amazon, 90 % use FBA.

11:23
And if you don’t use FBA, you’re sacrificing sales and at the same time, using FBA allows Amazon to hold your inventory hostage. Many sellers keep large amounts of their inventory in Amazon’s warehouses and tailor their business around Amazon’s sales, which makes the prospect of selling on other platforms less attractive. And then finally, we have Amazon’s own private label brands. The FTC alleges that Amazon biases search results in favor of its own products, even when it knows third-party sellers are offering higher quality items.

11:54
Take this listing here from my friend. Amazon blatantly advertises their own copy private label product at 33 % off right on our listing. So how can she possibly compete? It’s all a race to the bottom. What we see on Amazon now is a whole bunch of cheap junk that lacks quality and random sellers with crappy customer service. Amazon isn’t really looking out for you. It’s just looking out for Amazon. Now that the HTC lawsuit is moving forward, if Amazon is found guilty,

12:23
It could face a fine of nearly $44 billion and possibly a breakup of Amazon into smaller companies. But in its current state, the company is powerful enough to bend sellers to its will and jack up prices for consumers. So what do you think? Is Amazon a monopoly or what? Now that you understand what’s going on with Amazon, watch this video here if you want to learn about Amazon’s recent changes to fight Tmoo.

12:50
Hope you enjoyed this episode. I still believe that you can make selling on Amazon work, but you now have to know what you are doing. Selling under your brand is pretty much par for the course. For more information and resources, go to mywifequitherjob.com slash episode 568. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event.

13:20
go to SellersSummit.com. And if you’re interested in starting your own e-commerce store, head on over to MyWifeQuitherJob.com and sign up for my free six-day mini course. Just type in your email and I’ll send the course right away via email.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

567: Why Everyone Needs a Side Hustle in 2025 – And the Best Ones to Start Today

567: Why Everyone Needs a Side Hustle in 2025 – And the Best Ones to Start Today

These days, relying on just one source of income is like putting all your eggs in one basket—it’s risky. A side hustle isn’t just about making extra cash; it’s about taking control of your financial future.

Whether it’s paying off debt, saving for a dream, or creating a safety net, a side hustle gives you options. And the best part? You can start small, work on something you actually enjoy, and watch it grow.

In this episode, Toni and I talk about how having that extra stream of income can completely change your life—and it’s a lot easier to get started than you think.

What You’ll Learn

  • What’s happening in the world right now
  • How automation is taking over
  • The best side hustles to start

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, Tony and I are going to discuss why you need to have a side hustle today and what your best options are. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online.

00:28
Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet. I personally hate large events, so the Seller’s Summit is always small and intimate.

00:57
Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller’s Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th. Right now, this is the cheapest the tickets will ever be. So head on over to SellersSummit.com and grab your ticket.

01:26
Now onto the show.

01:34
Welcome to the My Wife Quitter Job Podcast. Today, we’re going to talk about side hustles. And the reason why I think this episode is so important is because in this economy and in this generation, I really think that you need a side hustle in order to achieve financial freedom and actually make some money and save some money. So you know what’s funny is I think you put out a YouTube video about

02:01
a topic similar to this, basically about using a side hustle to help fund, you know, retirement type thing. And I had to laugh because as I was like looking, you know, just kind of glancing at it, I thought, well, my side hustle is my full time job. Well, no, goal is do I need another side hustle? That was my first it to become your full time job, obviously. So, yes. But yeah, I thought, oh, I turned all my side hustles into full time jobs.

02:31
So now I need to find the next one. I must admit, I’m a little paranoid about what’s going to happen in this world just because AI and robots and all that stuff is creeping in. And really, it’s right around the corner. Yeah. So when I was in, I think when I was in Europe, you know, there was someone on Zoom running the cash register. What? Yeah, instead of a real person. And yeah, right. then OK.

03:00
The place next door had a Zoom greeter and guess where they were all from? The Philippines. Yes, they’re so friendly. That was the first wave. Then I just did a little research on this for my YouTube video. There’s actually places in New York doing this already. Similar to this, I do not remember what airport I was in and you know me, it could have been any airport.

03:24
But was one of the larger, it was either international or one of the big international airports in the US where there was an Amazon store. Have you seen these? And you literally just walk out with your stuff? Yeah, that was all fake. What do mean was all fake? There was one right by us. It was all fake. Actually, it was run by 1,000 Indian people. It was all a hoax in the end. It was semi-automated. But yeah, you walk out with the stuff and yeah.

03:53
You don’t even check out anymore. It just scans your stuff when you leave. Right. So Amazon led everyone to believe that it was automated. But in fact, there was a thousand people from India actually with cameras. cameras? Yeah. Well, I just OK. So well, thanks for ruining that little moment that I had. Well, what I thought was so interesting about it was that like they’ve removed people from. So you probably good or bad, you probably can.

04:22
pay 1,000 people in India to do what you’re paying the people in a big metropolitan area to work cash register in a big metropolitan airport. The cost is probably the same. You have no theft because you’re literally 1,000 cameras watching you walk out with your diet soda and your bag of Pringles for the flight. I don’t know what your airport is like because I haven’t been to Orlando in a while, but they have

04:50
these robotic coffee makers now. There’s literally no one behind the thing. You just swipe your credit card and the robot makes the coffee for you. Yeah, I don’t know if they have them in Orlando, but I have seen those at other airports. And then there’s literally unmanned snack bars now. You go and you grab what you want and you check out. There’s no human around at all. I’ve seen we have those. So this has always bothered me. OK, like just to do a little side note before we talk about side hustles.

05:20
Like I have do you remember like 30 years ago there was like this restaurant chain that opened where it was like you grilled your own steak at your table? Like you picked out your cut of meat. Oh, they still have those. That’s like every Korean restaurant in California. Right. Oh, that’s why I hate those places because I’m like I’m like so this costs the same amount as if I were to go to Fleming’s and buy a steak that they cooked correctly for me or you’re going to make me

05:45
Hold meat up, like if I’m eating here, I don’t wanna touch the food until it’s presented on a plate. Just like I don’t wanna do self-checkout. I don’t get a discount for self-checkout. I don’t get to go through self-checkout and save 5 % for the cost of the cashier that I don’t use, right? I’m still paying the exact same amount of money. Like all that stuff to me, I understand it. I understand the automation. I don’t think it’s necessarily a bad thing, but like if I have a choice,

06:14
and I’m not saving any money, I’m not bagging my own stuff. Like you’re gonna, like absolutely, it’s like when you get to a hotel, right, you can choose to have them valet your car or you can park your own car and walk a mile. I’ll walk a mile to save that $30, right? But like if I don’t get to save any money, then like what’s the point? Anyway, that’s my rant for the day. Okay, so the other thing that’s going on also is like there are these robots that can be controlled remotely and.

06:40
People, stores in Japan have been doing this for a while. It’s literally some guy with his like VR setup, manipulating a robot and stocking shelves and stuff. Okay. Yet, and I don’t, we never get political, but yet why do our voting machines look like they were invented by Thomas Edison and never updated? Like why do we have robots doing stuff, but yet we can’t like get voting machines to work properly. Like that was one thing that absolutely blows my mind. Like let’s put technology to good use.

07:11
Yeah. So bottom line, think we’re going to, I mean, when AI comes, I think there’s just going be a lot of unemployment. so previously I used to feel that, you know, if you were in a job that required, you know, manual labor that you wouldn’t get replaced, but I think everything’s on the table now. Here in the Silicon Valley, graduates in computer science majors are having lots of problems finding jobs because AI can write code now.

07:41
So computer science actually is not a desirable major. There’s tons of people unemployed here in Silicon Valley, whereas in the past, it wasn’t like that. I agree with you. I don’t necessarily think the construction type jobs, yes, I mean, there will be more machinery and things that improve what can be done, but I think at the end of the day, a lot of those jobs are not gonna get phased out. I wasn’t thinking construction. I was just thinking just your everyday retail worker.

08:09
Yes, everyday retail worker. Do you remember when McDonald’s went to the ordering where you went to the kiosk and you punched in your order and removed the need for cashiers? First of all, good. I’ve never met a nice McDonald’s cashier. I’ve never met a McDonald’s cashier that I thought was actually punching in my order correctly. I also think there’s a reason why everyone goes to Chick-fil-A.

08:37
Right? Because they’ve got the two people in the brightly colored vest standing outside asking your name, giving you a high five, you know, making you feel like an amazing person. And like I just I think that, yes, technology is going to continue to and AI is going to continue to replace jobs. But people crave that like interaction. That’s why Chick-fil-A blows everybody else out of the water. That’s why their line literally they have to do city.

09:02
city planning when they put a Chick-fil-A in because of the amount of traffic it backs up. Do the roads have the ability to have a Chick-fil-A? There’s a reason for that because when people go to Chick-fil-A, they feel good about themselves. I don’t think you can get that from the kiosk at McDonald’s. Where I live, there’s all these promo tea places, boba tea places where the line’s out the door. There literally is no one manning it. No, I think it works for sure.

09:31
Yeah. And one time the guy was right there and I had a question. He just ignored me. Cause he was busy preparing orders. And I think efficiency matters. So you can actually have like six iPads out taking orders as opposed to six people. Uh, I, I personally would actually prefer efficiency. Like I’d rather just order on my phone. You can order on your phone and scan and then pick it up. But there’s still that lovely smiling.

10:00
teenager comes to your car with your chicken nuggets. And Chick-fil-A and In-N-Out actually hire really good people too. Yes. So same thing with there’s there’s several restaurants that on the culvers is like there’s like several places. In fact, sometimes we’ll go to like if we’re traveling and we’ll drive through a place that we maybe aren’t familiar with, like in our area, we’re always like, oh, do they like take the Chick-fil-A training manual or are they on the Burger King training manual? Right. Like which one are they on? Anyway, all that to say, I do think the jobs

10:30
jobs market is going to radically change over the next 10 No job is safe. Blue collar, white collar, nothing is safe. I’ve been a huge proponent of just, what’s the right word? Mitigate your risk. Therapy. Because more people are going to need it. No, there’s AI therapists. Yes, that’s a joke.

10:58
But yeah, anyway, you’re right. Everything’s gonna change. And so I think that’s one of the reasons why finding your side hustle becomes really critical as time goes on. Yeah. And I know you’ve been helping your daughter-in-law, is it? Mm-hmm, yeah. With certain things. So I’m curious, I’ve been doing this with my daughter, but she’s still in high school. I’m just curious what you’ve come up with.

11:27
Yeah, so my daughter-in-law, has a regular job working as a procurement officer for hospital. So she has her nine to five. But before she did that, she had several, she did the typical, she worked at Chick-fil-A actually. She ended up becoming an assistant manager at Chick-fil-A. She worked at a massage therapy place as the sales rep booking agent.

11:52
She’s had a lot of different type of jobs, but then she went and got her dog grooming license and she loves, she’s like an animal person, right? So she’s the type of person that you want. She’s not doing this for the money. She does it because she absolutely loves in a way that I cannot comprehend. So when she got this job at the hospital, which was a nice pay raise for her as well as benefits and things like that, which are really important. They have a family.

12:17
She didn’t want to give up the dog grooming and she realized that the dog grooming was like their path to owning a home. Right? So, you know, they want to buy a house and obviously the housing, it’s not a great time to buy a house if you, if you don’t have like a large income, I would say. Right. Yeah. So this is a way for them to build a down payment, right? With continuing on the dog grooming on the weekends. So, um,

12:40
She did work as a groomer for a while, so she had some clients that she could take with her basically when she moved it from full-time to a side hustle. She’s basically grown her business fully on word of mouth, which I think is honestly one of the best ways to grow a business that’s in the service space.

13:03
Because think about it, how many times have you gone on Facebook and seen someone post like, hey, I need my driveway re-poured, right? Like I’ve cracked my driveway. Or hey, I need a good sprinkler company. hey, who has a good babysitter, right? All these, most people would much rather know that their friends are using somebody versus even reviews, right? Reviews are very effective.

13:29
But if I tell you, you’ve got to try this new restaurant. We went there. We absolutely loved it. The staff’s amazing. Get this dish. That means more than a Yelp review to somebody who knows me. I think if you’re thinking about starting a side hustle, especially in the service space, getting that word of mouth out. And then she’s built her entire business on Instagram. Really? OK, I can see that.

13:56
which normally we say like, you got to have a website, you got to have a home base. And I still fundamentally believe that. But I know my daughter-in-law, she’s not like, she understands technology, but she’s not what I would call like, she’s not one of these like my 18 and 20 year olds who are like super tech, can do everything, know how to edit video. They’re all like, that’s their life, right? She’s like your standard edge of millennial. I know how to post on Instagram.

14:25
And I’m like, great, then let’s use Instagram. And she’s basically used Instagram. She created an account for the group. She has her personal account where she posts pictures of their daughter and things like that. But then she has an account that’s completely dedicated to she does dog sitting and dog grooming. So she has an account that’s completely dedicated to that. And she basically posts pictures before and after of all the dog grooms. And the way to get in touch with her is to DM her.

14:55
So she can manage everything through a DM on Instagram. And here’s the thing that I think why this works on any social platform, but I Instagram especially is that one, you can do local searches on Instagram. people can find her and based on her location. So it’s like if you’re in the central Florida area, her stuff could appear in your feed. The other thing is like when she grooms my dogs,

15:21
then I share that on Instagram. So everybody that knows me now sees her as a… So I oftentimes when I share stuff that she’s done, I will have local friends message me like, oh, I need a dog groomer. Where do I contact her? So I really think that Instagram is super effective. And it’s interesting because she contacted me earlier this week and said, hey, she’s doing like an expo basically. She got invited to like have a table.

15:51
And she’s like, most people sell products at these, like it’s craft fair kind of thing. And I said, well, most people have pets, right? Like, mean, like huge majority people have pets and most people want, and she’s like grooms in her home. So it’s like, you’re not dropping your dog off at this like kennel and you know, it’s definitely like a personalized experience. And I said, you need to just make a, like basically flyer with your services and where people can contact you.

16:18
And honestly, I think once people talk to her, like she’ll sell herself. Right. So we’re doing a flyer with basically this, like basically one flyer that says why you should have your dog groomed. So basically giving people if they’re not in the like, because like I had a lab for a long time and I never took him to the groomer. I’m like, he’s fine. We give him a bath. But there are reasons to get your dog professionally groomed. It’s good for your dog. Right. And now I have two dogs that are like super high maintenance coats. Right. So they have to get groomed once a month.

16:47
And so just educating people on like, hey, here’s why this is a good experience for your pet. And then on the of that, a flyer where it shows her services. said, because people always want to know like what you offer and can they just go and get their dog’s toenails clipped or can they just go or do you do full service or like, how does all that work? I was like, let’s get it all so people can walk by your table and just get all the information at once and then talk to you about specifics. And at first I was like, maybe I should throw up a webpage for her.

17:17
Like, because I have all this free time this week. then I was like, no, she’s successfully done this with Instagram. Let’s like DM her. Let’s do is she using Instagram lists? She isn’t yet. Yes, we’re still we’re still in the new. OK. And I also didn’t want to go like she texted me and I immediately sent her back like a 42 page marketing plan. And I was like, OK, I need to like calm down.

17:40
Because she is a mom, she does work full time and she only has the ability to groom so many dogs on the weekends, right? Like it’s not like she can take a hundred dogs. But just seeing like how that one, you know, just one strategy, right? Getting on Instagram, posting your befores and afters. Like if you do, I have a friend that does like custom finishes. So like if you want like a faux wall, right? It looks like it’s a certain.

18:08
You know, he literally posts before and after pictures on Instagram, gets all of his business from Instagram and word of mouth referrals. People just need to see what you’re doing and know that you’re out there and have an easy way to communicate with you. And what easier way to communicate with people than a DM on Instagram, right? Like so non-threatening, so not a sales call. So I actually think that this is a pretty good strategy, especially if you’re just getting started and…

18:35
you don’t want to have all the technology hurdles of setting up a website. It’s just very complicated. And I think people that could do something don’t because they get stuck in the weeds on these sorts of things. I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in e-commerce that you should all check out.

19:04
It contains both video and text-based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free. Just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

19:29
Actually walk me through how she got started. So she probably just had some initial clients that were friends and then she just started posting the photos on Instagram. And then her friends would share those posts of their dogs and that’s how it all started, right? Yeah, so she would groom a dog and she would post like, so excited to see little, you know, she groomed Penny, my dog this weekend. So she’s like, so excited to see Penny. She let me put bows in her hair at this time, which by the way, all my whole family is like, why did you let her put bows in her hair? I was like, she looks cute, leave it alone.

19:57
So then I haven’t had a chance to share it yet, but I will share this post. And then I am 100 % positive because every time I share it happens, someone will message me and go, oh, who’s your dog groomer? And then I’ll say, hey, here’s her Instagram. And obviously she’s tagged in the share as well. lots of people, since people love sharing their pets, this is great for anything where people like to show off. So yards, right? You get landscaping done.

20:22
something in your house, right? Anything like that. People love to show pictures of their remodeled bathroom, things like that. So anything in the service-based industry, I think is very effective to use this with because you get the shares without asking for them, right? And then she, so she started that way and then basically once she got a client, which I think this is just a genius marketing thing, is she put people on a monthly plan, right? Because I mean, in theory,

20:50
pets need to be groomed monthly, right? Or six weeks. So now she has a monthly plan or I don’t know what the frequency is. Since she’s related to me, I just call her and be like, can you pick up the dog? She looks really mangy. But then you get people who like they’re paying per month who are getting their pets. So now you have guaranteed income, right? Or at least more consistent income. My brother who has a ranch, they do trail rides, put people on a monthly ride program. So people who love to ride horses.

21:20
they can ride on this monthly plan for a discounted price because what they do is if you’re on the monthly ride plan, when they have a ride and they don’t have all the horses booked, they’re like, hey, you can come Tuesday or Wednesday at 4 p.m. and get your ride, right? So they’re basically getting a, like a substantial discount, right? But in reality, like if they didn’t fill that, it would be $0, right? So.

21:48
Getting people on that recurring revenue, if you have anything that you can do with recurring revenue, is the next level for doing that side hustle. I just thought of an idea that I can use for Bumblebee. OK, what is chatting A recurring crying plan? No, no, no. It’s about asking people for their Instagram handle at checkout. And then photographing the products that they’ve personalized for themselves and just tagging them. Yes. I think I would need to ask for permission, though, right?

22:18
Would I need to? I don’t think if you tag them, because the people that don’t allow tagging, I’ll just won’t let you tag them. Yeah. And then there’s nothing really super personal about these personalized things anyway. But people like to get tagged and maybe they’ll share it. Yes. OK, so I am going to try that because social has always been a struggle for me because I don’t want to do the work for social. But this probably will work with TikTok, too. I don’t think I’ve.

22:47
seen very many stores ask for people’s Instagram handles. Have you ever checked out? I’ve seen it very, very rarely. So I would say probably once or twice. But it’s really easy to do. Yeah. And here’s the thing. I think you can do the same exact thing with a Facebook page. Right. So once again, remove all the technology hurdles. Right. So if you have a service or a product that, you know,

23:16
you want to get out there, you can do the exact same thing with Facebook. And I cannot tell you, the people that I feel like do this the best are dog, what are they, dog breeders, right? Like if you’ve ever been to like a dog breeder site, they all use the same exact template from the same company. It’s terrible. It doesn’t ever load correctly. But their Facebook pages are amazing, right? Because when they have a litter of puppies,

23:43
they post that or when the dogs get pregnant, right? And they’re like, well, we had miles Turner, you know, breed with Sophia, whatever, like, you know, they’ve got these fancy dogs and it’s like, you know, this is the size of the litter. This is what we’re expecting. And these, sell out the litters before they’re even like born, right? Because everyone’s sharing and tagging. Like I think that that part of the internet still works.

24:06
That hasn’t changed. The virality of sharing and tagging people. When you post a picture of a puppy, everybody comments, everybody tags. It’s just like… It doesn’t work with everything. Obviously, dogs and animals are really great use case for this. I’ve seen it all the time with home stuff, like renovations where it’s like…

24:30
everyone’s sharing it because they’re sending it to the other person in their family. It’s like, oh, can we do this with the fireplace? Oh, can we do this with the pantry? Oh, can we get this refrigerator? Right. Like, like there’s lots of different spaces that still work on that, tag and share. And you don’t even have to ask people to do it. They’re doing it because they want someone else to see it. Right. Yeah. No, that’s a, that’s a great strategy. And then Instagram list, which I mentioned earlier, now you can actually ask people to subscribe to you.

24:58
And then you’re allowed to send them one broadcast per day. So it’s kind of like a poor man’s email list. Yeah. I would say. Which I think if technology is your hurdle, like to get started, this is the perfect way to do it. And there’s going to come a time where you’re going to be too big or too busy, where you’re just going to pay someone to set everything else up for you. And that’s fine. Right. And then you move over. But while you’re just getting started in the hustle, why not remove all your barriers?

25:28
Yeah, and then once you get a little bit more advanced, you can actually start taking transactions directly on Instagram, where you list your products and then you check out directly on Instagram. And if you have a Shopify store, it automatically ties back to your store. I think we talked about this on one of the last podcasts. So my nephews worked for that plant nursery, the exotic plant nursery. They do all their transactions on Instagram. They literally post a picture of a rare plant and be like, we have 16 of these. And they’re sold out in five minutes.

25:58
So yeah, they still have a physical nursery that you can, I mean, they still do business other ways, but like great side hustle and augmentation to like, they basically doubled the business of this nursery just from doing that on Instagram. Yeah. Yeah. So it’s powerful. Like I often get asked the question, Hey Steve, do I really need a website, Shopify store right away? And my answer almost always is yes, I think you should just get something up so you can collect emails and that sort of thing. But

26:26
You know, every now and then I do have someone who just like, I don’t even know how to go through the wizard in Shopify, right? But I do know social, like I have an Instagram account. So just doing what you described is completely viable. Setting up the store is a little bit more technical. Like arguably it’s easier just to get a Shopify store and link it to Instagram, I think, than it is to get that hooked up. But yeah, completely viable. Actually, I have several students in the class, they get,

26:54
all their business through Instagram. Yeah. the most part. Yeah. Which is, to me, that’s exciting, right? Because I feel like it’s still not too late to utilize some of these platforms where it feels like, it’s so saturated. Oh, everybody’s. It’s like, no, not really. If you have an interesting spin on something, I think you can still monetize it. No, mean, word of mouth is just extremely powerful, even when it comes to e-commerce as well.

27:24
Yeah. Right. Because I mean, that’s that’s in a way how we started. We weren’t running like ads. I mean, we were running ads, but they weren’t like the bulk of our business. Like, but after year one, a lot of it was referral business. Yeah. And I remember we got our first wedding planners or event planners, and that was huge because they all talked to each other. Yes. And then all of sudden we were getting hotels and yeah. Don’t don’t estimate word of mouth. Yeah, I think that’s the thing to think about is that

27:55
in all these industries, right? So you and I live in the e-commerce online marketing industry, right? So when one of us needs something, right? Or needs an expert or needs help, we all talk to each other, right? Well, who are you using? Who are you talking to? And then usually there’s a consensus like, this person is the best or this person highly recommend, right? And then…

28:18
That person, like lot of people we know have built their whole business in the online space because other people have recommended them, right? Like look at Grayson Bell, right? Perfect example of this. Has a WordPress business, basically helping people with debug WordPress sites, basically. I don’t think he builds them anymore or ever did. But you know, he got his business by, he was a blogger and then he realized he really liked fixing WordPress stuff and…

28:45
started doing it for a couple other bloggers and then a couple other bloggers. And then between word of mouth and another strategy that’s great for side hustles, he went in blogger groups. And when someone’s like, hey, I think this plugin is broken. It’s showing this error on my site. He would come in and in the comments say, oh, have you tried doing one of these three things? And Grayson’s a great explainer. He’s a great teacher.

29:11
So he would basically walk people through in a comment, like how they could fix it themselves. And by doing, and never selling his services, ever. Never saying like, oh, and by the way, I do this too, not once, right? And so then after a while, it’s like someone would post in like the AdThrive group, right? Oh, I need someone to make this change or I want this plugin to set up a shopping cart on my site or I want, you know, to do X, Y, Z. 16 people in the comments are like,

29:39
Oh, well, have you talked to Grayson? Have you talked to Grayson? Because he put himself out there as the WordPress expert and gave all this free advice and free help. And so he built his business on two rails, right? The first one being the word of mouth, the second one being proving yourself an expert in these groups, which is still also effective, and then just getting business that way. I mean, it reminds me of Carson, a fuel mate. He designed Shopify websites.

30:05
He is like the de facto website designer for like ECF. Yes. Mainly because he was active in a community and word of mouth through that community. And this is a bad side hustle example, but another example of that is our friend Stephen Wigler, the attorney. You can’t really be an attorney as a side hustle. But same concept of when we always get asked legal questions.

30:32
Right. Always like, should I have an LLC? Should I do this? What do know? And you and I are not attorneys and we never want to give anyone legal advice because it will probably be incorrect. But we constantly refer people to Steve because he’s proven himself time in and time out that he is one, really great to work with and two, a very much like when you talk to him, you don’t feel like you walked away with bunch of legal jargon that you don’t understand. Like very basic.

30:59
explanations of why you should do something or why you shouldn’t do something. And so I think that you don’t understand how much people network with each other that, you know, just meeting one right person can change your business. And we don’t make any money off these referrals. I mean, we just refer them because we use him. So, yeah, yeah. Yeah. So I think that that’s really important when you’re thinking about doing something on the side. I mean, whatever it is, just leverage something that.

31:27
you’re talented at or that you have knowledge with. So one thing that my daughter is working on, has been a hell of a lot of work, is… The never ending story is what I feel like this is. Well, we’re actually close to the finish line now, but she’s been really into print on demand. So she started a class for her kids and she started this entrepreneurship club at her high school. And so those are going to be her first guinea pigs. And then she’s going to start selling the class.

31:57
But this is something that any teenager can do with no money. I mean, she has a laptop. She has her phone with a camera. We bought her a mic and she’s just been filming videos for a class. She put together the curriculum and we’re working on the sales page right now and that’s gonna be her side hustle. So she can drink more boba drinks and buy clothing, which she’s really into. Yeah. Right? It’s nuts. So interesting.

32:27
So one of my daughters is she’s gonna be in cosmetology school soon, but she’s always been really good with hair and makeup. And so I think I told this on a podcast a million years ago. So when she was in the sixth grade, she used to ask me to drop her off at school really early. And I will say my kids are not Asian, so they are not always the best students. And so I was always confused as to why she wanted to go to school early, because most of time you go to school early for tutoring, right? And I knew for a fact she was not getting any tutoring.

32:55
I was like, sure, I’ll drop you off early. don’t really care. It doesn’t matter to me when you get dropped off. Well, what she was doing, I found out down the road is she could do… Remember when those Dutch braids got really popular by the Kardashians where the braids were sitting on top of your head? Okay, you don’t know. People listening, do you know? It was a really popular hairstyle, but it’s actually kind of hard to do on your own head and she can do them really, really well. She was getting to school early to braid people’s hair for money.

33:23
So she would charge like, I don’t know what the dog, but you know, in sixth grade, like if you’re making five bucks a day, like you’re rich, right? And so she would get to school early to braid people’s hair, you know, so the, once you braid it, the style stays in for a couple of days. So you’re, you know, you’re getting a little longevity out of things. So these kids are probably using their lunch money. I’m not even joking to pay to get their hair braided, but like, that’s the thing with side hustles is that you never, and obviously for her, it’s turned into like she does.

33:51
cosplay, she does makeup, she does hair, does other, I mean, she’s doing side hustle hair right now without her cosmetology license, right? So, you know, eventually she’ll, she’s going to school for that and she will get, you know, she’ll be a licensed hairdresser. But in the meantime, she’s been side hustling, right? All these years doing these little things here and there. And so I never underestimate like what you can do as a side hustle and also don’t think that, this is the other big one, you don’t have the time to do it because you do.

34:19
You do. mean, you know, it’s funny the other day. We I asked my daughter, like, didn’t she film the next video? And she’s like, Oh, I was busy. I didn’t have any time. I’m like, OK, so I pulled up like the traffic logs in my router and I was like, OK, you were you’re on whatever, you know, YouTube or whatever for several hours doing what? Probably wasting time. So everyone has time. I waste a ton of time every day also. Yeah. So think everybody.

34:49
I think everybody wastes time. Sometimes wasting time is fine. I think everyone needs some downtime and some time to decompress from their day. I also think if you are in a position where you’re like, I’m not sure about retirement. I’m not sure if this is something that I can achieve in a comfortable way. Or if the side hustle is just so you can get ahead.

35:15
Right, like you wanna buy a house or you wanna be able to pay off your cars or whatever that financial need is, you have time to do it. You just have to make it, you have to decide if it’s a priority and how much you want whatever it is that you, do you really wanna pay off your house? Do you really wanna save for a down payment? Do you really wanna fund your 401k? Like how badly do you want that? Because everybody that I know that wants it, that wants it, wants it is able to achieve it.

35:45
I find very few people that are like, well, I just tried so hard and it just didn’t work out. I just don’t hear that from many people if they’re taking all the right steps. Yeah, and I can’t emphasize how important it is today. It’s weird. A bunch of my friends have come up to me wanting to do side hustles right now because the job market is tough. Yeah. I’ve never seen this happen before where tech people

36:14
were losing their jobs because they were getting replaced by machines. Right? mean, back when I was working, like a bunch of us got outsourced to India, but then those prices kind of evened up and then, you know, there were a bunch of hurdles there. So eventually that, that kind of worked itself out, but I don’t necessarily see that working out with AI. Yeah. And I actually don’t use writers anymore. And I used to love coding my own stuff, but now like I can code anything with AI.

36:44
And I don’t, need to hire anyone. It’s really scary what, can be done. So one engineer and that that’s my space. So that’s what I’m, I feel qualified to talk about. One engineer can do the work of like five engineers now. Yeah. Right. And in the retail space, I’m seeing automation and, outsourcing all over the place now. And pretty soon with the self-driving cars, like they’ve been testing it in SF for a long time, basically humanless Ubers. They’re not Ubers. It’s terrifying. Yeah.

37:14
So all these jobs are going to go away. Yeah. And you have to have something to protect yourself. Yes. And I think so think about this. Let’s just say that you work at Nordstrom, right? And you’ve worked at Nordstrom for 15 years, right? And you love the apparel industry and you realize that you’re going to get phased out from Nordstrom because they’re going to self checkouts and, you know, more technology, less humans. Right. So what do you do?

37:44
Well, if you have 15 years at Nordstrom, I think about our friend Kelly Snyder from Adore Your Wardrobe. She created a course teaching people how to dress based on their body shape using math and science. So it’s a fantastic program. If you wanna look into it, it’s called Adore Your Wardrobe. Shout out to Kelly. But she’s basically, but she’s in the business of giving women their confidence back, which cannot be done by AI right now, right? So what if there’s something, you you take your…

38:11
love of working at Nordstrom, your clothing, whatever it is, right? And you turn that into a side hustle, which then becomes your full-time hustle. Kelly makes more than anyone, probably than half the people that are in the administration of Nordstrom, right? Right. Or you think about, I saw this trailer being pulled the other day. It said, we hang Christmas lights. Right. Who likes to Christmas lights? Literally no one. It’s the worst thing, right? You’re on your roof. You’re hoping you don’t fall. Half the lights don’t work. Like, it’s a huge pain, right?

38:40
Genius business idea, right? So many people I know have their Christmas lights, their houses decorated, because people want to decorate for Christmas, but they don’t want to go through all the pain and suffering of the Christmas lights. So you start a side business of decorating houses with Christmas lights, right? Well, then you do that for 10 years, then monetize your knowledge. Monetize your knowledge of how to get in that business or how to get in the seasonal business and sell that as a course or.

39:08
coaching or sell your company, right? Sell your Christmas light decorating company to somebody else. Like most of these things, even if they’re in the service space, have a path to larger abilities to monetize in the future. So the perfect example of this is my first employee at Bumble Bee Linens that we ever hired. He started delivering stuff for Amazon just kind of as a side hustle when he was working for us, which is fine. He did it at night. We didn’t have any problems with it.

39:37
And then took all that money and he bought his own truck before he was renting. And today he owns a bunch of trucks and has a delivery business for Amazon and other places. And so he’s a business owner now. What started out as a side hustle while working for Bumbley Linens has turned into a lot more. And I think you can’t underestimate like the ability to make money from these things over time.

40:06
and how you can leverage your knowledge and expertise over time. I had to laugh. I’m having a septic tank moved, right? It’s this huge ordeal. My whole yard is torn up. But the owner of the septic, which septic tank seems like the absolute worst job, right? Like I cannot imagine having to pump out a, it seems absolutely terrible. The owner of that company drives $170,000 pickup truck.

40:32
It is the nicest pickup truck I’ve ever seen. It has the Bentley tires where the tire rotates, but the logo of the septic company stays still, whatever the heck that thing is. I’m like, this dude’s not doing bad, right? Because he’s not pumping tanks anymore. That’s where I also think, I’m not sure if my daughter-in-law will ever want to do grooming full-time again just because of the healthcare. Unless healthcare changes,

41:00
Less healthcare changes. If you have a job with health insurance, it’s hard to walk away from that. But you get to the point where you’re not grooming dogs anymore, or you’re only grooming the dogs you want to groom. You’re owning the grooming business. And now you own Wolfgang Puck. Or what’s the Wolfgang Puck? The dog grooming business with franchise locations. I was about to that. I was like, it’s something. But now you own the franchises. And now you’re

41:27
You have 16 stores, and you’re not grooming a dog. You’re managing a business. And maybe that’s never what you want to do, but those options are available, and that’s what can become of your side hustle. And don’t underestimate where it can go. Bumble Bee Linens, our goal was only $50,000, and then it’s turned into so much more. My blog, actually, I was just planning on having it pay my mortgage, and I would have been happy, and it turned into so much more.

41:55
The key is to start something. if it’s paying your mortgage now. Well, know, houses in California are quite expensive. That’s true. That’s true. It’s actually probably right on par. So yeah, I don’t think I’ve ever felt this way, at least not publicly on the podcast before, but things are going to change drastically in the next just two to three years. And I really think you need to protect yourself and diversify however you’re making money.

42:26
Hope you enjoyed this episode. 17 years ago, a small side hustle selling handkerchiefs completely transformed my life. The key is to start something now. Give it time, nurture it, and you never know how far it could grow. For more information and resources, go to mywifequitterjob.com slash episode 567. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting,

42:53
develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to SellersSummit.com and if you’re interested in starting your own e-commerce store, head on over to my wife, QuitHerJob.com and sign up for my free six-day mini course. Just type in your email and I’ll send the course right away via email.

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566: New US Crackdown Just Killed Dropshipping – What Sellers Must Know

566: New US Crackdown Just Killed Dropshipping – What Sellers Must Know

In this episode, I’m going to break down why the aliexpress dropshipping business model is essentially dead. I’ll break down what happened, why it happened and what it means for you.

What You’ll Learn

  • The new deminimus legislation
  • Why this affects China dropshipping
  • Why the new rules kill this business model

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, I’m going to talk about how recent legislation is effectively going to kill drop shipping from China in the next 18 months. So if you’re thinking about starting a drop shipping business, you might want to reconsider. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit,

00:28
is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods and not some high-level guys who are overseeing their companies at 50,000 feet.

00:59
I personally hate large events, so the Seller Summit is always small and intimate. Every year we cut off ticket sales at around 200 people. So tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th.

01:27
Go grab your ticket over at sellersummit.com. Now onto the show.

01:37
Welcome back to the podcast. In this episode, I’m going to break down why the China dropshipping model is essentially dead. I’ll break down what happened, why it happened, and what it means for you. Now, first off, those of you who have followed me for a long time know that I don’t like the AliExpress dropshipping business model. Not only do AliExpress products have poor quality control, but as a seller, you’re proliferating the sales of cheap throwaway junk. But for those of you who are new to dropshipping from China, here’s how it works.

