How To Get A Great Looking Ecommerce Website Without Hiring A Designer

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Welcome to part 3 of a 3 part video series on how to create an online store and own your own website without any technical experience required.

Today, I’m going to teach you how to get a great looking website without having to hire a designer and without having to spend a lot of money. In an informal survey that I conducted among my readers a while back, the second biggest mental hurdle to starting an ecommerce website is the design aspect of the store.

Photo By Auswandem Malaysia

Let’s face it. Most of us aren’t web designers. Most of us aren’t very artistic and most of us are not well versed in the art of writing html or php.

The good news is that you don’t really have to be an expert in any of those things in order to put up a good looking online store.

The Beauty Of Open Source

One of the best aspects of using an open source shopping cart such as Open Cart is that it is a standard platform. As a result, many 3rd party developers actively create themes, templates and plugins for Open Cart and many of them are free or can be purchased at a very low cost.

For example, many of the templates for Open Cart are free or can be had for as little as $25. A template is a theme for your shopping cart that completely transforms the look and feel of your online store. While your products and your database remain the same, the aesthetics for your shop can be instantly changed to suit your tastes.

In addition, you can purchase a wide variety of 3rd party plugins that add additional functionality to your online store at little or no cost as well.

Installing A Shopping Cart Template

Today’s video will give you a brief overview about shopping cart templates and themes and provide you with a complete walkthrough on how to install your theme once you make a purchase.

Once again, there is no technical experience required to follow along. Enjoy the video!

Want To Learn More?

Create  A Profitable Online StoreHave you enjoyed my videos so far? If you are itching to start your own online store, you definitely need to check out my full blown course on how to create a profitable online store.

I will teach you everything you need to know in order to run a successful online shop.

Ready To Get Serious About Starting An Online Business?

If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's free and you'll receive weekly ecommerce tips and strategies!

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14 thoughts on “How To Get A Great Looking Ecommerce Website Without Hiring A Designer”

  1. JB says:

    Hey Steve,
    It’s been a great series. Really enjoyed it. Now I just have to find some spare time to go through all of the steps. Thanks for putting this together

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  3. Crystal says:

    This has been an amazing series, thank you!

    I currently use Homestead to host my website and am using one of their free templates. Do you know if it’s possible to purchase an inexpensive template that will work on Homestead instead of Open Cart? I am wondering if there’s a way to load the zip files onto my Homestead site. This seems like a much more viable option that buying one of their “premium” designs for hundreds of dollars.

    1. Steve says:

      Hi Crystal,
      Homestead is a fully hosted platform so you basically are at the mercy of having to purchase their designs.

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  6. Ben Norman says:

    I’m not currently looking at ecommerce at the moment but I’ve made a note of this for when I do. Even as someone with a reasonable amount of experience designing and creating websites ecommerce still strikes that fear into my heart to a certain extent so I’ll definitely check this out if/when I need one!

    Cheers 🙂


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  8. bruce amor says:

    I have been trying to install a purchased theme and having troubles, can you go over step by step and slower.. your sites video is blurry and hard to see.
    i have a zipfile on my computer and have tried to upload to open cart but nothing works

  9. Robert says:

    Beside Open Cart, you can also use eCommerce WordPress Themes 🙂 They are easier to get used with.

  10. jitesh kumar says:


    i am really happy to watch your videos, at least some body is there who can help me out.
    Actually i take the above domain and i want to start my online shop.
    please answer my two questions, i.e how would i get the drop shippers and there product product pic( i am leaving in India) and my second question is that how would i get my manufacturer from Bangladesh for producing my own brand at startup label.
    Please describe in detail especially my first question and also provide me some links and methods. Actually i am fed up from my job. I have no other way.

    Thanks and Regards
    Jitesh kumar

  11. Jack says:

    Hi Steve,
    We’ve used Open Cart for years. I still think OC is 1 one of the best free shoeing carts. However, I’ve found that OC’s not the best decision when you sell different vintage collectibles because you should delete sold items and their links. It’s not good for SEO. On the other hand, many customers aren’t happy spending their time listing sold items too. I wanted to say that OC isn’t a good idea if you sell collectibles. Well, what I’ve done; I created a WP blog and added it to the store and it helps to have the more constant back links.

  12. Leonardo says:

    thanks for all the information on this mini course.
    I will keep watching your videos.

  13. Maria Johnson says:

    Totally agree, that you shouldn’t spend your money if you don’t need unique design. There are plenty of templates and themes on the market. And it’s simple to use.

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