600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach

How Toni Herrbach and Liz Saunders used ChatGPT to plan pillars, content, lead magnets, pricing, and TikTok scripts for their new paid community.


How Toni Herrbach and Liz Saunders used ChatGPT to plan pillars, content, lead magnets, pricing, and TikTok scripts for their new paid community.

Jeff Oxford of 180 Marketing on how SEO changes in the age of ChatGPT, what to stop writing, and the content that gets cited by AI overviews and LLMs.

The exact tech stack, workflow, and mistakes behind Stevebot, a RAG-based AI chatbot trained on 450+ course videos, plus how to build one for your own business.

Brett Curry of OMG Commerce on YouTube’s new affiliate program, shoppable ads, incremental ROAS, and how e-commerce brands should test YouTube against TikTok Shop.

My co-host Toni Herrbach and I compare Discord, Circle, School, and Facebook Groups for building a community in 2025, plus what to charge, how to moderate, and pitfalls.

Ian Page’s TikTok Shop launch playbook: how brand-focused sellers hit $75K/month in six months with zero followers using affiliate sampling, GMV Max ads, and a giveaway cold start.

Amazon Buy With Prime lifts Shopify conversions about 25% but hands your customer data to Amazon and takes 25-30% of your profit. Here is when it actually makes sense.

Feeling stuck in your business even when things are working? Here is the 5-step reset Toni and I use to break out of a rut and find direction again.

Izabella Ritz’s 4-step AI workflow for finding high-margin Amazon products: prompt-driven idea generation, VOC.ai review mining, ChatGPT persona polls, and a 4x cost-of-goods rule.

A full Sellers Summit 2025 recap: the talks, tactics, and takeaways from the top 1% of ecommerce founders on AI, SEO, ads, YouTube, and community.

Why smart people struggle to get rich while dumber people build multi-million dollar businesses. The mindset traps that keep high-IQ earners stuck.

Why not being on YouTube is costing your ecommerce brand in 2025: real student case studies, growth timelines, on-camera angles, and email-capture strategies.

How the 2025 China tariffs and trade war are reshaping ecommerce: what to do with containers in transit, price strategy, sourcing pivots, and TikTok chaos.

How to audit business subscriptions, cut wasted software costs, and use AI to automate tasks so your ecommerce business runs leaner in a downturn.

How OpenAI’s new image generation and Google Flash 2.0 are disrupting graphic design and marketing agencies, and how ecommerce owners can adapt.

Email newsletter strategies that work in 2025: local newsletters, viral content frameworks, monetization models, and the hidden boomer audience.
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