02:07
As a seller, you list products that you find on AliExpress on your own online store without holding any inventory. Then, when a customer places an order, you then purchase the item from the AliExpress supplier who ships it directly to your customer. This approach removes the need for any upfront inventory investment and reduces the risks involved in managing stock. So basically, you can get started with AliExpress dropshipping for practically no money. Because the prices in China are significantly cheaper than in the US,

02:37
You’re basically charging a big markup to US customers for doing little or no work. For example, this snoring mouth guard sells for $39.99 on Amazon, but on AliExpress, it can be purchased for only $1.72. That is literally a 23X markup. Now shipping direct from China to the US is also super cheap because of ePacket shipping, which was created to facilitate the growth of eCommerce between China and the United States. Because of ePacket,

03:05
which started in 2011, shipping rates from China to the US are significantly cheaper than shipping domestically in the US, especially for lightweight packages. For example, shipping a 1-pound parcel from China to the US costs around a buck to a buck 50, while shipping within the US can cost several times more depending on the destination and the carrier. In addition, AliExpress dropshippers don’t have to pay import duties and tariffs either because of the de minimis rule.

03:33
The Minimist Rule allows any packages coming into the US that are worth $800 or less to not have to pay any customs taxes or fees. And this rule is in place to make it easier and cheaper for people to buy small items from other countries, like toys or gadgets, without getting hit with extra costs when they arrive. And these advantages are the reason why so many dropshipping companies have popped up over the years. Companies like CJ Dropshipping, DSers, Alley Dropship, and AutoDS

04:02
offer integrations to popular shopping carts like Shopify, BigCommerce, and WooCommerce to automatically handle the backend logistics. So basically, all you have to do is install one of these plugins, pick what you want to sell, set your price, click a button, and your product is listed on your shop. Then, when an order is placed by a customer, the software automatically handles the supplier fulfillment from China. It all sounds super easy, and I hope I didn’t get you too excited because the government just destroyed this business model.

04:32
And here’s the full story. By the way, if you’re interested in learning how to start a profitable online store the right way without dropshipping from China, make sure you sign up for my free six day e-commerce mini course below that will walk you through the entire process and it’s 100 % free. So several weeks ago, the Biden administration introduced new changes to the de minimis rules to reduce the abuse by Chinese e-commerce platforms like Tmoo and Shiyin. Now I don’t want to get too into the weeds about Tmoo and Shiyin.

05:00
But Tmoo and Shien are companies based in China that ship products to the US direct from Chinese factories at rock bottom prices. Essentially, you can think of Tmoo like the biggest Chinese dropshipper on the planet. They round up Chinese suppliers and have them list their products online at rock bottom prices even lower than AliExpress. Then, when an order comes in, the Chinese supplier ships the product directly from China to the end customer in the US. The products and shipping are super cheap,

05:28
and they don’t have to pay any import taxes. Now over the years, Timo has experienced huge growth since its launch in 2022, rapidly expanding to 79 countries by this year and becoming one of the most visited online shopping platforms in the world. In just two short years, they managed to attract a third of Amazon’s traffic and their low prices have been crushing the competition. For example, Amazon’s apparel sales have fallen 30 % year over year as Timo and Shiyun continue to steal market share.

05:59
Anyway, the US government has taken notice of this unfair competition and finally decided to step in with new legislation to shut them down. There are three major changes, which I’ll summarize for you so you don’t have to read the official press release. Now, the first change basically states that all China dropshipping sellers have to pay both customs duties and tariffs under sections 301, 232, or 201 of the US trade law, regardless of the value of the package. Now in the good old days,

06:27
AliExpress dropshippers didn’t have to pay any taxes by keeping the value of individual shipments under $800. But not only do sellers have to pay customs duties now, but they also have to pay tariffs for every shipment no matter how small. And right now, these tariffs cover about 40 % of all imports from China. Section 301 targets goods like electronics, textiles, and machinery. Section 232 affects imports of steel, aluminum, and other materials.

06:55
and Section 201 tariffs cover products like solar panels and washing machines. So basically, if you dropship products under any of the above categories, your costs are going to go up big time. Most dropship consumer goods fall under Section 301, so chances are you’re going to get hit. Now you might be thinking to yourself, paying the extra tariffs and duties isn’t that big of a deal. After all, with the snoring mouthguard example I gave earlier, even if your costs double, you’re still making a killer profit of 12x.

07:24
but it’s the second and third part of the new de minimis changes that completely destroy the dropshipping business model. The second part of the de minimis rule change is that you as a seller must now collect information from your buyer to give to the government. So first off, you have to provide the 10 digit tariff classification number for the products that you sell, which allows the U S customs and border protection to flag problematic items or items that should be subject to duties. No big deal, right? But here’s the kicker.

07:54
As a dropshipper, you also now have to reveal the buyer who is claiming the de minimis exemption. Typically, when you import something into the US as a business, you have to provide your employer identification number. The EIN is used for customs documentation, such as the importer’s security filing and customs entry forms. However, if you’re importing goods for personal use, like one of your dropshipping customers, you have to give them your buyer’s social security number. Now, how many customers do you think

08:23
will be willing to provide you with their social security number to make a cheap purchase for a product shipped from China. I don’t know about you, but I don’t give my social security number out to anyone, let alone some random dropshipping store on the internet. There’s just so much identity theft going on right now in the U.S. It is nuts. Plus, it’s going to be pretty obvious from anyone shopping in your store that you’re getting your stuff from China. People are already paranoid about Chinese companies collecting your information. There’s no way you’re going to get their social security number.

08:52
Now, as if requiring your buyers their security number wasn’t bad enough, the third and final change to the de minimis rules make things even worse for dropshippers. The new law stipulates that whenever you sell something from China to a US customer, you must now prove that it adheres to US safety regulations. All importers of consumer goods will be required to file certificates of compliance electronically at the time of entry, even for de minimis shipments. Now, why is the US requiring this?

09:21
It’s because tons of crap sold on AliExpress is outright dangerous. For example, if you do a search on AliExpress for a phone charger, you’ll find that none of the products are UL certified. So basically, if it’s poorly made, it could cause a fire in your home. Remember those hoverboards from China that were popular several years ago? They basically died off because many people’s houses burned down from the batteries exploding. Dropshippers like Tmoo have been getting away with shipping children’s toys with unsafe levels of lead,

09:50
phthalates and other harmful chemicals. Xi’an has been accused of selling textiles and clothing that contain hazardous chemicals such as formaldehyde and azo dyes which can cause skin irritations or allergic reactions. Xi’an has also sold cosmetics from China with harmful chemicals like mercury or hydroquinone, which can cause serious health risks including skin damage or long-term toxicity. Now with this new rule, the importer of record will be required to file these certificates of compliance.

10:19
And guess who the importer of record is in the case of dropshipping? It’s the buyer. So basically, the government is putting the burden of compliance on your customer. And who in their right mind is going to take responsibility as a buyer of cheap junk from China? No one. Now, implementing these changes won’t happen overnight, as it involves a lot of additional paperwork. It’s not as simple as flipping a switch. And if the government started enforcing this immediately, our ports of entry would be backed up for years.

10:48
But it’s just a matter of time before AliExpress dropshipping and dropshipping from China will die. The prices will increase because the de minimis loopholes have been closed. And as a dropshipper, you now have to pay tariffs and customs duties. Customers aren’t going to give you their social security number and no buyer will be willing to accept the liability of filing a certificate of compliance. I chatted with several colleagues about this new legislation and most people think that it will take about 18 months for the changes to take place.

11:17
but it’s gonna happen. Now does this mean that all dropshipping is dead? No, it’s mainly dropshipping from China or international dropshipping that will be affected. If you dropship domestically within the US, everything should remain the same. And if you do AliExpress dropshipping, where the product is being shipped from a local warehouse within the US, you should also be fine. But let me ask you this, if you’re starting an online business, why put so much effort into selling cheap junk from China?

11:46
The poor quality will lead to constant customer service headaches and you’re not adding any real value into the world. I’ve interviewed many e-commerce business owners on my podcast and several of them used to do dropshipping. And the key phrase here is used to. Dropshipping is not a good long-term business model. Even the CEO of Spockit who came on my podcast last year admitted as much. Dropshipping can be a good way to test the waters of e-commerce if you’re on a tight budget.

12:13
but creating your own branded products is always the better long-term strategy.

12:20
Hope you enjoyed this episode. I’ve never been a fan of dropshipping and now the writing is on the wall. Just don’t do it. For more information and resources, go to mywifequithejob.com slash episode 565. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event.

12:48
go to SellersSummit.com. And if you’re interested in starting your own e-commerce store, head on over to my wife, QuitHerJob.com, and sign up for my free six-day mini course. Just type in your email, and I’ll send the course right away via email.

I Need Your Help

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

Ready To Get Serious About Starting An Online Business?


If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's absolutely free!

565: Why Your Social Media Strategy Isn’t Working—and How to Fix It

565: Why Your Social Media Strategy Isn’t Working—and How to Fix It

Today, we’re continuing on with our multi part series on how to create content to promote your business.  

In this episode, you’ll learn how to use social media to grow your brand.

What You’ll Learn

  • The right and wrong way to use social media
  • The best social media platform for promotion
  • What it takes to be successful

Sponsors

SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings.

The Family First Entrepreneur – Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses

Transcript

00:00
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, we’re going to conclude our four part series on creating content to promote your business. In this episode, we’re going to talk about how to build an audience with social media. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit.

00:28
is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods and not some high-level guys who are overseeing their companies at 50,000 feet.

00:59
I personally hate large events, so the Seller Summit is always small and intimate. Every year we cut off ticket sales at around 200 people. So tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th.

01:27
Right now, this is the cheapest the tickets will ever be. And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 38 % off right now. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus, you can still get my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube, and podcasting. When you grab the book over,

01:57
at MyWifeQuitherJob.com slash book. So go to MyWifeQuitherJob.com slash book, fill out the form, and I’ll send you the bonuses right away. Now onto the show.

02:15
Welcome to the My Wife, Quit or Drop podcast. Today we are covering the last segment in our four or five part series, however you look at it, on content creation. And today we’re gonna cover social media. But before we begin, I know you just got back from one of the events that I’ve gone to almost every year since its existence, FinCon, and I had to miss this year. How was it? It wasn’t the same without you. It wasn’t the same. I wanted to be there, but it was all the way in Atlanta and I’ve got duties now.

02:43
as the father of two teenage kids. Total side note, Atlanta has what’s called the MARTA, which is their public transportation, and they have a station at the airport that basically drops you off underneath the hotel. However, it’s not quite as like a- It’s not like the New York subway. I was trying to find a better word. I didn’t hear anyone have a bad experience with it. I decided that an Uber was like $40.

03:12
and the Marta was 250. So I was like, I’m gonna take the Marta. It’s two o’clock in the afternoon, like I’ll be fine. So I took the Marta, I was fine. And then I was like so emboldened because I took the Marta. I was like, I’m gonna take it back too. Like, look at me, I have saved $100. And then I proceeded to basically spend that on my dinner at the airport. Because everything is, because I didn’t want like fast food. I wanted to like sit down and eat something. Because you know, when you’re at conferences, you’re like,

03:39
like not eating great the whole time. I was like, no, I want like a real meal. So I was like, you know, $60 later, I was like, oh, well, there was my Marta savings all eaten away by my nice meal. But FinCon was really good. We were talking about this a little bit before we started recording. I will say that the biggest lesson out of FinCon is everyone’s doing video. And if you’re not, it’s not too late. It doesn’t matter when you start as long as you start.

04:09
Yeah, so that my mastermind group, which I’ve been in for, I want to say eight years. I feel like all those guys, it may be longer than that. I mean, I’ve known those guys for over a decade for sure. Yeah. We didn’t actually form the mastermind group till a little later, but anyway, all those guys for as long as I’ve known them over a decade have relied on SEO and affiliate marketing with their blog, making millions of dollars, millions of dollars, lots of employees, writers, everything.

04:38
just because of the last couple years with what Google has done, we’re all hurting in the blogging department, for the most part. And so I think that’s why this series is important, because there were some of those guys who pivoted to video early are doing okay. Like I count myself as one of those, right? I started YouTube during the pandemic and it’s been four years, almost five years now. And I’m fine because almost all of my leads and everything have transferred over to video.

05:07
But if you stayed on blogging, and we’ve covered this in a past episode before, Google has, I don’t know what’s going on with Google, but because of AI, I mean, they’ve shifted all their traffic over to Reddit, Quora, LinkedIn, mostly well-known sites. And the little guys, or the smaller publishers, I should say, have been hurting for the most part. So yeah, so I would say that that was one of the biggest themes at FinCon this year.

05:34
I thought it was pretty encouraging, because I know a lot of people are like, well, it’s too late, right? It’s too late for me to get on YouTube. It’s too late for me to start making videos. That’s absolutely false. The common thread with everybody, either the sessions that I went to or the people that I talked to at the event was, as long as you get started and are consistent, you will see success at some point. And I don’t wanna give away, I’m doing a talk on office hours today about it, but I don’t wanna give away all that stuff, because that’s for the course.

06:04
There is something to be said about that investment that you make early on in creating the content in the video space. I mean, what I found with video and social media, which is what we’re gonna be talking about today, it’s all a state of mind. Yeah. Like for the longest time with video, was like, I don’t think I can do it. I don’t wanna do it. But then as soon as you do it, it’s actually not as big of a deal as you thought. And today it’s kinda like, I don’t even think about it.

06:31
I just sit down and I just pump it out. It’s actually not a big deal. So it’s really just framing your state of mind to look at it in a different way. And I’m trying to do that with social media right now. So I’m interested what we’re going to be talking about today. So I think I’ll give one nugget that I’m going to about today in the course. But the biggest thing that I took away from our friend Tay’s talk, Financial Tortoise, he told the story about how he went to FinCon in 2019.

07:00
And he had a job in like financial services industry, went to FinCon because he was like, oh, this is interesting. this align with something that I’m doing? And heard a talk, I think from Miss Be Helpful, I think that’s her name, on video creation. And he was like, could I do this? I don’t know. It seems interesting. And then sat on it for two years. So didn’t make his first video. He went to FinCon in 2019, didn’t make his first video until 2021, June of 2021.

07:30
and had no subscribers, no audience, right? He didn’t have anything to lean on. And he talked about the fact that he made a decision that he was just going to make. He decided to make two videos a week, two long form videos a week. was his schedule, right? And he said, and I just decided that no matter what, I was gonna do this. Like I was gonna create the content. And one thing that he did initially, which I thought was so fascinating is we talk a lot about like, you don’t need a lot of tools to get started in YouTube. You don’t need equipment.

08:00
He didn’t even have a microphone. He just used the microphone on his phone because he was facing, like he was shooting directly at the phone. wasn’t walking around or anything like that. And also our friend Jim Wang does not use a microphone when he makes his TikTok. Yes, he does not use a microphone. But he was like, you don’t even need a microphone. So if that is the hurdle that is stopping you from creating video content, make the content on your phone without a mic, just get started.

08:29
And he went on to talk more about that journey and how he’s now at almost 300,000 subscribers only three years later, right? And had no audience, right? Had no way to promote this outside of YouTube promoting it in itself. So I think, and this goes for social media because so much of social media now is video. And I think if you need to change your mindset,

08:53
Don’t think about the fact that like, oh, I need to get this special vlogger camera or oh, I need to get that little mic that people hold or I need to do X, Y, Literally, you can just get started with your phone. Everybody has one. Everybody listening to this has one. make it remove as many hurdles as possible so that you can get going and be consistent. And that is like a, that’s a truth with any format, right? That’s a truth with video creation. It’s a truth with social media. It’s a truth if you’re still wanting to write.

09:23
podcast, whatever, remove all those hurdles to get going. Yeah. And with that, let’s talk about the state of mind required for social media. so let’s get the big negative out of the way. Let’s just talk about the elephant in the room. The thing that sucks about social media is that it’s not a set it and forget it. You have to continually be putting content on whatever platform you choose, whether it’s X,

09:52
whether it’s TikTok, Instagram, Facebook, it is a numbers game. The more content you put out, the better you will do. But here’s the thing I was thinking about this morning when I was thinking about this podcast today is that a lot of people that we talk to that join our course, that we meet at events, they have more money than time. No, they have more time than money. Right. They don’t have the money.

10:19
Maybe their kids are a little bit older. Maybe they have their Saturdays free now, something like that. You probably have the time to play the social media game. And I will say, if you do it correctly, you can grow pretty quickly on social media and you can leverage that audience to something bigger if you’re willing to put in the work and be consistent. Did you know our mutual friend AJ Bufumo? Have you seen him?

10:45
Oh my gosh, I was just going to tell you about him. He was on the Tonight Show. I he was on the Tonight Show. The Chargers did his dance in the end zone or the Rams or somebody did. Yes, and they posted it on their, I guess it was the Chargers, they posted it on their official TikTok and tagged him doing the boom dance. Exactly. What the heck? AJ is someone, we invited him to Seller Summit, I think, one year and he came out, we hung out. Yes, yes. He just decided to make TikToks with his son.

11:15
one day. Yeah, big justice. Look, big justice. I don’t know who the Rizzler is, but I know AJ and Big Justice. And they have this bring the boom dance, which if you’re on social media, you’ve probably seen it. What’s funny is I kept seeing their videos and I was like, what is he doing? And then all of a sudden I see the Chargers video and they’re all in the end zone.

11:39
doing the like boom dance and they tagged him and I was like, holy crap, what’s going on? And then I go to his page, he’s on the Tonight Show, he’s at the Yankees game, like, yeah, two million followers on TikTok. It was just crazy. And it just goes to show that you can do this at any time. He was making TikToks about insurance. No, no, no, wait, refi. Mortgages. Yeah, refinance. Mortgages.

12:06
He’s a man. just shifted to his son and then he hit something big. And yeah, he’s on Valen now. It’s crazy. Yeah. So and that’s where I think the like and if you actually what is it is is channel AJ and Big Justice. If you search that it’ll come up. Go watch what they’re doing. It’s fascinating because it’s like we talk about like it’s it’s better to provide value and like teach something on social media. But you can also just bring the boom. And obviously.

12:34
Okay, he’s got like an amazing personality. Like if you meet him in person, he’s like larger than life, right? Like awesome dude. It was great to have him at Seller Summit. I felt like he was like the hype man for Seller Summit when he was there. So like, obviously I think that you can have a personality driven social media presence, but you better have a personality. Whatever it is, you’ve got to, and if you watch anything that he has done, you’ll see his personality. Like they were,

13:02
they were doing an ad for some sort of protein rap, making a video, a sponsored video. And it’s him and in big little big justice, who’s his son. And it’s like, have you seen these dad? And his son’s got like the same personality. And he’s like, there’s 20 grams of protein. And his dad’s like, yeah, and it’s just all like, I’m like, I’m clearly watching an ad, but I’m not scrolling off because I like want to see how animated he is about

13:32
these protein chicken wraps, you know, kind of thing. So yeah, he’s a perfect example of someone. Well, he was doing coloring. They’re making coloring videos. a long time, So I mean, so yeah, so I think the bad thing about social media is it is a numbers game. You’ve got to be creating content all the time and you will get burnt out at some point, which means if you want to play the social media game, you have to have a long-term strategy for this.

14:00
Clearly AJ’s got a long-term strategy going, right? Like he’s picking up brand deals, the amount of like notoriety, things like that. When I went to that pet summit earlier this year, a lot of these people were trying to move into the physical product space, a pet-based product because they had an audience of two million people. We look at our seller summit speaker, Eugenia, who was creating TikTok content about her little dog.

14:26
and moved into, I think she sold the dog outfits, right? Didn’t she move into that as well as just like leveraging her TikTok expertise to offer, I think she offered a course about TikTok. So you have to have a long-term plan. can’t just be, let me just make TikToks for the rest of my life five times a week. Yeah. That’s the problem. That’s the thing I struggled with for a long time. I think if you want to do it well, we’re talking one post a day.

14:54
Yeah, one post a day, for sure. But my friends who are doing it really well, they post like three times a day, which is something that I just am having problems getting myself to do. And that’s the biggest hurdle really, I think, of all social media. So I got on a rabbit. I was like halfway through this and I was like, oh, please let me not be logged into your channel when I’m watching this video. What were you watching?

15:23
This girl who exposes influencers for inconsistencies in their video. Here’s what I spent in a day as a stay-at-home mom, but then she’ll zoom in on the receipts and be like, this is one day and this is a different day. Anyway, I got halfway through it. I will say when you think, okay, one post a day, you don’t have to make one video a day. You can make seven videos on Sunday.

15:48
and then drip them out throughout the week. Change your shirt, whatever, depends on what you’re talking about, right? It doesn’t matter. It’s not like you have to be creating content every single day, but you do have to be willing to invest a good amount of time in that batch content creation and then committing to posting it every day. The other thing to think about is each platform has its own strategy. So I know you are sort of a proponent of using a tool to post the same thing everywhere.

16:19
Yeah, I mean, it’s the easy way out, right? Otherwise, you have to produce three extra content. Yes. And I don’t necessarily think that’s a bad idea. But I will say if you really want to grow quickly and you want to really focus on like, OK, I’m going to I’m going all in on Instagram. Right. There’s nothing wrong with promoting putting your Instagram reels on TikTok, but you’re not probably going to see the same results. And here’s why. So.

16:47
TikTok is a platform of you literally, how many TikToks have you seen where someone’s literally the start of video is them like their finger moving away from the record button on the phone. Or someone just popping into the screen. know someone who uses that. in as if, as someone does, it’s so cringy. But whereas Instagram is far more curated, far more edited. A lot of people put stuff on TikTok that’s not edited at all.

17:12
or edited by, you push the button like Jim does. You push the button, record, you talk, you let the button off, you do that. So it’s choppy, but it’s not, there’s no really post-production in it. Whereas if you wanna go in on all in on Instagram, the users on Instagram want a more curated feel to the content. So while you can set the phone up and make your bed and show people how to fold the right corners,

17:38
it’s gonna look a lot better if you do a voiceover with that and you sort of have the, morning what I like to do is get up and make my bed first thing, blah, blah, blah. It’s like that kind of thing. Whereas on TikTok, you’re like, gotta make the bed. You’re like throwing stuff. So I think if you wanna go platform specific, there is a strategy to do that.

17:59
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be obtained at mywifequitterjob.com slash free.

18:28
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

18:39
Yeah. And here’s what I’ve done. And I just focus on TikTok because that was the original short form, you know, platform and they don’t, they don’t do as well on Instagram. But then again, I don’t have a big fall on Instagram either. And when I got big on TikTok was when I literally posted, uh, I think four times a week, I couldn’t get myself to do five times a week. It was like three or four times a week for an entire year. No, but I hit a hundred thousand pretty quickly. think. Yeah.

19:09
Yeah. And so it really just is a consistency play. Yeah. I feel. And this is why we talked about this in the beginning. Forget the mic. I actually stopped using my mic recently. Yeah. Just whatever, like, whenever you can just pick up your phone and film something. And you are absolutely correct about batching. I think that is the only way to stay sane doing this. Yeah. So if you look at right now, I spend about 90 minutes or so on a YouTube script.

19:37
And then the filming part is really quick. It’s usually like 15 minutes since I use a teleprompter. But with short form, if I devoted that same 90 minutes to short form, I could probably pump out 10 or so. easily. Which is like two weeks worth of content. So it’s really just a mindset. For me, like I focus more on long form because that is, I know it’s already generating me results. It’s not only generating money, a lot of money actually, like a full-time salary in addition to email subs.

20:07
So that’s, you gotta choose. So what I’ve chosen to do is to break up my long form into short form using AI tools. Not a great solution, but it allows me to post every day. And that was the overwhelming consensus at FinCon as well for people who were breaking up their long form into short form, is that using AI, the results were not the same. It is better to film organically.

20:34
You can use the same exact content as the long form and just break it up into bite-sized pieces, but doing it from the original video is always going to be less effective. But if that’s the only thing that you can do, then do it, right? Like you might as well spread the net wide if you’re already working on the long form. I think if you’re starting with short form, and I don’t necessarily think that’s a bad place to start because you will probably experience some quick wins, which then if that’s what motivates you to do the next thing, then I think that’s great.

21:04
you definitely want to be filming those on their own. Yeah, for sure. And then for short form, the first three seconds are like the most important. And we talked about popping in with your finger and whatever it is that you do. gross thing you do. That’s why I think the AI version doesn’t work as well. Because if you’re taking clips from your video, and granted, people like Joe Rogan can pull it off, right? Because if you see Joe Rogan, you’re going to watch it.

21:33
for a regular person, it’s not gonna work as well. But if that’s all you’ve got, then it’s better than nothing. Like some of my videos that have been just clipped off of AI, some of them have hit like 100,000 views. So not bad, but the frequency of that happening is obviously gonna be a lot less than if you just record from scratch. And you already have a following on TikTok. like if that’s your getting started method, I don’t recommend it. And I have a good example of growth on TikTok. So our friend Liz,

22:02
who created the Chrome extension influencer fruit for Amazon influencers had a little bit of downtime this fall. She didn’t have a lot of updates to the extension. And so she found herself with like some extra hours in her workday. So she just said, I’m gonna create content on TikTok. And she created all sorts of content. She wasn’t even niched down. And I think niching down is really important at some point.

22:26
But I think when you’re just getting started, it’s better to put content out there than to be, because we get a lot of people that are like, I don’t know, should I do this or that or this? Do it all and see what hits, right? And she was, a lot of it was around her, she likes to lift heavy weight. So a lot of it was on weightlifting, but a lot of it was also on stuff around that, but then also like, oh, where did you get that plant in the back of the video that you just made? And she was putting up, I wanna say, maybe one to two videos a day, right, on TikTok.

22:56
And she went from about 1,500 followers to 10,000 in about four and a half weeks. So like a huge gain, right? Like that’s an enormous change in your account, right? Over a very short period of time. So I think that consistency and frequency is really important. And now she’s sort of figured out what works, what doesn’t work, and she’s honing it a little bit more based on what she’s seen with her audience.

23:25
There’s this girl I follow and it’s completely random. It’s a story about her taking care of her pool. And it starts out disgusting. Like there’s algae, the pool is like black. And it’s just the adventure of her cleaning up her pool. And for some reason, whenever it comes up on TikTok, like you want to see the end result. And she’s got a ton of followers. It’s crazy.

23:54
So I think consistency, frequency, I don’t think you have to worry about anything else at this point. I don’t think you need a microphone. think you just need to start creating the content. I do think if you’re doing Instagram, you might wanna focus a little more on the editing side, but in general, I think once again, it’s a frequency consistency game as well. Now, go on. No, I was just gonna say, make sure whatever you do, like the first three seconds, like the first sentence that you say should be interesting.

24:23
Outside of that, yeah, create content every day. Yeah. Don’t start with your first sentence, hey, I’m Tony from Profitable Audience. Hey, I’m Steve from My Wife Quit Her Job. No one cares. Just start, get them in with a hook on the first sentence. The next thing I want to talk about is the platform formerly known as Twitter, now known as X because you did a big experiment with X. I did. What, two years ago? It was Twitter.

24:52
before X. did the experiment for a full year, actually. know, I do things in years. And Twitter at one point became, think, my third largest contributor to email subs. Yeah. And I kind of cheated. I hired someone to post for me. Probably like six times a day, three to six times a day. So a lot of content going out. A lot of content going out. He just basically took my blog posts and

25:22
you know, wrote little jingles is what I used to call them, right? Jingles. And then occasionally put like a link for an email form or something like that to my lead magnet. And you grew your subscribers pretty significantly over that time. Yes, I grew from like, I don’t remember, I think I started out with 4K and ended up at 40 something in a year. Yeah.

25:51
So once again, sort of the similarity is frequency, consistency. Now, I’m curious because you weren’t doing this yourself, but did you interact on Twitter at all with people? Or did he interact as you? How did that work? So he told me that if someone replies to me, I should reply back. So I just had notifications on my phone. And so whenever someone replied, I wouldn’t even reply with a complete answer. Sometimes I’d just be like, hey, thanks.

26:20
Or I agree or, know, something like that. But yes, it is important, unfortunately. So I feel like X has kind of gone through a little awkward adolescence phase right now. And I feel like it’s either people love it or hate it. Right. There are still people using it and seeing success and using it to get leads and get traction for their brand. But I don’t think my personal opinion is that it’s not as

26:49
powerful as it once was to do those things. I don’t think that’s true. It is as powerful as it once was. The difference now is you have to be on it. Well, I’ve always I mean, I never outsourced my Twitter. I mean, you have to participate with the app on in other people’s threads. And that’s where my whole strategy fell to crap because I’m not on it. I’m not really an ex user. I was just posting stuff.

27:15
and responding and you can’t really get by doing that anymore unless you’re someone really famous with a huge following already. Right. So if you don’t have a huge following, I do think one strategy with X that you can use is to be active in like other people’s com content. Right. So commenting, retweeting, I don’t know what they call it now, but like, you know, sharing people’s content and getting into debates. And we know that from like one of our students, Charles has sort of used this strategy on Twitter.

27:45
He has a, talks kind of current events type stuff. So his, his content is very relevant to a lot of what’s happening on Twitter. Cause to me, X Twitter, I’ll never call it X. I’m always going to call it. It’s like, I can’t call convert kit kit. I was sitting there with dinner with them, still calling it convert kit. And the one guy was like, I still call it convert kit. was like, okay, I don’t feel bad. I have a friend named kit. That’s why I can’t do it. But like he, Charles has had a lot of success with involving himself in the conversation. Right? So I think.

28:16
Once again, if you have time, if you’re one of these people that sits in bed and watches a Netflix show every night, be on Twitter too. Be on your phone responding, engaging with people, and you’ll see some growth there and you’ll probably see some results, but you gotta once again commit to it. See, that’s the problem, right? So as these platforms move towards engagement, there’s only so much time and you kinda have to focus on a platform.

28:44
And TikTok is not one of those engagement type of platforms for the most part. Like you post something good, you know. Yeah, yeah. Whereas Instagram is one of those engagement ones, Not for real so much, Yeah, for posts. For posts, the more engagement you get, the better. Yeah. So threads, which was really annoying me because what

29:12
Threads did was, they came out as a competitor to basically Twitter. What they do, I don’t know if you noticed on Instagram, is they post the first sentence of a thread and then they hit read more, but instead of dropping down and having it on Instagram, you have to go over to threads and read the rest of it, which I find maddening. For the last year, I’ve not clicked over, because I’m like, no, I’m not doing it. Then I was so interested in one of these articles

29:42
I clicked over, had to start an account on threads. I guess I already had an account because I already had a, I don’t know, it connects to your stuff. So I opened it up. But that same week, I had a conversation with our friend Deacon Hayes who was taking his transcripts of his short form videos and putting them on threads and getting a, as like a, I don’t know what they call it on threads, but you know how on Twitter you can do the Twitter.

30:11
thread where it’s Yeah, it ironically, it was called threads on Twitter. Oh, it called thread? Oh, yeah. So I don’t know if threads is called thread threads or whatever, but he’s basically taking his short form transcript and putting it on threads and getting a lot of traction with the content. So I’d never heard of that strategy. I actually think it’s pretty interesting. I wonder if it would work on Twitter too. But if you have that short form content, you can feed it into a transcriber.

30:39
And that would actually be a very fast thing that you could do or even have a VA do that for you to get that content to put on either X or threads. It’s funny you mentioned that. That actually was the secret to growing on Twitter. And for a long time. The threads. Yeah, but he’s not creating any new content. He’s just using his videos. Yeah, it’s funny. Deacon was trying to convince me to join threads actually. Actually, I’m on threads. I just don’t post there.

31:09
Because he was telling me it’s like the wild, wild west, like what Twitter used to be and how easy it could be.

31:17
And one of the reasons why I was like reluctant to post this episode or record this episode Tony’s because a lot of times like I’m a little reluctant to do something. Yeah. You know, I only have so much time in the day. So for me, it’s basically long form and short form breaking up and podcasting to be committed or on the hook of doing something every single day is hard for me. Yeah. Even if you batch record something.

31:45
You still have to post it manually. That’s the kicker here. Like most of these platforms, you can’t use a scheduler. Well, you kind of can, but it’s always better to post it yourself. So and I know that’s why you didn’t want to record this episode, but I think we’re talking as people who have been in this space for a very, very long time. And there’s a lot of people listening who want to get into this space and don’t know what to do first. Right. Right. And so I think

32:14
All of these things are options to getting started. And if you are already creating that short form video, I would test that out as a thread or whatever they call it on threads. But anyway, I would try that because Deacon’s actually, that’s where he said he’s having the most success with like written content is doing that on threads. He’s not doing it on X and I didn’t ask him if he wasn’t doing it or if he wasn’t having success. I think he said he wasn’t doing it.

32:42
looked up. think he did tell me it wasn’t working on X. OK. From what I remember. And this is like a month ago or a couple of months ago when I chatted with him. So. But the overwhelming theme at FinCon was that Threads is the Wild Wild West. Like there’s still a lot of opportunity there and a lot of like ability to capture an audience. I think because it’s still newer. Right. And there’s a lot of people like us that are like, oh, I don’t want to download one more thing on my phone. Right. Like I don’t want to.

33:12
I don’t want to have to engage in one more thing. But if you haven’t engaged in anything yet, that might be something worth looking into because it sounds like there’s still a lot of growth opportunity there. So let’s talk about this. So we’ve gone over a lot of things in these last four episodes. Like if you’re just starting out, which one do you go with? Because there’s just too much choice now, right? So where do you start? Where would you start right now? I know where I would start, but I’m curious what your My answer always changes on this.

33:42
I think this is such a personality based question. Like I know in my heart where you need to start is long form YouTube. Like to me that’s not even a debatable topic. But if you’re someone who needs some quick wins, like if you need to see results quicker or if you know that in your personality, if you don’t see a little bit of traction, you will give up, you should start on TikTok.

34:13
and make short form because it’s still fairly easy to grow on TikTok and you will get some wins. But the best strategic like if this was your money and I told you to invest your money somewhere, invest it in long form video. What is your definition of success here? Is it getting more subscribers or is it money? Well, I think it’s getting the views, which leads to subscribers, which leads to money. And I think the reality on YouTube, unless you are

34:42
sort of this very rare overnight sensation, which is still possible. It is still possible, I think, to blow up on any channel overnight. But the reality is, and most people that we know and have talked to, and if you are starting with zero, you’re looking at a year to 18 months on YouTube before you see results on long form. I would agree with that. Yeah. Whereas short form, could haven’t met someone, yeah. Yeah. You could blow up, but what does blowing up mean? Right? Money wise.

35:13
I mean, Jim made, Jim’s making some money on TikTok. Did you know that? No, I didn’t know that actually. He’s got 40,000 followers right now. And he has like one or two videos that have made him close to two grand, which isn’t- Oh, on the creator program? Yes, on the creator program. And that to me, that is a very doable- Wow, means those videos have gotten about 20 million views then. They’ve gotten millions of views, right? Okay.

35:42
And so, but I feel like for that, like Jim’s only been on TikTok for five or six months. So when we talk to people and people that are interested in creating content, are interested in doing something online, like to say, hey, in five or six months, if you work really hard and do a lot of things right, and you have the right type of content, you could be making a thousand to $2,000 a month. That’s a lot of money.

36:08
Right, that’s a lot of money for, like most regular businesses, you can’t start and make that kind of money that quickly. So if you don’t like the grind, like your personality is one that you’re like, I’ll do it for however long, five years. You say five years and then you make a decision. Most people don’t have that five year mentality. So if you know that like after a year you would quit, then I would say start with short form.

