Audio Archives - Page 24 of 42 - MyWifeQuitHerJob.com

290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom

Chubbies sends three product emails plus a newsletter every week at a 16% open rate. Erich Hellstrom breaks down their subject lines, testing process, and copy rules.

Ecommerce

289: Nate Lipton On How To Sell Cannabis CBD Products Online

Nate Lipton runs an 8-figure cannabis equipment store and a CBD retailer. Here is how to handle banking, payment processing, and marketing when ads are off limits.

Ecommerce

288: This One Thing Is Killing Your Profits With Kevin Stecko

Kevin Stecko raised prices 80%, lost half his orders, and made more money. Here is the contribution margin math showing why a 20% discount cuts your profit in half.

Selling Books

287: Chandler Bolt On How To Quickly Grow A Self Publishing Book Business to 8 Figures

Over 70% of books now sell on Amazon, and you need no publisher to get there. Chandler Bolt breaks down royalties, launch teams, Amazon ads, and when traditional wins.

Productivity/Personal Development

286: The Brutal Truth About Success That No One Talks About – My Take On The 4 Burners Theory

The Four Burners Theory says you must cut a burner to succeed. Here is how I actually prioritize family, health, work, and friends, and where it bends.

Ecommerce

285: Linda Bustos On The Latest Trends In Ecommerce

Linda Bustos on chatbots replacing mobile navigation, free shipping threshold testing, why Apple Pay underdelivers, and how to stay nimble through the holiday season.

Ecommerce

284: The Story Behind The SwitchPod With Pat Flynn And Caleb Wojcik

Pat Flynn and Caleb Wojcik spent $30K and two years on 12 to 15 prototypes, then hit their $100K Kickstarter goal in 11 hours. Here is the full invention process.

Ecommerce

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

Klaviyo's Alexandra Edelstein explains RFM segmentation, why unengaged subscribers send your emails to spam, and the two-hour setup that fixes most email programs.

Blogging

282: Michelle Schroeder Gardner On How To Make 7 Figures With Affiliate Marketing

Michelle Schroeder-Gardner earns $50K to $60K a month from affiliate marketing. Here is her Pinterest strategy, how she picks affiliate offers, and her writing process.

Productivity/Personal Development

281: Scott Voelker On How To Get Out Of Your Own Head And Take Action

Scott Voelker on why people never start, how passion follows action rather than preceding it, and the four principles behind building a business that outlasts platforms.

Buying/Selling Companies

280: How To Prepare Your Business For Sale And What Multiples To Expect With Thomas Smale

FE International founder Thomas Smale breaks down what ecommerce, SaaS, and content sites sell for, what raises your multiple, and how the sale process actually works.

Ecommerce

279: Ezra Firestone On Overcoming Adversity And How To Stay Sane Running Your Business

Ezra Firestone lost the face of his 8-figure brand overnight. Here is how Boom recovered and grew, plus his permaculture business model and Facebook ad diversification.

Blogging

278: Pat Flynn On How To Create Superfans For Your Ecommerce Brand

Pat Flynn on turning customers into superfans: the pyramid that inverts the funnel, personal video messages, community naming, and spotlighting customers as heroes.

Ecommerce

277: An Interview With MMA Bobblehead Founder Dave Manley

Dave Manley built MMA Bobblehead by cold-approaching UFC fighters in autograph lines. Here is how he got signed athletes, and grew to $25K months on organic Instagram.

Ecommerce

276: How To Get Roasted On Your Own Podcast At Klaviyo Boston Day 2

Andrew Youderian, Kurt Elster, and Toni Anderson on owned marketing, why browse abandonment and welcome series matter most, smart send times, and SMS backlash risk.

Email Marketing

275: Email Marketing Takeaways From Klaviyo Boston Day 1 With Toni Anderson

Takeaways from Klaviyo Boston: how to branch abandoned cart flows by customer value, use predictive data, A/B test inside a flow, and why pre-headers lift open rates.