Today I’m thrilled to have Jake Cohen back on the show. Jake is the product marketing leader over at Klaviyo and for the past month or so, he has been heading up a special Covid-19 Coronavirus task force to research, gather and synthesize e-commerce data to share with a broader e-commerce community. In this episode, we are going to go over some hard data on how e-commerce stores are faring during this pandemic along with which industries are doing well, which are not, and how to improve your sales. We also make some predictions on the future of e-commerce. What […]

Today, we’re doing a special episode because I’m in lock down at home with my entire family and I’ve got nothing else on my schedule for today. And my partner in crime Toni Anderson also happened to have today free, so I decided to bring her on the show today to talk about how Corona virus has affected our businesses. We’ll also discuss what we believe is the right way versus the wrong way to handle your business in a financial crisis. What You’ll Learn What to do when you’re dealt a bad hand How to turn lemons into lemonade […]

Today I’m happy to have Luke Carthy on the show. Luke is an ecommerce growth consultant specializing in strategy, search & conversion. He’s been helping ecommerce brands grow for over 12+ years and he’s spoken at a variety of events including the last Mozcon in 2019. Today, we’re going to discuss his strategies for growing an ecommerce brand. What You’ll Learn Luke’s background and how he got into ecommerce What are some typical mistakes shop owners make? What’s the first thing entrepreneurs neglect with their stores Best practices for conversion How to improve sales for your business Other Resources And […]

I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following. Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t really my style, I’m on their email list because it is hilarious and they do a fantastic job building a loyal brand. In today’s episode, we’re going to dissect their email marketing strategy and learn how to apply these techniques to our own ecommerce businesses. What You’ll Learn Why is Chubbies […]

Today I’m thrilled to have Nate Lipton on the show because he runs numerous ecommerce businesses in the cannabis space. For example, GrowersHouse.com is an 8 figure ecommerce store selling growing supplies and he recently launched a line of CBD products over at TruPotency.com In any case, I have many students and readers who have been asking me questions on how to break into this space so we’re going to have Nate answer these questions directly. What You’ll Learn How did Nate get into the cannibis space and his backstory How Nate sources products for GrowersHouse.com The challenges of selling […]

Today I’m thrilled to have Kevin Stecko back on the show. Kevin runs an awesome site called 80stees.com where he sells t-shirts from the 80s. Kevin’s t-shirt business was already super competitive but in the past several years, it’s gotten even more intense. As a result, he made some fundamental changes to his business strategy and it’s paid off in droves, both in terms of profit and lifestyle. In this episode, Kevin will fill us in on what he’s done and the biggest mistake most shop owners are making. What You’ll Learn Why Kevin decided to raise prices dramatically The […]