36:37
Learn how to make video, get better on camera, invest in better equipment, and then move over to long form. Because I think Jim can move over to long form and see a lot of success. Because now he understands the game. And so if that’s where you are, then that’s probably a better path. However, the smartest path is to start on long form. And here’s why. I’m giving away too many nuggets from the lesson today. Those videos that you create in the beginning that no one watches,

37:05
they’re not always gonna stay at 50 views. Like once you build up a subscriber base, once you build up some traction, people will go back and watch that. Those videos will end up making you money at some point. Not all of them, but a lot of them will. And so every video that you make in the beginning that you feel like, it only got 60 views, it only got 100 views, and you’re feeling kinda down about that, that video has the potential to make you money long-term. And our friend Andy,

37:31
from Marriage, Kids and Money talked about this video that I think in the first six months only got like 600 views and he was really like kind of down because he thought it was a great video. Well, now that video has like 80,000 views and has made him several thousand dollars over time. But the first six months he was like, this video stinks, right? Because it didn’t do anything. So that investment that you’re making in the beginning where you feel like, oh, this isn’t working.

37:57
You’re just investing. You’re investing in your channel. You’re investing in your skills. You’re investing in your ability to make content. And it will pay off further down the road. So YouTube is what blogging once was. Yes. So one of the analogies I used to give with blogging was it’s like a stock that can only go up with more content. Right? mean, before all these Google updates, that was true. The more content you put out, the more traffic you’re to get because you’re building up this portfolio. YouTube is that way.

38:25
Like I have a lot of videos exactly with what you described. They started out like a dud, couple hundred views. And I look back now and when I started, some people would just go through your entire portfolio. As you grow, Google will start distributing out the content to people who follow you. And a lot of those videos have tens of thousands of views now, over like four years. And you think about it, you made this video three years ago.

38:51
and this video is still making you money today and probably making you more money today than it did three years ago. So it’s truly something that will make you money, not forever and ever, but over a long period of time.

39:06
Actually, you know, it’s funny, I was just going through this because I was debating whether to sign up for Mr. Beast’s tool, view stats. And I was just kind of looking through the progressions of my videos. I think almost all of, like almost 90 % of them still get views today. Some get only a trickle, but people are watching them. And it just all adds up over time. The more you have, the more people will go through your portfolio. It’s almost like an exponential factor in play. Yes.

39:33
And that’s what I’m actually gonna show that today in the office hours. The other thing to think about, and I think about this in terms of the old days of blogging, right, where you talk about this video still getting a trickle of views. I can remember often in my blogging days where a brand or a news station or something would come across a piece of content that I had written two to three years previously, right, and contact me based on that piece of content that.

40:01
wasn’t getting a lot of traffic anymore, right? But they found it either through like a search or a pin or just however, right? They’re browsing through my content, searching my site and it led to some sort of brand deal, some sort of opportunity, some sort of trip, whatever it was, those old pieces of content still really mattered.

40:22
And I think that is the same with what you’re saying. That’s what happens on YouTube today. Those older pieces of content that you made in the beginning that were like causing you depression, because they weren’t getting any views, they weren’t making you any money, are now doing the exact opposite. They’re still getting views and they’re still making you money. Yeah, so my answer to that question is similar to yours. If you’re having problems, just pick up the camera and you need some quick wins. And just to let yourself know that there are people watching out there, start with short form.

40:52
It’s a gateway drug to long form. And once you kind of get addicted to it and enjoy creating the content in itself, then the long form really isn’t a problem. I think when I started with short form, even if it was a thing, but it wasn’t like a big thing when I first started YouTube. It was not like it is today at all. mean, because TikTok had just become TikTok for musically. Right. And this was 2020 during the pandemic. So I can’t remember back that far. But I know I wasn’t on TikTok during that time.

41:22
If it even was to call it TikTok, you’re right. It could have been called Musically back then. So long form was all I had and maybe that was a benefit to me. Cause if I started in short form, one other thing that’s a negative is you’re used to getting all these views in short form and then you move to long form where it takes more time to create a video and then you’re not getting the same number of views and you’re like, you know, I’m not getting that dopamine hit from the short form.

41:51
If you can start with long form, would, I would start with long form and it just really depends on your personality. And you’re, right. Maybe I’ve come to know that maybe I am a little unique. Like I’m willing to do something for three years and not see any results. That’s just the way I am. Like it’s like, okay, this is when my wife and I watch a series on Netflix. She watches the first episode and goes, Oh, I hated this first episode. I’m not going to watch a series. I will watch half the season before I make that determination.

42:21
I know a lot of people like both of you. I know people that are like, they don’t like the first episode, they will not watch it. I know people that are like, but there were a lot of like, remember the show Peaky Blinders? Yes. Okay. One of my friends recommended that to me. I feel like this was during my TV era of COVID. I watched the first episode and I was like, nope, this is not for me. This is definitely not a show that I want to watch.

42:51
whatever friend recommended it was like, you got to watch like the first three episodes to really get into it. I was like, I don’t know if I can do like to me, that’s a big time investment. Like I’m going to watch two more hours of something I don’t like. But I did. And it ended up getting really, really good and ended up being a really great show. So I agree. I agree that that sometimes you’ve got to suffer through the first bit to get to the good stuff. It’s just yeah, just like YouTube, you know, it’s going to suck in the beginning. I can already tell you it’s going to suck in the beginning. I’ve gone through it.

43:20
with every platform that I’ve ever done. It sucks in the beginning. Blogging was even worse, honestly. I think the moral of the story with all content creation, if you’ve listened to all these podcasts in the series, or in the threads we should say, in the threads of our content creation, the real key is, as you like to say, embracing the suck, getting it done, creating the content no matter what medium you’re creating and being consistent with

43:51
Hope you enjoyed this episode. As you can probably tell, I’ve always been a little reluctant to pursue social media, but I think it’s one of the best ways to build an audience going forward. For more information and resources, go to mywifequitherjob.com slash episode 565. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton.

44:20
Then come to my event, go to SellersSummit.com, and if you’re interested in starting your own e-commerce store, head on over to MyWifeQuitherJob.com and sign up for my free six-day mini course. Just type in your email and I’ll send the course right away via email.

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564: Blogging Is Dead…Or Is It? What’s Actually Happening With Google

564: Blogging Is Dead... or Is It? This Is What’s Actually Happening With Google

Is blogging still worth it in 2024? With Google favoring AI answers, quick snippets, and big-name sites, it’s getting tougher for blogs to stand out. In this episode, we break down what’s going on and whether blogging still has a shot in today’s online world.

What You’ll Learn

  • Google’s Answer To AI Spam
  • Is Blogging Still A Viable Option Today
  • When Does Blogging Still Work?

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Transcript

00:00
You’re listening to the My Wife Quit Their Job podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, we’re going to continue with our four-part series on creating content to promote your business. In this episode, we’re resuming from where we left off to talk about blogging and whether it’s still a viable option today. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit

00:29
is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet.

00:59
I personally hate large events, so the Seller Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th.

01:29
Right now, this is the cheapest the tickets will ever be. And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 38 % off right now. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus, you can still get my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube, and podcasting. When you grab the book over at mywifequitherjob.com slash book.

01:59
So go to mywifequitherjob.com slash book, fill out the form, and I’ll send you the bonuses right away. Now onto the show.

02:13
Welcome to the MyWifeQuitterJob podcast. Today we’re going to talk about content creation and specifically blogging, which is actually a topic I didn’t really want to talk about today, but Tony wanted to talk about it. Mainly because I’m kind of down on just regular blogging. And just to be clear, this is blogging not for e-commerce, not when you have a business already established. I’m just talking about blogging in general. So I know you’re very down on blogging right now. Yes.

02:43
But we’re doing a blogging basics series or content creation basics. And so we can’t not talk about writing in the series. That’s correct. So maybe like the way I can, otherwise I’m just going to be in a bad mood the whole time. I know, I know. I’m trying to redirect here. We can just frame it in terms of blogging for e-commerce, which is still working very well. And if all of you listening out there, the reason why I’m down is because Google’s algorithm changes

03:11
pretty much penalized every standalone blog in existence. So basically if you have a blog without a business under it, they really hurt you in the search rankings. Whereas, so for example, mywifequitterjob.com is down, whereas the Bumble Bee Lennon’s blog is kind of taking off actually. But you know, My Wife Quitter Job, I’ve spent so many years working on it.

03:41
I’ve talked to a bunch of SEOs and Google has pretty much admitted that they’ve over-corrected. I wouldn’t be surprised if things change, but as of right now, I’m actually down on it. How’s that to start the podcast, huh, Toni? I think that’s fair, but here’s what I think. I know you’re down and I know you just got a quote for some stuff that was absolutely insane to…

04:08
to help fix some of the issues. I usually overguess when you say, guess how much this would cost. I usually wildly overguess and I was six times under when I guessed initially. I know why you’re down and I know that for a lot of people who have made a living off of SEO and ranking, that all of the changes has, I hate to say the word decimated, but it really has decimated a lot of people’s businesses.

04:38
That were, I would say, providing really helpful and great content. So I understand the frustration. I also find it, just side note, very entertaining to watch all of these SEO guys make TikToks now. So for my own entertainment. But here’s why think it’s important to talk about. Because no matter what, even if you are like, listen, I don’t even want to do a blog. I just want to be on TikTok. I just want to make my Instagram reels. Just give me my YouTube.

05:07
You have to have that home base. And we talk about this all the time. We talk about it in our webinars. We talk about it in the course. You have to have a place where people can go to, if absolutely nothing else, get on your email list. Sure, but that’s not a blog, right? That’s not a blog. That’s not a blog. You have to have a home base. But my argument would be your home base should have a little bit of content on it, even if you’re not building out a 300 post blog.

05:36
Right, like you’re, don’t know how, I know you’ve culled your posts a lot, but you know, not saying that you need three, you know, a thousand posts or even 25 posts. But I think the creation of content, understanding how to format things for the web, understanding how to write for the internet, which is not like writing a book. And I think people get very confused about that. Those are still things that you need to know even if you are going to do just like the bare minimum of blogging.

06:06
I guess I could agree with that. I mean, the format of writing that we were teaching was how to rank and search, right? For standalone blog. And we can go over those principles and they still apply if you have a business underneath it. Let me just take a step back in case people are just not up to date on all this stuff. So thanks to AI, people just started generating all this AI spam.

06:36
like all over the internet. And it was working for a while. And so I think Google was not able to control any of this. So they just put the hammer down and just said, hey, anyone who’s creating content that doesn’t have like a business underneath it, we’re just going to devalue those blogs. Right. And so let’s just take my wife, Quitterjob.com. I don’t sell anything on that blog. It is a pure content site. And so that’s why it was devalued. Whereas Bumblebee Linens,

07:05
It’s got an e-commerce store behind it and it has sales, it has reviews and that sort of thing. So it’s a legit business. So hence that blog actually got promoted. Yeah. Which is I think great news for e-commerce store owners, right? Because a lot of people we know struggled for a long time to get their stores to rank and search against blogs, right? Against your traditional content-based sites. So I think in the e-commerce world, this is exciting news, right?

07:34
but you also have to once again, and I think you said we taught how to write for search, we also taught how to write for readability. Because if you go back to your English, ninth grade English class, and you think about everything that you had to do, or if you ever took a creative writing class in college or anything like that, basically you have to throw all of those things out the window.

08:00
that you learned in writing class. All of the things that you can remember from eighth grade on are garbage when it comes to writing for the web. And this is if you have an e-commerce store blog or if you have just a traditional website because people don’t read that way on the web. I don’t know if I agree with that statement. Okay. What you said is true if you’re writing for search, but it’s definitely not true if you’re just like, like take Mark Manson.

08:29
Do you read his stuff? I do. This stuff is amazing. He writes it like a book. It’s not like the way we teach it, because he doesn’t care about search at all. Yeah. He writes stories. It’s excellent. He’s developed an audience without depending on search at all. Yeah. So yeah, the style of writing that I don’t know where you want to go with this, but what you just described is writing for the search engines to me. Well, I was meaning more about

08:58
just things that we would traditionally not do. What did you learn a paragraph was in high school? Four sentences, right? Usually the bigger the better for these paragraphs. You’re talking about aesthetic formatting. Yes, which is very important. I think this is the easiest thing for people to learn. This is the easiest shift that you can make. This is really important in e-commerce because I guarantee most people are probably looking on mobile.

09:22
This becomes far more important when you think about the size of, even though these new iPhones are gigantic, but it’s still a much smaller screen than a desktop computer. So just basic things like using bold and heading tags to break up your text, adding images into your content, making your paragraphs one to two sentences, which to me was like the hardest thing as someone who wrote a ton before the blogging world.

09:50
to think that you could have a paragraph that was one sentence is absolutely nuts. And then one of the biggest things that I think, we don’t talk about a lot, but this was a tip I think I got from our friend JD Roth, who’s a great writer, is that after you write something, you walk away from it and then you come back and you trim as much as you can off of it, right? It’s not about, like I remember certain classes in high school and college where it was like you just had to get the word count in.

10:18
Like the more words, the better. And I know there was a time in SEO where you were, I think you were doing like 5,000 word posts or something crazy like that. But nowadays just for the reader, for the use case, is go cut all the fat off the content. You don’t need to overwrite and over explain. Figure out how you can say the same exact thing and as least words possible.

10:45
And you’ll give your reader a much better experience when they come to your website. And again, I think this just depends on the type of content we’re talking about. If they’re looking for answers, then yes. Most people don’t even read the content. They just look at the heading tags to get an idea. But if you’re writing a narrative, like your however many page thing that you wrote about your life, which was like 15 pages or whatever, I don’t think any of that stuff matters. What I will say,

11:15
is that if you have a blog and it’s like the full width screen, it’s actually really difficult to read something that’s super wide on a desktop also. Because I like lose track when I go back to the left where the sentence actually left off. So even though you have all that screen real estate, you don’t want to make your content the entire width of the screen either. Yeah. And the nice thing is whether I think you’re on WordPress or even if you’re just building a blog on Shopify,

11:44
you can have a mobile view of your content before you ever publish it. Yes. And you should be arguably designing your blog for a mobile phone first instead of desktop because I mean, that’s probably 75 % of my traffic. Maybe even more. Actually, I haven’t checked my wife quit her job recently. I found that the store websites, their traffic is so mobile heavy. Right. Yes. And so

12:12
I’m 99 % sure that every Shopify theme allows you to do this, but you have to check this stuff, right? Before you hit publish, because what you don’t wanna do is drive an ad to something or a lead ad, right? Or even send out an email where you want to drive people to your e-commerce content and then have people scrolling around like crazy, not able to read it because it looks wonky on mobile. And so often it does.

12:41
if you don’t do mobile first. And I think really the mistake that most people make is embedding images and videos. So for example, let’s say you’re gonna embed a YouTube video by default. If you were to cut and paste that code into your site, it would not look right on mobile. In fact, don’t know why YouTube does this actually. I always have to add extra code just to make sure it automatically sizes to the container that it’s done. But yeah, videos can look wonky if you don’t do it right.

13:11
And then images also. Yeah, you got to just make sure that, I remember looking at my blog once and I had an image that almost fit the entire width, but then there was space on the right side of the image where it could fit just one word. So the paragraph started with, you know what I’m saying? Yes, I’ve had that happen before. Or like one letter going down. So yeah, I think that’s a big thing for sure is that

13:38
the aesthetic of the content is actually really important these days. I also think that, and this drives me nuts, and I do this too, so I’m I’m talking to myself, but people do not grammatically check their content. And I feel like we’re just in this world where it’s like, we have spell check, if it doesn’t check it, it’s fine, if he doesn’t catch it, it’s fine.

14:01
but it doesn’t always catch the correct use of they’re there, you’re you’re, like all these things. And depending on what type of content you have, and I think especially if you’re a brand, like if you’re selling something, that to me, if I see typos on a brand site, that is a red flag for that product, especially if you think about this, right? Like everyone’s competing against Amazon to get people to buy their stuff. Amazon is a trusted,

14:31
resource for the buyer. I know for the seller they might not call it a trusted resource, but for consumers like they know Amazon, they order it, it comes in two days. If there’s a problem, Amazon fixes it immediately. Like their experience is very positive. So if you’re trying to compete with Amazon on your Shopify or BigCommerce store and your content is loaded with typos and just mistakes, to me that immediately diminishes the trust in the brand.

15:01
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free.

15:30
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

15:42
Yeah, you know what I do these days? I just cut and paste everything in the chat GPT and just say, fix grammatical errors without changing the content. Yeah. Spelling and grammatical errors. And then it does that. And you should, there’s no excuse basically. Yeah, there’s no, yeah, there’s no reason to have this. I mean, there really isn’t ever a reason, but you know, there, you should absolutely make sure that everything is written correctly. back in the old days before AII, I mean, it’d be very easy to miss like,

16:12
For some reason, I always had this problem where I would miss an A or B or something like that you’re reading it fast, right? You’ve also written it typically, so you’re reading what you already wrote, so you’re reading what you thought you wrote, not necessarily what you actually wrote. Honestly, as I get older, I fully omit words in my sentences now. I have found that I will just absolutely forget how to spell something.

16:41
Like last night, we were texting back and forth with friends. And I mean, this is kind of a word that not many people know how to spell, but we were talking about the different types of salami because we were doing we’re doing charcuterie. And so there’s a meat called sopracetta. It’s probably not being pronounced correctly, but I just couldn’t even get to like the fourth letter.

17:03
Right, I was just like, and it was so poorly spelled that like my phone wouldn’t auto correct it. It was so bad. And I was like, I have no idea how to spell this word. Like absolutely no clue. I just went completely blank. And I feel like that happens every once in a while with writing. It’s just like, there’s a word where you’re like, I don’t have any idea. Or I’m always like, is it principal or principal? Like there’s those words that, you know, have the double spelling. So anyway, that kind of stuff is actually important, especially if you’re a brand, because I feel like everything that you put out on the web,

17:31
is building up trust in your brand. so having the least amount of problems on your pages is gonna help people realize that you’re a place where they can confidently buy. Yeah, so just run everything through AI really. So are we talking about e-commerce blogging right now then? I mean, I think we’re talking in general, but I think it’s just so much more important for e-commerce. Yeah.

18:00
And you know, it’s hard for me to hide the fact that I think SEO is going to die. Yeah, eventually. But it’ll probably take a while. I don’t know if we’ve talked about the Google antitrust case much. We talked about it once. But I don’t know if you listen to the all in podcast. And there’s some other podcasts that I listen to that specifically cover this. And it looks like it’s going towards a direction of breaking up Google and the separate companies.

18:28
And all those deals where Google’s paying Apple billions of dollars to be the default search engine will likely not happen anymore. Oh, that’s right. Yes. So when you get your phone, that’s where it has the biggest, I would say, one of the bigger impacts. Yeah. I mean, think things will fundamentally… The reports are saying that all this stuff just takes forever based on prior trials.

18:57
We might not see any changes for like five years, right? So if we can talk maybe in the context of five years, things probably aren’t gonna change a whole lot. in terms of just search market share, Google actually hasn’t lost much market share at all. Because if you look at percentage wise, we talked about people using perplexity, people using chat GPT instead of search. It’s really just like a percent or something like that for now.

19:27
So all the things that we’re talking about, if you’re writing for search and you have an e-commerce store, they still apply. The principles of ranking and search have not changed fundamentally over the years. So do a quick overview for people, because I know a lot of people out listening do have an e-commerce store. so I think there is some good news. I know you’re all down on blogging right now, but

19:56
I do think there’s good news for store owners. For store owners, I’m really happy with the Bumblebee Linens blog, but the Bumblebee Linens blog is also not something that I spent the last 13 years painstakingly writing the content myself. You know what saying? That’s why it’s great on Bumblebee Linens land, but I’m not proud of that content like I’m proud of the content that I’ve written on the blog. That’s why I’m down on it, just to be clear. Probably because you’re not a big wedding hanky guy.

20:25
No. Honestly, what we’re ranking for on the Bumblebee Linen’s blog is mainly anniversary gifts and wedding-related stuff, which drives traffic in the store, which is great. It’s not like I put my blood, sweat, and tears in that content. If you sold something different, you might feel differently. Maybe. If you sold microprocessors, you would be thrilled right now.

20:52
So, but just for people that are listening that are like, okay, give me a five minute SEO basics for my e-commerce blog. Basically, you want to figure out which keywords that you’re trying to target. And then you want to, you need a keyword tool to figure out what the best word is to target. And then there’s a lot of related keywords that are often used with those keywords. So you can use a tool like Surfer. We use Ahrefs for keyword research and just write a post that

21:20
Answers the question for the keyword that you’re targeting as succinctly as possible or all the different questions that are related to that and Do it in like the first sentence and be succinct Yeah, if I were to just that that’s like a 60 second lesson basically I mean there’s a lot more to it obviously but I Did want to talk about some of the other concerns about SEO that people were having

21:46
We can just focus on e-commerce since I’m still, I’m very up on e-commerce blogging actually. Before we go to the next topic though, because I people ask this of us every webinar, you talked about the tools. We use Ahrefs. You want to say why that’s your choice versus some of the other tools? Ahrefs unfortunately is expensive, but I think they have the best data of any company. Data is the important part of these search tools.

22:16
They have this Chrome plugin also that a lot of people have installed where they’re tracking people directly from the browser also in addition to the other data. That’s why they’re the most accurate. If you had to give people a budget option, what would you? Probably Ubersuggest. Ubersuggest, yeah. Neil Patel’s. I feel like Neil often offers deals on that where you can…

22:42
I don’t know, I feel like they’re in my inbox every once in a while, where if you sign up, you get a period of time free, or if you pay, you know, I don’t know, I feel like there’s still some deals running on that every once in a while. So if you’re not on his email list, that might be a place to start. Yeah, they have a, he always offers a lifetime deal. I think the last time one of my students checked and it’s still available, I think you sign up first and then they get you with a lifetime deal after a month or something like that. Yeah. Yeah. Right.

23:09
Anyway. He’s got an interesting tactic though. His close is always, you want to book a call? Is it really? I didn’t know that. Yes. I mean, you don’t talk to him, but yes, that’s his close. Anyway. Well, it’s very effective, right? Yes. if I ever wanted to blow up my course, if I ever wanted to do it, I would just hire an army of salespeople and just give them a commission because people want to talk to people with courses, right? Yes.

23:38
Okay. All right. So where was I? I don’t even remember what I was going to talk about. So SEO for businesses. Yeah, no, I was going to just talk about some of the concerns that people have been having, some of the questions I’ve been having. Mainly has to do with AI, right? People often ask me, hey, is it even worth it to do this stuff anymore? Right. And if you look at Google right now, you’ll notice that sometimes when you do a query, there’s this like purple box that pops up.

24:08
that it’s called the AI overview that basically summarizes your question. feel like that always pops up now. Well, it actually only pops up for 7 % of search queries. Back in the day when they first released it, it was like everything, but then it started hallucinating and they got a lot of negative press on it. How am I in the always 7 %? I don’t think I’ve never not seen it. Oh, I haven’t seen it actually in a while. I saw it yesterday. Anyway, go on. What are you searching for?

24:37
We can’t talk about that on the podcast. The stats are it’s 7 % of search queries and 17 % of e-commerce queries. Oh, interesting. I guess most of my searches are probably very AI-friendly, like how many cups in a quart or how many. Oh, yes. Most of my searches are how many kilometers or in a mile.

25:02
type questions, so that would make more sense. So 17 % in e-commerce, 7 % regular. That’s interesting. Yeah, but the whole point is people will worry about creating content and those AI overviews totally eating up the clicks. Ironically, and someone did a study, I can’t remember which website did the study, but the search clicks actually went up as a result of AI overviews. Because apparently, no one really trusts what AI says.

25:31
And then they actually click on the links to just verify what AI is saying. Interesting. So we’re talking about low single digits here. Everyone expected a decrease, but surprisingly, it’s actually resulted in an increase. Yeah. And my long-term view of all this also is all your efforts in search are probably likely going to translate over to AI eventually as well.

26:00
So for example, if you’re ranking number one for wedding handkerchiefs, when you ask AI, and I’ve tried this with Chachi BT, like what’s the best place to get wedding handkerchiefs? And Bumblebee Linens was listed, probably because they’ve crawled the web, maybe using Google or another search engine, and those are the ones. So even if you look forward in the long run, I still think doing SEO is worth it. It’s just gonna be different. You’re now gonna try to rank in AI as opposed to just search.

26:30
We’re looking like five years out, probably five, 10 years out. Do you think ranking in AI is going to be significantly different than ranking in search, like the strategy? Or it’s too soon to tell? I have no idea. But AI has to get the data from somewhere, right? Yeah. And like the authority. it’s probably natural that it piggybacks on some ranking algorithm, right? Nobody knows. mean, we’re looking too far in the future.

26:59
If you’re worried about AI overviews, it hasn’t really been much of a factor yet. Yeah. So let’s see what else. And I think I already mentioned before, like if you’re worried like chat GPT, search GPT and perplexity are just going to eat Google’s market share, probably not going to be happening. Because as long as Google has those deals in place. Yes, yes.

27:27
which might, which they might lose. we’ll see about that. we’re talking, you know, we’re talking years out, think. Yeah. In case any of those things change, like I probably wouldn’t, there’s always going to be some sort of search engine. So I think the work that you’re doing will translate to the other ones. But I mean, we’re talking chat GBT, we’re talking like a percent right now, even if everyone went to chat GBT now, but.

27:58
So do you have anything else to say about e-commerce? Because I have a key for people. I think one of the things you should take away from this podcast is that if you have an e-commerce site, you need to be working on the content side of it. You need to be creating that blog style content for your website if you have a store. If you are a content creator and you do not have a physical product to sell, I don’t think that you can just

28:28
jump up and down and be excited that you never have to write again. Because I do think that writing is important and understanding how to communicate via the written word is still something that you need to do. And here’s where it matters, on a sales page. Now, I would argue that like, I would use Claude to help me write my sales page, right? Like I would use AI tools to help me do some of these things. However,

28:56
Claw, ChatGBT, all those tools are really only as good as you can prompt them to be at this point. So if you, and I think whenever I’ve, realized this when we did the webinar where you gave the YouTube prompt that was like 16 paragraphs long of how to get, but the response from people of like frantically trying to like get that information down and you did it in office hours and everyone was flipping out about it and in a good way.

29:24
But I think you still have to understand how to communicate well to be able to get the results you want in any sort of AI tool. to think that like, okay, this is great, I’ll never have to write again is not really true. You do have to figure out a way to create persuasive copy to be able to explain your value proposition. And you know what, if you can do that in a video, awesome, but you’re still gonna have some text, you know,

29:52
on the page somewhere to continue to close the deal. And then you’re gonna have to email people, which we talked about email last week. So you’re gonna be writing emails to people. So there is still something to be said about practicing your writing and understanding how to communicate in the written word. It’s just not looking the same as it did when we got started 15 years ago. And just to be clear, I don’t think…

30:19
every store has to have a blog. I think every store needs to be doing some form of content. Like a blog might not make sense for certain stores depending on what you sell. True, true. And we all have limited time, so you just need to choose the right medium. Like for example, if you’re in fashion and you sell like dresses, for example, I don’t think blogging is gonna be the right medium for you. No, I would create video content somewhere.

30:47
Yeah, exactly. Or short form or influencers. Whereas if you sell something a little bit more obscure, then maybe blogging because those keywords probably won’t be that hard. And again, we’re just talking about in the context of ranking. Or if you have to teach people how to do something with your product. Yeah. So if your product is complex or is used in a way that, you know, it’s not like a dress where you put it on, you zip it up.

31:12
Right? Like there’s not, usually don’t have to have an instruction manual to put on clothes. But a lot of people sell products that are a little more complex. And so having that content to explain or to explain to people why they need what you’re selling versus a different product or less expensive product or something like this, especially when you don’t have the name recognition. Yeah.

31:39
And I’m just people always ask me about the product descriptions and whether it’s worth it to put a lot of effort in there. I think your product descriptions, again, if you’re thinking about it from a source search perspective, you want to put in the keywords that you’re going for in the description. But honestly, no one reads the description or very few people. Like if you look on Amazon, very few people look at the description. It’s mainly the image and bullet points, right?

32:08
Yes, I was thinking bullet points was part of the description. I was like, think people do look at those. Again, it totally depends on the product. If you’re buying something tech that’s very technical, maybe you’ll look at it. This is where I think your niche is so determining of what you do. I don’t buy a lot of clothes on Amazon, but if I need something for a party or whatever, like, what does Amazon have that can be here tomorrow?

32:36
and I’ll go on Amazon. The only thing I care about is what the blend of fabric is. I want to make sure it’s not 100 % polyester so I won’t sweat to death. Then the next thing I do immediately is scroll down where the user-generated content lives, where people take pictures of themselves in that piece of clothing, which is all in the… It’s not lower carousel, but it’s where the lower carousel is on Amazon.

33:01
And I will scroll through and I will find people that are like my size, my shape or close. Right. Like, OK, this person is six foot tall, so it’s definitely not going to look like that on me. You know, and that’s how I make my decision fully, fully based on pictures of other people in the outfit. However, if I’m buying like a bookcase or, know, I’m read I’m what kind of what is it? What are the dimensions? How thick are the shelves? How tall is it? Does it have a thing that bolted to the wall? Like, right. Then then you’re much more invested in the product.

33:31
bullet points and descriptions. So I think this is really like a niche specific. It is. It’s funny though. There was the only reason why I said that there was a statistic somewhere I would I’d have to find the article, but it’s like the amount of people that actually read an Amazon description is like single digits. I me just me over here reading Amazon description. Actually, when I buy clothes like I don’t I don’t

33:58
I just look at the picture that I buy. Yes, because you just want to see how it looks. Yes, but I clothes that often. Yes, I don’t buy a lot of clothes on Amazon, but when I do, I’m just immediately to the lower carousel. Show me regular people. I don’t want to see the six-foot Russian model wearing the outfit that looks nothing like me.

34:22
Actually, if you think about it, it’s actually hard to find the description on Amazon, too. You got to scroll down many pages. they continue to hide it. They don’t hide it. It just goes to show that very few people are looking at it. So why put it higher up? Yeah. No, and you know, it’s interesting. And this is where it drives me nuts when like e-commerce store owners think that they know better than Amazon because like,

34:49
I noticed like Amazon did that, right? Where they continued to like bury the description. And then if you go to other big websites like Lowe’s or Home Depot, like I can’t, one of them also has descriptions like significantly further down than they used to be, right? And it’s like all these other huge e-commerce brands, right? Follow suit. And they’re like, well, if Amazon’s doing it, they clearly have spent millions of dollars researching and know every single thing about everyone’s mouse movement on a page.

35:17
but then an e-commerce store owner who sells, you know, $100,000 a year is like, no, I know better. I know better than Amazon. It’s like, no, you don’t. Just copy exactly what they’re doing and move on. So yeah, that always, I always find that entertaining.

35:35
Yeah, so I guess people are probably listening to this wondering if they need to start a blog. Right? Yes, which we saw. We kind of have said the same thing for a while now, which is you need a website that’s a home base. Correct. Correct. Yeah. mean, that that home base, like in the context of e-commerce can just be your store. Like Shopify, you can put put together landing pages and, you know, content pages. Yeah. And if you’re on big commerce, the same thing.

36:04
If you’re on WooCommerce, you’re on WordPress, so you already have like a home base. So, I would say that if you’re going to start a standalone blog today without a business to do affiliate marketing or whatnot, I probably wouldn’t do that right now to be frank. No, seriously. Burn it down. Well, I’m just giving it to you straight. Like if you’re doing it, like an app, your affiliate blog today, I just wouldn’t do it.

36:33
But you do need a website. Like let’s say you want to sell course or whatever. You definitely need what you said, a home base to collect emails, to talk about your offer, to talk about yourself, kind of like a portfolio sort of website. Yeah. Because I will say as someone who has worked on the brand side and on the content creator side, it is frustrating to me to find a content creator on TikTok or Instagram.

37:01
who has no website at all. The only way to contact them is through a DM. To me, is, if you want to become a content creator and you want to educate people through whatever medium it is, video, podcasting, the written word, if you want to write a book, you want to put a book on Amazon, you have to have some sort of home base because if you get, you

37:30
You don’t have to get that famous or that big or that many views for people to want to reach out to you. And a perfect example of this is, um, I don’t, we are in such different Tik Tok feeds. Every time I bring up a Tik Tok reference, I know you’re going to have absolutely no idea what I’m talking about. Um, have you seen the 17 diaper mom? What do you think? Well, only because she ended up on good morning America or one of the morning shows.

37:57
I don’t either, but at that point it’s in national news. So she made a TikTok, she has a newborn kid, and she posted a video. I didn’t even see the original video, but it was like, here I am, I got a four-day-old baby, and I’m going around the house collecting all the dirty diapers from the day before. And they’re not in a diaper pail or anything like that. There are literally three on the coffee table, and one on the floor, and one on the couch. OK.

38:24
But if you’ve had a newborn baby, you know that sometimes in the middle of the night, you’re changing that baby on the couch and you’re just leaving that tiny little newborn diaper. It doesn’t matter. It’s like, how bad is that thing? Not that bad, right? So people like came after her, right? Like, how could you do this, whatever. But then, and of course the internet is a wild place, right? So then she had all these people defending her. basically people were making videos, moms that were like, this is my 17 diaper moment. When I had a two week old,

38:53
you know, baby, I had such severe postpartum that when my husband came home from work, I would give him the baby and drive the car around my neighborhood for two and a half hours every night. Like, and they were sharing like, it’s okay to have 17 diapers because everybody handles like having a baby. And it got to be so viral that she got invited on a morning show. And you know, she made this, I saw the video she made where it was basically like this video changed my life, right? But.

39:20
You never know when you’re creating content when you have the 17 diaper moment, right? If you make that video that like the girl that Elise Myers a couple of years ago who posted the bit about the date at Taco Bell where she went on a Tinder date and he said, let’s go to Taco Bell and they get in the drive through, he orders a hundred tacos and then he doesn’t have his wallet, right? She blew up from that one video, ended up leveraging it into a lot of different things, but.

39:43
If you don’t have that website where people can contact you, sign up for your, I mean, if people are trying to find you, let them find you, know, give them that place to, you can grab their email address. They can fill out a contact form, all those things. You want to make it as easy as possible for people. Cause especially when they’re watching it on their phone, if it’s not super easy, they’re going to move on to the next person. I mean, I have a counter example. I actually know a lot of people who don’t have a home base and collecting emails and they’re just depending on

40:13
You know, whatever social media platforms, built in audience, like they’re just relying on Instagram, for example, like the Instagram lists and whatnot. And I know that this is just a story back in the day when Facebook allowed you to collect messages, subscribers, there were a lot of people, including myself, building a list on that platform until Facebook basically decided to destroy it. Yeah. So all that work was just gone in the span of

40:42
of an announcement. if you have your own email list, that’s yours and no one can take that away from you. So even if you think you have an audience on a social media platform, anything can happen when you don’t own the list yourself. Yeah. So I think if, before you go cry over Steve’s depressing- I know, I’ve been very negative this episode.

41:08
I’m you, didn’t want to record this. I you didn’t, but I think it’s important for people to understand just the basic stuff. think if you’re thinking about that content creation, give yourself a home base if nothing else. That’s an important step because you and I both know way too many influencers who have the algorithm changes, Facebook changes the rules, they stop showing things to groups, whatever it is, right? Where then all of a sudden, their reach that used to be a million is now

41:37
10,000, right? So you wanna be able to capture as many of those people as you can, especially while you’re riding the wave of virality. And if you have an e-commerce store, you should be creating some kind of content, whether that’s written, video, TikTok, Instagram, Pinterest, you need to have something out there so people can discover you and learn more about your brand, but it definitely needs to be something that you think about when you’re creating that online store.

42:07
Hope you enjoyed this episode. As you can probably tell, I’m a little down on blogging, but only when it comes to a pure content site. For e-commerce, blogging is still a viable traffic strategy. For more information and resources, go to mywifequitherjob.com slash episode 563. Once again, tickets to the Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs, and learn a ton, then come to my event.

42:37
Go to SellersSummit.com and if you’re interested in starting your own eCommerce store, head on over to MyWifeQuitherJob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right away via email.

