616: The Black Friday Playbook We’re Using This Year
The Black Friday ecommerce playbook Toni and I are running this year: bundles, live selling, free gifts, flash shipping, and how to protect margins.
The My Wife Quit Her Job Podcast With Steve Chou
The MyWifeQuitHerJob podcast is a podcast about entrepreneurs who quit their jobs to start successful online businesses.Through a series of personal interviews, Steve uncovers the exact strategies that led to their success.
Unlike other business podcasts, Steve is known for digging deep and extracting out every last detail.
He's never afraid to ask the hard questions and he leverages his extensive knowledge running his two 7 figure businesses to get to the point.
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RECENT EPISODES
615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon
How Montana Knife Company scaled to 8 figures on Shopify with US-made knives, a weekly drop model, and an obsessive email and SEO strategy.
614: The Hidden Rules of Brand Deals That Influencers Never Talk About
The real playbook for influencer brand deals: how to price, negotiate, protect your channel, avoid net-90 traps, and build a media kit that closes.
613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand
Cristina Brooks Potts built skincare brand Authentic Ego from scratch on $80K, no ads, no social, Reddit-driven growth. Full playbook here.
612: Lessons From the Smartest eCommerce Founders At ECF Live
The best lessons from eCommerce Fuel Live 2025 in Bozeman: AI automations, Nano Banana, Facebook ads, hiring in Kenya, and founder to CEO shifts.
611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster
Kurt Elster of EtherCycle breaks down the exact Shopify AI features big brands are using right now to lift conversions, AOV, and SEO traffic in 2026.
610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java
Ritu Java of PPC Ninja breaks down the exact AI automations, tools, and workflows 7 and 8 figure ecommerce brands use to scale ads, listings, and creative in 2026.
609: Forget Apple Podcasts. This Is Where Listeners Really Are
YouTube is now the #1 platform for weekly podcast listeners. Here’s why you should launch your podcast on YouTube, how to structure the channel, and the editing stack that makes it hands-off.
608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar
Norm Farrar breaks down the exact community, newsletter, and referral system winning Amazon and DTC brands use in 2026 to stand out, raise AOV, and stop competing on price.
607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach
Vibe coding lets ecommerce sellers replace $50-$500 a month Shopify and WordPress apps with custom builds in a weekend. Here is how it works and where it breaks.
606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025
Kevin King breaks down where Amazon, DTC, TikTok Shop, and agentic AI are actually headed for online sellers, and what to do about it in the next 24 months.
605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
Chris Shaffer breaks down why most ecommerce brand content fails and the exact YouTube-first strategy that works: niche over product, story over specs, done over perfect.
604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson
Bernie Thompson runs Plugable at eight figures on Amazon. He breaks down the AI stack, tariff math, and LLM SEO changes that keep a scale Amazon business alive.
603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer
Vietnam sourcing in 2026: current tariff status, real MOQs, best product categories, how to find suppliers, and how the process differs from China.
602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways
Four AI implementations I shipped on my ecommerce store and courses that lifted sales 10 to 18%, including similarity-based recommendations and vector search.
601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market
Neil Patel breaks down how AI search, content packaging, and influencer ads are driving ecommerce traffic and sales in 2026, with real conversion data.
