Thanks for the post. It has helped me quite a bit in my decision whether to go with the d-i-y approach or the all-in-one. I do agree with the fact that if you have the time and patience, learning to do it all on your own is fantastic. Having control over your own future is priceless. But if you want to get your store up quickly and not have to worry about all the tech stuff, its nice to know that Yahoo merchant solutions is a reliable place to go. Thanks again!