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563: Email Marketing Hacks To Drive Engagement and Sales

563: Email Marketing for Content Businesses: Proven Steps to Drive Engagement and Sales

Today, we’re continuing with our 4-part series on how to create content to promote your business. In this episode, we talk about what it takes build an engaging email list that converts to sales.

What You’ll Learn

  • How to keep your open rate high
  • How to drive sales with every send
  • How to keep your subscriber engaged with your list

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Transcript

00:00
You’re listening to the My Wife, Quit Their Job podcast, the show where I cover all of the latest strategies and current events related to e-commerce and online business. Today, we’re going to continue with our four-part series on creating content to promote your business. We’ll be covering everything from video and blogging to email marketing and podcasting. In this episode, we’re resuming from where we left off to talk about email marketing. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com.

00:30
The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods,

00:57
and not some high level guys who are overseeing their companies at 50,000 feet. I personally hate large events, so the Seller’s Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past eight years. If you are an e-commerce entrepreneur making more than $250,000 or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller’s Summit

01:26
is going to be held in Fort Lauderdale, Florida from May 6th to May 8th. Right now, this is the cheapest the tickets will ever be. And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur Yet, it’s actually available on Amazon at 38 % off right now. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus, you can still get my free bonus workshop on how to sell print on demand and how to make passive income with blogging.

01:56
YouTube and podcasting when you grab the book over at my wife quither job comm slash book Go to my wife quither job comm slash book fill out the form and I’ll send you the bonuses right away now on to the show

02:14
Welcome to the My Wife, Quit or Job podcast. Today, Tony and I are continuing with our content mini workshop. Today, we’re going to be talking about Tony’s specialty, which is email marketing. I was going to say my favorite topic. I’m excited. You just sit back and relax and enjoy the show. What’s funny about email is I remember when I first got started, I was too cheap to pay for email. Today,

02:44
ConvertKit or kit I should say is now free for 10,000 subscribers. So had kit existed back in the day, I definitely would have signed up, but I lost out on at the time probably tens of thousands of dollars with the revenue when I first started out by not doing email. Yeah, what’s interesting and yeah kit just re reframed their pricing model, I guess you could say

03:09
and you get 10,000 subscribers for free and you actually get one automation in that as well. don’t know if you knew Yeah, actually, yeah. Before MailChimp was the game in town, right? Yes. And I think that was a big game changer for Kit because before they did have a free tier. think it was up to thousand subscribers. However, you couldn’t do any automation. So basically to get those subscribers, you kind of need an automation. I mean, not really, but I would say that’s a fundamental.

03:37
And so it was like, well, it’s free, but not really if you want to do anything. And now it truly is free with the one automation. And honestly, I feel like if you can just get one automation set up, you don’t need any more in your business. I obviously run lots of automations, but that is not that’s not essential for the for a content based business at all. I mean, I lived on one automation probably for two years. Yes, yes. Literally, the pager bills.

04:07
Yes. Well, let’s talk about automation since I don’t want to assume that everybody knows what Let’s define it first. Yes. Yeah. So basically, you get a subscriber on your website. I think most people know what a subscriber is. But what’s nice about something called an automation or a flow, and it depends on whatever email service you’re using, is that when someone signs up and you can kick them into an automation, they’re going to get a series of emails automatically.

04:34
which means you write them once, you create these, you know, basically email templates, and then they’re just sent out in a timed manner, right? So you can set it out to go out once a day, every other day, once a week. And these automations can be truly as long as you want them. Yeah, actually, I’m thinking how long mine is. My longest one, I think, is 60 emails. Yeah.

05:00
When I was doing e-commerce, think one of them was 162 days or some obscene. It wasn’t 162 emails, but it was like every couple of days people got an email. Oh, wow. Okay, so I usually dial it down to once a week towards the end. Yeah. But anyway, so I think that’s awesome that Kit now offers that for people because you can basically get started and get set up.

05:27
for free. And I think that’s one of the reasons why people get hesitant about email marketing because it is a true cost, right? We talk about, okay, you can buy your domain for 10 bucks on GoDaddy. You can set up a website for pretty inexpensive hosting, know, a couple dollars a month basically. But then emails like, and now you’re gonna pay $122 a month for this email list that you don’t know how to monetize. So people were like, no, I can’t do that because I’m not making any money yet.

05:57
That was exactly what my problem was. I needed to be convinced. That’s why I waited for so long. I had to have my mastermind group berate me into it. I feel like there’s a lot of things in your life that you have to be berated. Webinars, email. I’m sure people listening can understand. If you’re putting down money and you’re not 100 % sure it’s going to make you money, and it’s a significant amount for content of all things, right?

06:24
Like when I first started with content, I didn’t think it was really going to make any money. Like you’re not sure, right? Yeah, no, I get it. I get it. So that’s why I think this this new tier from Kit is exciting because it does allow you guys to and doesn’t force you on MailChimp, which, you know, we don’t recommend or love. Yeah. So no excuses anymore, which is the great thing. So anyone listening to this should actually go sign up and start implementing the things that we’re going to be talking about today. Absolutely.

06:52
So the first thing that I notice when I go to people’s websites is, one, how do you get them on your list? And I still have the sidebar signup on my site, so I’m not gonna be dogging that because I still have it. It doesn’t get any signups. I mean, very few, right? So that’s not the move. And while it probably used to be 15 years ago, you have to give people a reason to get on your email list outside of, I’ll email you once a week.

07:18
Like that’s not compelling for people. So you need to create something called a lead magnet or some reason to get people to actually give you their email. Actually, I want to, we have contrasting styles here. I just have one main lead magnet. Actually I have two main lead magnets and I can’t keep track of more than two to be honest with you, but you have a million of them. So here’s, here’s why. Because my site is not as targeted as yours.

07:47
I talk about a variety of things. I talk about budgeting, I talk about recipes, I talk about home decor, I talk about parenting. so, know, certain lead magnets just aren’t gonna convert well. If you only want my recipe content, then you don’t need my, you know, letter alphabet printouts for preschoolers, right? Like, you’re not gonna get on my email list for that.

08:16
Does that mean you have everyone segmented and you have to send out like 5x the number of emails every week? So you know what, I actually used to do that. I used to send a week. Yeah. So this is this is what not to do. So I, you know, I have like six main pillars on my site. And so I used to segment everybody by the pillar they were in. So if you came in through a grocery budgeting lead magnet, then you got food content every week.

08:44
If you came in through a homeschool printable, you got homeschool content every week. So I was writing five to six emails every week. Now, granted, these emails are basically like regurgitation of your content. You’re not like creating brand new content for that. But it’s a lot of work. And so I have I will say in the past like five years, I’ve only created like two lead magnets because I I don’t do that anymore. Everybody gets everything. You can unsubscribe if you don’t want to read it. OK, yeah, I was about to say it’s not like it’s not.

09:13
Easily sustainable. mean, you can do it, but yeah, like I have problems with like one or two emails a week actually. Yeah, so but I it’s here’s the hard part though is when you figure out a lead magnet that works isn’t this is what happened. I got lead magnet happy. I I was like ooh, this is a cool lead magnet idea and I would literally create the lead magnet whether it was like a printable or a worksheet or budgeting whatever it was. And then I would like.

09:42
pin it on Pinterest, right? Like I would create graphics for the content. And then, you know, I would look in like 200 subscribers a week, 300 subscribers a week, and I was doing nothing, right? Like literally nothing. So, and then these people like were pretty, for the most part, these people stayed on the list and were high achieving email subscribers, right? Like they weren’t duds, they weren’t unsubscribing, things like that. So when you start to see that happen, it’s hard not to be like, I’ll create another,

10:13
Like, oh, I just created, and I’m not even joking, this week more Halloween printables. And I’m way too late in the game for Halloween, just so you guys know. Like if you’re listening to this now, don’t do Halloween printables. Work on Thanksgiving or Christmas. Actually, it’s not too late because we just created a printed line of Halloween and we sent it out last week and it actually did really well.

10:35
Yeah, so it’s hard for like the lead, because it’s like if especially if Pinterest is like one of your main like drivers, which is one of my main drivers of email traffic, like it needed to be out like four weeks ago, you know, just to like get some get some juice. It’ll still do well. And I and it’s just an add on to what I already offer. So it was more like, I’m expanding the line of printables. But yeah, it’s hard because like when I see something work, then I get crazy about it and I want to do it over and over again. So don’t do that.

11:05
I would say, especially if you’re just getting started and I know most people are still like, oh, I don’t have one lead magnet, get one lead magnet. And it really needs to be, and this is where I see people make their first mistake. It needs to be so relevant to the content that you talk about on your site. It can’t be something on the side, right? So if you have a, like your lead magnet is a six day mini course in e-commerce. What do you talk about all day long? E-commerce.

11:33
What’s your social talk about? E-commerce. What do you talk about on YouTube? E-commerce. Because these people are opting in. At this point, you’re paying for people, I’m paying for people on our list. We don’t want people that are opting in for something that then you don’t talk about ever again, right? So I do recipes on my site, but I’m not gluten-free, dairy-free. It’s like I do all kinds of recipes. So I’m not gonna have a gluten-free lead magnet. Because if I had a lead magnet for a gluten-free recipe,

12:02
then who would I get on my list? A bunch of people that can’t eat gluten and half my recipes include gluten, right? So you want to, with your lead magnet, make sure that it is super targeted to the people that you know are going to take the next step to make you money. Yep. And in my case, that’s my mini course. And in your case, you have a whole bunch of digital products too, right? That you steer people I really just want moms on my list. That’s true.

12:29
Yeah, yeah. My demographics really broad, mostly frugal moms. you know, so but that’s when you’re giving away something for free, you usually get the frugal people first anyway. So yeah. And this is the other thing, like when we started doing this a million years ago, like your lead magnet was all emails, right? You sent emails out to people and it was just written content and emails. You know, mine still is primarily printables. But now you can deliver video content.

12:57
in a lead magnet, which I think is for most people so much more effective than just something on print. think if you can, especially that first video, and even here’s the thing, even if you’re giving away, you know, snowflake printables for people’s preschool or something like that, right? Make that first email.

13:17
include a link to a video, right? You can embed really a video in an email, but you can take a screenshot and put the link in so it makes it look like they can click on it and play the video and it’ll open up in YouTube. Make it unlisted if you don’t want people to see it. And just make some sort of video content because that will, one, it’ll improve your email engagement, right? Because people love video content and emails. And then two,

13:41
you’re gonna immediately introduce people to your brand, who you are, what you have to offer. And you can do that so much better in a video than you can in the written word, 99 % of the time.

13:55
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six-day mini course on how to get started in ecommerce that you should all check out. It contains both video and text-based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free.

14:24
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

14:36
I mean, I think this generation now doesn’t read. I don’t think so. I don’t. Yeah. Because I just look at my kids, they’d rather watch a video. I’d rather read something personally because it’s faster. But I almost think that video is almost required now. I guess depending on your demographic. But I would say even if you think like, oh, you know, this isn’t, you know, it’s just a printable or it’s just you know, grocery list, make a video when you’re in the grocery store.

15:06
Just pull out your phone and be like, hey, it’s Tony from the happy housewife. I’m so excited you decided to download my grocery budgeting printable. If you’re like me and you shop with kids, blah, blah, you get them a 30 second intro and you still deliver the printable. You still give them the PDF. It’s not like you’re exchanging something, but you just get that like immediately they can relate to you or they don’t relate to you and they unsubscribe. Perfect. Get them off your list.

15:35
I always, I always love people that are all about like, Oh, I’ve got 500,000 subscribers. I don’t want to pay for 500,000 subscribers. Give me 10,000 subscribers that love to click on affiliate links. Right. I mean, so, you know, I think if, if people don’t relate to you and that video can really make or break it good, get rid of them. Don’t pay for them. And if you’re an e-commerce land, about three months ago, I changed my pop-up again to this modified spin to win.

16:04
that now converts at like 8%, between 7 and 8%, I should say. What’s the modified spin to win? The modified spin to win. Actually, I don’t want everyone to go and sign up for Bumblebee Linens because I actually pay for those subs. Basically, it asks you first, hey, would you like free stuff? The wheel is spinning but not spinning, just moving to catch the eye. Then you click yes and then it spins.

16:34
and then you actually have to enter your email to stop the wheel. Oh, interesting. Okay. You enter the email and then it stops and every spot is a winner. Oh, Then it asks you for your phone number to actually redeem whatever prize that you had. Yes. Look at you getting the two steps. Actually, the two step is a game changer. I never thought that it would be better, but it’s more of a pain in the butt to implement. Yes. Well, it’s also, I mean,

17:03
Because they have to enter their phone number to get the discount, you’re, I mean. It’s about 50%. I get the email and it’s about a 50 % to get the phone number. It depends on the size of the discount, obviously, that they’re winning. And in e-commerce, I would say your lead magnet’s a little bit different. If they’re coming to your e-commerce blog or your content site, you can give them informational.

17:30
content, right? So I know for Bumblebee, you did like a hanky tutorial, folding tutorial. We used to give, when I sold the essential oil jewelry, we used to give like essential oil blends for your jewelry. So you could download like seasonal. So in the winter, you should use these blends and the summer use these. So you can give, if you, know we have a friend of ourselves keto snacks. You could do like three keto recipes. You definitely don’t want to miss. Like you can do informational content in

17:59
your content site for your store. I think if people are landing on your store, like direct where there’s products and you want them to grab their email, you need to have some sort of like purchase incentive. So for you, it’s the spin to win wheel. It could be, know, and you see this all the time, enter your email, get 10 % off. I would say try something like enter your email and get a free gift with purchase, right? It’s a better deal, right, for you as far as, you know, you’re not giving that discount right away.

18:29
And other things for e-commerce like don’t have the pop-up appear right away. That always drives me nuts. Like, because there’s sometimes where I’m like, I’m going to buy it. I don’t care if there’s a discount. Like I need it. Right. And then you’re like, now you’re just going to give me 20 % off. Thanks. You know, make it on exit intent. Don’t show it to people once they’re already a purchaser. You know, there’s all these things you can do. If you use Klaviyo, you can really narrow that stuff down in there. So just make sure you’re following like a lot of best practices in e-commerce when you’re doing this.

18:58
So this is just something random that I’m not sure all of you will be interested in, but Google nerfed exit intent on mobile. Yes. Probably like six months ago. So I had to write this little bit of code now where it detects the speed of your scroll up. Because when you’re ready to go, you scroll up quickly. And that’s when it triggers the pop up now. So you can do it on a timer, though. Yeah, you can do it on a timer, but that’s not exit intent, right? No, it’s not. But you can.

19:27
You can sort, I want to say like you little bit mimic it. Like if someone’s on there for 45 seconds. Well, you’re not supposed to do those pop-ups now, the timer ones that occupy more than a third of the page. on mobile. Oh yeah, yeah, on mobile. so that’s why the exit intent was so important on mobile. like, I was wondering why my exit intent was busted. This is like probably six to eight months ago. It’s because Chrome, people were abusing the back button counting.

19:57
I don’t know exactly why there were some spammers that were abusing the back like you know how you you hit back but they were preventing it from you being able to leave this site full of pop-ups and whatnot. Yeah, so anyway, let’s talk about money because one of my Hiccups early on with signing up for email today. There’s no excuse back in the day. You had to pay to play was convincing myself that I could make money with this so

20:25
I know with content and e-commerce, the money pretty much comes right away. But with content… one should argue. You don’t get to argue with us on e-commerce. If you don’t want to do email, you’re dumb. So, end of story. Let’s talk about content. Let’s talk about content. And the reason why I had a hard time justifying it for content was at the time I didn’t have anything to sell. Yeah.

20:49
but that doesn’t have to be the case anymore because you can just sell other people’s products, which would be my number one thing if you’re just starting out with email. Yes. Big caveat to this, you cannot use Amazon links in your email because I just ran into this with an actual rather large blogger who was using Amazon links and I was like, ah. Did they get banned? Don’t do this. No, I found it and I was like, stop immediately.

21:17
I have a feeling they probably do a decent amount of Amazon affiliate revenue. But here’s what I think is interesting. So you can use pretty much any other affiliate link in email unless they’ve specifically forbidden it. For the most part you can, which is nice, because not everything should have to run through Amazon. And actually I don’t know, Walmart’s really pushing, I know their affiliate stuff lately, so I don’t even know if they have the same rules as Amazon because I don’t promote Walmart, but.

21:43
definitely something worth looking into if you want to promote Amazon type products because Walmart’s basically got the same type of platform. But what I think is nice is one, you can promote any other affiliate in an email, which means you can literally send an email to your list. And I do this all the time where it’s like, hey, my friend, Kelly at Adore Your Wardrobe has a free closet, frustration to functional closet challenge, right?

22:09
you can sign up here. Well, obviously that sign up link is my affiliate link, which then she’s selling a course at the end of the challenge, right? So I didn’t have to create the clothing course, she created the clothing course. So I sign people directly from email. So it’s one step, right? I’m not sending to people to my website first. I don’t have to worry about people dropping off. And the click through rates always higher on my email than people just landing on that post, because I have a post on my site too.

22:34
the email just does so much better, right? Because I’m able to talk directly to my, and sometimes I even make a video for it, just depends. But that to me, that’s like the first no-brainer, right? Is sending people to affiliate, whether it’s courses, products, information, a lot of people offer a free trial, free version, lots of people sign up for free, and then it’s their job to get them to commit, but then it’s off your plate.

23:03
You know who convinced me to do email and where I made my first money was Ramit Sethi. Oh, yes. contacted me and he’s like, Hey, would you like to promote my earn 1k programs coming out in like six months? I was like, sure. You just want me to put out a blog post or something. He’s like, no, just send something out to your list. I’m like, Oh yeah. And then I had to like look up what, you know, so anyway, I, uh, that’s when I decided to sign up.

23:33
And then I, the list wasn’t big at all, but I remember I sold like 13 copies of his class and I think he was charging a thousand at the time. And then I got half of that and all of a sudden, you know, that paid for years and years of my email marketing. was like, okay, I’m in, I’m in all this, but once you have like, you don’t need to have your own product today. I mainly push my course and I do push affiliate revenue here and there, but

24:00
If you’re first starting out, you don’t need your own products. Almost every single company has an affiliate program. Yes. That to me is step one. The other thing you can do is, I like to direct link and email, but if it’s an Amazon product, then you can’t. What you can do to help your Amazon conversions is, recipes are really hard to monetize. In fact, I would probably…

24:25
I probably caution anybody into making a recipe blog at this point. There’s a lot of competition, it’s hard to monetize. And the one way you do monetize is by like, hey, this is my favorite Instapot. Hey, this is my favorite air fryer. This is my favorite, you know, whatever. Well, you you can’t put that in an email, but what you can do is write an email linking people to that post, but really calling out the features of that product in the email. So while they can’t…

24:52
you know, click and buy directly from the email by the time they’re on the blog post, you’ve kind of already sold them on the newest air fryer, right? Like, so rather than having to do like a full on product review and a post, if you don’t want to do like if it’s a recipe post, right. And it’s like, you know, air fryer zucchini fries. Actually, that’s one’s coming out of my site this week. So if you’re like.

25:15
The recipe you want to talk about the zucchini fries. You don’t want to talk about the brand of air fryer that you’re using. But in the email, you can be like, hey, I’m sharing this recipe this week. And let me tell you, the air fryer I’m using is an absolute game changer. I used to use this air fryer, but I’ve switched to this. And let me tell you, they’ve never been so crispy. You know, don’t have to use any butter, whatever. Talk up the health benefits, whatever you want to do. But you can use email.

25:37
to like sell and then the link is in the blog post, but the blog post isn’t so salesy, it’s that recipe. So when people search and are like, I’m so sick of hearing your sales pitch, right? People that are finding you from search or Pinterest or social, they’re not irritated, right? Because they’re just like, oh, there’s a link for an air fryer or whatever, but you can sell it in the email. So you’re not using the air fryer that I got you as a house warming a long time ago anymore? Oh, so you know what?

26:04
Arden is now using the air fryer you got me because their oven broke and that air fryer is so amazing that I was like, you know, and we were moving, so we didn’t have a house. So was like, you know what? Use my air fryer. This thing is an oven and air fryer, a microwave that like does everything right. So I gave her the air fryer. Well, they still haven’t got their oven replaced. And so we got a kitchen and I was like, we need an air fryer. So I just bought one on Amazon and my whole family is like, can we give her the one we bought and like get ours back?

26:33
Like there’s this like movement to get the air fryer. I was like, aren’t they the same? They’re like, they’re not the same. So anyway, look out for my comparison post coming soon. I would love to believe you, but chances are you bought the air fryer that had review slots open in the video so that you could create an influencer video. could create influencer videos on it? I didn’t because I was desperate, desperate times. no, seriously, and Brian’s like, I really think we should ask for the air fryer back.

27:00
I was like, okay, it feels weird because I feel like they’re the same, but apparently they’re not. Really, she had Fluencer Fruit open and she noticed that the Air Fryer had a 90-plus score on the review. 94 score. Everyone hates it, but it’s making a ton of affiliate money. That’s to me a really great way to use affiliate in email. I do think that everyone who has a content

27:29
based business needs to have some product to sell. Whether it’s an inexpensive product like a mini course, like a mini course that you charge for, right? Like a 9.99 or a 19.99 course or a larger course, right? Like profitable online store, which is thousands of dollars. I think when you create content, you should be doing it with the goal that at some point you’re going to…

27:55
monetize it with something that you can sell directly. Because I’ve told this story on the podcast before, but one of my first affiliates in email was a bread making course. And I had thought about creating a bread making course like 15 years ago and I was like, who’s going to buy a bread making course? That’s dumb. Didn’t make it. Two years later, one of my blogging acquaintances came up with a bread making course and I sold like 700 courses. 700.

28:19
Yeah, it was like insane. And I got like five bucks as opposed to $29, whatever the course was. Right. And I was like, that was dumb. I’m not going to not create a bread course again if I ever, you know, want to do it. give you half. It wasn’t half. It was like this is is yeah, I was like, now I’m like, listen, I need 25 % or more from promoting your digital product. But yeah, it was it was like a crazy amount. I sent tons of it. Here’s the thing. I sent so many clicks.

28:46
Right, so like even if people didn’t convert, now she’s got them on her email list. I mean, I don’t dislike this person, right? Like it’s business. But just seeing that and going, okay, so if you’re promoting affiliate products, right, or affiliate courses, services, and you notice that something’s like performing really well, create your own version of it. Create a parallel product because clearly that’s your audience, that’s what they want. And why not you keep all the money and or you you keep most of the money and pay someone else in affiliate.

29:15
You know, a student once emailed me a question saying, why should I create my own class and have to support it and do the work when I can get 50 % by promoting someone else’s? And I had to think for a moment there. And my reasoning for creating my own is you never know what’s going to happen with that other product and your reputation is at stake. So if you end up referring out to some class that maybe initially was good, but

29:44
isn’t good later on, then your reputation will take a hit and that’ll prevent you from, it’ll erode the trust that you have. So that was my number one impetus for creating my own class. Cause there’s a ton of e-commerce classes out there. Well, I also think too, yeah, I mean, obviously you, when you endorse something, that’s a big deal, right? Like I don’t like to endorse stuff and then, you know, have it go down the toilet later.

30:10
But I can remember, I’m trying to think of what, was a grocery product. It was a grocery SaaS product. And all these bloggers promoted the heck out of it. And I mean, it wasn’t like a game changer monetarily, but it was like several hundred dollars a month that I was making from promoting this product. And then they just went under. And I’m like, I don’t know how they went under, because I feel like every blogger in the world promoted them. Maybe their payouts were too high or I don’t know. But all of a sudden, like that revenue stream, gone.

30:40
Right. Like literally overnight. Like then there’s literally nothing you can do about it. It’s not it’s not their fault. Like they just went out of business. And I know like a lot of people like I’ve and I’ve seen this happen with other companies, too. Like I remember back in the day, everyone was promoting like diapers dot com and then diapers dot com got acquired and I think by Amazon and like the sweet affiliate payout just was like, well, you were making I mean, I people making thousands of dollars a month. Right. And then zero.

31:09
So I think promoting affiliates is absolutely great. And I think when you’re just starting out, this is the way to go. Like this is way to start making money is promoting affiliates. But once you start establishing yourself and you have like a rhythm down for creating content, things like that, creating your own product to sell with email, like a product in an email list is like your retirement fund. Yeah, I have to agree with that because I remember one time I created this whole content series around this one affiliate.

31:37
because I was making about $5,000 a month off this one affiliate. And then one day they said, we don’t need you anymore. Your affiliate program has been canceled. And I spent all this time on content just to promote this one product. it’s almost like an e-commerce where you’re selling someone else’s product versus coming up with your own private label version. The private label under your own brand is always going to be more stable than you selling someone else’s stuff.

32:07
Here’s the other thing to think about with email. Shifting a little bit is you started a YouTube channel five years ago. We always debate the date. Five years ago, started was 2020. It was during the pandemic. Yes, during the pandemic. Four years ago. Let’s call it four years. Everybody that I know that has started a YouTube channel that already had an email list has had a leg up in getting their YouTube channel off the ground.

32:33
Just like everybody I know that sold a physical product not on Amazon and launched on Amazon with an email list has a leg up. If you can take that list of even 5,000 people and drive them to your YouTube videos as soon as they’re published and ask people to subscribe, mean, don’t be shy, subscribe, follow, watch every video, watch them four times. Your list is your most loyal people.

32:58
Those are the people that have given you their email. They wanna have a relationship with you online. That sounds weird, but you know what I mean. And so for you to say to 5,000 people, 10,000 people, 15,000 people, hey, did you know I’m on YouTube? I’d love for you to watch a video. I’d love for you to leave a comment. They will do that for you. And so that is a great way to help build your other properties, drive traffic to your website, whatever it is. One of the things that I started doing a while back was,

33:27
Like whenever I send out a recipe, an email, I have a button at the bottom that says, don’t have time to read it now, pin it for later. And it takes them directly to the pin, right? On Pinterest, all they have to do is save it. It’s the second highest clicked link in an email for me every time. So the first highest click link is always like the picture of the recipe. The second one is always the pin it for later, which then gives some virality to a pin, right? So you can do this with just about anything. I mean,

33:54
I’ve never tried sending people to TikTok or something like that, but you could probably do that too. don’t know if I would necessarily send people to TikTok, but I would definitely send people to my YouTube channel to get them to subscribe and watch videos. Yeah, definitely. I think for when I first launched my YouTube channel, I remember I did this contest where I gave away a bunch of stuff. And that’s how I got my first…

34:21
can’t remember how many subscribers I got out of that, but a thousand, something like that. Yeah. good. Jumpstarted it and I got like over a thousand views on my first video just from the list. yeah, having the list was invaluable. It’s for everything actually, for the podcast. It’s just a way for your loyal followers to find all the content that you’re creating because there’s nothing like creating content and having no one consume it. Yeah. And the email is almost like guaranteed consumption, so to speak. Yeah. Yeah.

34:51
So I think knowing all of that, there are things that you need to do with your email that will help build that loyalty. So I think, you you get people on your list. We’ve talked about creating that lead magnet. We’ve talked about putting them in some sort of automation where you’re introducing them to your brand, who you are, whatever you talk about. You’re giving them more. You’re just giving, right? You’re giving, giving, giving, dropping affiliate link in there here and there, but it’s more about the give.

35:18
But then there’s also, I like to do like a weekly campaign send. So a campaign is a one-off email where you’re writing that and it’s just being sent out like Tuesdays at 9 a.m. or whatever time you pick, which you can also test and see when are people most likely to open. I just did a test today where I was like, you know what, I usually send in the afternoon, I send at 6 a.m. Amazing open rate right now, amazing engagement. I was like, oh, apparently I’ve been sending at the wrong time for 10 years.

35:47
You want to send people at least an email once a week because if you don’t send them stuff regularly, they forget about you. Then all of sudden it shows up in their inbox and they’re like, wait, did I subscribe for this? Did I sign up? Who is this person? I feel like nowadays everyone’s selling your email, so you get a lot of that anyway. You want to be top of mind for people. I think you and I both do text-based emails. Yes, I only do text. I have a-

36:16
an image in there occasionally, but it’s not like a company. don’t have headers and things like that. I would say that’s something you test for your audience. I used to do a whole, I had a beautifully designed thing and I was like, I don’t think this is making a difference. I switched, I’ve never heard one thing. My rates have gone up a little bit, nothing drastic, but I think that’s a testing thing. But then you just want to send them something weekly where they get used to, and you can send more than that. You can test it.

36:45
but it has to be a regular send. you know, this can’t be send one, don’t send for two months, send one, don’t send for a year. Because the other thing that happens is like people move or they quit their job or don’t have that email address anymore. So then when you decide to send again, you have to actually like warm up your list all over. So I think that, yeah, I think that’s really important to just regularly

37:15
put that content out, you don’t have to make new content, it can be regurgitated blog posts, it can be links to your YouTube videos, it can be random stuff that you wanna talk about, doesn’t matter. I would say don’t be too lazy about it. I had a student that emailed me saying, hey, it looks like I can just send my blog post feed as an automated email. Right, and literally what it does is it just.

37:41
takes the last blog post that you wrote with an excerpt and just sends it out. No greeting, nothing. And that’s fine. I mean, you don’t have to do any work. It’s all automated, but it’s not building anything personal. It’s like a robotic email and pretty soon people are gonna stop opening those once they catch on. I would say think of it as sort of like your YouTube content you wanna hook. So like the one I sent out this morning.

38:06
It’s an old recipe. think the recipe is like 10 or 11 years old. I’ve redone the photos and stuff, but it’s basically the same recipe I’ve had for long time. And I’ve sent this email out before. Like people have been emailed this recipe in the last five years, because I figure they didn’t open it. They’re new on the, I mean, I have a bunch of new subscribers now, because it’s the holidays. Everyone’s getting my printables. So I started the, and it’s a crock pot recipe, right? And I start the email with confession time. My kids hate crock pot meals. So.

38:35
You’re like, I’m sending you a crockpot recipe and I’m telling you my kids hate it. Right. So immediately people are going to the engagement of this email. And I rewrote the email just specifically to test this. And it’s doing so much better than the email that went out a couple of years ago with the exact same recipe. know, so you want that even if it’s like two sentences. Right. And then you link to the blog post, add a picture, give them a reason to go over there.

38:58
You’re not going to believe the change I made in this. I can’t believe this little hack I discovered that saves me 15 % of my Amazon fees, whatever it is, right? Give them that hook that makes them want to click over. Because obviously the goal is to get them on your site and get them engaged with your content, get them on your YouTube channel, whatever it is. Actually, that’s a good point because there’s no excuse now with AI. Yes, I was just going to say. Because for a while I was lazy.

39:28
And I’m still kind of lazy because but but yeah, I forgot because I spent so much effort on my YouTube scripts, but I should spend equal amounts of effort on the the email as well. And it’s not that much. It’s not still not that much effort. It’s you’re right. It’s not that much more effort now. Yeah. So now you and I probably differ a little bit on this one, but I really only like asking people to do one thing in an email.

39:51
I know you send out emails where like, here’s my podcast, here’s my YouTube, here’s my blog post. If I want to sell something, then it’s the only objective. If it’s content, then it doesn’t really matter. For me, at least, that’s my philosophy. Even with content, I like only giving people one thing to do because it just performs better.

40:10
It’s like, you when you go to the grocery store and there’s 52 kinds of jelly and jam and preserves and marmalades, it’s like, forget it, I’m not buying any. It’s too many choices, right? I like to be like, this is your only choice today. You’re reading this recipe. The other thing that I see people make mistakes about is font size and link size, right? So chances are, go into your email service provider. The majority of people are probably reading this on mobile. Most people open email on their phone. That’s 2024. That’s the reality.

40:40
Most people have fat gross fingers. make sure that it’s, especially if you have multiple links in an email, don’t make it hard to get the link, right? Like you put your thumb on that screen and you could be hitting potentially three links, right? Use H2 tags, make it 24 point font, bold, whatever it is. Use a big, I don’t mind using big buttons in emails, right? Like make sure that like whatever you want them to click on is very easy to click on and not.

41:07
going to be something where they like, I cannot stand when if I go to something and I can’t click on it right away and it takes me to something else, I almost always just give up. Right. And that’s the same response you’re going to get from people if it’s too tiny or it’s hard to access on a mobile phone. I 100 % agree. I would say that if this email or this action that you want people to take is very important, like all of our e-commerce emails only have one thing. There’s the, there’s three ways to go to the same place.

41:37
is very important and you’re right, everyone’s opening on mobile. All the email providers I can think of now allow you to put buttons in there. And so just use a button, a big fat red button and things will be good. But I think the moral of this story here is if you’re listening to this and you still don’t have email, there’s no excuse. If you’re in content, go sign up for a kit. 10,000 free email subs and one free autoresponder sequence.

42:07
It’ll take you a hot minute to get to 10,000. Yeah. I mean, your first 10,000 is the toughest. I would say two years, right? It’ll probably last you two years on the free plan. Maybe less, depending on what your topic is. Probably a year. I would say a year. If you get your lead magnet right, you’ve still got a year. But here’s the thing. 10,000, by the time you’re at 10,000, you’re paying for Kit. You can afford to pay for your email list. Yes, that’s correct. You can afford to pay for Kit.

42:36
when you have like a thousand or less subs, I would say. Because I remember when I promoted Ramit’s course, I think I might’ve had like maybe a thousand. So I read these all the time. I don’t know anyone personally who’s done this, but I’ve read about a million case studies of people who are like, I had an email list of 250 people. I had an email list of 500 people and I launched something or I promoted something and

43:04
they had like 10 to 15 % conversion, right? And it’s usually because those 250 people, those 500 people are like your number one loyal people. Like you’re just getting started. They’re signing up for you before your lead magnet looks good or you even have one, right? Like they’re signing up in the sidebar. So you would be surprised at how powerful a small list can be if it’s the right people on the list. And the best part is that it is free. No excuses. Go sign up right now.

43:37
Hope you enjoyed this episode. When done correctly, email marketing is literally like an ATM machine. For more information and resources, visit mywifequitherjob.com slash episode 563. Tickets for the Seller Summit 2025 are now on sale at sellersummit.com. If you wanna hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com.

44:04
And if you’re interested in starting your own e-commerce store, head over to mywifequitherjob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right to your inbox.

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562: US Sellers Rejoice! The Govt Just Destroyed Temu And Shein

562: US Sellers Rejoice! The Govt Just Destroyed Temu And Shein

In this episode, I cover the new de minimus rules that level the playing field with Temu, why your favorite bargain finds might disappear and the surprising winners in this e-commerce shakeup.

What You’ll Learn

  • How Temu Has Been Able To Dominate Ecommerce In The US
  • The new changes to the deminimus rules
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Transcript

00:00
You’re listening to the My Wife, Quit or Job podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. And today I’m doing a solo episode to talk about Tmoo and how recent legislation from the Biden administration is going to greatly hurt Chinese companies like Tmoo and Shien. But before I begin, I want to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online.

00:29
And unlike other events that focus on inspirational stories and high-level BS, is a curriculum-based event where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet. Now, I personally hate large events, so the Seller Summit is always small and intimate. Every year, we cut off ticket sales at around 200 people, so tickets sell out fast,

00:57
and we’ve sold out every single year for the past eight years. Now, if you’re an e-commerce entrepreneur making over 250K or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th, and right now, this is the cheapest the tickets will ever be. And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 38 % off right now. My book will teach you how to achieve financial freedom

01:26
by starting a business that doesn’t require you to work yourself to death. Plus you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube and podcasting when you grab the book over at mywifequitterjob.com slash book. So go over to mywifequitterjob.com slash book, fill out the form and I’ll send you the bonuses right away. Now onto the show.

