Blogging
295: Cathy Heller On How To Make Money As A Musician
Cathy Heller made $300K to $400K a year licensing songs to TV and ads after getting dropped by Interscope. Here is exactly how music licensing pays and how to break in.
Audio
Blogging
294: Grant Baldwin On How To Scale A Niche Business By 3X
Grant Baldwin tripled The Speaker Lab to seven figures. Here is his 5-step framework for booking paid speaking gigs, plus the webinar and phone funnel behind the growth.
Advertising
293: Arri Bagah On How To Do SMS Marketing The Right Way
Arri Bagah generates six figures a month for brands with SMS. Here is how to collect opt-ins compliantly, what to send, and why short codes beat 10-digit numbers.
Social Media
292: Mari Smith On How To Build Organic Facebook Traffic Today
Average organic Facebook reach is 1% to 6%. Mari Smith explains the content mix, watch parties, and engagement-bait words that took one post to 65% organic reach.
Ecommerce
291: Subtle Conversion Killers You Aren’t Accounting For With Luke Carthy
Your internal site search is a goldmine most stores ignore. Luke Carthy explains how to find broken searches at scale, fix empty categories, and rank coupon pages.
Ecommerce
290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom
Chubbies sends three product emails plus a newsletter every week at a 16% open rate. Erich Hellstrom breaks down their subject lines, testing process, and copy rules.
Ecommerce
289: Nate Lipton On How To Sell Cannabis CBD Products Online
Nate Lipton runs an 8-figure cannabis equipment store and a CBD retailer. Here is how to handle banking, payment processing, and marketing when ads are off limits.
Ecommerce
288: This One Thing Is Killing Your Profits With Kevin Stecko
Kevin Stecko raised prices 80%, lost half his orders, and made more money. Here is the contribution margin math showing why a 20% discount cuts your profit in half.
Selling Books
287: Chandler Bolt On How To Quickly Grow A Self Publishing Book Business to 8 Figures
Over 70% of books now sell on Amazon, and you need no publisher to get there. Chandler Bolt breaks down royalties, launch teams, Amazon ads, and when traditional wins.
Productivity/Personal Development
286: The Brutal Truth About Success That No One Talks About – My Take On The 4 Burners Theory
The Four Burners Theory says you must cut a burner to succeed. Here is how I actually prioritize family, health, work, and friends, and where it bends.
Ecommerce
285: Linda Bustos On The Latest Trends In Ecommerce
Linda Bustos on chatbots replacing mobile navigation, free shipping threshold testing, why Apple Pay underdelivers, and how to stay nimble through the holiday season.
Ecommerce
284: The Story Behind The SwitchPod With Pat Flynn And Caleb Wojcik
Pat Flynn and Caleb Wojcik spent $30K and two years on 12 to 15 prototypes, then hit their $100K Kickstarter goal in 11 hours. Here is the full invention process.
Ecommerce
283: How To Segment Your Email List The Right Way With Alexandra Edelstein
Klaviyo's Alexandra Edelstein explains RFM segmentation, why unengaged subscribers send your emails to spam, and the two-hour setup that fixes most email programs.
Blogging
282: Michelle Schroeder Gardner On How To Make 7 Figures With Affiliate Marketing
Michelle Schroeder-Gardner earns $50K to $60K a month from affiliate marketing. Here is her Pinterest strategy, how she picks affiliate offers, and her writing process.
Productivity/Personal Development
281: Scott Voelker On How To Get Out Of Your Own Head And Take Action
Scott Voelker on why people never start, how passion follows action rather than preceding it, and the four principles behind building a business that outlasts platforms.
Buying/Selling Companies
280: How To Prepare Your Business For Sale And What Multiples To Expect With Thomas Smale
FE International founder Thomas Smale breaks down what ecommerce, SaaS, and content sites sell for, what raises your multiple, and how the sale process actually works.
