The My Wife Quit Her Job Podcast With Steve Chou

The MyWifeQuitHerJob podcast is a podcast about entrepreneurs who quit their jobs to start successful online businesses.

Through a series of personal interviews, Steve uncovers the exact strategies that led to their success.

Unlike other business podcasts, Steve is known for digging deep and extracting out every last detail.

He's never afraid to ask the hard questions and he leverages his extensive knowledge running his two 7 figure businesses to get to the point.

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RECENT EPISODES

623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page

623: Why 90% of TikTok Shop Sellers Fail (And How The Other 10% Make Millions) With Ian Page

In this episode I sit down with Ian Page of Bullseye Sellers to uncover the brutal truth about why most TikTok Shop sellers never make it past their first few months. Ian breaks down the exact strategies and mindset shifts that separate the struggling majority from the elite few who are building million-dollar brands on the platform. What You’ll Learn Click Here To Get Help With TikTokShop From Bullseye Sellers Common Mistakes That Sink Most Tiktok Shop Sellers Smart Strategies Top Sellers Use To Scale Fast Key Metrics And Habits That Make Consistent Millions On TikTok Sponsors SellersSummit.com – The […]

622: Live Selling Strategies Top Sellers Use to Dominate in 2026 With Gracey Ryback

622: How Live Selling Is Crushing Traditional E-commerce With Gracey Ryback

In this episode Gracey Ryback and I dive into the live selling phenomenon that’s turning ordinary people into 6 and 7 figure sellers on TikTok, Amazon and social media in a matter of months. You’ll learn why this shopping format is exploding right now and show you the strategies top sellers are using to rake in thousands of dollars per stream. What You’ll Learn How live selling boosts customer engagement and trust How to get started with live selling The best platforms for live selling right now Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run […]

621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant

621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned

In this episode Dave Bryant from EcomCrew and I expose how sellers are still flooding Amazon with fake reviews even after the major crackdowns you’ve been hearing about in the news. I’ll show you the exact loopholes they’re exploiting right now and why Amazon’s detection systems keep missing them. What You’ll Learn How Sellers Are Manipulating The Review System Without Penalties How Much Do Reviews Cost? Other Black Hat Strategies Chinese Sellers Are Using Check out EcomCrew for more info Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 9 years. It’s small […]

620: Our 2026 Business Plan With Toni Herrbach

620: Our 2026 Business Plan With Toni Herrbach

In this episode, Toni and I break down our plan for 2026 and why it looks very different from this past year. Instead of chasing every new opportunity, we’re focusing on the few decisions that actually move the needle and the tradeoffs we’re making. What You’ll Learn Get The Lowdown On Our Goals For 2026 Toni’s Vision For Growth Steve Plan For The New Year Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 9 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab A Ticket. The Family […]

619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t

619: Why Clothing Is The Hardest Niche To Crack (And How She Did It Anyway)

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And Tough To Enter How Robin Got Her First Sales How to Carve Out A Niche In Apparel Sponsors SellersSummit.com – The Sellers Summit is […]

618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach

618: AI Tools Are Getting Scary Good - Here's The Latest With Toni Herrbach

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst our peers Practical use cases in ecom and content creation Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! […]

617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead

17: Charles Chakkalo Makes 8 Figures on Amazon Doing Something Everyone Said Was Dead

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses. What You’ll Learn Does retail arbitrage still work? Where Charles sources his products for arbitrage How to actually make a profit with arbitrage Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 […]

616: The Black Friday Playbook We’re Using This Year

616: The Black Friday Playbook We’re Using This Year

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […]

615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon

615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today. What You’ll Learn The secret sauce behind Montana Knife Co’s Shopify success How they […]

614: The Hidden Rules of Brand Deals That Influencers Never Talk About

The Hidden Rules of Brand Deals That Influencers Never Talk About

In this episode, Toni and I unpack the lesser-known realities of brand partnerships.  We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a […]

613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand

613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare brand How to market a skin care product without paying for ads Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The […]

612: Lessons From the Smartest eCommerce Founders At ECF Live

612: Lessons From the Smartest eCommerce Founders At ECF Live

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. The Family First Entrepreneur […]

611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

611: The Shopify Features That Are Exploding Sales For Big Brand With Kurt Elster

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.  What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll […]

610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java

610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are using AI to automate growth and improve efficiency. Learn practical ways to apply AI to ad management, product research, […]

609: Forget Apple Podcasts. This Is Where Listeners Really Are

609: Forget Apple Podcasts. YouTube Is Where Listeners Really Are

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platform and how it’s reshaping listener habits. Why you are leaving money on the table by sticking to Apple Podcasts or Spotify. Practical steps to grow faster on YouTube and take advantage of video-first podcasting. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce […]

608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar

608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon The simple shifts top earners are making right now How to future-proof your Amazon biz in 2025 Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate […]

Podcasts On Buying/Selling Companies

Podcasts On Podcasting & YouTube