01:52
Welcome to the My Web Cooder Job podcast. In this episode, we’re going to talk about Tmoo. So picture this, you’re scrolling through Tmoo, shopping like a billionaire, eyeing that imitation smartwatch or knockoff designer handbag when you notice that the prices are much higher than you remember. Well, it turns out that the Tmoo party is just about over. The US government just dropped a bombshell that will obliterate Tmoo’s dirt cheap prices overnight. So in this episode, I’m going to reveal how a tiny tweak to the import rules

02:21
is sending shockwaves throughout the e-commerce world. And remember that $800 de minimis threshold that let packages slip into the country duty-free? Well, it’s not just about that price tag anymore. The feds are cracking down on splitting shipments, demanding more data, and basically telling Tmoo that it is game over. And here’s the kicker. This isn’t just about Tmoo. This is actually a huge shift that’s going to reshape how people shop online, affecting everything from AliExpress to Shien to Amazon.

02:50
So in this episode, I’m going to cover the new rules that level the playing field with Tmoo and why your favorite bargain fines might disappear and the surprising winners in this e-commerce shakeup. But before we get into the nitty gritty about the new rule changes, let’s review how Tmoo has been able to dominate e-commerce in the United States so far. Tmoo has three main advantages that have allowed them to crush it. So first off, they have the backing of a multi-billion dollar company in PDD holdings, which sounds eerily like

03:19
Anyway, PDD, also known as Pinduoduo, is a Chinese e-commerce platform specializing in group buying and social e-commerce. And as of September of 2024, PDD Holdings has a market capitalization of approximately $179 billion, making it one of the largest companies globally in the e-commerce and technology sector. And for the past two years, they’ve been throwing money at Tmoo for the primary purpose of gaining market share. And last year,

03:47
Wired magazine reported that Tima was losing an average of $30 per order in the United States. Meanwhile, China merchant securities calculated that Tima was losing between $588 million and $954 million every single year. And that’s a ton of money. Second, they’ve got cheap labor and tons of Chinese sellers desperate to sell on their platform. China’s domestic e-commerce market is highly competitive with dominant platforms like Alibaba, JD.com, and Pinduoduo.

04:16
So many smaller Chinese manufacturers have been hurting big time and selling on Tmoo provided a new revenue stream from international customers. In addition, economic uncertainties in China have led to decreased consumer spending within the country. So with slower demand, sellers were desperate to explore international markets even if it meant cutting prices dramatically. And then finally, they had the de minimis advantage. The de minimis threshold in the US allows goods valued at $800 or less to enter the country

04:45
without incurring import duties. And Tmoo takes advantage of this de minimis rule to significantly reduce costs when selling products from China to U.S. customers. By avoiding paying tariffs and customs duties on most of its products, Tmoo can price items more aggressively, which gives them an edge over U.S.-based competitors, allowing for rock bottom prices very few can match. But things change quickly. Within the last couple of months, all three of these advantages pretty much disappeared. So first off,

05:15
Timu Sugar Daddy, PDD Holdings, grossly missed market estimates for quarterly revenue. And to make matters worse, Chinese executives gave pessimistic remarks about the country’s e-commerce landscape and the company’s global outlook. So as a result, PDD’s future doesn’t seem promising and its shares plunged by over 28%, marking the largest one-day drop in the company’s history and erasing nearly $55 billion in market cap. So it turns out,

05:43
that throwing money away with Tmoo has finally caught up with the company. Now as an online e-commerce influencer, I used to receive tons of requests from Tmoo for sponsored content, but for the last couple of months, the activity has completely dried up. Meanwhile, Tmoo’s sellers are starting to revolt as well. Recently, hundreds of Tmoo suppliers staged a demonstration at an office affiliated with Tmoo in the southern Chinese city of Guangzhou. And it turns out that in order to achieve the low prices that Tmoo demands,

06:13
sellers are getting squeezed. No way, hard to believe, right? Well, during this peaceful sit-in, sellers protested that unjust fines were being levied by the company and that Timmu is unfairly withholding payments on goods that were already sold. One seller who sells household goods claimed that Timmu had frozen about 2 million yuan or $276,000 in completed sales that she needed to withdraw to pay salaries and other costs of running her business. According to Ivy Yang,

06:40
a China tech analyst and founder of consulting firm Wavelet Strategy, discontent has been brewing for a while now and has finally reached a tipping point. The sellers have had it with Tmoo. They are angered by the lack of transparency and communication regarding hefty fines and the crushing reality that it’s almost impossible to make a profit selling on the platform. Now I personally have a couple of friends who sell on Tmoo and the only thing that matters to them is low prices.

07:06
Tmoo will go out of their way to make sure that sellers are selling everything at the lowest prices possible. For example, as a seller, Tmoo will often ask you to lower your prices and if you don’t agree, they will simply remove your product from the marketplace. Meanwhile, if you say yes, they won’t tell you what the lower price is. They’ll just lower it to whatever they want without telling you whether you make a profit or not. And as the saying goes, you can only squeeze so hard until something breaks and now sellers are leaving the marketplace in droves.

07:35
But the final nail in the Tmoo coffin just happened a couple of weeks ago. On September 13th, the Biden administration introduced new changes to the de minimis rules to curb what it described as abuse by Chinese e-commerce platforms like Tmoo and Shien. There are three major changes, which I’ll summarize for you so you don’t actually have to read the official press release. But the first change states that any products that are subject to tariffs under sections 301, 232 or 201 of US trade law,

08:04
will no longer qualify for the de minimis exemption. And previously, Chinese sellers, including those on platforms like Tmoo, could bypass those tariffs by keeping the value of individual shipments under $800. But not only do sellers have to pay customs duties now, but they also have to pay tariffs for every shipment no matter how small. Now, in case you aren’t familiar with the products under tariff, Section 301 tariffs target goods like electronics, textiles, and machinery.

08:31
Section 232 affects imports of steel, aluminum, and other materials, and Section 201 covers products like solar panels and washing machines. And overall, these products cover about 40 % of the total imports from China and roughly 70 % of what’s sold on Timo and Xien. But what about the other 60 %? The second part of the new de minimis changes are even more devastating than the first for companies like Timo and Xien.

08:56
New rules will impose stricter information collection for each low-value shipment that claims the de minimis exemption. Sellers will now need to provide the 10-digit tariff classification number for products which allows U.S. Customs and Border Protection to flag problematic items or items that should be subject to duties. Sellers also have to reveal the buyer who is claiming the de minimis exemption which adds more transparency and makes it tougher for them to avoid taking responsibility for poor quality products coming into the U.S.

09:26
Now these new rules are somewhat vague, and how bad they will hurt Tmoo and Shiyin will depend on the extent that the US wishes to enforce these rules. But typically, when you import something into the US as a business, you have to provide your employer identification number. The IIN is used for customs documentation, such as the importer security filing and customs entry forms. However, if you’re importing goods for personal use, like a Tmoo customer, and the goods are above a certain value,

09:54
you are required to provide either a social security number or an EIN. And based on these new rules, Tmoo and Shien customers may now have to provide their social security numbers to make a purchase to avoid paying import taxes. Now, how many customers do you think will be willing to provide a Chinese company their social security number? I’m guessing zero. There’s enough paranoia out there already about how Chinese companies are collecting your information. Can you imagine the backlash if they ask for your social security number?

10:24
This rule is basically going to destroy Tmoo and Shien if the US chooses to enforce it. Now the third and final aspects of these new changes ensures that products imported under the de minimis exemption adhere to US safety regulations. All importers of consumer goods will be required to file certificates of compliance electronically at the time of entry, even for de minimis shipments. Now this is significant because it addresses the loophole where foreign sellers, especially on platforms like Tmoo,

10:53
might previously have avoided US safety regulations and certifications by shipping items as low-value packages. For example, Timo is getting away with shipping children’s toys with unsafe levels of lead, phthalates, and other harmful chemicals. They’ve also been selling tons of counterfeit chargers and electronic devices, including phone chargers and power banks, without passing mandatory UL certification, which prevent risks like fires or electric shock. Sheehan has been accused of selling textiles and clothing that contain hazardous chemicals

11:22
such as formaldehydes and azodyes, which can cause skin irritations or allergic reactions. Xi’an has also sold cosmetics from China with harmful chemicals like mercury or hydroquinone, which can cause serious health risks, including skin damage or long-term toxicity. And finally, Tianwu and Xi’an have gotten away with selling children’s apparel and products such as cribs without passing mandatory safety tests for items like choking hazards or flammability risks. Well, with this new rule, the Consumer Product Safety Commission

11:52
will be better able to block unsafe or non-compliant products from entering the US. And as a consumer, if you buy these items, you might have to file a certificate of compliance. And who the hell is going to file a certificate of compliance? No one. So overall, Tmoo’s parent company, PDD, is less likely to throw gobs of money at Tmoo going forward because they are hurting as a company. Most of the influencer money has dried up as well, and we’ll have to see if they decide to buy a commercial for the Super Bowl next February.

12:22
Meanwhile, Tmoo sellers are finally getting fed up with not being able to make a profit on the platform. And Tmoo’s business practices of forcing sellers to lower their prices is taking its toll and sellers are leaving the platform. And then finally, thanks to the Biden administration, the de minimis loophole has finally been closed and Tmoo and Shin will have to pay taxes just like any other US company. But even worse for Tmoo, the government can now force anyone who buys from Tmoo to identify themselves either by their social security number

12:51
or their EIN number. And if someone chooses to buy a product that doesn’t meet U.S. safety standards, they may be forced to show a certificate of compliance. Now, of course, the effectiveness of these rules depends on the level of enforcement from U.S. officials, but I’m willing to bet that the U.S. will be super anal with these rules from the start to set an example. Tmoo and Shin have gotten away with not having to pay taxes for too long, and their primary pricing advantage is about to go away. This is great news for U.S. sellers.

13:19
And if you’ve been having problems with Chinese knockoffs or just competition from China, this will go a long way to leveling the playing field. Hope you enjoyed this episode. Now it’s about time that Chinese marketplaces have to start paying their share of taxes. And the only negative is that enforcing these new rules may take a year or two to be put into motion. more information and resources, go over to mywifequitterjob.com slash episode 562. And once again, tickets to Seller Summit 2025 are now on sale over at sellersummit.com.

13:48
If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to SellersSummit.com. And if you’re interested in starting your own e-commerce store, head on over to MyWifeQuoterJob.com and sign up for my free six-day mini course. Just type in your email and a sign of the course right away. Thanks for listening.

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561: How To Create Long-Form Videos That Blow Up on YouTube

561: How To Create Long-Form Videos That BLOW UP on YouTube

In this episode, we dive into how to make long-form videos that actually take off on YouTube.

You’ll get tips on grabbing viewers’ attention, keeping them hooked, and boosting your video’s reach with keyword research.

What You’ll Learn

  • How to structure your video for the YouTube algorithm
  • The most important part of your video
  • Which AI tools to use to help write your script

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Transcript

00:00
You’re listening to the My Wife, Quit or Job podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. And today, we’re going to continue with our four-part series on creating content to promote your business. We’ll be covering everything from video to blogging to email marketing and podcasting. And in this episode, we’re going to resume from where we left off last episode and talk about long form video for YouTube. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com.

00:29
The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high-level BS, mine is a curriculum-based event where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet.

00:55
Now I personally hate large events, so the Seller Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast and we’ve sold out every single year for the past 8 years. Now if you’re an ecommerce entrepreneur making over $250k or $1 million per year, we also offer an exclusive Mastermind experience with other top sellers. The Seller Summit is going to be held in Fort Lauderdale, Florida from May 6th to May 8th, and right now this is the cheapest the tickets will ever be.

01:22
And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 25 % off right now. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus, you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube and podcasting when you grab the book over at mywifequitterjob.com slash book. So go over to mywifequitterjob.com slash book, fill out the form and I’ll send you the bonuses right away. Now onto the show.

01:59
Welcome to the My Wife Quitter Job podcast. Today we are continuing on with our Back to the Basics series. And today we’re going to cover how to do long form video for YouTube. Yeah, we started this last week, but then we realized that short form and long form needed their own, they each needed their own podcast. So here we are. Correct. And just judging by experience in teaching long form is a little bit more intimidating and a little bit more involved than short form. Short form is like,

02:28
the gateway drug to long form, I would say. Well, and what I’ve noticed is we actually have a little bit of case studies, probably too strong of a word, but we did this challenge back in April with the course with profitable audience, basically challenging people to make 30 short form videos in 30 days and publish them on whatever platform they wanted this. Well, now we just finished September. So in September,

02:52
We challenged people to make one long form video a week and two short form video a week and we had much fewer participants in the long form challenge, which just shows us what we already knew, but basically that long form is just tougher.

03:08
It’s more intimidating. I wouldn’t say it’s tougher. I think it’s easier. It’s tougher for people to get the… Short form, you’re right. It’s like a quick drug. I don’t know what quick drugs are, but like that… I was relying on to… I don’t know exactly what that means. I feel like with short form, it’s like back… Okay, we’ve talked about this a long time ago. Remember StumbleUpon? Yes. When your post got stumbled and all of a sudden your site would crash because you would just be getting thousands of visitors an hour and all this stuff.

03:38
So I feel like short form has that same rush, right? Where it’s like you publish a video and a lot of times you know within like an hour two how that video, you’re seeing results, right? You’re getting like, and when you have a short form take off, it’s like this, ooh, I gotta make another, I gotta make another. And because it’s only 35 seconds, 40 seconds, you’re like, oh, I can make another really quickly. Whereas long form, I think for people, one, I think it takes longer to get that hit of a long form video.

04:06
So it’s not like you can have zero followers and have a short form video take off pretty, we’ve seen it happen a lot. We don’t see it as much with the long form. So I think it’s just, it’s harder for people to get over the mental hurdle for long form video. Not only that, it’s the mental hurdle of production. With short form, you just film it on your phone and you just release it you’re like, whatever, right? All the stuff out there is just people holding up their phones anyway. With long form, there’s this like psychological need to edit everything perfectly.

04:36
and make sure you don’t stumble on your words. It’s almost like the difference between Instagram and TikTok, right? Instagram, feel like you need to portray this image. At least that’s what the platforms are like. But it’s actually not true. Hopefully, we can get through some of the processes for you to get over those humps in long form today. We talked about something last week and I felt like we sort of brought it up at the end, so we didn’t give it enough.

05:05
recognition, but I think the number one key, especially with long form, is to have your setup set up all the time. I think the number one hurdle in creating video for anybody is just that, like whipping out your phone to make the 30 second video, but if you do want to use a little bit of a better camera, I would recommend a tripod for long form video, you know, having, you know, at least prop your phone up on some books or something, but you really want to have everything set up so that

05:34
you’re taking that initial technology hurdle out of the picture when you’re getting started. You know me, I actually wanted to start a YouTube channel for years before I actually did. And I tried and failed multiple times because it would take me 20 minutes just to set up the lights. Yeah. And this is mainly because my wife didn’t want me creating a little studio. And remember, I had that green screen backdrop too. And it was really ugly. And it ugly up the house.

06:03
but once I had my setup. You some hiccups along the way. Now I just sit down and basically turn on the camera and hit record and that’s been a huge game changer for me mentally at least. I think you and I both have the luxury of having a home office, a separate room in our homes, but not everybody has a full room. I have seen creators who take a corner out of their den or

06:30
A lot of people don’t use their dining rooms anymore, right? It’s basically for show and everyone eats in the kitchen or around the island or whatever. So I think any space you can carve out in your house or your apartment that you have everything set up, you might have to bring in your laptop and plug it in or something like that, right? You might have to take that final step, but the more you can have set up and ready, the more likely you are to create the content. Yeah, absolutely. And then after that, I mean, since we’re on this topic,

06:59
We talked about the teleprompter. One of my biggest hurdles also was forgetting what I was going to say as soon as the camera turned on. I don’t know what it is. When I’m up on stage talking to real people, this does not happen. But for some reason, when I’m staring into the lens of a camera, all of sudden I forget everything that I want to say. So teleprompter doesn’t have to mean that you script everything out word for word.

07:24
Usually what I do is I have some sort of outline. Sometimes I have word-for-word if it’s like a complicated intro, but for the most part, it’s just bullet points. I think here’s my theory on why you and I both find it easier to talk live than scripted. It’s because I feel like we’ve accepted the fact that if we say the wrong thing live, like if we flub a word or misspeak while we’re alive, we just correct ourselves and move on, right? It’s no big deal. We know

07:53
that like this has to be edited. It’s like when you mess up in video, you have the opportunity to fix it. So then it’s like it becomes a sort of, know, OK, well, then I have to fix this. Oh, great. Now have to fix this. And it just, you you kind of it sort of spirals right after you make the first flub. And then it’s like, I’m talking too long. I’m too long. You know, all these things start happening. And I think that just causes more stress, honestly. Yeah. And then a lot of people have, I guess, writer’s block.

08:23
But these days, it’s actually so much easier. So I’ve been using Claude.ai, especially to write the intros. And Claude is, if you guys haven’t heard of Claude, it’s a company by, it’s run by this company called Anthropic. And it’s, in my opinion, better than ChatGPT for both coding and creative writing. So I’m actually considering canceling my ChatGPT membership and then just going straight with Claude because

08:50
Right now I have like four AI memberships. I don’t feel like I need all of them. No, you’re smarter than that. You don’t need that much. I don’t, but it’s like they keep leapfrogging each other, you know? Yes. Because Chat2BT came out with the O1 preview and we were just kind of talking about this earlier. It thinks and it generates prompts on its own, which is what I like about that. So that’s why I’ve been keeping on with both. But anyway, back on topic. If you’re having problems creating like a really good hook for your video,

09:20
just give Claude a try for whatever topic that you’re doing. It will give you amazing results, I promise you. I will say, so you used Claude a couple of weeks ago in a student video breakdown. So a lot of times in profitable audience, we will take a video of our students and give some critique and then almost always rewrite the intro. And so you use Claude to rewrite the intro. I’m usually not super impressed with AI.

09:50
writing and probably because I’m more of a writer, right? So I’m like, I can do better. But I will say, like, I was blown away by what you got from AI with that script. And I think it was the pet one, right? Yes, was a pet one. Yeah. Yeah. Very impressed. Like I am. Well, I’ve had a crazy couple of weeks with other projects, but like that’s on my list to like start using because I was so impressed with. Yeah. The intro. So.

10:19
We have the setup down. Teleprompter, all you need is one ring light, I think. You can use your phone as the camera. Content-wise, you can use AI. What other hurdles do we have to dispel here or overcome? If you’re Steve, you can film in your ratty v-neck t-shirt.

10:45
but a lot of people want to look their best on video and I support that because there was a time where I made a lot of videos in my pajamas and not for questionable sites because I know that will come up next, but for like, I would make a cooking video and because I was still in my pajamas, I would just make the cooking video in my pajamas and didn’t think anything of it. Looking But that video got 1.5 million views, didn’t Yes, those videos did well.

11:13
in my flannel pajamas. However, I would love to have been wearing pants in those videos and not been in my pajamas. So I think the biggest trick for me as someone who would like, okay, today’s a hair wash day. I’m gonna actually get out of my workout clothes, make a video, is I try to film everything on the same day. And I know you do batch filming as well.

11:41
To me, that’s one of those other things that takes the hurdle away. Because if I thought to myself, I have to make a video every single day, like I have to film something every single day, there’s no way I’m gonna do it. Because it’s like, okay, well can’t film right now because this is when the garbage truck always comes. You know, it’s like there’s always like these little hurdles that happen that you can’t control and then there’s the hurdles you can control. And so I think if there’s a day of your week where you know you can get, you know,

12:10
maybe an hour or two of film time. So you get up, you put your film clothes on. And I know some people always wear like a black t-shirt or always wear the same thing. So then if they have to edit stuff out later, it’s really easy because they’re always wearing the same thing. I think that’s a great idea too. But I would say if you can bulk film and just be like, Tuesdays are my film day. And then you get up on Tuesday knowing like, okay, I’m gonna get up, I’m gonna do these three things, I’m gonna get ready, I’m gonna do my hair, whatever it is.

12:38
you do that and it makes it so much easier rather than like, I think I’m going to film today. Then you get up and you’re doing this and then you’re like, oh, I’ve got to run this errand and then, oh, I should do this. Oh, let me go take the dog for a walk. Then it’s like 4.30 and you’re like, well, I don’t want to get ready now. I don’t want to be film ready. I think if you just have in your head that you have a specific day, very helpful. I think the filming part for me is the easiest part. It’s not for most people though.

13:07
Is that true though? Once you have the teleprompter and you’re set up ready to go, the hard part really is what you’re going to say, which is the script. That’s what takes me the longest. It me about two takes you the longest, but think about this. Just think about the unique advantage that you and I have in creating video content. You have been teaching via video for 11 years, 12 years, right? How long have you been? It’s been 13.

13:37
13, yes. Okay. You have been every Wednesday giving a lesson, which is basically like what your YouTube videos are. They’re a lesson in something. They’re just shorter. You’re giving a mini presentation every Wednesday for the past 13 years of your life. Most people aren’t. Most people, the first time they were on video was in 2020 when they had to get on Zoom for a work call. I think for you, the reason why video is easy is because you’ve literally been doing it for so long. You don’t think about

14:06
that part of it, but for most people, hearing themselves and seeing themselves is actually a huge hurdle. And so that’s why I think the picking a day and things like that are- I agree with everything that you said, but I would say the biggest hurdle people have isn’t the actual, assuming that they’re just using a teleprompter. If they’re just going off the cuff, which is something that I can’t do, it’s something you can do, can, camera turns on, you can just talk forever.

14:35
I can’t ever. turns off. I’m still talking. I can’t do that. Yeah, I’m good for maybe like four minutes and then I’m done unless I have an agenda. Yeah. But I would say outside of the filming part, I know my biggest hurdle was the editing. Right. Yes. So not only do you have this video, you can’t just publish it as is. You actually have to make it good. And then that opens a whole new can of worms.

15:05
What software should I use? Man, this stuff is complicated and whatnot. How do I get it presentable? Yes, the software question to me is the one I find the most humorous because I don’t, and I’m probably naive in this, I don’t think there’s a superior software for regular users. I’m sure if you are a video editor by trade, there is a superior product, probably Final Cut Pro or something like that.

15:34
But like if you’re, you know, Bob Smith making videos in your basement, there’s the best video editing software is the one that’s easiest for you to use. Whatever, based on your price point and, you know, the machine that you use. Because we get this question every single week, right? Well, should I? Like last week, should we try CapCut? Well, I love CapCut. Like, I love it. But we have a lot of people on our course that love DaVinci. Was it DaVinci Resolve? Yes.

16:04
Yeah, they absolutely. Yeah. So it’s like, I don’t mind paying, you know, $60 a year for CapCut because it’s like for me, that software is intuitive. Like, and I like that you can have it on your desktop. It’s also you can also have the cloud version of it. know, so for me, it works. But like, I would never tell somebody you’ve got to use CapCut. It’s so great because if it’s if the interface isn’t what works for you, then you’ll struggle on it. Just like I would probably struggle on, you know, DaVinci, right? Because I now I’ve learned this other software. So, yeah, I think

16:34
But you have to pick one and then stick with it. Don’t jump around because it’s easy to get shiny object syndrome with tools.

16:44
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free.

17:13
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

17:24
It’s funny, I forced myself to learn Adobe Premiere because it was the most comprehensive and it’s what the professionals use. But you actually have to click a whole bunch of clicks to do something that Camtasia can do in just one click because of all the features. Camtasia doesn’t do very much, but for my purposes, it’s exactly what I need. So you just need to figure it out. Yeah, that’s the other thing for people is like, we have our

17:52
You guys know Kevin, we talk about him a lot, but he does crazy editing, right? But I feel like he enjoys the pain of editing. I would say for most people, another tip for them would be don’t get into crazy editing your first go-round, right? Just do the minimal editing that you need to publish the video. Add some B-roll, add some text, whatever you wanna do, but try to keep it on the more minimal side, especially when you first get started, because editing will kill you.

18:22
As far as time, mean, we know Kevin stays up till like two in the morning editing videos. I think for most people, that’s not a sustainable schedule to make video. That’s the understatement of the century. I remember the first video I edited, it probably took me like two hours just to do five minutes or something like that. I was like, hey, this isn’t sustainable. Again, I didn’t know what I was doing at the time.

18:52
And I was trying to make everything perfect. Yeah. So now like, love using, you know, our mutual friend Rob burgers as an example, the man gets hundreds of thousands of views per video and he just lops off the front and lops off the end and publishes it. Yeah. The content will prevail if it’s, if it’s good. And I think editing is, is overrated depending on the type of content that you’re putting out. If you’re putting out teaching narrative comment, think.

19:22
I think editing is overrated. Yeah, I think the bigger thing, especially if you’re teaching, is if you’re teaching something that is, let’s just say you’re teaching how to use Google Sheets, right? Like that’s what you’re teaching. Then the most important thing is that Google Sheets is front and center and maybe your head’s in like a small little bubble on the side, right? But for you, like you’re teaching, you’re usually teaching like higher level concepts. So your editing, from what I’ve seen, mainly consists of

19:52
I would call them like markers that trigger remembering things. If you say a word like overpriced, then overpriced or something that symbolizes overpriced would come on the screen. I’m not saying that it’s not good editing, it’s good editing, but it’s not difficult as far as some of the things that are out there that are clearly. Here’s the other thing, the people that you see that have heavily edited content are almost

20:22
Guaranteed to be having to edit it by someone else They’re not doing that editing themselves unless that’s their trade and they’re already a video editor and that’s and that’s the spin of the video Right is the editing There’s this Chinese guy. I watch he puts out content almost every other day The guy’s channels clear value tax. He what he does is he all he does is he gets on? He always has this like pissed off look on his face That that’s like his and then he just talks about the economy Yeah, just him reading

20:51
I doubt he edits a single thing. And he doesn’t even change the camera angles. There’s no annotations, no B-roll, nothing. It’s just a pissed off Chinese guy talking about the economy. But he gets hundreds of thousands of views per video also. Yeah, when I first started putting videos on YouTube, I think that was like 2009, the only editing I would do, so one I’m in my pajamas, I had terrible light. Like I did everything wrong.

21:17
And these videos all got traction. Part of it was early adopter, right? But other part of it was it was good recipes, right? It was good content for the people who needed it. But I would literally give it to my son who was probably like 11 at the time. And this is like before all 11 year olds knew how to do everything, right? Because technology wasn’t as prevalent as it is today. And he would go on iMovie and like…

21:40
lop off the beginning, give me a couple transitions where the page would swirl or slide over, this basic, and that was all that was in there. Maybe two transitions in the beginning and lopped out. People like the videos. The content is still the king, but I will say, don’t get so worked up about the editing process. Just do the bare minimum when you’re getting started. Right.

22:07
And let’s see, outside of that, I guess- here’s an editing tip. I wanted to this earlier. Here’s a trick. So if you are filming and you mess up, and I do not take my own advice enough. So if you say the wrong word or you flub something, you have to pause before you say it again.

22:29
I am so guilty of saying the wrong word and then I just keep talking just like this and I just keep going and I resay it but I haven’t made any pauses, to edit that is a nightmare. But if I said, and my partner, Steve Chow, right? And then I was like, whoops, I would wait a second and then I would say, my partner is Steve Chiu, right? Because giving that pause will make your editing a thousand times easier.

22:56
And it’s so easy to want to just keep going and like, you know, let me just get it out. But if you give yourself pauses and even when you talk, if you learn to pause more, it’s much easier to edit when you have a lot of pauses, because you can take all those pauses out using the Adobe. It’s free, right? The Adobe editing software. Yes. Yeah, it’s Adobe Podcast. Yeah. So can take all those pauses out of your of your videos. So give yourself some pauses if you make a mistake.

23:26
Pause, if you have a big long pause, clap your hands, right? Because that’ll spike your audio and then you’ll be able to find it on editing. So there’s a few little tricks that you’ll learn as you go as well to help make that easier for you. Actually, since we’re on this topic, I always just turn the camera on and just let it roll. Me too. Back in the day, I used to go and I’d screw up and like, ah, and then I just turn off the camera and then restart it and just start over. And then that just leads to like hours and hours of frustration.

23:55
I don’t know why we did that. I don’t, because I did the same thing and I’ve been making all these Amazon videos this month. And at first I was doing them in clips. Like I was like, okay, put the camera here, unbox, turn the camera, turn the phone off, then move the, do this. And now I just, mean, they’re 30 second videos. So like the longest these videos are even with all the like waiting is two minutes and 30 seconds, right? That’s the absolute longest. So it’s like, I just turn the camera on, sit it there.

24:23
I do it and then I go change whatever I need to change or get the next thing, bring it back over. It’s made a world of difference. Because also then when you import it to edit it, you’re not importing 22 files, you’re importing one file. So anyway, it’s a good tip. Yeah, just like you said, whenever I screw up, usually I’ll start the whole paragraph again from the beginning. Yeah. Because otherwise it gets like really choppy if you’re trying to edit. Yeah. Just some little tips there.

24:53
I forgot what my train of thought is when you want to give your tip. But I think overall, that’s pretty much it. Really, the hard part for me is just sitting down and doing it in the first place. Yeah. And I think for that, there’s some tricks like tell the world maybe that you’re doing video or channel to kind of shame yourself into doing it or just

25:22
having an accountability group, this is why we run the challenges in our class, because people just have a lot of problems getting started. And if you see like a lot of your peers are doing the same thing, it just makes it that much easier to create content on a schedule. So here’s something that’s been motivating for me, is that I will go on YouTube, and this is not like a productivity hack, this is definitely a motivational hack. I will go on YouTube and I will search topics that I could make videos on.

25:52
right, in the home economic space. So productivity, organization, recipes. Recipes is his own bucket, but like outside of recipe content, because there’s some amazing and amazingly edited recipe content on YouTube. So like, let’s throw that one out. But I will watch three or four creators who have anywhere between 50 and 100K subscribers, because to me, that is a lot. Like you are successful on YouTube with 50 to 100K subscribers, like no argument there.

26:22
and I’ll watch their content and as I see what they’re doing, and they’re all proficient, but I’m like, they’re not that good. Like 50,000 people are interested in this. And they’re, in my opinion, a little above mediocre. So, but there are some phenomenal people out there for sure, but they have millions of followers. But I try to find people in that like 50 to 100K, because I think if I can just be as good as them,

26:51
right as far as delivery, editing, especially with the editing and the like, what are your camera angles? How are you positioning yourself? Like when are you focusing on you versus what you’re talking about? Like just those little nuances. I think if you go watch Creators in Your Space or the space you wanna be in, that actually really helps you because it sort of removes that issue of confidence when you see that other people are putting out content and having success.

27:19
without like a production crew in their dining room every day. So what I do now is if I find a creator that I like, I use this Chrome plugin. I can’t remember what it’s called. It’s like a YouTube AI plugin. And I just grab the transcript. Interesting. And then I just paste it in the chat GPT and I say, hey, just summarize this. And then I look very closely at the exact words they use in the intro. Because usually it’s catchy.

27:47
Then I just look at how they structure the body of the content also. For me, it’s much easier. Maybe it’s because we’re old. I prefer to read a transcript than watch the actual video. I think reading the transcript, especially for the outlining of the content, is very helpful. One of the goals of people watching long-form video is continuing to watch.

28:14
So it’s like you can have the best hook in the world, but if you can’t get people to stay past that 15, 30 seconds, it doesn’t really matter. So being able to see the whole transcript is really helpful. Here’s the other thing that’s meant a mental hurdle. When people create video, they always think that they need to be completely original and come up with everything from scratch by themselves. But what I do these days is I have my own opinions on a lot of things. And sometimes I’ll take current events and just give my opinion.

28:44
Sometimes I’ll take the transcript of other people’s videos and then put my own spin on it. And that just makes the content creation process that much easier. You don’t have to come up with everything from complete scratch every week. Yeah, I was thinking about this because, I don’t know, did you watch the debate last night? I did not. No, it was very simple, I will say that. But then after the debate’s over, all the networks,

29:13
have their pundits commenting on the debate. And to me, that reminds me of the content on the internet. There’s not a lot of original content. All these people are commenting on the, we all saw the exact same thing. Everyone saw the debate, same camera angles, because I think it was CBS broadcasted, but they all had different opinions on it. all, some people thought one guy did better. It’s like everyone had their own spin.

29:38
So there’s like six networks doing the exact same thing just with their spin on it. So when you go to create content, realize that the chances of you having something 100 % original is very slim. So know that other people are also doing it, but that’s okay because there are people that like one channel over another channel because their spin or their people resonate better and you’re gonna resonate more with certain people and other creators are gonna resonate with a different type of person. Absolutely, actually,

30:08
I could take the exact same script that someone did and got hundreds of thousands of views and I would just give the same presentation and I might get only like a hundred views. Because people like, they follow you for you, your delivery, your style, your look, everything. And you’re right, nothing really is original, hardly. I mean, there are obviously original YouTubers out there, but I would say the majority of this stuff is not. Especially if you’re teaching content.

30:38
I was working on one of our students, Mike, has a low carb store. So I was actually, incorporating some of that into office hours today. So I was just doing some low carb searching. it’s like, low carb is low carb. You can only spin it so many different ways, right? But I mean, I was looking at low carb cookbooks this morning on Amazon and there’s a million of them, right?

31:05
But some people resonate with this person’s type of recipes or because these person’s recipes are also under six ingredients or they’re under 30 minutes to make. It’s like you have to have your angle. think for you, one of the angles that you’ve done a good job developing is that you’re, just like your book, The Family First, you’re not about the hustle entrepreneur life. Have you seen the comedian who makes fun of entrepreneurs on TikTok?

31:35
No. His name is like, I don’t know. It’s not his real name, I don’t think, but it’s like Chad Chatterson or something. And he’s like, rising grind, everybody, let’s go. And he’s like, today I’m going to open my mall kiosk because I need to be everywhere all the time. And he’s always like parodying, like, you know, but like there’s those types of creators right in the entrepreneur world that are just like, you know, you got to work seven days a week. It’s hustle all the time. You know, you don’t need to eat lunch, whatever. And those people resonate with a different group of people.

32:03
but you’re never gonna resonate with that group, right? And so that’s okay because there’s a whole lot of people out there wanting to consume content and there’s gonna be a subset of those people that like your content. Yeah. I’m trying to think what other the common hurdles are there for people to get over? I will say a thing that’s not a hurdle and do not let this be your hurdle is setting up your YouTube channel. Like we’ve had people that have

32:33
gotten a little bit into the weeds in this overthinking like what kind of header image do like just start the channel, connect your Google account, like done. Don’t agonize over that at all. Almost no one goes to your channel page anyway. No, no. Is what I found. Yeah, so don’t, and that’s the other thing is like don’t get caught up. I mean, YouTube’s got a lot of really cool features, right? Like you can categorize your videos, you can do a lot of different things.

33:02
And it’s like those things are all good to do, like if that gets you, because we know people that are like, well, that’s gonna be the next hurdle, right? How should I categorize this? Should I put this in the list form? Should I put this in the, it’s like don’t, don’t, don’t let all that get to you. Just get your videos up there because the reality is for most long form video, if you have two subscribers, that video is not gonna be seen by a ton of people initially.

33:28
Now, it probably over time will build up, right? Because as you get more subscribers, some of them go back and watch your content, depending on how it’s been categorized. But like initially, just get it out there. Don’t worry about all the other things when you’re just getting started. Yeah. And I guess we should just touch on some of the other things like the title and the thumbnail. mean, basically you want people to watch your video. And so usually what I do is I’ll just figure out what people are searching for. And there’s a number of tools that

33:56
that do this, vidIQ and TubeBuddy. And just find the keyword that people are typing in and then just kind of work it into your title. And that’ll get you some initial traffic because you’ll get some search traffic. But then over time, as people get to know you and just want to watch you for you, you can stop doing this. But I think in the beginning, it’s important. Yeah. I also think it was the financial tortoise.

34:24
who said this at the last FinCon, but for his thumbnails, he literally just sets up a camera and takes like 50 pictures of himself with making like crazy faces and like pointing and doing all these things. And it’s like, then he has his whole database of thumbnail pictures. And if you use a tool like Canva, I mean, they have a YouTube template, a thumbnail template, you can create the basic template and all you need to do is add the graphic.

34:53
and the text. You can basically start out by doing that. Thumbnails are important and I don’t want to say that don’t worry about your thumbnail at all, but I think just once again getting started, just get a thumbnail out there. Don’t agonize over the colors and this and that. Because here’s the other thing, without people watching it, you’re not going to really be able to tell if the thumbnail is performing. The more content you get out, the more people that are going to watch, you can tweak it. No one’s going to look back and go,

35:21
Steve used to have a different type of thumbnail. Nobody cares. You’ll be able to iterate on a lot of this as you get going. What’s funny about this is our mutual friend Rob, he never did any thumbnails for his videos and they were still getting tens of thousands of views. We literally got in an argument. I was like, if you just take the time to just put a little caption on it, that way people know what it’s about at least when they glance over it.

35:51
Yeah. And I just had him do one where he literally just took his existing thumbnail and put some words on it and his click through rate went up. Right. So it’s just stupid things like that. Like he still makes no effort on his thumbnail. He literally just takes a frame of the video and he just puts some words on what the topic is about. And that’s it. Yeah. And he still gets acceptable. Absolutely. I think if you want to sort of.

36:18
Automated a little bit just create a couple templates and then just drop in the stuff. It makes it I mean canva makes it so simple I know most people have a canva account. It’s not hard to just get that going I mean, I think all these things are progressions like gradual progressions You start out just putting out video and then over time you just kind of refine your craft, you know, maybe you’ll do better thumbnails or I Don’t know. Maybe you’ll do a little bit more editing

36:45
a little bit of B-roll and whatnot. None of these things are necessary, but it just kind of goes in a logical progression. Over time, as you make more videos, you’ll become better at what you do and your content will just gradually become better because you’re going to want to constantly be improving it. Yes, and I think that leads us to probably the last and probably most important thing, and that’s consistency. You need to be putting out content on a regularly scheduled basis.

37:15
So whether you’re like, I can do two videos a week, I can do one video a week, you can’t do one video, go four weeks, put out another video, go three weeks, put out two videos, six weeks. It is a numbers game in that the more videos you put out, the better. But they do in long form, it’s not about the short form where it’s like, just put out as much as you can, quality’s not super important. The quality is important, but having consistent content, I mean, you started at one a week.

37:43
I think you’ve upped it to two right now. one a week for the most one a week? Okay. You talked about going to two. I do. This is what I do now. If one of my videos is a dud, then I do two for that week. If it’s good, then I like to ride that good feeling for the entire week. You have to be in a place where you are committing to doing that because just putting up one video and then not doing anything for a while will hurt you.

38:11
I would definitely just know, would have some in the, I would start your channel, put up a couple of videos at once just so you have some content there and then have some stuff backlogged, at least already filmed so that you can continue with the schedule of at least one a week. For me, I have scripts backlogged, not the actual filming part because that’s what takes me forever. That’s the most intimidating part for me.

38:38
Whatever your hurdle part is, make sure you’ve got a little bit of backlog of that. Then don’t be afraid to rely on AI. Actually, I started my channel before AI was even a thing. I don’t even know how I got to that. so much better. It’s gotten so much better now that computers are writing your- Exactly. It’s much better now that I have that help. It makes it so much smoother.

39:06
Hope you enjoy that episode. Now, right now, I think YouTube is the best opportunity in the content creation space, and I make six figures per year on advertising alone. You need to be on video. For more information and resources, go over to mywifequaterjob.com slash episode 561. And once again, tickets to Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs, and learn a ton, then come to my event.

39:35
go to SellersSummit.com. And if you’re interested in starting your own e-commerce store, head on over to MyWifeQuarterJob.com and sign up for my free six-day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.

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If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

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560: The Ultimate Guide To Short Form Video Marketing And Getting Results Fast

560: The Ultimate Guide to Video Marketing And Getting Results Fast

This episode marks the beginning of a 4 part series on “Creating Content To Promote Your Business”. 

Toni and I will be covering everything from video, blogging, to email marketing and podcasting.

To kick things off, we’re starting with one of the hottest trends, short-form video. Enjoy!

What You’ll Learn

  • The building blocks of video
  • Which platform to begin with
  • How to create effective short form video

Sponsors

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Transcript

00:00
You’re listening to the My Wife, Quit or Job podcast. The show where I cover all the latest strategies and current events related to e-commerce and online business. Now today marks the beginning of a four part series on creating content to promote your business. And we’ll be covering everything from video and blogging to email marketing and podcasting. And to kick things off, we’re starting with one of the hottest trends, short form video. But before I begin, I want to let you know that tickets are now on sale for Seller Summit 2025 over at sellersummit.com.

00:28
The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high-level BS, is a curriculum-based event where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their business, entrepreneurs who are importing large quantities of physical goods and not some high-level guys who are overseeing their companies at 50,000 feet. Now, I personally hate large events,

00:56
So the seller summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past eight years. Now if you’re an e-commerce entrepreneur making over 250k or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The seller summit’s gonna be held in Fort Lauderdale, Florida from May 6th to May 8th, and right now this is the cheapest the tickets will ever be. And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet,

01:26
It’s actually available on Amazon at 30 % off. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube and podcasting when you grab the book over at mywifequitterjob.com slash book. So go over to mywifequitterjob.com slash book, fill out the form and I’ll send you the bonuses right away. Now onto the show.

01:57
Welcome to the My Wife, Quit or Job podcast. In these next series of episodes, what Tony and I are going to do is we’re going to just talk about some of the fundamentals of content creation and each week we’ll cover a different topic. Today we’re going to hit video, which is ironic because your video is not working today. Yes. I did a Windows update right before this call and all of a sudden my camera is not working.

02:25
I’m having so much with this. I’m having so much fun that you’re having technology issues because you constantly harass me because I have all this series of bad luck and now you are having bad luck and it makes me feel really good. So I’m starting off my day on a positive note. You know what I don’t like about Windows now? They force you to do the updates. You can’t really easily disable it. I’ve disabled it, but then they undisable it. anyway, we don’t need a camera anyway. It’s all good.

02:53
You can’t see the faces that I’m making you right now. I know what you look like. It’s enough. I thought we’d start with video. The reason why we’re starting with video is I think video is by far the best way to create content today if your intention is to make money, whether it be through affiliates, memberships, digital products. We actually have a quick success story with

03:22
our course, so we’ve been running these video challenges throughout this year, just really pushing people to put themselves out there, create that video content, because it can be tough to get started. So one of our students, Kevin, who’s the grumpy sysadmin on YouTube, has really taken off with the video creation. He’s gotten super into editing, but he’s struggled a little bit with like, okay, when’s the money gonna come in, right? Because he’s like an over-editor.

03:49
unlike you and I that don’t do. I do very little editing. You have an editor, but your editing is still pretty minimal in the scheme of things, especially compared to what he’s doing. He posted a video. We did a critique with him a couple of weeks ago, and you gave him some ideas. I you rewrote the hook for his video. I don’t remember what he was talking about. I think like Wi-Fi mesh systems or something in that realm.

04:18
you know, we reminded him that, you you can put those affiliate links in your either YouTube description or your comment, your first comment. And he did, and I can’t remember exactly what it was, but the video actually didn’t have a ton of views, but he had already made 60 some dollars in the first, you know, couple days of this video being up.

04:40
and had driven a significant number of clicks to those affiliate links, like in the hundreds of links. And compared to the video only getting hundreds of views, the link clicking was pretty high. So anyway, it just goes to show you that it’s not just about monetizing video with ads and things like that. The affiliate play does work, even if you have a small following. You know, it’s funny, I just got off a one-on-one call with a buddy of mine who actually runs an event, but

05:10
Uh, things are kind of getting harder right now for him with his event and, and what he does. So he is pivoting towards YouTube and. Not in so many words. He just asked me, what’s the secret of getting views on YouTube? Because he, he has like 2000 subscribers, which is, you know, which means he’s been doing it for awhile now. Cause getting that first 1000 is tough, but he can’t seem to crack, you know, that, uh,

05:39
I guess that thousand views mark on his channel. And so I took a look and he was just basically posting interviews and just stuff he’d already had just and just posting it. Which is what a lot of people do. They just throw up like kind of right. Like we record all of our podcasts, audio and video, and we don’t do anything with the video. But a lot of people just throw up these interview type.

06:06
videos on YouTube without any of the basic fundamentals of creating a successful video. Or even just like he actually made an effort to and edited those videos. Like the interviews, trying to pick out like the best clips, kind of like what Rogan does and some other popular YouTubers. But it just hasn’t been, it hasn’t caught any traction. I think.

06:31
In general, podcasts are pretty difficult to get a lot of views. I think the advantage with podcasts is that they’re long, so you get long watch times. You can get it to work, but I would say still the first minute’s got to be interesting enough for someone to want to sludge through the rest of the podcast. Do you know where I see podcasts actually performing better when it comes to the video is actually on TikTok? I see a lot of people putting their podcasts on TikTok, not the full podcast, but clips.

07:00
And they obviously pick the juiciest part of the clip for TikTok. those are in my feed, probably because I’ve watched many of them, but they’re in my feed all the time. And they always have in the tens of thousands of views, if not even higher. Yeah, I’ve seen those too. Of course, the ones that we see are always going to have higher views. So one thing I always do is I always actually click into it and just see if it was a fluke.

07:26
And most of the time, you know, it’s that one clip that that’s done really well and the rest of them aren’t doing so hot. But yeah, I started doing that with mine also where, you know, I’m just using AI right now and occasionally one does okay. But in general, what I found with content is that the more effort I put into it, the better results I get. And anytime I take like a shortcut, uh, it just doesn’t do as well. But on the flip side, posting.

07:56
is in general better than not posting at all. That’s what I think the hardest thing to unlock about video because we give people a lot of advice such as have good lighting, put your camera on a tripod or your phone on a try. Don’t have a wiggly camera. Use a microphone even if it’s an inexpensive $20 Amazon microphone. We give people these basic

08:23
tips for filming. Use a teleprompter if you’re long-winded, things like that. But then there’s always people who have success holding their camera in their car, no microphone, like breaking every single rule, right? And they have grown their channel to 100,000, a million plus. I think that’s only the case for short form. I think for like a long form YouTube video, I can’t think of anyone who doesn’t use a mic.

08:54
I told you I found that person the other day that, well, I guess she had a mic, I don’t think it was working terribly well, but the audio quality was garbage on most of the videos. I mean, I think that’s the exception. Yes, hopefully. Whereas on TikTok or short form, anything goes, right? Actually, because I want it to be easier for me to film short form, I think I’m going to start doing them without a mic. That way, whenever I’m just kind of out and about, I can just pop up my camera and film something.

09:23
Any barrier to anything related to content creation is going to stop you from creating it. That’s what I found over the years. So I think the rules are different even on YouTube for short form to long form, just like you were saying. I think you can get away with a lot of things with short form that long form, you know, it might work a little bit, but it’s not going to work as like a long term strategy. You want to elaborate on that?

09:50
Well, just like you were saying, you know, lot of people create the short term video without a microphone. A lot of people are holding their phone as they’re walking or like the, you know, the there’s movement, right, which can get like on a long video that can get like kind of nauseating after a bit. You know, they’re not they don’t use any B roll or, you know, side by side. It’s like it’s literally a lot of times just a person in the camera.

10:14
talking on short form video or someone talking over all B-roll, right? There’s just the short form creation process to me seems like it’s become very different than the long form creation process. Yeah. So let’s start with the basics then. Long form versus short form. I think both can make money. I was just actually chatting with one of my buddies and he’s been making money.

10:44
by taking clips of popular people, mixing them up, joining the Creator Program, and just getting a lot of views on the backs of people who are famous. OK, can you give me an example? Because I’m not sure what you’re talking So for example, let’s say, OK, those guys at My First Million are reasonably popular with their podcast. So someone will take one of their clips, a viral clip.

11:11
mishmash it in their own clip, publish it on their own channel, get millions of views, and they get paid for it.

11:21
Interesting so that what are the rules about that like how much of a clip of someone else can you use? So there are rules, but if you know that that person’s not going to go after you In the case of my first million they welcome it because that’s perpetuating their brand online, right? So you take someone famous or semi We’re not talking like a list celebrities or anything like that. Although you could but anyone who who if you see online You know is going to get a lot of views just by nature of seeing their content

11:50
Like Gary Vee, for example. I’m not sure what his policies are, but you take those and you get a lot of views. You can get paid about one, I think it’s like $1,000 per 10 million views. Okay. That seems like a lot of views to get paid. It does, but if you’re piggybacking on someone famous, you can do this. In my eyes, I think doing that doesn’t really perpetuate your brand or anything.

12:18
Like I heard what my buddy was doing. He was making some decent money out of it. But in general, like what’s the point, right? It’s like temporary money. Well, it’s sort of that short-term play. It almost reminds me of, well, I know Spencer Hawes did a whole experiment. Didn’t he do something with AI writing all the blog posts? Was that Spencer? Yes, that was Spencer. Yeah.

12:42
So like to me, that’s like a short-term play, right? Like you might get traffic initially, it might, you know, earn you some quick money, but it’s not going to be like a long-term, it’s a long-term brand play for Spencer because he’s doing commentary on what he’s doing, right? So it works for him. But if your goal is just AI everything all the time, it’s not an experiment. I think over time, it’s not gonna be like a long-term brand strategy. Yeah, so if you wanna do, let’s start with short form, because that’s easier. Maybe we can actually split it up.

13:11
between short form and long form in a separate episode. But short form, like if you want to promote something, you have to focus on the actual script. You can’t just take something, break it apart using AI and have it really do well. Right, which a lot of people are doing. Right, which is kind of what I’m doing right now because short form is kind of like an afterthought for me right now. I focus all my efforts on YouTube, the long form, and I break those apart into the short form.

13:41
They don’t do that great. They do okay. Occasionally I’ll get like a 10,000 or like 20,000. Actually, I got lucky the other day and I had like a 200,000 view thing, but for the most part, it’s not going to happen. Yes. I think the other key with short form is that if you are talking, you have to be succinct. This is where all of the filler words and I don’t know whether it’s best to script it, use teleprompter, bullet points.

14:10
But most people are pretty long-winded. And so it’s hard to get good points made and information passed from you to the watcher or the consumer of the content in a way that is 30 seconds or 45 seconds. You know what I mean? It’s pretty tough to put that information together quickly without using some sort of script or outline.

14:38
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15:07
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15:19
So I disagree. I think it just depends on the type of content that you’re going to make. Right. If you’re doing teaching content, I think what works well, at least for, for what I see in my feed and I know your feed is completely different, right? You’re getting like real housewives content on your feed. The Mormon wives of TikTok or whatever. Yeah. That’s what I’m watching. But anytime someone weaves a story into teaching something that always works well. And when you’re storytelling,

15:46
You don’t have to be like completely succinct. You just need to like grab me in like those first five seconds. And I think that’s like the most important thing. Grab me in the first five seconds with a story and then weave in like a little lesson into it. You can’t really do this by cutting apart things that you’ve already done. You pretty much have to come up with the idea from scratch. Although there’s some people I follow where they’re just doing it all in one take and it does not look like they’re reading or anything. Yeah.

16:15
And I think they’re just good storytellers. Yeah, but I don’t think most people are. I think in general, you become a good storyteller. So when you’re starting out, if you’re like, once again, getting back to the basics, if you’re just getting started in this, you have to do some sort of scripting or outline before you if you’re trying to get everything in in 30 to 45 seconds, even down to, you you’ve redone a couple of students’ videos in the past several months in the course. And one of the things that I think is interesting is

16:44
A lot of times in email, we use a question to get people to open the email. But I actually feel like in video, it’s better to make a statement. And I remember the one, you rewrote one for once again, Kevin, who was talking about, was it like Google, I don’t know, incognito, right? Yeah, it was incognito mode, yeah. Yeah, and you changed the intro to…

17:09
Google incognito or whatever, Chrome incognito almost ruined my marriage. Right. And so that was really interesting to me as someone who writes a ton of subject lines for emails, because I probably would have started with, do you think you’re safe using incognito or something like that? Like I would have made it a question, but I think in video it worked so much better with that statement of fact, basically.

17:37
Yes, and think it weaved in a story that people would care about. If you lead with incognito mode, think most people will just scroll on by, right? Right, because they’re like, don’t use that or whatever. I know everything there is to know about incognito or who knows what they’re thinking. Whereas with email, I think you already have a captive audience of people who you know are interested in your stuff, Yes. In theory. That brings up what you’ve been talking about and something I’ve been thinking a lot about in the past couple of days because

18:06
Well, we’ll go into that in a minute, but so many people, like I think you can repurpose your content. I’ve done talks about this at conferences about repurposing your content. Create one thing, use it a hundred different times. But I do think it’s nuanced in how you can use it. And I think so many people just take the exact same piece of content and dump it in 50 places, right? Which is problematic. Whereas just the small nuance between,

18:32
You know, your email list being a more captive audience, a short form video being people scrolling mindlessly on Instagram, TikTok, Facebook, know, YouTube, wherever, right? So the, you know, what you don’t know about incognito mode or incognito, you know, this almost ruined my marriage versus you’re not as safe as you think you are with incognito. You know, just that small change when you take content and move it from one place to another, right, is really important to do. So you can’t just take the exact same thing

19:01
and just put it everywhere, in my opinion. I mean, I’m of the belief that if you want to be good at any one platform, you need to create custom content for that platform. Right? So what works for TikTok might not necessarily work for Instagram. What works for Shorts might not necessarily work for TikTok. So really, you have to make a choice. You can repurpose, and I repurpose all of my stuff. It’s just not going to be as effective going from long form to short form.

19:31
Whereas you can usually just get away with, in a lot of cases, posting the same short form across all the platforms. Because they’re all kind of similar. Yeah, I think for short form, definitely. I just think people run into a lot of trouble when they’re hacking up their long form into short form. Yeah, I guess it just depends on what your goals are. Like my goals are to just basically be everywhere. Yeah. So that’s why I’m breaking up the short form. For some reason, I just can’t get myself to keep up

20:01
producing short form every single day. Well, that’s another fundamental short form, right? Is that really short form is a volume play. The more content you create, the better you do. You saw this when you, I think you did this like a year or two ago where you like posted a TikTok every single day. And we did that with the class where we did short form every single day for 30 days. And every single person that participated in that challenge grew their YouTube.

20:29
subscribers, right? Every single person increase their views. Like literally it’s a foolproof method, right? But with that comes you’re posting a video every single day, which means you’re creating a video, not every single, you you, probably batch creating, but you’re investing a lot of time into getting that content out every single day. And what it, what is the long-term play for that? Like what is the reward? Are you going to be able to grow your YouTube account only offshore form?

20:57
Maybe, but I don’t think that’s the best strategy. Not if you want to make money, but I don’t want to scare people listening to this either, but my buddies who do short form very well, they post three times a day. I think Alex Hormozzi was famous for saying he was posting 180-something pieces a day. Yes, Something crazy like that. I can’t remember what it was. Something crazy. It was something that don’t try to do it at home kind of thing.

21:26
So unfortunately, like if you want to be really good and your goal is to grow your channel as quickly as possible, you’re going to have to produce at least minimum one piece of content per day, preferably like three pieces of content per day. Yeah. And you never know what’s going to hit. Right. And then once you have like, once you’re in the mode where you’re not trying to grow your subscribers, then you need to just mix in some really good pieces that require a lot of thought. Yeah.

21:55
in their intermix. So this is why I’ve never been able to get myself to maintain the short form. Like I’m not a three times a day kind of guy. No, I’m more like a once or twice a week kind of guy, which is why YouTube works really well for me. Like sure, takes a longer time to put together a script that’s 10 to 15 minutes long, but I can just do that. My leisure bank up a bunch of episodes and just post once.

22:25
at most twice a week. It works for me. Anything I have to do multiple times per day just seems like work. That’s why I haven’t been able to do it. Here’s the other thing that I actually was thinking about this too, because I have all this video content right now for Amazon that I’ve been creating. I have 70 plus short form videos that I’ve made over the past two and a half weeks. I hate the fact that it’s only on Amazon right now because I could in theory be putting it on other platforms. It’s like, should it go?

22:54
But what I realized was back when I was just blogging and all I did was I had Happy Housewife and that’s the only thing I did all day every day, right? All my content for Happy Housewife came from everything that I did all day long, right? Cause I had all these little kids, you know, we were doing things every single day, making, was cooking three meals a day. So if you are,

23:19
creating content about your everyday. And I’m not saying just like a vlog, like that’s not, think that’s the hardest way to make money is just like talking about your day. Most people, you can’t hook most people with that. But let’s just say like you’re an auto mechanic, right? And you could in theory create videos about every car that comes into your shop every day, right? You could create 30 second videos. Or if you are, my nephews used to work for that exotic plant nursery, right? Where they had like really rare species of plants.

23:49
My nephew had no issues coming up with content about plants every single day, because every day they were getting new plants and new varietals and there’s only 100 of these, all this stuff, right? So if you are doing something that is directly related to what you do every day, I think it’s actually not terribly hard to create a lot of short form content, right? Because you literally can pick up your phone and be like, hey, making my next batch of sourdough, right? And this sourdough’s got

24:17
I was watching this sourdough guy the other day and he’s like, this sourdough is jalapeno and whatever. And I was like, that sounds disgusting. But like he’s clearly just making content throughout the day about what he does, right? Which is so much easier than like me who now sits in front of the computer for eight hours a day doing all sorts of stuff. That’s not super interesting, right? Like, oh, here we go using AI to test subject lines. I mean, it might be interesting for some people, but like it’s not as interesting as like, hey, now we’re trying this new granola recipe or

24:46
I’m going to show you how to scrub your baseboards because that’s what I’m actually doing right now. So I think if you are creating content around your life, what you’re doing and you’re teaching people about that or informing people or educating people, however, that actually isn’t too hard to get a lot of short form out of. I 100 % agree with you. So my buddies who do it well on three times a day, the first thing that they do as soon as they start working or wherever they’re at, and a lot of these people are e-commerce folks, they sit down in the office and they just

25:16
pump out three short form videos and that’s that. And they always have content because they can share their orders or whatnot. This is something that I’m gonna start doing for Bumblebee. I was just gonna say you could do it for Bumblebee. Right, because unfortunately I’m just not here in the office. Like I come in maybe once a week or twice a week. But I think I could just come in here and just film some random videos. I think I have an advantage now that I have an editor, but.

25:45
taking something off the cuff on your phone, I don’t feel is publishable unless I get it right like the first time. Yeah. So. The other thing that I’ve come to learn very quickly after doing all these videos this month is the batch recording, if possible, for short form. think batch recording with long form is a lot harder because those videos just take a lot longer to make. Yes. But, know,

26:12
I’ve been making these 29 second or less videos for Amazon all month. And like this morning before we recorded, I think I recorded 10 videos. Just boom, boom, boom, boom, boom. And then I’ll edit them, you know, this week, like in batch two, I’ll edit all 10 at the same time. And so if you think like, oh my gosh, I can’t put up one video a day. Well, in theory, if you’re doing 30 to 60 second videos, you can probably knock those all out in recording in under 30 minutes.

26:41
And if you’re not doing crazy editing, which I don’t recommend for shorts anyway, unless you’re like known for your editing, like what’s his name? Zach King, right? Like who’s literally got to start with crazy edits. If that’s not you, then just put together the, you know, simple and sweet. And, you know, I timed myself. So to edit a 30 second video, takes me and I probably have six or seven like video clips that I have to edit together and cut stuff out. It takes me about six minutes.

27:11
That’s really fast. Okay. Yeah, but think about it. It’s a 30 second video. you know, you literally only have 30 seconds and I’ve experimented with because I’m doing videos of like I’m demonstrating things. So I’ve I’ve experimented with leaving the camera on, leaving my phone on and filming everything and just chopping that up or filming in segments and then having like six or seven, you know, segments that I have to edit together. I found for me, it’s actually easier to let the camera run and cut

27:41
from the one piece of footage because of importing time. Just that one thing, because I’ve got to get it from my phone to my computer, my computer to CapCut because I’m using the desktop version. So like, but just little things like that that I’ve learned over this month. And when you start creating that content, you’ll learn for yourself, like, oh, it’s easier for me to put together five separate clips or I’d rather just cut up one. Little things like that. And that actually makes a big difference in your time of how long it’s going to take you to do something.

28:09
So if any of you are listening to this and thinking to yourself, I don’t want to do any video. Like this is not for me. This is the way that people are selling going forward. It’s easily the most effective way. That’s why TikTok shop is taking off. Just video commerce. Everything is moving towards video. Yeah. Right. I I’ve realized that I was even listening to podcasts on video the other day.

28:34
Just I was letting it play on my computer. was just letting it play on my computer. was like a YouTube that I was like letting play while I was working. You know what I mean? Like, yeah, I just think that people are just becoming so much more comfortable with consuming the video content. And I actually read a stat just this past week about I don’t know what the names of the gents are anymore, like Gen Z and Gen Alpha, like

29:02
They plan on doing the majority of their Christmas shopping on TikTok shop. It’s crazy. Like 50 some over 50 % were like TikTok shops. My first stop. I thought you were going to say Timo for a sec, but then you. Yeah, honestly, I’m surprised it wasn’t because my kids like Timo and I can’t stand that they like Timo. But anyway, I just think like you’re right. Video content is.

29:29
Like you just, have to do it. I wish I could say like, oh, you you can still just do, you know, put out white papers. Eh, I just don’t, I don’t think you can anymore. I think you have to have some kind of video component. Yeah. So even though I kind of detest doing this, I mean, I realize that it’s something that needs to be done for Bumblebee going forward. Yeah. So I think the other thing to realize is that

29:59
you’re never gonna like what you video, you’re never gonna like yourself on video for the first year. Just be prepared that you’re not gonna like it and just do it anyway because you’re the only person that thinks that about yourself. Everyone else thinks it’s fine. No one else cares. You care more than everybody. So you have to get over that and just keep putting the content out there.

30:26
So let’s switch gears a little bit and just kind of talk about the process for creating one of these short forms. I have my own process, but I’ve always been curious about what yours is. My process actually always starts with AI now. I tell it what I want to talk about, and I say, give me a five second hook for this video that tells some sort of weird story.

30:49
and then I have it give me 10 versions and then I see if I actually have a story that matches what they talked about. You’re like, no, none of these relate to me. Right. Then I go with it and then film something out. Do you start with like, I’m a Chinese engineer so that the stories will make sense for you? When I was got my first B in the 11th grade, just so it can correlate.

31:13
So I actually, you’re joking, but I actually say in the voice of Steve Chu now, if my wife quit her job and it knows kind of who I am because there’s so much content out there now. Yeah. But yeah. So it’s interesting because for short form, I do not do any of that. I literally just go. And I have done so when I’m on. So I make two forms of short form, some where I’m completely off camera. It’s all voiceover and that’s all like demo stuff. And then I have the short form where I’m actually giving like a quick tip.

31:43
on how to do something. And I have found in my kids, this literally, I’ve been told, I had a kid block me on social because she doesn’t want her friends to see my content because she’s so mortified, right? I know, I’m like, yes, your mom is so cringy, yet who pays all your bills? So I found that like jumping into the screen, like with your which.

32:08
My kids are literally like, one of my kids was like, I was literally terrified in my bed when I saw you in my feed. And I was like, oh, I’m sorry, you were terrified in your bed in the home that I pay for. So I have found that I just start, I jump in the screen and I talk and I almost don’t, when I’m talking to the camera, I know the tip, right? One of the tips I had was,

32:33
how to store a paintbrush. If you’re painting projects, you have to stop for the night. You don’t wanna wash out the brush, because then it might not dry by the next day. I know none of this, you have any idea how to do any of this. So there’s some ways that you can store a paintbrush with paint on it, so that when you use it the next day, it’s not all stiff and gross, and you don’t have a clean line. But I already know all that, so when I start the video, it’s like, hey, blah, blah. Here’s the tip. And then I sometimes have B-rolls, sometimes I just show it right there.

33:01
And I’m done very minimal editing. So I don’t use a lot of like tools, but after listening to your office hours last week, where you talked about how to get that hook using, um, you always say it wrong. It’s Claude, right? Yeah. Yeah. Um, I might actually start utilizing that to, uh, to do for some of the short form. Cause I actually thought that was a pretty clever tip on getting it to create those hooks. And I thought the hooks that it came up with were actually pretty phenomenal.

33:30
I’ve never been happy with like chat GBT’s hooks. I agree. Even in the paid version, I always felt like they were like, I’m like, I don’t use those words. So I might change that around a little bit. And then for the for the video, that’s just B roll. I just film as much B rolls I think I need and then I edit it. And by the time I’m done editing together, like in that six minutes.

33:55
I pretty much have figured out what I want to say about the product or whatever I’m doing because I’ve watched it like four times. So yeah, don’t use any for short form. I don’t use any script. I don’t use anything. I probably should. I probably should work on a hook better. But my fat face coming in there seems to work just fine. You I don’t think you should because I was looking at it’s different using a teleprompter on a phone versus a teleprompter like for like a long form.

34:24
Because when you’re using a teleprompter on your phone, like it’s like right up against your face and you can actually see eye movements. Yes. You know, and for sure for me, you know, because that first five seconds, like my best ones, I’m actually not using the teleprompter in the first five or 10 seconds. And then if I forget what I’m going to say, then I’ll stop. I’ll like, I’ll have the teleprompter up, but I’m not using it. Yeah. And if I forget what I’m going to say, then I’ll stop and then go towards the teleprompter part.

34:53
memorize it and then say it and then I’ll stop. And that way my editor is the one who kind of pieces everything together. Yeah. I think Jim does it that way too, right? Except he films it directly in the app. He films it directly in the app and just pauses and then goes to the next point, which is another way to do it actually. I have my kids film everything in the TikTok app too. I do not because I’m not 18, but Jim has mastered it. And he basically

35:22
Jim just basically says, know, have you ever wondered why your money’s not insured and whatever, you know, and then he has his standard intro that he, that he does. And then he goes in, but you know, he’ll say two or three sentences and then it’ll cut to like the next section. So I’m sure he can like, he also is talking about subjects that he knows infinitely more than most people about. So just the cutting probably allows him to gather his thoughts and, you know, go on to the next piece of information.

35:52
Which is another way to do it. Yeah, this is why I say it’s a volume game. Like there’s this Chinese guy I follow. All he does is he presses up his face against the camera and just says something that’s really interesting. Okay. Like there’s no hook really. He just answers a question and it’s mostly about like the tech world and that sort of thing. He’s got millions of followers. Literally he’s dry. But he always says interesting things, you know, but without a hook or any of that stuff.

36:22
And I’m pretty sure it’s just a numbers game. Like I see that guy’s face and I just want to hear what he has to say. There’s also this stock guy that, that I watch and it’s really the Chinese guy that just talks in front of like a whiteboard. Well, no, no, no, no, this is a Chinese guy, but he’s dating like some 20 something blonde, like he’s like 50 something or maybe even 60 probably probably mid fifties, but he’s dating like this 20 something blonde girl. So the blonde girl just goes and asks,

36:51
Hey, what are your thoughts on like Nvidia or something? And then he just talks for like 30 seconds. Kind of dry. And she’s not even in the picture. Like she was in the, the only reason I know she’s blonde is because she was in some of the TikToks. But for the most part, she’s not even in them. And it’s just straight Q and A and it works really well because what he says, like he he’s established like an authority in my mind. Just cause the way he talks and the way he’s dressed, he’s always in front of his computer with like millions of charts, stock charts.

37:21
He must be an expert. He’s got tons of followers of what he says, the content. That’s what I think people who are listening and probably now in a full-on panic about doing this is that it’s so much easier to create content about things that you know a lot about.

37:44
You know, there’s because we always get these like, well, I don’t know. I have these four topics and one of them is all there’s always one topic that like they have no knowledge of it at all. But they’re like, but I’ve always been interested in monarch butterflies. And you’re like, yeah, but like you can’t talk about like I know, like I have a friend that’s like a PhD bug guy, right? He’s an entomologist. And he literally if you if you ask him a question about any bug, he would be like, let me talk to you for six hours about, you know, the common red ant, right? Because they’re like he just loves bugs.

38:14
So if you can find a topic that you love and know a lot about, like those people, to me, that’s like a guaranteed success, right? Because you never run out of things to talk about. You’re never bored with what you’re talking about. And after you create, you know, certain amount of content, people know that you’re an expert because it comes through and how you tell things and talk about things. Yeah. So I think that’s great advice. And I think if you’re going to go into this,

38:43
If you’re going to script anything, just script like the first five seconds and then go off on your own. And any barrier that you have to making the video, you need to eliminate it. Earlier in the episode, I mentioned like, I think I’m just not going to use a microphone now because by the time I bust out the microphone, like even something stupid like busting out the microphone and hooking it up to my phone, that takes like 30 seconds. That’s actually going to stop me from making the video.

39:12
especially if I just happen to not be carrying the microphone on me. Yeah. You know what’s so interesting about that? And I can, I think if there’s one tip that you take away from all of this podcast, it’s that remove all your barriers because you know that technology and I have a love hate relationship. I’ve had issues in the past, like couple of weeks with my microphone and my computer, not working together. Right. We’ve had issues like I’ve had to like restart my computer and do this and all these things. Right. So

39:40
I go to edit video on Monday and I had filmed like, I think I filmed 15 videos on Sunday and I was like, okay, I got two hours this morning. I am gonna easily knock out these 15 videos, upload them, be done, like pat myself on the back and go to lunch, right? I could not get the narration to work on CapCut with my microphone. And…

40:05
I tried the desktop, I tried the web app, I tried recording in Camtasia, I tried the voice recorder, like I could not get my microphone to work. And I knew that because of the types of videos I’m making, the audio recording is actually super important, right? So I can’t just use a pair of AirPods. And I probably spent 45 minutes trying to get this to work. And I finally got it to work, but by the end of that time, I was in such a bad mood.

40:35
I didn’t wanna record. And these things like I’m getting paid to do this, right? Like there’s guaranteed money to do this. So think about if you’re doing it and you’re just like hoping to get views, right? Or you’re hoping people click on your affiliate. So like I didn’t wanna do it and it was guaranteed money because I was so angry and irritated and frustrated. was like, why doesn’t anything ever work? And like, why can’t I just get something done and required amount of time and like all this stuff. I just spiraled into this like, you know.

41:03
technology hatred. So I can imagine people that are like new and we see this with our students, right? New to tech, certain types of technology, or maybe they’ve never, I mean, most people haven’t hooked up a microphone before, right? If you’re not a content creator or an audio guy. And so if you can get things set up to where you like even have like a separate laptop or computer where you like turn and that’s the little studio area or

41:27
Everything’s set up on a tripod and like, like right now I’m filming all this stuff in the kitchen. I literally have a tripod set up in the kitchen on my kitchen counter. It has not moved for two weeks. So when I need to film, I literally go snap my phone in and like get going. But it’s like, I’m not looking for the tripod. I’m not trying to find this. Like I have everything like in these little buckets so that I can get them and find them. it really does eliminate 90 % of the problems with video creation. But the second you hit that first hurdle, it’s very easy to just spiral and then be like, I’m not doing it anymore.

41:57
not worth it. Yeah, I’m just thinking to myself also, like the more natural the delivery, the better also. Sometimes when I have the teleprompter and for some reason it’s natural when I do long form and but whenever I do short form, I feel like I’m in a rush or something. Yes, you talk fast. Yeah. So I I’m not as natural on the teleprompter. So I’m thinking about dropping that too. Well, because it feels like you’re reading something really quickly.

42:24
Yeah, I mean, some of my best videos are one that I just did completely off the cuff and the audience knows. Yeah. You know, whether you’re reading or not. And you don’t you do not need a teleprompter for short form. I do not, but it makes it more efficient. maybe I’ll. Yeah. I don’t know. As you guys can tell, I’m kind of in this experimental phase, trying to figure out that flow that works for me, you know. But if I said to you, like literally off the cuff,

42:54
give me three reasons why people should not drop ship from AliExpress. You could tell me pretty succinctly three reasons why people should not drop ship from AliExpress, right? Like you have enough knowledge to talk without a teleprompter in a 30 to 60 second video. Yeah, the key point that you just said was being succinct. Like I can easily whip out the answer, but can I whip out the answer in as few words as possible and still have it flow? That requires thought.

43:24
Whereas just answering the question is easy. Right. Right. And that’s why I think like what I said very early on is getting that message out in a succinct way is really important in the short form. Because it’s I can’t like and that’s probably one of my own personal pet peeves is when I see creators and it’s like they’re going to tell you how to do something but they just drone on and on. like I’m like no like I don’t mind hearing the story but I don’t need to hear the story plus.

43:51
some more plus a side note in a 60 second video. Like just give me the information. Yeah. So the other key takeaway of this episode for sure form is it’s really about it’s really a numbers game. You know how they say like dating is a numbers game like sure form. It’s it really is like the more content you have out there. The goal for you is hey you know I have seen that Chinese guy before. I think I like what he had to say before. I’m just going to listen to what he has now and just

44:20
over time, people recognize you instantly and want to hear what you have to say. Yes, because the reality is the first time you show up in someone’s feed on any platform, even if they listen to you, they’re probably not going to follow you unless it’s so earth-shattering. They’re going to have to see you in their feed a couple more times before they make a commitment. That’s why I think the numbers game is so important because if you have a lot of content,

44:46
that’s being published, then the chances of you appearing in someone’s feed, especially if they’ve watched a good percentage of your video, is pretty high.

44:57
Hope you enjoyed this episode, but don’t forget that this was just part one and there are three more coming. For more information and resources, go over to mywifequitterjob.com slash episode 560. And once again, tickets to Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com. And if you’re interested in starting your own e-commerce store,

45:25
Head on over to mywifecoderjob.com and sign up for my free six day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.

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559: The Brutal Truth About Playing It Safe And Why It’s Holding You Back With Chase Jarvis

The Truth About Playing It Safe And Why It's Holding You Back With Chase Jarvis

Today I’m thrilled to have my friend Chase Jarvis on the show. Chase is an acclaimed photographer, director, and entrepreneur who has worked for top-tier brands like Apple, Nike, and Redbull.

His work has been featured in prominent publications such as New York Times and Wired Magazine.

In this episode, Chase and I discuss the levers you can pull to make money doing what you love and to finally stop playing it safe.

What You’ll Learn

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Transcript

00:00
You’re listening to the My Wife Quit Her Job podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. And today I’m thrilled to have my friend Chase Jarvis on the show. Chase is an acclaimed photographer, director, and entrepreneur who has worked for top tier brands like Apple, Nike, and Red Bull. And his work has been featured in prominent publications such as the New York Times and Wired Magazine. And I know for a fact that many of you listening are not happy at your job or you’re looking to take control of your life.

00:28
In this episode, Chase and I discuss the levers you can pull to make money doing what you love and to finally stop playing it safe. But before we begin, I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at SellersSummit.com. The Seller Summit is an e-conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high-level BS, is a curriculum-based event where you will leave with practical and actionable strategies specifically for an e-commerce business.

00:58
Every speaker I invite is deep in the trenches of their business. Entrepreneurs who are importing large quantities of physical goods and not some high-level guys who are overseeing their companies at 50,000 feet. Now I personally hate large events, so the seller summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast and we’ve sold out every single year for the past eight years. Now if you’re an e-commerce entrepreneur making over 250k or $1 million per year, we also offer an exclusive mastermind experience with other top sellers.

01:28
The Seller Summit is going to be held in Fort Lauderdale, Florida from May 6th May 8th, and right now this is the cheapest the tickets will ever be. And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 38 % off right now. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube and podcasting.

01:55
when you grab the book over at mywifequitterjob.com slash book. So go over to mywifequitterjob.com slash book, fill out the form and I’ll send you the bonuses right away. Now onto the show.

02:11
Welcome to the My Wife Quarter Job podcast. Today I’m thrilled to have Chase Jarvis on the show. Chase is an acclaimed photographer, director, and entrepreneur, best known for his approach to visual storytelling and innovation. He’s worked for top tier brands like Apple, Nike, and Red Bull, and his work has been featured in prominent publications like the New York Times and Wired Magazine. But what I know Chase for is Creative Live, which is an online education platform that has transformed how people learn and connect.

02:40
And through this platform, he’s inspired millions of students globally, offering master classes in a bunch of different things like photography, design, business, and more, taught by some of the world’s most renowned experts. He’s also an author of many books, including his latest creation, Never Play It Safe. And he’s also the host of the Chase Jarvis Live show where I was on not too long ago. Now there’s a lot that we can learn from Chase, but today we’re going to be talking about how to take control of your life.

03:09
and why playing it safe is preventing you from achieving your full potential. And with that, welcome to show, Chase. How you doing? Great, Steve. Thanks so much for saying all those kind words. I really appreciate it. You making all that stuff up on the fly. That’s great. So Chase, I know your work well, but for the audience who may be hearing from you for the very first time, how did you go from world-class photographer to bestselling author to entrepreneur? Wow.

03:39
It’s pretty random. was looking at it. yeah, it’s guess that is part of the punchline of the book. Again, thanks for giving a teaser. It’s called Never Play It Safe and it’s a two part answer. The first part of that is one of the things this is part of why doing what you’re called to do or what really interests you where your curiosity goes is extra valuable because it’s in that curiosity and that interest.

04:08
that you are willing to go super deep and figure things out where someone who only might be, you know, temperately interested in something isn’t willing to do the work. And whether we like it or not, we are, you know, competing for attention in the marketplace, whether as a photographer or your online business or your store, or whether you’re making, you know, um, scarves or handkerchiefs or anything else on the planet, uh, doing what you love matters. And so I,

04:38
realized about somewhere in my mid twenties that I kept getting talked out of living my dreams, usually by people who had given up on theirs. And I realized that I did not want to pursue a career in professional soccer, despite how seductive that sounds to many. And I wasn’t interested in the pats on the backs that becoming a doctor was going to get me. And those are things that my family and career counselors and even my peers were like, yeah, you have to do this.

05:08
And what really made me come alive and I knew this was photography. So when you love something, you are willing, as I just mentioned, to go super deep on it. And it’s in the going crazy deep on something that you not only learn the skills of that thing, but you actually learn what it’s like to learn. You learn how you learn. You learn how to deconstruct any like any

05:36
endeavor, any job, any career, and find out what greatness looks like. And it’s in that process of what I call mastery, where you truly, if you do something for years, you know, the 10,000 hour rule, there’s all kinds of constructs that we can sort of abstract for that. But if you really go deep on something, you really master it. The thing that’s fascinating to me is that you learn a lot more about mastery. You learn

06:04
essentially the 80-20 principles. What are things that are disproportionately valuable that you can spend more of your time and you can learn really, really quickly. And I think that’s an interesting piece of our future is the rise of the polymath people who are are good and interested in a lot of things. And for me, it was taking what I had learned in the learning, the mastery of photography over 10 years that allowed me to then lift and stamp some of that wisdom again, learning how

06:33
I learned best learning how to deconstruct a marketplace and figure out what works and what doesn’t. That I was able to apply that to things like entrepreneurship, for example. So to me, that’s a really, it’s a key piece of the puzzle. And if I zoom back out again, that our interests change over the arc of our lives is fascinating to me. And yet we often pretend it doesn’t.

07:02
that leaves us feeling stuck and playing it safe. And you your story is super similar. You kind of wake up and you say, wait a minute, this is truly where I want to explore my interests. And it’s in exploring those interests, getting good at that and going where your interests go and trusting that it’s going to work out. That’s where you end up feeling most alive, getting the most out of your one precious life versus what society or culture and well-meaning, you know, no one says that going to school is a horrible thing and yet it’s not for everybody or

07:31
If your parents are telling you need to be a doctor or a lawyer, they care about you. But it’s not just the, it’s just not the right path for 99 % of people. So it’s funny is over the weekend, I was reading your book, never played safe. And I have to say this. I think the book should be required reading for every Asian American in the world. And I probably should not be speaking for an entire nationality, but for many years, I was the poster child for playing it safe in life. As you mentioned.

08:01
I was raised to follow a path of certainty, go to a good school, get a job, and then work in an office in perpetuity as a doctor, lawyer, or an engineer. And I would say this, like a lot of my friends are Asian, very few stray from this path because all the other paths are scary. And what first came to mind when I was reading your book was what is your definition of playing at scape? Cause I just kind of gave you an idea of what mine was. Yeah, well, it’s

08:31
very much aligned to me playing it safe is defaulting to the well-worn paths of others because that’s what we’re told and or I use the word conditioned to do. And that can be anything that can be in career. It can be in relationships. It can be in relationship with yourself. It can be your own sort of self-awareness or discipline or

08:56
you know, the ability or willingness to take care of yourself or listen to who you truly are at your gut. So what I think is interesting, and I hope you felt this in the book, the book is not a, never make mistakes. If you, if you’re on it, you gotta know who you are and just stick to that path. My path is very different. For example, I taught, charted my sort of course earlier and I, I would say looking backwards, I knowingly went years off of my path.

09:24
hundreds of thousands of dollars in student debt, chasing the things that everybody else wanted only to realize again, years in and a hundred thousand dollars in debt, like, oh my God, what have I done? it, to me, any book that preaches perfection and that you’re going to, just, you know, holds this, um, this, this vision up there that you have to achieve or anything less is, is a waste of time. That’s just not how life works. This is actually the process working.

09:54
And to me, that’s interesting is, you know, and as I charted my course of my life looking backwards and you know, I’ve deconstructed the lives of thousands of my friends, people who I’ve had on the podcast over the last, you know, 15 years. And this is a pattern. It’s not that we never make mistakes. The goal with this book and a life well lived is just to return to ourselves 1 % better, 1 % smarter, 1 % faster than

10:21
we did before and that’s what I’m living proof. Right? Again, what is it? If you’re a degree off, but you walk for, you know, 10 years, you’re going to be a thousand miles from home. That absolutely defined me. And yet, you know, as you articulated, you know, the opening question in my bio, like that’s a lot of really random stuff. You know, you’ve built multi hundred million dollar companies and written books and directed television shows and a photographer like, and to me it’s because

10:50
I’m just 1 % better than I am, you know, lazy or confused or off track. It’s not that I’m 100 % on and never, never stray. So I think that’s a really important message. And I don’t, I’m curious if you, if you felt that from the book, this isn’t about perfection. It’s about progress. Absolutely. And it’s actually, I was reading the book and I was like, Hey, I felt that way. Hey, wait, I leverage some of these things. So what I thought would be interesting in today’s interview, I know a lot of people listening to this.

11:20
They wanna create a life they love, but they’re scared. And I know what that feeling is of being scared. And you mentioned a bunch of levers that you can pull. So I would like to just talk about some of that from the perspective of someone who’s just sitting on the sidelines. And there are a lot of people listening to this probably going, hey, why did I become a lawyer? Why did I go to law school? Cause now I’m in the office a hundred hours a week, know, and hating life. was thinking about one friend in particular who just came to me and said that.

11:49
Yeah. I was walking my golden retriever, Bodhi this morning and I crossed paths with my across the street and down one house neighbor. won’t say his name in case he’s listening, but, uh, he’s a lawyer and he heard about the book and he’s like, Hey, can I get a copy of the book? Because specifically there are so many of us and this is, you know, I’ll it’s, it’s, I don’t want people who are listening to feel alone because this is what

12:18
You know, the system is designed to do and it’s there’s no evil overlord, but that’s what a late stage Western capitalism does. It’s like, cool. These are the well-worn ruts. Let’s get in the rut. If you’re out of the rut, then it’s going to be more uncomfortable. And, you know, my hypothesis is that all of the best stuff in life is on the other side of our comfort zone. So this is sort of a blueprint and you mentioned levers. There are a handful of levers. These are just tools that reside naturally within us that

12:48
we know how to use and it’s just a returning to those tools. And with that, we can access again, all the best stuff on the other side of fear and risk in our comfort zone. We don’t have to go a thousand miles. This is not about moving to France and getting a new set of friends and wearing a beret and smoking a cigarette. this is, you don’t, you know, this is an inside job. And that’s part of what’s asked after, you know, in the process of writing this book became for me so seductive is like, wow, we don’t, it’s, it’s an inside job. So,

13:17
The way the book is structured, as you mentioned, there are seven chapters and each of those chapters is dedicated to a lever, which is essentially just a tool that resides naturally within us that allows us, if we focus on it, to get disproportionate, I guess, leverage, which what that means is attention, for example. That’s the first lever.

13:43
Maybe we can talk about that specifically as it peels the onion for the rest of the levers. But if you have the ability to direct your attention in a way that’s meaningful to you, where you’re paying attention to the things that you want to pay attention to, the people that you want to value in your life, their opinions,

14:05
And you’re able to shut out distractions, whether that’s your phone or the career counselor who’s telling you that you need to go be a doctor because you’re a smart, talented, hardworking person. The ability to, to focus our attention is an insane power. It’s a superpower. Dr. Andrew Huberman, a lot of people are going to know that name because they’ve got a very famous podcast over at Stanford. He, uh, did a bunch of, um, research or meta research, really research on a bunch of other studies about.

14:34
the benefits of being able to direct your attention. And he said, it’s the defining characteristic between success and failure in any endeavor, like literally anything. And so what that means is what we pay attention to matters where you direct your attention in the morning when you get up matters, whether you’re, you know, if you’re sitting in, you know, if you’re in the back seat of your life or the front seat of your life, that’s essentially

15:03
An example of a lever, attention is the first one. And what I posit is there are six others that if we can learn to direct them, learn to master them, or even just move forward in any of these different areas of our lives, we’re gonna be disproportionately successful toward finding what we love and doing it well.

15:26
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be obtained at mywifequitterjob.com slash free.

15:55
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

16:07
Let’s talk about focus real quick because I know for me, I fall for shiny object syndrome all the time. And I was just looking at your background. That’s a lot of stuff that you’ve done. I assume you didn’t try to do all those things at the same time. Were you just doing them one at a time focusing and then moving on? I was. Steve, mean, I know you’re a smart person, but this is like, couldn’t, you teed it up beautifully for me because the next chapter, the next lever, if you will, is time.

16:35
We, for example, think how could you possibly have all these different career arcs or different friend circles or we feel we’re conditioned to believe that life is short. And there’s a lot of value to the concept generally like get up and get going, know, motivation. Now’s the time, seize the day. But what I find is that we actually end up screwing it up big time because you run around with our hair on fire and

17:05
what if by contrast we said, what if life is long and what if I have plenty of time to pay attention to something and go really deep on it and get good at it and then learn great. That was a great 10 year career. And now this is for the doctors and lawyers and people who this might be resonating with right now. It’s like, there’s plenty of time. I don’t care if you’re 50, 60 plus years old. Carmen Herrera, the, uh, the,

17:34
painter had her first retrospective at the Whitney at 99 years old. Wow. mean, I mean, we don’t want to like that’s not what we’re gunning for as our first realization. And yet that wasn’t her first realization either. She’d had many different crank, you know, turns at the crank. And this is what I’m advocating for. And to me, if we are aware of these things, like that, what if life is long and what if there is time in your twenties to absolutely explore everything? You don’t have to have it figured out because

18:01
You’re going to be able to have a new career in your thirties or forties or fifties. And the same could be true for relationships. Everything that you learned in that last relationship, maybe that ended, you know, in a difficult part in ways or a divorce or like, those are things that are valuable. No effort here is wasted. You’re taking all of those lessons, assuming you can frame them constructively into the next chapter of life, which is going to serve you just like, you know, photography helped me understand what it was going to be like to be an entrepreneur that could

18:31
you know, raise 10s of millions of dollars and serve, you know, 10s of millions of customers. So could that last relationship that you have, it’s going to benefit all the next relationships that you have if you let it. know, what’s funny about this is someone recently signed up for my class who was 80 years old. And he asked me, he was like, Hey, is it too late for me to do this? And I’m like, what have you done in the past? And he, he, you know, reeled off a whole bunch of different things that he’s worked on. Well, how’s this going to be any different? You know,

19:01
And he was like, yeah, that’s a good way thinking about it. I have done a lot of different things and he’s arguably has more drive and rigor than some of the younger folks that I have in my class. this Steve, you just hit on another brilliant thing, which is this is what it feels like when you’re doing things that are aligned with who you truly are, regardless of what your parents or career counselors or your peer group thinks of it. It’s like he’s got

19:25
energy because he’s pursuing something that he’s genuinely curious about and genuinely cares about and wants to get better at versus someone who may be younger in age and wisdom, is again stuck in that rut. that’s, know, I wrote this book specifically because I realized there were lots of times in my life where I got sucked off the track out into the wilderness.

19:54
And I was like, wait a minute. Every time where I was able to be self-aware enough that I had done that. And every time I was able to redirect my attention, what is it that I really want? I’m not quite sure these three things are interesting. I pursued each of those three things. One emerged and then I went deep on that thing only to realize that, man, I love doing this. And when you love doing something, it’s easier to get good for sure. And again, you can’t sort of stand out and fit in at the same time.

20:24
You gotta be willing to, as your 80 year old student, he’s different, right? He showed up in a way that most other people aren’t willing to do. And I think we would all agree that he’s really getting a lot out of life. He’s just on the other side of his comfort zone. Yep. There’s a quote I want you to explain that really kind of struck me. was, life is about flowing with time and not managing it. Can you explain that? Yeah. This is,

20:52
Essentially what we’ve been talking about over this last two, three minutes here, our, are taught and our, our mind runs immediately to clock time, right? It’s like, okay, how do I get more in, in a day and how do I, you know, whether this is stacked appointments as that doctor or the, the back to back calls with your corporate clients as a lawyer or, you know, getting the kids out to school and like as a, as a parent, like,

21:22
we, we gravitate to clock time understandably, right? And yet we all have the experience of something beyond this hamster wheel running in the background of our lives. We’ve all experienced maybe, you know, heavens, maybe you’ve been in a car wreck and I was caught in an avalanche and I’ve had the experience of time, like what was literally seconds in the case of my avalanche, for example, it, I’ve never thought so

21:51
deliberately and slowly and clearly in my entire life. It was, you know, this is a human superpower. We’ve felt time slow down and also we felt flow where, wait a minute, how do we write an entire chapter of a book in a day, which is something that I did with this book. I wrote one of these chapters in a single sitting. Other chapters took weeks or months and we’ve all been in a position where

22:21
everything happens effortlessly and we’re like, wait a minute, that is not possible. How do we get so much done? So my point here is that time is absolutely malleable. And if we can reorient our thinking around it, not that we have to hustle around and stuff everything into it. And that that actually makes us crazy and makes us behave in unnatural ways that if we realize that our body has a natural relationship with time and let’s lean into that, let’s trust that

22:51
this stoplight is taking this long for a reason and that, you know, me trying to pack one more thing into my day is probably not the thing that’s going to be most beneficial. What if I could have a different lens on time that worked for me instead of to me, for example? I think it’s all about recognizing this. So just the other day, or I should say last month, I was working on a coding project for my online store. It was a loyalty program.

23:19
And I literally worked on it for the entire day. I woke up at like 7am on a weekend and I forgot to eat lunch. I forgot to eat dinner. And then I pumped that thing out. And then I think that’s what I enjoy doing. And so it’s funny about this is I just did a podcast episode about shiny object syndrome. And I was thinking to myself, should I productize this thing that I just wrote? And then I kind of talked myself out of it because you know, I have other priorities right now. But

23:45
Like just after talking to you about this just now and reading the book, I like, maybe that’s what I’m meant to be doing because I’m so easily able to achieve that flow state and pump stuff out and time fast passes so quickly. It’s an, again, whether it’s about time passing quickly or slowly, or whether it’s about, um, you know, how much we get done in a day or how present we are, I think it’s just important to realize that all we ever have is now, if we spend so much time living in the future,

24:15
what we’re going to do or essentially deferring this present moment. There’s a, there’s a, a little section of the book called the end of waiting. And right now we’re in a position where I don’t remember the last time, you know, I was able to prior to sort of realizing this and writing this book, like I was all, it was like, if I was waiting, I was just like,

24:42
frustrated or like, come on, hurry man. I the line. need to be the front line to get my coffee, to go to the next thing. Like I’m living in the future. What if waiting ceased to be? And because when you think of it, like legitimately think of it, I have right now and whether I’m choosing to smell the donuts that are the smell of donuts that are wafting out of the case or the coffee, like there’s value and joy in that moment versus projecting myself into the future or worrying about the meeting that I just came from.

25:12
from the past. So there’s this power that comes from a being present and realizing that man, time actually is working for us. And when things go are excruciatingly painful, it might be an area of interest or you should look there. Is this something that I can outsource, uh, have somebody else do discard from my life or by extension, how could I actually change my attitude toward it so that

25:42
It’s joyful. This moment is no less or more valuable than the moment that we just came from or the moment we’re going to have in the future. I don’t mean to get too philosophical, but when you think about like, of course we need to get to the dentist on time and we need to drop the kids off on time. And there’s so much room as you talked about getting up on a Sunday and being able to, you know, complete an insane amount of work and loving it in the process. Like that’s always available to us if we can.

26:11
focus on the right things, learn to direct our attention and basically commit to caring about stuff like this, which is the quality of our life, literally. And the flip side, the flip side is true also, right? If time is just passing really slowly for you when you’re doing something, maybe that’s an indication that you shouldn’t be doing as much. sure, yeah. If it’s painful, like heck, that’s, you know, there are indications and there are, this is the cool thing is like,

26:41
Both success and failure leave clues and we ought to tune into those. Let’s talk about your gut for a sec because I remember when I was deciding, so my wife went up to me and she told me she was going to quit and she was making six figures at the time and we needed the money that she was making. And my gut told me that actually she should keep working. that might be your gut, but that’s also your fear, right? Right. So how do you know?

27:11
I know you’ve mentioned like trusting your gut, but I think my gut hasn’t always been correct. Fair enough. enough. Well, like, let’s just say, for example, you woke up and went to the gym and you stacked 225 pounds on the bench press bar and you got underneath it and you tried to lift it and you’re like, yeah, this is, not for me. I’m not very strong. Well, the same exact thing is true with your intuition. Most people.

27:41
because they haven’t really been attuned to their intuition. And just like everything else, it’s a muscle. The more you use it, the stronger it gets, the better it gets. And so like you, if you hadn’t been conditioned or taught to pay attention to stuff like this, it’s not going to be developed. Totally normal. What I advocate for and what I think is available to every person who’s listening is what if you

28:09
if you set aside some time and a little bit of space and energy to actually start to listen to what it feels like in your body, because your wife quitting actually, it wasn’t your intuition. That was your fear. Do you feel constricted and of, and like, would you clack categorize that as fear? Most people wouldn’t. They just like, I’m concerned or they would, you know, assign some label to it. That wasn’t as

28:35
as meaty as fear because it makes us feel better about ourselves. But what if you just were aware, what are my body sensations? That’s a really great place to start with learning to listen to your intuition. There are a handful of exercises in the book, but I think I’ll leave you with it’s a muscle just like anything else. You learn to listen to it and then detect the outcome. We’ve all, I don’t know too many people who can refute having the concept of a gut feeling about a person or a job they should take or something. And

29:05
Then hindsight, they’re like, should have listened to my gut. Well, the science behind this is fascinating. And I got to do a bunch of research in preparation for writing the book. You know, we’ve always in our Western world been very conditioned to the science as end all be all. And we over index on rational thought, but what they’re realizing now is rational thought. While it has helped us develop tools and progress the human species, like it’s actually kind of slow.

29:35
kind of fumbling, we misremember a lot. just had my AI remember something that I as a human would totally deny about myself and it told me where the source was in my own life and I was like, oh crap, oh my gosh, it’s smarter than I am and yet I would hang all of my, everything on my rational thought, my ability to remember what I really said or did or wanted.

30:01
Yet we now know that that’s actually sort of a little bit bumbling, a little bit slow, prone to errors. And by contrast, intuition, science is starting to realize that, there are what, like couple trillion something cells in your body. Each cell has some aspect of memory and it’s way more than rational thought. And what we’re feeling, this is why it’s a body feeling and not a head feeling. What we’re feeling is the cells in our body

30:30
telling us something that we’ve been conditioned to either not pay attention to or outright ignore. So, you know, again, I advocate through a couple of exercises in the book, learning how to start to do like do a body scan. How does it feel when someone says this like, hey, I think you should fill in the blank, you should do this or that. There’s no shortage of people willing to give us opinions on what we should be doing. How does that feel in your gut, not in your head? And learning to listen to that, developing a practice around it.

30:59
will make that stronger and more clear with practice. mean, think intuition just comes with experience really. Can you just give an example of one of these exercises? Just for your audience? yeah. like a body scan literally is one of the examples. Like when someone says something, like you should be a doctor or a lawyer. There’s two things that are happening for most people. Most people, like the brain is like, ooh, that sounds nice. I could…

31:26
you know, make a lot of money or I would be well respected or, Ooh, I’m a little bit afraid because I’m not very good at science or you know, there’s these stories that we tell ourselves, but that’s all up here. Right before all that stuff between your ears started kicking in, there was a gut feeling, is, that, does that make you feel afraid? Does that make you feel excited? Ooh, I think I could do that. Oh man, this person sees me and they’re telling me that I should do like, wow, that’s it. It’s, it’s, there’s, if you scan your body,

31:55
Park your brain, that multi-million year old organ between our ears, which is there to make you stay alive, not feel fulfilled or happy or any of the things that we’re talking about here. You will recognize that there are two different sort of spheres, are two different hemispheres to the same hole that is the person. We’re conditioned to over-index on the thing between our ears and ironically, the thing between our ears is telling us,

32:21
Be sure to pay attention to the thing between the ears and not that stomach and you’re not that feeling in your belly, which turns out is to our own detriment. So a body scan is a great example. Um, some sort of a meditation practice that allows you to get quiet. Uh, journaling is another one. Ask yourself what you really want. I journaled on this. Well, I’ve been journaling on this for almost two years. It was a tip I got from James clear. What is it that I really want?

32:49
And if you write on that every day, if anyone listening or watching just does this for seven days, you’ll be able to see it will be transformational because what you get is you get really clear. Say, Oh, I want to, you know, not have to worry about money and do something I love. That’s, know, the first day and you’re like, okay, cool. You walk away from that journal entry the next day. It’s like, no, I’m, really love, you know, online marketplaces and I feel like I can make a lot of money there. I have friends that are like, okay. And then it’s.

33:19
something deeper. It’s like, oh no, now I know exactly what thing I want to focus my attention on. And I know that I don’t want to do it, you know, in the middle of Washington DC where I live, I can do this job from anywhere. And what I really want is to get out of the city or, you start to get smarter and listen to that part of you that transcends the rational into the, into the intuitive. mean, I think the struggle that most people have is whether that thing that you’re interested in could actually generate money in the example that you just gave, right?

33:48
Sure. So how do you rationalize that? Give me anything in the world and I will be able to make a case for how you can make an insane living doing that thing. Anything, papaya farmer, moon rover designer, anything, the most absurd thing. And this is the beauty of really trusting your intuition. It’s when you go deep on something,

34:16
and you start to realize a 360 degree picture of that thing rather than that two dimensional picture that you look at in a book or when you’re super far away like a compressed lens, when you start to stand in it, you start to understand things in a way that few other people that are not in that thing feel. This is why I encourage people to go back to the life as long part. If something’s curious for you, like,

34:42
Go do it for a while, get close to it. Who do know that does it? Do you have a friend? Can you join a group? Can you be a part of something? Can you do a workshop? Like get close to it. And you know, that’s when all these things start to unfold. Let’s use the papaya farmer as an example. If right now you’re like, oh man, I don’t know, that’s pretty far reaching. And I’m just, literally making this up. I don’t think I’ve ever said the two words papaya and farmer together in my entire life.

35:10
And if you told me you’re crazy about papaya farming, like, cool, how did you get interested in it? Oh, you know, I lived in Hawaii when I was a kid and, know, I had a grandpa who was really into them and knew someone who had a farm and I went and spent, and it was just beautiful. Well, great. What if you start to participate in that community in some way you volunteer there, you go there once a, once a, know, once a year with your family or spend a month working at the farm, you know, someone who knows someone you get close to it.

35:39
As soon as you’re in there and you’re actually curious about it, you realize, wow, this whole thing is really inefficient. know, what would dramatically change this business is if we layered in some technology. Papayas turns out they’re pretty popular. Hold this. I look at a bag of dried, dried papaya at the store and it goes for $15. And I know that’s half a papaya and a papaya costs 38 cents to raise. There’s gotta be more here. So it’s not to say to the people before you haven’t had similar thoughts.

36:09
But what if you spent five years of your life being really curious about it? I believe deeply that you would out innovate someone who’s doing it because their dad did it and they told them that that’s what they need to do to keep up the family farm. That’s a great way to think about it. Actually. I teach a class on building an audience and I get all sorts of people with random interests. And the first question they ask is, can I really make money doing this?

36:38
What is your response? My response is if you’re like the foremost expert on something and chances are if you’re interested in it, there’s other people are too. There’s a million people. the less people that are interested in it, that generally means the more that you can charge. Absolutely. Yeah. And also the less competition. I mean, I think that’s people who are like interested in really esoteric stuff. Just, you know, just be the best in that tiny niche and the tiniest niche. Now, if you have an interest,

37:06
Turns out there’s a million plus people on the internet who are absolutely as passionate as you are about that. And a million might sound like a lot, but in order to be in the top 1%, you really don’t have to do so much crazy stuff to be in the top 1%. And if you’re in the top 1 % of an industry, you know, where millions of people are interested, you can make a really good living and doing what you love in the process.

37:33
Here’s a perfect example of that actually. I have a guy who’s a buddy of mine, he’s a foodie. He tried to start a food critique site of just California. But then he niched down to like a small town in California. And that’s where he got the traction. There’s only like a million or two million people in this town, but he has them essentially. And he’s able to make thousands of dollars a month off of something that’s just his hobby. So. Right. And to me that’s interesting. Now,

38:01
Let’s just say it wanted, he wanted it to transcend his hobby and to be clear, it’s not bet it all on black. This is a, could expand to the neighboring town. See if that worked. Could he use the same playbook that he ran on his own town in the neighboring town? And it’s a pretty simple experiment. have, I have littered throughout the book and I really like reframing this reframing is what if you, instead of putting it on the line and

38:31
going big with his business, what if he recharacterized it? Let’s run a tiny experiment and if we’re in San Carlos, let’s go next door to the other town and let’s try and do the same thing there. And if you ran the same playbook and made a few changes, you localized it 25 % better, you know pretty quickly if you have something or you didn’t. And you’ve just run a tiny experiment rather than deciding to go all in on my foodie experiment and.

39:00
there’s a lot of value in that. Which actually is the perfect segue to what I wanted to ask you. I want to talk about failure and I know in the book you talk about different types of failure, which is something that I hadn’t heard other people talk about before. Sure. Can you define what these are and what’s good and bad about each and the type of failure that you should strive to achieve? Yeah.

39:22
Well, there’s the failure science is pretty deep. rather than listing out all the individual types, because while I got the book right here in front of me, I could, um, there are a handful of them. Essentially. The science of failure is fascinating. And the way I’ll boil it down for the listener right now, so it doesn’t get too complicated is it’s not just try and try again, which is one of the adages from, you know, most of our childhood is like, Oh, just just keep, keep trying.

39:51
It turns out that that actually isn’t the best advice. That would be one kind of failure, right? You’re just basically banging your head against the wall. what the science says is slightly different. A twist there is, no, it’s very specific. What you need to do is specifically do a debrief. What didn’t work last time? What are a couple of variables, small changes that I could make and

40:20
try again and it also posits, the science does, that if you try again more quickly, if you let a lot of time lapse, you lose value. If you try again quickly with a slightly different tact, that’s the sweet spot of the kind of failure that you should be seeking because essentially it’s data. And I know there’s a lot of parents who are in your community. Let’s just say you have an able-bodied child.

40:50
how many parents when their child stumbled on the 139th time, they just said, well, I guess my kid’s not a walker. We’re gonna turn this one in. We’re gonna, that’s it. I mean, it’s laughable, right? You just started chuckling because it’s hilarious. But look at what a child who’s learning to walk does. As soon as they stumble, they try and stand up again and then they reach for something.

41:18
to help steady them. oh, even if it, whether it’s dad’s finger or the couch arm or whatever, that is the kind of adaptation we’re talking about. Okay, I couldn’t just start walking. So I’m gonna mostly walk on my own. I’m gonna stabilize this part of me that I can stabilize and I’m gonna get up really quickly and try it again. That, you know, when you deconstruct our human, biological approach to these things, it starts to become fascinating and.

41:45
It’s this sort of combination of art and science, the science that we see us, how we adapt as humans in our environment. And wow, the art is, this is why creativity matters, right? It’s the things that I am going to try and change versus the things that I’m not. And having a little insight there and a little wisdom and taking a shot framed as a tiny experiment that if I stumble again, like my kid, or if I don’t, you know, this particular product launch isn’t a massive success.

42:15
Well, what would I change next time? How can I relaunch this product pretty soon after so that I can keep the momentum that I had from the previous failure? That’s really the science of failure. And there’s all kinds of ones that are very complex. For example, that the military tries to debrief where there were a thousand, a thousand different inputs, what the enemy combatants did, what we did, what the weather happened, what, and

42:43
Over indexing on those, for example, is really not that valuable because it’s such a complex failure that trying to make sense of it is exceedingly difficult. So there’s a sweet spot in there where we don’t just keep smashing our head on the concrete and we don’t try and solve the most complex types of failures that we’ve experienced. we look at what are the two or three things that we could change.

43:12
and give it another shot and see if we can learn something and try again. Yeah, the reason why I was interested in asking about this is it’s actually one of my pet peeves. I’ll have people come up to me and say, oh, I tried that. I tried that for two years. It just doesn’t work. then I go in and look at work. I’ll give you some detail about this. exactly. wrong and this wrong and this wrong. You it As a master of this era, as a master of this area, you know, you can hear, they say, well, I was buying online ads through fill in the blank wrong platform. And you’re like,

43:41
that’s not the right place to do that kind of work, for example. Yeah, yeah. But yeah, yeah, not banging your head on the same thing, actually change it. Like if you do, I think my dad told me this, if you do the same thing and expect different results, you’re dumb. I think he said it in Chinese. I don’t know what the direct translation is. But yeah. That’s brilliant. And there is a big part in the book. There’s a whole chapter dedicated to failure. It is to me,

44:11
Now there’s a lot of these, these tools are slightly counterintuitive. The intuition one, for example, there’s another one about constraints, which is reasonably counterintuitive. And I do think that the failure one we’re conditioned to hear, even the word sounds funny. And the opposite of that is when people just like, Oh, we’re just going to fail fast and fail forward. it’s like, if you’re not trying things that actually matter where you’re actually a little bit disappointed, if it doesn’t work out well.

44:35
even if you have the best attitude and you frame it as a tiny experiment, it should stay. You shouldn’t need to scratch your chin like, would I actually do different? Like if let’s recast our understanding of failure and you know, as you just indicated, and I don’t know a single business person, whether you’re, you know, Richard Branson or Steve that hasn’t created success for themselves through this iterative process.

45:04
And I don’t know if you consider this, oh, this is a massive failure. I mean, what I remember from your origin story is you’re like, no, we can do this. Tweak, put it back in the market. Tweak, let’s try this. know, and that it turns out if you deconstruct the success of, you know, the happiest and also the most successful and importantly fulfilled people, this is a skill that they have developed and we all can do it. Absolutely, chase. And I just want to thank you for.

45:33
Come on the show today, because I know you’re deep in your book launch. I couldn’t be more excited about it, though. Thank you, Steve. I thought you couldn’t fit in another interview during a book launch. You totally turn the tables and come on for everyone out there who’s listening to this, who is afraid like I once was. This book will really help you overcome your fear and give you a framework on really how to make money or in my case, my audience make money doing what you enjoy.

46:01
as opposed to suffering in that day job. as I mentioned before, especially if you’re Asian and you’re listening to this, I don’t know how many Asian listeners I have. You don’t have a breakdown? Chances are you’ve been brought up like I have. And this book will hopefully reframe your mind to take action. So Chase, where can people get this book? I know you got some killer bonuses too. What are they? Yeah, it’s everywhere books are sold. There’s some bonuses that when this podcast drops, if you went to neverplayatsafe.com or

46:30
just my name chase Jarvis.com and the books front and center. If you buy this week, you get access to, I think, 705 something dollars of bonuses. There’s a live launch event. There is a master class that I’m including, which I would normally charge about 300 bucks for. Uh, there is a companion workbook that helps you get the most out of it. If you more, are more on the studio side, just a range of tools to help you maximize it. And it’s available anywhere books are sold. Uh, again,

47:00
Steve, have to be, you know, I have to be real. got to extend a huge debt of gratitude. think the community that you have built has been, is amazing. That’s one of the reasons I had you on my show not too long ago. Um, your story is so inspiring and I know that the people listening and watching, they follow you and pay attention for a reason. Cause you add a lot of value and to get your endorsement that this book has helped you. It means the world to me and, I’m forever in your debt. Tell me how I can help going forward. Uh, and.

47:29
Again, for the folks in the audience, it’s Never Play It Safe, a practical guide to freedom, creativity, and a life you love is the subhead. And once you get the book, make sure you go over to your website, chasejarvis.com and get the bonuses too. Yeah, yeah. Put your email in there and we will send you all the surprises.

47:51
Hope you enjoyed this episode. Now, especially if you’ve been on the sidelines or if you’re unhappy with where you’re at, go pick up Chase’s book, Never Play It Safe on Amazon, and then go over to chasejarvis.com to get the bonuses. For more information and resources, go over to mywebcoderjob.com slash episode 559. And once again, tickets to Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event.

48:20
go over to sellersummit.com. And if you’re interested in starting your own e-commerce store, head on over to mywifecluderjob.com and sign up for my free six day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.

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558: How To Be More Productive Than 99% Of The Population

558: How To Be More Productive Than 99% Of The Population

Today, we’re diving into productivity hacks that don’t require any software, tools, or spending a dime.

These are simple techniques that Toni and I use every day to boost our productivity and keep us on track.

We’ll be sharing proven strategies to help you stay focused, manage your time more effectively, and maximize your output—all without burning out.

What You’ll Learn

  • Productivity Hacks that Toni and I use
  • Why productivity matters
  • How to avoid getting distracted

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Transcript

00:00
You’re listening to the My Web Quitter Job podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. Today, Tony and I are diving deep into the topic of productivity. We’re going to explore proven techniques and strategies for staying focused, managing your time effectively, and maximizing your output without burning out. And we’ll share our own productivity hacks, tools we rely on daily, and the mindset shifts that help us do more in less time. But before we begin,

00:26
I wanted to let you know that tickets are now on sale for Seller Summit 2025 over at SellersSummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high level BS, mine is a curriculum based event where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their business, entrepreneurs who are importing large coins of physical goods,

00:54
and not some high level guys who are overseeing their companies at 50,000 feet. I personally hate large events, so the Seller Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast, and we’ve sold out every single year for the past nine years. Now if you’re an e-commerce entrepreneur making over $250,000 or $1 million per year, we also offer an exclusive Mastermind experience with other top sellers. The Seller Summit’s gonna be held in Fort Lauderdale, Florida from May 6th to May 8th.

01:22
And right now, this is the cheapest the tickets will ever be. And finally, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 38 % off. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus, you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube, and podcasting when you grab the book over at mywifequitterjob.com slash book.

01:50
So go over to mywifecoderjob.com slash book, fill out the form and I’ll send you the bonuses right away. Now onto the show.

02:02
Welcome to the My Wife, or Job podcast. Today, what we’re going to talk about are productivity hacks and specifically productivity hacks that don’t require any software or any money on your part. And these are things that Tony and I do every single day that make ourselves more productive. I think it’s funny that we’re talking about this because you are in some ways the most productive person I know and in other ways the laziest person I know. So I’m interested to hear your

02:32
Your hacks. Yes. Well, I am lazy, but I think that’s what causes the productivity. Because you want to be lazy, so you’re super I want to do the minimum amount possible. Yes. I can sum this whole podcast up in 30 seconds. You’re not going to say write code? No, this is not involving software. made that clear in beginning. no. Here’s what I think. I’ve been listening to a lot of productivity podcasts lately.

03:00
So it’s his top of mind for me. But I think one of the best productivity hacks is to have a routine. And I think that’s one of the reasons why you’re so productive is because you literally have this routine and you never stray from it. it for most, you unless there’s an emergency, right? Or unless on vacation, which throws everything off. Yes. And then you turn into a fetal child in the fetal position crying about how much work you have to do.

03:29
No, but having a routine, I think, is the easiest productivity hack. It doesn’t require, get some Post-it notes and write stuff down or cross stuff off your list. It doesn’t require any, it doesn’t require a timer on your phone. It’s literally just getting up and doing the same thing over and over again. I actually 100 % agree. Ironically, that was actually not on my list. What? I think that’s your best productivity hack.

03:58
It is but that’s not what that was was on my list, but yes Yeah, you’re correct because I know at this certain day at this certain time I’m gonna work on this and it’s and I just pump out for example now like at volleyball practice Which my son has I think three times a week, but when I go there I know I’m gonna pump out a YouTube script My only objective for that thing is to pump out YouTube script and that’s what I do Yeah

04:24
And I think why it works for a lot of reasons, but I think one of the reasons why it works is productivity is so much more than just a catchphrase because typically if you are non-productive, it’s because you’re procrastinating and you’re procrastinating because you have a…

04:43
probably an unrealized fear or apprehension or doubt in yourself or your own abilities. So it goes really deep, right? So if you’re not productive, it’s probably not because you’re a lazy person. It’s because there are things in yourself that are keeping you from taking the next step. And so having that routine sort of forces you to do the next thing, right? So like, if you know that like the YouTube script is every Wednesday night or something like that, right?

05:12
If you know that, then it doesn’t matter how you feel about yourself or your YouTube channel. Like if your YouTube channel is down for the week, right? The last thing you wanna do is work on a script, right? You wanna watch other creators and figure out what the product, you wanna do all these other things as opposed to just creating the content, which we all know at the end of the day is what will make you successful on YouTube is the consistent content creation. So you saying to yourself, volleyball night is my script writing night. It forces you to do it and be productive.

05:42
even though probably the tendency would be to not be productive given certain situations. And you’re doing this now too, right? You have certain days blocked off for certain tasks, right? Yeah. Well, here’s where I realized that like the routine was so like the doing the same thing was so important to me. And I guess I always did it and just didn’t know that it was because I’m a pretty rude, like I like routine. I’ve eaten the same thing for breakfast for like 10 years. You know, like I don’t like a lot of change when it comes to those things.

06:11
But last year was the first year that I didn’t have to drive any kids to school in a long, long time, probably like six or seven years. So last year I only had two kids in school and one of them could drive. So every morning, instead of me getting up and doing my morning routine and taking a kid to school, I was like waking up, texting to make sure they were awake. But then sometimes I’d go back to sleep, sometimes I would play on my phone, sometimes I would get up.

06:41
I just didn’t have any sort of schedule and I found myself, you know, by like 9.30, I was like, I’ve been up since six, what have I done? Like some days I was like, uber productive, right? And other days it was like, I’ve literally done nothing, you know, or it feels like, you know, I’ve done one thing and not even like super productive, you know, I took the dog out. So this year, you know, the one kid graduated, so now I’m back into the driving a kid to school.

07:08
And I have been so much more productive over the past, I think we’ve been in school like what, seven weeks now? Like it’s nuts. Like by 10 o’clock, I could like call it a day if I wanted to. You know what I mean? Like, cause it’s like, I’m up at this time, I do this, I get in the car, I take her to school, I drive through Starbucks, like whatever the routine is. And I realized that I like crave that routine to the point where like, I know that Jimmy walks his dogs at 7.20. I know that like,

07:37
just like every single thing is like scripted out. I can listen to one one half of a podcast on the way home. Like I’ve got this whole routine and it’s like completely changed my mindset about getting things done. And all it is, the only change that was made was now I have to do something every morning. Yeah. think routine is important for anything that’s difficult. Like working out, for example. Yeah. Like I actually dread lifting weights, but I’ve kept this routine for probably like 30 years now. Like on this day.

08:06
Yeah, do. I have to lift weights at least once a week and it’s on this day and I do it. I hate it. I hate every minute, but because it’s that time to do it, I always get it done. Yeah. So one of the hacks that I started doing was I won’t check my email unless I’m on my treadmill. So like, because there’s certain, I found that like I have a treadmill desk, but I found that there’s definitely things that I struggled to do while on the treadmill. Like I am not a like

08:35
patch your head, rub your stomach. Like I can’t do the double coordination thing. initially I was like, I’m doing everything on the treadmill. I was like, no, I am not. I will fall off this treadmill or I will make so many mistakes that it’s not worth it. So I was like, but there’s certain things that you can absolutely do on a treadmill. Check your email, schedule social media, chat with somebody, talk about things, take phone calls, things like that, easy. So I started, cause I have a tendency to like get in the email and then get distracted and like not.

09:04
be getting the things done that I need to get done. So I was like, listen, if I’m to go through my email, then I just have to be on the treadmill. then it forces me to, one, get steps in, but then two, have the double productivity because I’m getting through the emails as well as getting the steps in. So if you’re not answering my emails, that means you’re not on the treadmill? That’s right. OK.

09:31
All right. So my next one is, and this has really helped me out a lot. I plan ahead for the next day and set my priorities. And, uh, this is just something that like, could get a lot done, but not feel like you got a lot done if you haven’t finished the important things. So what I do is, and you’ve made fun of me for this in the past, I literally have a Google draft of all the things I need to do. And I just prioritize what’s going to get done in the next day.

10:00
Like that literally just moves to the top. And that way when I wake up, I’m not wasting a lot of time figuring out what I want to do. Yeah. And I just jumped straight to the priority one. It’s similar also to, know, I mentioned I write YouTube scripts when I’m at practice. Well, if I go to practice and I have no idea what the topic is about, then I usually end up wasting like 30, 40 minutes just figuring out what the topic of the YouTube video is about. So before practice, even I say, I look at the list of topics that I have.

10:30
I say, okay, this is the one I’m going to write about. That saves a lot of time. I think you hit on another productivity hack and that is to keep a list of the things that you need to do. There’s the recurring things, the things that you have to do on a daily basis, check email, maybe if you’re creating video content, you’re trying to publish a short a day or whatever it is, the things that you need to do on a regular basis. Then there’s the project-based things.

10:58
you wrote a plugin a couple of weeks ago, so that would have been like a project-based assignment that you had. And it’s not something that like every day for the rest of your life, you’re not working on this plugin, you know? And so I think having a running list of all the things that you need to do is really helpful. But then I think the important part about that and similar to what you’re doing is like pick one thing for the next day or that morning or whenever you do this. I think doing it a day ahead is actually really helpful.

11:29
But I see so many people who have a list of 500 things. And it’s like, this is my list for Wednesday. And it’s like, you’re not getting that done for the next 10 Wednesdays. It’s not even possible. And what happens, I think, for people is they get discouraged, right? Because they are like, well, I have this list and I got through two things, right? So I think, and I think Shalene talks about, I think she’s the one that talks about it, it might be somebody else that’s like,

11:57
have one priority for the day. And then once you complete that, you can go to other things. You can work through the list. But start with one. Don’t start with like 15 things, because you’re just going to constantly live in this state of disappointment. I think the problem with having a large list is what ends up happening is you end up crossing off the easy ones that have little or no impact on anything. It’s like a stalling mechanism. I disagree. Really? OK. I think if you’re stuck,

12:27
If you’re on the struggle bus and we know everybody goes through this at some point, where you’re just unmotivated or maybe like a lot of people, I know like for you when you got COVID and then when you were recovering, you still felt like garbage for like a long time. You were like tired and you just didn’t have the same level of energy that you normally had. So I think if you’re in that sort of rut and this isn’t like a lifetime of rut, this is a specific timeframe of rut.

12:57
Sometimes it makes sense to just get the easy things done to give yourself that little win and feel like, okay, I’ve accomplished something. If you are having one of those days where just everything feels like it’s not working, go knock out the little things on your list because then you will have some wins. Psychologically, I think it will help you for the next day or the next week. I think that’s a gateway drug to not getting anything of substance done. That’s not a gateway drug. It is. Oh, I’m just going to knock off the…

13:27
There’s something dumb here on my list. Actually, I don’t have it up, but I have a lot of dumb things on my list. I got to email this person and whatever. It doesn’t make me feel good. If you just keep crossing off those little things and not avoiding the big ones. I don’t think it’s an That’s why I say it’s a gateway drug. I don’t think it’s an avoidance tactic. I think it’s a quick win tactic.

13:54
But I think people know in themselves if it’s a gateway drug or if it’s just something that they need to move on. You know what I mean? Yeah. I mean, it’s the same thing. Like when someone starts an e-commerce store, they immediately start doing the stuff like opening a bank account, getting an LLC and all that stuff before they even think about what they want to sell. So those are easy things that they know how to do. Right. We get the LLC question every single webinar. Yeah. And it’s like.

14:21
Should I start an LLC? And I’m like, well, first of all, we cannot tell you when to start an LLC, but that’s like, you don’t even know what you want to do. exactly. It’s a procrastination tactic because you know how to do that. It’ll make you feel like getting business cards. Another stall tactic, right? Anyway, I get what you’re saying though. Yeah. Like if you’re down the dumps and you want to feel like you’re at least making some progress, you can iron those out, but those aren’t going to really move the needle a lot of times. It’s the, it’s the bigger things that will.

14:51
But the point is if you’re down in the dumps, you need to have a win to be able to get the next win. Yeah. Sure. not, this is not like I want to make this clear. This isn’t like a daily down in the dumps. This is like if you’re just like you’re getting over sickness, maybe you just had a baby and you’re trying to get back into things like you’ve, you you’ve had a big life transition. Like sometimes it just helps to get the little things done so that you can feel like you’re moving forward.

15:20
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive six-day mini course on how to get started in ecommerce that you should all check out. It contains both video and text-based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free.

15:49
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

16:01
So what’s funny about this conversation is one of my productivity hacks is to focus on the activities that have the highest impact. Yes. Right. And ignore all those little, it ties into the prioritization one. Yeah. So I guess it just depends on what these tasks you’re trying to cross off. Uh, for me, I guess the mental block, I rarely feel down in the dumps. Like I’m not making any progress, but as long as I feel like I’m making progress on something that’s really going to move the needle.

16:29
For example, that app that we just talked about that I wrote, it took a while. It took a week, which is a longer project than something I can pump out in a day. And it was taking a long time, but I knew that that was going to have the highest impact. So I worked on it, even though I didn’t have any tangible results from it during that week. There’s some apps that I’ve written that take a month. And I know that once that month is done, that’s going to have a huge impact on the business. But during that whole month, I’m not seeing any results, right?

16:59
You’re not going to agree with this one. I think a big productivity hack, if you work online, is to get off your computer. I think that what happens to people is they get on their computer and they spend all day on their computer. They’re not really getting a ton done, but then they finish, they go eat dinner, they’re on their phone. They never have an experience outside of the screen.

17:27
And I think one of the best ways to be more productive is to have a life outside of what you’re doing. And I know there are periods of time when you’re like building a business where you have to cut back on certain things, right? Like maybe you’re not going out with your friends as much or doing the same things or taking a vacation. But I think even if it’s as simple as like getting up from your desk and walking around your block, like you were talking, I don’t know if we were recording or not where you’re like, I could just take a walk after lunch, right?

17:55
Like even if it’s like after lunch, you take a 10 minute walk, right? Or after this, I go play with the dog, right? Whatever it is, like just stepping away from things I think is actually really helpful in being productive. Now this doesn’t mean I’m gonna step away and be on my phone, right? This is literally like moving your body, interacting with somebody in person, know, like doing something completely different than what you do all day.

18:23
This one was on my list by the way. okay. Cause usually you like to lock yourself in the room and like, Oh that’s only when I’m in flow mode, right? But, uh, sometimes when I can’t get in that mode, like yesterday morning, actually, I felt like this. So what I did is I called my buddy and we just hit some tennis balls. Uh, for me, the way I recharge is by like striking something. It can be a volleyball, it can be a tennis ball, whatever, but that recharges me and I get tired.

18:52
For some strange reason, when I get really tired, I’m much more productive, physically That is not me. After a run, you’re not productive? No, no. Really? I I force myself to be, but I feel better in general. It’s because I’m calmer, I think. I’m much calmer after I’ve exercised, and then once I’m calm, I can easily get in that flow state. Yes, but I think people often think like, I can’t afford to take a minute away.

19:21
I can’t afford. I have friends who are like, I don’t even eat lunch. It’s like, what are you doing? I don’t even go to the bathroom all day. Just weird stuff where I’m like, you need to step away, especially when you’re in front of a screen. think especially being in front of a screen is so important. You need a break from it. You need to reset. Whatever it is, you can even go on, you can go to YouTube, but I’m not saying get on your phone, but go to YouTube, there’s breathing.

19:48
like 10 minute breathing sessions, right? Where you can just do like some breathing exercises to calm yourself down or like clear your head. there’s, you know, you can do 10 minutes of, most people should probably stretch. You can do 10 minutes of stretching. Like everybody I know is so inflexible. Like, you know, I think there’s all these things that you can do. And for some reason, I think, and same thing with you, like the hitting the tennis ball or like playing volleyball, like just getting yourself moving just changes your mindset. And I think,

20:15
Like even though I’m tired when I come, I mean, don’t do like, I’m not going to go run a half marathon after lunch because I live in Florida and it’s a hundred degrees, but even just like getting up, walking around, taking the dogs out, little things like that. You come back with just a better perspective. Yep. Yeah. I try to walk after lunch every day. Yeah. But actually you mentioned one of my other productivity hacks just now. You mentioned the locking yourself in a room with a single light on your keyboard. So that my productivity hack there is

20:45
just minimize all distractions. That’s my way of doing it. And you probably have a way of doing it also, right? So, you know, it’s funny. I used to do like one-on-one coaching years and years ago, and everybody that I coached was a mom. So everyone had kids with some, you know, they were the primary caregiver for the kids, whether their kids were in school or homeschool, but like,

21:07
they had, they were trying to build a business online and they also had like the full-time kid responsibility and all of them had the same, like, I don’t have enough time to get things done. And so, and I don’t even know if this app still exists, but there used to be this app that you could like install on your computer and it basically told you how much time you’re spending on social media. And so that like on our very first, every single person, the very first call, I was like, okay, I want you to install this app on your computer and next week I want you to report back like the numbers.

21:38
people were just absolutely astounded by the amount of time they spent off the primary tasks. Whether it’s checking email, going on social media, and this is back when there was only Facebook and Pinterest. Instagram was not as what it is today. It wasn’t even today where there’s so many distractions. TikTok. Yes. Within, know,

22:04
everybody that I talked to was spending at least two hours on just mindless, you and not for research purposes. Like we always joke, we’re on TikTok for research. And it’s like, okay, so what would happen if you got those two hours back? What would happen if you got one of those hours back? Right? Like the amount of work you can accomplish in an hour, if you are like,

22:30
lights off in a room, no distractions, is pretty phenomenal. I remember you, I think you and I were both at this event with Darren Rouse and he talked about when he wrote his first ebook and he spent 15 minutes every morning, it 15 or 30? It wasn’t a lot of time. He got up like 15 minutes or 30 minutes earlier every day and spent that little chunk of time, the 30 minutes, writing his book and he said it took him like, I don’t know, maybe like three months or something. It wasn’t very long.

22:57
And then he published the book. think he had like a $30,000 first day, which on like a $5.99 book is pretty phenomenal. That’s pretty crazy, yeah. Yeah. But his whole point in that story was like, did this in 30 minutes a day, where people are like, don’t have time to write an e-book, or I don’t have time to create a course, or I don’t have time to send out whatever. So I think if you cut off all distractions, then you can gain half of that time back.

23:23
That’s enough time to create a course, write a book, start a membership, go do something productive on social media. Like we have one of our course members is member of, is going all these Facebook groups and commenting and giving people help, right? In the Facebook groups. And he’s kind of become like an expert in his area. Like if you’re going to be on social media, do something that helps build your business. But just like removing the distractions is.

23:49
a huge, I mean that could be like the only thing you do, you would have much more productivity. So this is just an aside, but we track our kids activities on their phones and my son was spending three and a half hours every day on WhatsApp. And my daughter is on YouTube. Okay, so here’s the thing. We blocked like the browser and all that stuff, but with WhatsApp now there’s a, there’s, can use AI within WhatsApp and it’s like having chat GPT right there. Okay. Yeah. Anyway.

24:19
Yes, they’re wasting trouble with that one. Yeah. He’s too smart for you. Along what you said about setting aside 15, 30 minutes a day like Darren Rouse did, that actually doesn’t work for me. And I know a lot of people use the Pomodoro technique, is, think, what is it, like every 30 minutes or something, the I think it’s 25. But it’s also like, I think you could probably adjust it to your own schedule. Yeah.

24:47
can’t do that for some of the types of work that I do. Like if I’m writing a YouTube script and this alarm happens at 30 minutes, that totally ruins my flow state. Or if I’m coding something and some alarm goes off. So what I like to do is, and this is impossible for everyone, I just happen to be at home alone most mornings. But if I need to get something done, I set aside a block. And I know I can be productive usually for like, I don’t know, probably two hours straight.

25:15
If I wake up early enough before everyone even gets up, I can get a lot done in that block of time. I’ll set aside blocks of time to do some of the activities that require deep thinking. I think the time blocking in general is a great productivity hack. You have to block the time to fit your personality. I think for people who really struggle with getting things done, using those 30-minute increments is going to be life-changing.

25:45
Um, but if you’re already, if you already feel like, yeah, I’m pretty good with that, but I definitely think I could be more productive. Think about blocking bigger times. I know our friend, Erin Chase from $5 dinners was a huge time blocker. Um, and she would block like three hours and only work on, you know, this one thing for three hours and then only work on something else. And it’s amazing how much you can get done when you do that.

26:08
But you have to know your own personality. If three hours to you sounds like absolute torture, then start with the 25 minutes and go from there. Learn how to work in the blocks and then extend your time. Why does the Pomodoro technique work? You’re a fan of it, right? I like it. Why does it work? You’re supposed to do things in 30 minute increments or 25 minute increments?

26:34
I don’t know like this, I mean, I’m sure there’s like a scientific reason behind it why I think it works is that it gives you like a definitive end. It’s like, if you’re gonna run a 5k, right? If you said, hey, you’re gonna run a 5k today, you would like mentally set yourself up to run a 5k. when you get, and you’re not a runner, let’s just say, right? So this is gonna be struggle, you’re gonna struggle. So the first, you know, the first mile, because 5k is 3.2 miles, the first mile,

27:03
is gonna be awful, right? But once you hit that first mile, you’re like, oh, I only got two more miles left. Once you hit 1.5, 1.6, you’re like, oh, this isn’t that bad. I can do this, I can repeat this, right? And then as you’re nearing the finish line, it’s just like, I can do this, I can do this, I can do this. Whereas if I said, hey, I just want you to run till I tell you to stop, people would give up, right? They wouldn’t be able to do it. I guarantee they’re gonna run better with a finish line.

27:33
I think the Pomodoro effects works that same way. If you’re like, I know if I just churn for 25 minutes, 30 minutes, then I can be done. It’s like, oh, yeah, I can do that because it has an end. If you’re like, I’m going to churn until the task is completed and in your mind, the task is so overwhelming or in your mind, the task is 35 hours. In reality, maybe the task is five hours.

28:03
So if in your mind the task is 35 hours and you’re like, I can’t work for it. Like I can’t do this. I can’t give up my whole week. I can’t, you you start getting into that negative thinking and then you just don’t do it at all. For me, productivity is about getting to this state where time just flies. Like I’ve worked on something for like eight hours straight and forgotten to eat before. Cause that, cause I was so into it, but getting in that state is really hard for me sometimes. Right.

28:31
That’s why it doesn’t work for me, but it’s a very popular technique, so apparently it does work for a lot of people. I think it works for people who need help getting started. If you asked a marathoner to run a 5K, they’d be like, just keep running, they’d be like, okay. No big deal because they’re just used to churning. If you’re asking someone who’s never done something before to do it, it gets very overwhelming.

29:01
I agree. Okay. My next productivity hack is making sure everything works by just flipping a switch. Uh, so for example, like when I record a video, I just go over there and I just flip a switch and I just start recording for some reason, like if it takes me like five to 10 minutes to set up something, I’m just not going to do it. And it wastes a lot of time. So it’s, it’s also, it’s an efficiency thing as well as a, a way to get me to do stuff.

29:32
I was going to make fun of you because every time we- Nothing ever works for me, even though I try to get it all set up so that it works. I think that’s a great, that is probably the best video productivity hack out there because making videos is hard. If everything’s always ready to go, then you’ve just crossed off one of the things on your list that’s keeping you from doing it. I think that’s a great-

30:01
a great hack. That nothing ever works for me. Well, so my kids, like they have problems getting up. So we had them sleep in the clothes that they’re to wear the next day. I used to do that with my kids. And that’s one less thing they got to worry about. They just get up and go. Yeah. So yeah, I think that’s a good one. And I think that’s that can transcend like work like I I’m much more.

30:29
I’m much better at that in life than I am at work. And I think because my work all revolves around technology and technology and I don’t get along. Like nothing ever works technology wise for me. But like in my kitchen, like it is like everything is exactly where it should be. Like you don’t have to move to get, if you need a knife, it’s like right there. You’re not gonna have to like, you need a cutting board. It’s right below the knife. Like I have everything set so that it’s like the least resistance to anything. But technology wise.

30:58
I’m like the opposite of you. know. Side note, my new house is a smart house because we’re making it a smart house. So everything is run through apps, like literally the lights in the house, the the doors, like everything is all through apps. My daughter’s like, this is the making of a horror movie. What do mean the doors?

31:19
You mean unlocking and locking? Yeah, locking. I mean, you have to have a code to unlock the doors. You have to tell Alexa your secret code or whatever. like the lights, like Alexa, turn counter bar lights to light blue and they go to light blue. Right. And dim lights to 60 percent. know, Alexa, let me know when the washing machine’s done. Like everything is all. That’s cool. It’s really cool. But there’s this part of me that’s like in absolute fear that I will be home alone.

31:45
and I will not be able to lock the door, change the air conditioning temperature, get the laundry, because you know me and technology, it’s always so garbage. I’m like, I always need someone around so that they can operate it for me. You know what’s funny about this story is I’m the opposite. I don’t want any of that automation because I used to design that stuff and there’s tons of bugs, always tons of bugs. Like when we used to design processors, the errata sheet would be like a book.

32:12
and work around. I’m like, I want as little technology as possible in my everyday living life. I like it because it allows me full and total control of everything in my house, let’s be honest. The other thing is that there’s a fail-safe for everything. You can still flip the lights on at the switch, you can still lock the front door manually, you can still adjust your air conditioning. Everything can still be done. Sure.

32:39
without the sign, we don’t be light switches anywhere. And it’s just like, Alexa. How does it know when the dishwasher is done? The washing machine, because my washing machine and dryer are Wi-Fi. Yeah, they must be. I didn’t even know that. Like, no, it’s not. You know, I don’t buy Samsung. Yeah, know. Yeah. It’s it’s nice, though, because like, I don’t know. My kids are like so bad about like leaving every light on in the house. Like they’ll go make something in the kitchen at like.

33:05
because they’re all on weird schedules. Some of them work late at night and so they’re up late. They’re making brownies at 1 a.m. I get up at 6 and every light in the house is on. You can have them on timers so they shut off at a certain time. It’s just nice to have everything sort of, it’s efficient for sure. It’s much easier to do when you’ve completely ripped everything out of your house and are starting new than to try. I wouldn’t want to retroact that kind of stuff.

33:35
I only have a couple more left here, but this next one is one that I think I’m pretty good at, which is setting boundaries to avoid like over committing on stuff. So my default answer now is no for a lot of things. Just because I like to have a huge buffer on what my free time is. So I don’t overdo it and end up like working myself to death and not being able to finish everything I need to finish.

34:05
I mean, you’re in a little bit of a unique situation. Most people don’t have the ability to buffer as much as you do. I know, I agree with you. And I would say, because I’m sure there’s a lot of people out there listening is like, well, of course, Steve, because you’ve got a wife, right? But there are people out there without wives or without husbands that like don’t have someone else to help them in like the daily responsibilities, right? They’re on their own. And whether it’s them on their own or them and like kids or pets or whatever.

34:33
I think a good way to think about that is don’t commit to things in your business that are not going to directly impact your business. So in a positive way. I think about Charles in our course, right? Who is literally everywhere all the time. And I like kudos to him. He’s very young. He has the energy to do all these things. I do not. But like he gets invited to everything.

35:00
which is awesome, right? And I remember like in the early blogging days getting invited on trips and come speak here and come do this. And it’s like, you want to do it, right? Like you’re like, yeah, I want to go visit the Smucker’s factory, right? And I want to do these things. And what I learned and I went on a bunch of them and it was fun. you know, there were definitely some, definitely some positives came out of those things. But what I learned like as time went on was I needed to be

35:29
picky about what I said yes to. So like, if someone wants you to speak at their event, let’s just say, right, on whatever topic it is, you have to ask yourself, how much time is it gonna take me to speak at this event, right? Like, am I gonna have to fly across the country? Am I gonna, you know, is it down the street? Can I drive there? Am I speaking one day? Like, what’s the expectation? Am I gonna get paid for this? If I’m not getting paid, is there going to be enough?

35:56
benefit like maybe the entire audience is all my potential customers, then it’s probably worth it for you to go speak, right? But if you’re like, it’s completely irrelevant to my brand, I just happen to be an expert on, know, carbon dating and they want me to talk about something. It’s like, but I don’t talk about that in my, know, entrepreneurship life. It’s probably not a good idea for you to say yes to that. So.

36:17
It’s hard to say no when it feels like it’s a cool opportunity. I see this happen with TikTokers all the time, right? They’re like, oh, I’m here, I’m at this. And I’m like, well, how is this helping you make money on TikTok? It’s not, because I know they’re not paying you to be there. I think you need to be picky about the things you say yes to when it comes, especially to the business thing or even like partnerships, right? Like, does it make sense to partner, not like long-term partnerships, but like, does it make sense to partner with this?

36:42
other content creator to do X, Y, Z. Well, it might not, their audience might not work with your audience or vice versa. I’ve made that partner mistake before. It’s been bad. Eight long years. Just wasn’t thinking, just was not thinking at the time. Yeah, I agree with everything that you just said. There’s even little things that you commit to that.

37:08
Like speaking is like a large thing, right? You got to prepare the speech, you got to travel and whatever. But there’s even little things like, oh, sure, I’ll help you promote this. Or the amount of mental brainpower that it occupies, don’t underestimate anything that you say yes to. Well, even to the extent to like get really granular on this, like, I see this with our students is like they get some content created and they’re like, I want to be an affiliate. And they sign up for like a thousand affiliate programs, right?

37:38
And it’s like, I understand why you wanna do that because you’re like, gotta promote, I gotta make some money here at some point. But then you’ve gotta like, they’re emailing you all the time. It’s just like clogging up your inbox. Like I’ve just started like, I don’t wanna be an affiliate for this brand. Like I’m never gonna promote them. I know that. Like, buy, unsubscribe, opt out, whatever it is. So I even think like the tiny little things, right? Like keep your…

38:02
keep yourself so streamlined that you don’t have all these things pulling you in every direction. Yeah. Do have any more? think I might have one more, but. No, what’s your one more? I’ve been talking a lot. The other thing I like to do is to just batch everything together. You’ve we’ve already kind of talked about this. Yeah. Like if I’m already doing a podcast editing, for example, I’ll just pump out like three or four in a row. Or if I’m editing a

38:32
a YouTube script, I’ll just edit all of them. Or if I’m reviewing the final batch of YouTube videos before they’re gonna go out, I’ll just watch all of them at the same time. And I’m already in that mode and I’ll have to context switch so I can be a lot quicker at what I’m doing. Yeah. think that, mean, batching is so smart. Sometimes it’s hard to do. I would struggle watching eight of my own videos in a row. Would you? I would.

39:02
Like I don’t want to watch myself for eight videos, like in a row. That’s annoying. I would be annoyed with myself. But I would do it, right? Like I’m doing that right now because I’m making all these Amazon videos. So I’m batch, like I’m filming 10 at a time. Like I was making dinner the other night and I was like, everybody shut up. you I’m trying to Yeah, you always batch your videos, right? I always batch my videos. Yeah. I have struggled because I don’t have a video editor right now. I’ve struggled with the edit. I try to batch edit. That’s.

39:29
much harder for me to do, I think, because I’m not good at video editing and it’s like, it’s like I dread it. So I just force myself like I’m doing two a day or, you know, before I do anything else, before I plan my next vacation, I got to edit one video, whatever it is. But I think that the batching is is no matter what you’re doing, like batch it, batch like I mean, batch cooking, right? Like you can do it in all of your life. It doesn’t just have to be work. It’s because your main video editor is busy working on your house right now. I know. Dang it.

39:59
I do have one more. Okay. This is completely dependent on you, like you, plural. Know when your most productive time is. That is like time of day and also week because for me, I’m a morning person. Do not ask me to do anything at 5 p.m. It’s such a struggle for me.

40:23
There are days where I get very inspired and I work late, but those days are few and far between. I can get more done between seven and 10 than I can get done in the rest of the day, any day of the week. Even if I don’t get it, like last night I had to babysit the dog, so I was up half the night with the dog, but still at six o’clock I’m just wide awake, ready to go. And everyone has their own time. I know everyone’s like, gotta get up early.

40:49
I do think that’s a good strategy, but I also know there are people that are just not morning people. My old editor, she did her best work from 6 p.m. to 2 a.m. and that was just her time. And I was like, I do think you have internal clock that like, you know, sort of regulates that for you. And also know when you are productive in the week. Like to me, Mondays are like go day.

41:12
Like I love Mondays, I love getting everything done. Like my goal is like on Monday to have like most of my week finished. And so then the rest of the week I can just do whatever I want, right? I mean, I don’t, but you know, but like our friend Andrea doesn’t want to work on Mondays at all. She’s like, I don’t want to work on a Monday. She’s like, that’s part of my weekend, right? Like, and so she, you know, she’s much more productive, like mid to the end of the week. So I think if you know that about yourself, then you also have to like plan your tasks accordingly. That’s a good one.

41:41
Yeah, totally. I try to get everything done on Monday also. Yeah. And you’re kind of an early bird too. It never ends up happening. And yes, I’m a vegetable after lunch. Yeah. I mean, I can do stuff like workshops and webinars, but anything that requires thought, like deep thought, I generally can’t do. Yeah. Yeah. So unless I’m in that flow state. Yeah. And so I think if you know that about yourself, and the other thing I think is if you work during your like productive time,

42:10
you will naturally get more done. And so then it feeds off itself, right? Then you feel more accomplished, you’re like motivated. And so I think that if you can like get in that habit, then you’ll see the effects will be far reaching, right? Because you’ll just continue to, I think once you get productive, like it, I mean, I know people that are like hyper productive, right? And it’s like,

42:34
you’re like, how do you do it all? But then you realize, once you get into that state, it’s easier to be productive than to not be productive. Yeah, once you get into that routine, then you’re always going to be productive.

42:48
Hope you enjoyed this episode. For more information and resources, go over to mywifequitterjob.com slash episode 558. And once again, tickets to Seller Summit 2025 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com. And if you’re interested in starting your own e-commerce store, head on over to mywifequitterjob.com and sign up for my free six-day mini course.

43:16
Just type in your email and I’ll send the course right away. Thanks for listening.

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